augmented reality
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Augmented RealityDiana SilveiraNovare Library Services
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What is Augmented Reality?
“A type of virtual reality that combines real and imagined images in a real-time
session. In augmented reality, most of the images are real.”
Defined in PC Magazine
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Its already changing how we view the
world
.
ImprovingConnecting
Enhancing
Changing
SUPPLEMENTING
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Changing information Seeking Behavior? Search by photo Immediacy of information Sharing – crowdsourced information as
readily available (or more) than authoritative sources
Privacy?
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QR Codes
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Around Me
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Visual shopping & Beyond
Google Goggles Amazon Red Laser Snaptell
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Red Laser
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Wikitude
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Layar
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Coming Soon To Layar
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AcrossAIR
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Change Someone’s Life
Apps: DanKam: Colorblind Fix, LookTel , Meal Snap
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Other Niche Products Starchart (google
skymap) CarFinder SnapShop London Tube Sea Breeze AR Soccer Golfscape Social Shopper SpyGlass Yelp
App: Star Chart, Top Apps
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AR in Cars
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Source: Wired Magazine
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New Things Every Day SmashCards Holiday Cups
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Using RFID to interact“This year, the Tampa Bay Lightning introduced a replica team jersey equipped with a radio frequency chip embedded in the sleeve that fans can scan at stadium stores to receive discounts on refreshments and team merchandise for all season ticket holders. The promotion has worked — it helped spur a nearly twofold increase in season ticket sales this year.”
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Shelf Reading?
ReadWriteWeb
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Changing information Seeking Behavior? Search by photo Immediacy of information Sharing – crowdsourced information as
readily available (or more) than authoritative sources
Privacy?
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Ready to Create your Own? Tools:
Video Display Video Camera
AR Toolkit Blender FLARToolkit
More info @ Daniel Frommelt’s 2009 Presentation
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Contact
facebook.com/novarelibraryservices
@novarelibrary
Novarelibrary.com/news
delicious.com/dee987/Augmentedreality
[email protected] 877.816.9638/www.slideshare.net/dee987