augmented reality: impact on society and marketing
DESCRIPTION
Augmented Reality: Auswirkungen auf Gesellschaft und Chancen fürs MarketingTRANSCRIPT
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Nichts bleibt wie es war.
Warum Augmented Reality unser Leben grundlegend verändert.
Zürich, 5. Oktober 2010
Marion Marxer
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Agenda
Bedeutung. 2 Perspektiven. 3 Trends.
Einsatz. 7 Bereiche.
Erfolg. 3 Kriterien.
Prognose. 3 Thesen.
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Bedeutung. Zwei Perspektiven.
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Für die Gesellschaft.
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Fürs Marketing.
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NEU: Genau was ich will!
Mobile Social
Augmented
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Context Value Marketing
Mobile Social
Augmented
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Story World
Transmedia Campaigns
OOH
Website
Social Media
Product
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Trends. Drei für Augmented.
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Einsatz. Sieben Bereiche.
Transmedia Kampagnen.
Social Media Marketing.
Verkaufsförderung.
Markenführung.
Produktdifferenzierung.
Customer Service.
Customer Relationship Management.
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Transmedia Kampagnen.
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Social Media Marketing.
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Verkaufsförderung / Customer Service.
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Markenführung.
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Erfolg. Drei Kriterien.
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Prognose. Drei Thesen.
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Hat Augmented Reality Sie überzeugt?
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Ja!
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Falls Sie noch Fragen haben.
GDI Impuls 02/2010
Die Transparenz-Revolution
„Generation App“
Herzlichen Dank an Bruno Mettler, vanija.ch
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http://www.engadget.com/2010/09/21/qpcs-articulated-naturality-web-looks-to-one-up-augmented-reali/