augmented reality photo game with the miami heat (case study)
TRANSCRIPT
CASE STUDY: LEADING EDGE FAN ENGAGEMENT
HOW DO YOU ENGAGE BOTH FANS FROM VENUE SEATS TO LIVING ROOM LAZY BOYS?
THE SOLLUTION
EMBEDDED SOCIAL SCAVENGER PLATFORM INTO HEAT APP
AUGMENTED REALITY PHOTO GAME
Sports fans are some of the most passionate fans in
the world and the HEAT were ready to up the level of
fan engagement and interaction to bring together fans,
the team, merchandise and sponsors!
THE SOLLUTION
EMBEDDED SOCIAL SCAVENGER PLATFORM INTO HEAT APP
AUGMENTED REALITY PHOTO GAME
E n g a g in g M o b ile Fa n s
The Miami HEAT started the year by making
fans part of the World Championship
celebration with an Augmented Reality mobile
game. The HEAT wanted to engage fans inside
their own app and leverage all social channels.
THE SOLLUTION
EMBEDDED SOCIAL SCAVENGER PLATFORM INTO HEAT APP
AUGMENTED REALITY PHOTO GAME
D riv in g A p p D o w n lo a d s
Instead of steering fans to a third-party
app to generate the fun the Heat were
able to launch an AR game seamlessly
inside their own app, awarding points,
streaming content to their web
properties / product pages and
kickstarting a new engagement
program
THE SOLLUTION
EMBEDDED SOCIAL SCAVENGER PLATFORM INTO HEAT APP
AUGMENTED REALITY PHOTO GAME
C re a tin g A m a z in g
C o n te n t
Ten thousand plus photos, 20,000
likes on Pinterest and many more on
Facebook and Twitter, and the Heat
started preparing for campaign #2
THE SOLLUTION
EMBEDDED SOCIAL SCAVENGER PLATFORM INTO HEAT APP
AUGMENTED REALITY PHOTO GAME
O u r fa n s a b s o lu te ly lo v e d
e n g a g in g w ith th e r in g a n d
b e in g p a r t o f th e c e le b ra tio n
w ith o u r So c ia l Sc a v e n g e r a p p
in te g ra tio n !
N o t to m e n tio n o u r b o o m in
d o w n lo a d s . P u re Aw e s o m e
— Miami Heat
THE SOLLUTION
EMBEDDED SOCIAL SCAVENGER PLATFORM INTO HEAT APP
AUGMENTED REALITY PHOTO GAME
SUCCESS
Increase in daily download of HEAT app during the campaign
35% Photo Submissions
10,000+
Social Likes20,000+
Awesome Content
HappyFans=(and happy clients)
A FEW FEATURES
Ke e p M y Fa n s
The HEAT didn’t want
to drive their fans
anywhere but back to
home base, giving
loyal and new app
users an enhanced
experience
B ra n d e d
Customized icons, streams and
more working hand in hand with
the HEAT's brand guidelines
Stre a m in g
to th e We b
A widget pasted
on the HEAT
website allowed
fans to see
themselves on the
team’s website!
So c ia l C o n te n t
Fans quickly proved they
loved creating and sharing
amazing content
A FEW FEATURES
M e rc h a n d is in g
C a m p a ig n
Fans tried on virtual Jerseys and
were able to purchase them in
the HEAT store and unlock
hidden goods!
A FEW FEATURES
So m e E x tra Fe a tu re s :
-3 Solutions: Embedded | White
Labelled | SS Platform
-Full admin module
-Moderation tools
-Change content on the fly
-Engage sponsors with new
inventory
-Social and GPS Integration
Fro m 5 0 to 5 0 m illio n ,
So c ia l Sc a v e n g e r c a n
b u ild fu n
a n d e n g a g e m e n t in to a n y
s iz e e v e n t o r c a m p a ig n .
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