So...what's the deal? AR Business Applications

* Rich / immersive experience * Interactive / real-time * Limitless space / no constraints * Flexible / re-useable assets * Low cost of distribution

Why AR?

Marketing

Sales Cycle: From beginning to end

Concept validation

Business plans / text descriptions

360 degree view & interact

Product demo 2D pictures, PPTs 360 degree view & interact

Seamless purchase

Display ads, offline enter URL

Web purchase landing page

* Try:

- Blippar

- Yelp Monocle

Marketing

Gaming

• Overlay digital world onto real world

• More real

• More social

• Sale of virtual goods

• Sale of accompanying hardware

Other Applications* Simulation / decision support * Education * Sporting events * Real estate * Travel & tourism * Retail * Enterprise collaboration

* Try:

- Waigo

Other Applications

Challenges* 3D object development - time consuming * Computer vision - technology constraints * Monetization

Tying Everything Together...

IceDream (www.3ds.com/icedream)

Thank You