Audience Research Analysing questionnaire

results

Hannah Tapscott

I made a survey questionnaire using ‘SurveyMonkey’ this included 10 questions about music videos using both open and closed questions. I then posted the survey onto my blog and used social networking sites to post the link so that I would get a more viral response from a range of different people.

By posting it on social networking sites I got a very positive response and managed to collect 102 survey results! I will find this very helpful to decide and get a more accurate target audience.

How old are you?Q1

How old are you? (continued)

Q1

What is your gender?Q2

What genre of music videos do you watch? Q3

What genre of music videos do you watch?

(continued)

Q3

Where do you watch music videos? Q4

Where do you watch music videos? (continued)

Q4

How often do you watch music videos?

Q5

How often do you watch music videos?

(continued)

Q5

What type of music video do you prefer to watch?

Q6

What type of music video do you prefer to watch? (continued)

Q6

What is your all time favourite music video which you recommend

everyone to watch?

Q7

What is your all time favourite music video which you recommend

everyone to watch? (continued)

Q7

What is your all time favourite music video which you recommend everyone to

watch? (continued)

Q7

Q7What is your all time favourite music

video which you recommend everyone to watch? (continued)

Q7What is your all time favourite music

video which you recommend everyone to watch? (continued)

Q7What is your all time favourite music

video which you recommend everyone to watch? (continued)

Q7

What is your all time favourite music video which you recommend everyone to

watch? (continued)

Do you like it when an artist/band shows you previews/teasers/behind the scenes shots of the

music video before it is released?

Q8

Who is your favourite artist/band at this moment in time?

Q9

Who is your favourite artist/band at this moment in time? (continued)

Q9

Who is your favourite artist/band at this moment in time? (continued)

Q9

Who is your favourite artist/band at this moment in time? (continued)

Q9

Who is your favourite artist/band at this moment in time? (continued)

Q9

Who is your favourite artist/band at this moment in time? (continued)

Q9

When you watch music videos what is something which usually catches your eye? E.g clothing – what the

artist/band is wearing, lighting, colours of the scene, location of the music video set, storyline etc

Q10

When you watch music videos what is something which usually catches your eye? E.g clothing – what the

artist/band is wearing, lighting, colours of the scene, location of the music video set, storyline etc (continued)

Q10

Q10

When you watch music videos what is something which usually catches your eye? E.g clothing – what the

artist/band is wearing, lighting, colours of the scene, location of the music video set, storyline etc (continued)

Q10

When you watch music videos what is something which usually catches your eye? E.g clothing – what the

artist/band is wearing, lighting, colours of the scene, location of the music video set, storyline etc (continued)

Q10When you watch music videos what is something which

usually catches your eye? E.g clothing – what the artist/band is wearing, lighting, colours of the scene,

location of the music video set, storyline etc (continued)

Q10

When you watch music videos what is something which usually catches your eye? E.g clothing – what the

artist/band is wearing, lighting, colours of the scene, location of the music video set, storyline etc (continued)

Q10

When you watch music videos what is something which usually catches your eye? E.g clothing – what the

artist/band is wearing, lighting, colours of the scene, location of the music video set, storyline etc (continued)

Summarising the results:Q1- The general age range of people I asked were aged between 13-15Q2- The gender of most people I asked were femalesQ3- The general genre of music videos which the people asked watched was popQ4- Overall most people watch music videos on YouTubeQ5- The general answer of how often they watch music videos was between ‘quite often’ and ‘everyday’Q6- Most people prefer to watch music videos which contain both performance and narrative storyline shots.

Summarising the results:Q7- The top ten favourite music videos were: -One Direction – Best Song Ever-Justin Bieber – As Long As You Love Me-Janoskians – Best Friends-Ariana Grande – Baby I-Justin Bieber – Beauty and A Beat-5 Seconds Of Summer – Wherever You Are-Miley Cyrus – Wrecking Ball-Justin Bieber – Pray-Lana Del Ray – Ride-Macklemore, Ryan Lewis & Mary Lambert – Same Love

Summarising the results:Q8- The overall answer was yes they do like getting previews, teasers and behind the scenes shots of the music video before it is released, no one answered with no saying they didn’t like it.Q9- The top five artists were:-Justin Bieber-Ariana Grande-One Direction-Demi Lovato-Selena GomezQ10 –The things that they most often notice or look out for in a video is clothing, outfits which the artists are wearing, the storyline of the video, how well the artist performs, the location of the shots, the set behind the artist, the use of lighting and special effects.

From the results overall this helps me to create a more unique and specific target audience and see what is popular and what people prefer in a music video. As I got a positive and quite a large response rate from my questionnaire it makes it much more accurate and easier for me to find out what kind of person watches music videos from the pop genre, I can also find out what each person’s individual answers were to each question, this might possibly help me to make a better music video and how I can improve it and look into what I make sure that I use and do when making my music video.