Beyond the Technology:

Using AR to Change The World

Dr. Pamela RutledgePanel Presentation

May 18, 2011

are2011

AR: Broadband for the Brain Dr. Pamela Rutledge

are2011

Hey guys, we’ve made it this

far, but now what?

You can

1.change the

world

You have to

2.step back

to look

forward

AR can change the world because it

changes how you see the

world

Tools

Cut Here

NeocortexThinking

Mammalian BrainEmotions

Lizard BrainInstincts

TASTE

SIGHT

TOU

CH

SOUND

TASTE

SMELL

Yes No

IGNORE!

IS IT ABOUT ME?

IS IT DANGEROUS?

Yes No

RUN LIKE HELL

RIP THEM TO SHREDS

IS IT GOOD?

Yes No

IGNORE!

Yes No

IGNORE!

AM I AROUSED? Yay! Fire off some chemicals to the Neocortex. It will make up a story to explain what I’m feeling. Then it will decide what to do....

Unless I’m already doing something.In which case, we’re going to need another story

LIZARD BRAIN DECISION TREE

It’s all real to

me

We experience the world perceptually and not selectively

AR blends imagination into reality

Imagination is the key to Increasing empathy Innovation Creative solutions

http://insidedisaster.com/experience/Main.html

Little Changes Make a Big Difference

Thank YouDr. Pamela Brown Rutledge

pam@athinklab.com