atmosphere® cpaas sales playbook - intelepeer.com · proprietary and confidential. © intelepeer...

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Atmosphere® CPaaS Sales Playbook


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Introduction Unlock New Opportunities

Target Audiences & Use Cases

Pricing & OnboardingProduct Overview

What is CPaaS?

Topics


Introduction


Who is IntelePeer?We believe that business communications are meant for more than

just simple interactions.

Customer BaseThousands of happy

customers

Enterprise Focused2 million+ end users

Innovative Solutions15 years of providing business

communications

High Growth>40% predictable

revenue


International termination & origination for

Voice and Messaging

Expanding global physical footprint with

public cloud deployment option

Geo-redundant, high-availability architecture 10Gbps dedicated waves Redundant Core Routers Diverse, fully meshed backbone Diverse 10Gbps Internet Connections

Global Presence and ConnectivityDelivering reliable service across the globe

Available Now

2019 Deployments

• Mumbai• Singapore

• Frankfurt• Amsterdam

• Chicago• Denver• Dallas• Boca Raton


What makes us different?

CSATSurveys

Net Promoter Score

4.8 / 5Industry average: 3.6 Industry average: 24

.0012 Industry average: .12-1.56

+55

72%1st Call

ResolutionTickets Per Subscriber

Giving enterprises the support they deserve


What is CPaaS?


…any cloud-based platform that enables developers and businesses of any size to programmatically embed voice, video, chat, and messaging services (SMS/MMS) within their business or consumer applications.

Atmosphere® CPaaS enables communication orchestration and analytics across every business process, application, and human interaction.

What is CPaaSCommunications Platform as a Service is…


Fast, easy, and affordable

Unlimited applications across enterprise

Low code / no code capable

Advanced analytics and dashboards

Click to configure AI and machine learning

Text to speech and translations

Portal based, self-serve deployment, and management

No CPE required, browser to cloud

CPaaS 2.0Redefining gold standard for CX


CPaaS 2.0: Built for the EnterpriseTraditional CPaaS companies are all about APIs…with IntelePeer, APIs are

only the beginning

Solve business challenges with automation

Develop applications without coding

Create a consistent customer experience Access analytics and artificial intelligence

Out-of-the-box solutions and integrationsSolutions for all teams in your business

Integrated flows across channels and applications

All of your customer interactions in one place


Product Overview

www.IntelePeer.comP r o p r i e t a r y a n d c o n f i d e n t i a l . © I n t e l e P e e r C l o u d C o m m u n i c a t i o n s , L L C . A l l r i g h t s r e s e r v e d . www.IntelePeer.comP r o p r i e t a r y a n d c o n f i d e n t i a l . © I n t e l e P e e r C l o u d C o m m u n i c a t i o n s , L L C . A l l r i g h t s r e s e r v e d .

Atmosphere® Communications Platform as a ServiceNow the enterprise can quickly, easily and affordably design and deploy

unforgettable omni-channel customer interactions

SmartFlows

Build integrated and automated omni-channel

communication workflows

Engage

Easily create and manage omni-channel campaigns with pre-built templates

Insights

Make better business decisions with enriched

customer interaction data

Voice/Messaging

Utilize voice, SMS, and social channels for inbound and outbound interactions

Integrations

Connect to business applications through APIs or drag-and-drop capabilities


Atmosphere® SmartFlowsAtmosphere® SmartFlows is an intuitive graphical interface that can be used to create and manage multi-channel communication workflows, applications,

and campaigns.

ANALYTICS & REPORTING

INTEGRATE WITH CURRENT PROCESSES

BUILD WORKFLOWS & APPLICATIONS

AUTOMATE INTERACTIONS


Atmosphere® SmartFlows: Control the user experience across channels

With no coding required, the intuitive interface with drag and drop features makes it easy to build, automate, and integrate communications any way your business needs it. Create a consistent customer experience across voice, messaging, social channels, and

through third-party applications.


Atmosphere® Engage

Easily manage and execute multi-channel campaigns. With pre-built templates and flows, teams across the enterprise can build campaigns and manage communication processes

in one central location.

ANALYTICS & REPORTING

PRE-BUILT TEMPLATES &

FLOWS

SCHEDULINGMANAGE LISTS


Atmosphere® Engage: Increase customer engagement with omni-channel campaigns

Simply and effectively run omni-channel campaigns powered by SmartFlows. Send out company announcements, promotions, and more to connect with customers through their preferred

communications method.


Atmosphere® Insights Make data-informed decisions with actionable insights into all customer interactions.

AI & PREDICTIVE ANALYTICS

EXPERTISE

DATA INTEGRATIONS

INTUITIVE DASHBOARDS


Capture all interactions across channels

Extensible data set

Real-time API integrations

Batch data integrations

Advanced capabilities: AI, sentiment analysis, tonality

Atmosphere® InsightsMake data-informed decisions with actionable insights into all customer

interactions.


Uncover New Opportunities


Start Small, Win Big

Crawl Walk Run

Outbound Notifications Manual export file + EngageAutomatic file export + Engage + SmartFlows

CRM API call to SmartFlows + Insights

Traditional Voice SIP SIP + Insights SMS + SmartFlows + Insights

SMSReplace Twilio or Infobip with

SMS APISMS API + Insights

SMS + Voice + SmartFlows + Insights

<30 Days50$ of business

30-90 Days75% of business

90+ Days 90% of business


Every company is looking for ways to automate communications and save time and money

Expands beyond the IT department - every department has challenges which CPaaS can solve

Businesses with one or more use case(s) where Atmosphere® can be presented as a suite of offerings

No legacy solution under contract - every customer is a prospect

Businesses have ability to grow into the solution – start out small and layer on applications as they go

Great reason to get back in front of your customer base with an exciting new solution

CPaaS opens up new doors for our partners…


Mid to large enterprises

Potential buyers: IT director, SVP Marketing, CMO, CFO, and department influencers

Existing IntelePeer voice customers – CPaaS applications can “modernize” the way they communicate with

internal associates, customers, and prospects

Platform can Improve and automate workflows

Businesses can increase sales, improve the customer experience, and reduce human/network costs

Customers looking for ways to connect existing applications through APIs

Want to connect with the Market where it is today- SMS #1 method of comm for adults

How do you uncover opportunities for CPaaS?


Start the conversation – light bulb moment

CEO

cio

Engineering

IT

Development Development

CXO

Operations & Support

Support

Service Delivery

Account Management

Project Management

Product & Marketing

Marketing

SalesAccounting &

Human Resources

LegalFinance &

Operations

How do I communicate with my leads?

How do I make sure customers

pay bills on time?

How do I notify customers about new products?

How do I get promotions to

customers?

How do I keep customers up to date on project deliveries?

How do I update customers on account status?

How do I create the best customer

experience?

How do I support customers more

efficiently?

How do I enable my app to make phone calls and send messages?

How do I make sure people are

aware of network events?

How do we ensure our communications are

legally compliant?

How do our employees make

phone calls?

How do our customers reach us

for support?


Company information (background, location, # employees)

What are the current business challenges (i.e. want to provide better customer experience, etc.)?

What is the specific problem(s) you are trying to solve?

What communication or business tools are currently in use (CRM, E-Commerce, Contact Center)?

What integration touchpoints are you looking for with those tools?

What additional communications solutions are in place today? (i.e. Inbound/ Outbound IVR, email, chat, social media)?

Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers, Program Management?

Do they have in-house development resources?

Is there a need for outsourcing development or implementation to our managed solutions team?

Do they currently have a voice or SMS supplier/carrier?

Questions to Ask…


Target Audience & Use Cases


Target Audiences & Use Cases

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Finance Customer ServiceSales & Marketing

Perfect for companies that want to control their customer communications experience and implement a multi-channel communications strategy.

Promotions

E-commerce

Loyalty programs Bill payment & collections

Prescription refills

Alerts & notifications

Customer communications

Alerts & notifications


Kevin can use Atmosphere® to:

Easily send out company-wide notifications about system maintenance/outages

Create flows in SmartFlows that are integrated with ZenDesk and send out trouble ticket notifications (received, in progress, completed, etc.)

IT Use CaseKevin manages IT for a mid-sized company with multiple locations and remote workers. He needs a

more efficient way to manage notifications and trouble tickets.


Claire can use Atmosphere® to:

Send out discounts with Engage

Create a survey flow in SmartFlows that collects feedback and uses sentiment/tonality to respond accordingly

Measure campaign effectiveness and make adjustments as needed with Insights

Marketing Use CaseClaire needs to bring a new product to market and incentivize current customers to buy it. She also

wants a more effective way to gather and respond to feedback about the product and company.


Angela can use Atmosphere® to:

Create a flow in SmartFlows that notifies customers of overdue payments and provides payment options

Easily send out the notifications through Engage

See results and effectiveness in Insights

Finance Use Case

Angela needs to automate billing processes to maintain a steadier cash flow and remove the heavy-lifting that her team is doing to collect funds.


Maya can use Atmosphere® to:

Create a resource center for employees to call into and record sick/vacation time, and hear company information with SmartFlows

Send SMS for quick updates and notifications with Engage

Customer Service Use Case

Maya manages a team of 30 customer services reps and is looking for a way to better manage administration of tracking sick and vacation time and sharing company information.


Pricing & Onboarding


Monthly Software Subscription

CPaaS Usage Rates

SmartFlows Usage Rates

Managed Solutions (Optional)

Select from Starter, Professional or Enterprise packages

Pay per use for inbound/outbound calling and SMS messages

Platform fees incurred on a consumption basis

Optional managed solutions packages available to help build, deploy and support business communications.

Atmosphere Platform as a ServiceSolution costs far less than the cost of doing nothing


Short on time or resources? We’re here to help accelerate implementation, help you deliver results quicker, and provide best practices!

Managed SolutionsLeverage our expertise to build, deploy, and support your communications

Database creation & integration Custom web interfacesCustom dashboard & reporting

Business process integration NLP optimization Developer support & coaching


Submit a quote request on the Partner Portal

Sales and Marketing tools available on Partner Portal• Datasheets• Video Use Cases• Battlecards

Work with your Channel Sales Director to execute contracts and Solution Summary• MSA required if new customer, CPaaS attachment covers all CPaaS applications for existing IntelePeer customers• Solution Summary includes detail applications and services and the corresponding pricing (SmartFlows, Engage, voice or

SMS services)

Onboarding• Customer web portal access will be provided• Portal training available for customer if requested• Resources: online library for integration, quick start guides, and pre-built templates

Sales OnboardingGet started

https://partners.intelepeer.com/English/Partner/home.aspx

https://partners.intelepeer.com/English/Partner/home.aspx

http://www.intelepeer.com/coveragemap

https://www.intelepeer.com/docs/


@IntelePeerwww.IntelePeer.com

155 Bovet Rd, Suite 405

San Mateo, CA 94402

(650) 525-9200

Questions? Email us [email protected]

http://www.intelepeer.com/

atmosphere® cpaas sales playbook - intelepeer.com · proprietary and confidential. © intelepeer...

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