The Swiss Holiday Fairs 2013 At the pulse of your customers

FESPO. BaslerFerienmesse.Die grosse Messe für Ferien und ReisenBasel, 22.– 24. Februar 2013

New websites &

new stand design

EARLY BOOKER

DISCOUNT TILL

27th JULY 2012

Testimonials

“In 2012, the Ferienmesse Bern gave us an opportu-nity to showcase Egypt as the host country to a wider audience. We had many personal conversa-tions with interested visitors, and were very happy with the positive feedback.”Mohamed Kenawy, Director of the Egyptian Tourist Office, Zürich

“The Ferienmesse Bern has been one of our most important marketing activities for many years. As a specialized tour operator, the fair is an ideal platform for presenting ourselves directly and per-sonally to potential customers. With the new exhi-bition halls, the Ferienmesse Bern has become even more attractive for both exhibitors and visitors.”Dominic Eckert, Managing Director Dreamtime Travel

“On the occasion of our host-country presence with Costa Rica under the name of the Latino Travel at FESPO 2012, we experienced the full force that can be generated by a comprehensive trade fair appearance. The attractive stand in the style of a rainforest, the highly motivated team made up of our own employees and partners from Costa

Rica, the well-attended lectures and the various supporting measures were a recipe for success with which we were able to generate consid-erably more interest and bookings than we had ever expected.”Madeleine Rüegg-Weiss,Head of Latin America, Knecht Reisen AG, Aarau

“We always try to keep our ears as close as possible to our customers. It was therefore clear to us that, in the 4th year of our successful activities in Switzerland, we should also have a personal presence there, and talk to typical Swiss people about their travel interests and wishes. We learned a great deal at FESPO 2012 once again, and were

almost overwhelmed by the positive feedback we received from our customers on our stand!”Franz Gredler, Sales Manager Eurotours/B2C and Project Manager ALDI SUISSE TOURS

“Le salon des vacances, voyages & loisirs in Geneva is a real opportunity for Tunisia to promote our desti-nation, and to listen to the wishes of people who would like to take a holiday in our warm country. We will also be present at this important get-together in 2013, to remind our hosts about the beauty of our fine sandy beaches, the diversity of our cultural

heritage, our long experience and know-how in the area of Thalasso therapy and our golf courses that have been designed by experts.”Anis Rezegui, Director of the Tunisian National Tourist Office in Switzerland

“Our presence at the Salon Vacances et Loisirs (Holi-day and Leisure Fair) in Geneva has been repeated over a number of years. For a multi-specialized tour operator like ourselves, it is always a new opportu-nity to renew contacts with our loyal customer base, and to strengthen our links to our partners. We pro-vide ourselves with an adequate space to promote

and communicate our future projects and our new destinations. See and be seen, test the temperature of the market, but also ensure the visibility of our product and maintain our brand as far as possible.” Mohamed Khadraoui, Sales & Marketing Manager, Air Marin Suisse S.A.

“The Basler Ferienmesse provides the ideal plat-form for bringing our company and our services closer to an interested public. When participating, we very deliberately look for proximity to, and con-tact with the visitors, and we look forward to inter-esting discussions in which we can offer our poten-tial customers information about the world of

travel. After every Ferienmesse, we note with satisfaction that we have once again been able to gain new customers. In very many cases, these also develop into regular customers.”Christian Cuérel, SwissExpress FerienInsel AG

“For many years now, the Basler Ferienmesse has been our annual appearance at holiday fairs in German-speaking Switzerland. There, we are able to excellently present ourselves in one of the larg-est economic areas of Switzerland as a specialist for travel in South and Eastern Africa, and can pro-vide an interested public with travel tips.”

John Stewardson, africa design travel

FESPO.Basler

Ferienmesse.Die grosse Messe für Ferien und ReisenBasel, 22.– 24. Februar 2013

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Why it pays off for you as an exhibitor

Lots of things are communicated nowadays by Email, Skype or Chats. These have clearly replaced the origi-nal written exchange of information, and hand-written correspondence. It is interesting to observe that even the spoken word often has to give way to a text.

Everyone has probably already sent a text message (SMS) in order to avoid a telephone call. Moods and feelings can be conveniently masked in this way. But it’s exactly the emotions that bring a communication to life, and that make an exchange more transparent.

The travel market in particular lives from emotions, and on the exchange of information between customer, partners and competitors. The holiday fairs take this into account, and are thereby indispensable meeting platforms.

As an exhibitor, you can make use of the holiday fairs in Bern, Geneva, Zurich and Basle to address your customers and partners directly, and to keep your finger on the pulse.

Your Swiss Holiday Fair Team

Contents

Fair information 4

Fair highlights 5

Ferienmesse Bern 6

Vacances 7

FESPO 8

Basler Ferienmesse 9

Websites/Advertising 10

New stand concepts 11

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FESPO.BaslerFerienmesse.Die grosse Messe für Ferien und ReisenBasel, 22.– 24. Februar 2013

Dates 10th to 13th January 2013 Opening hours Thursday/Friday 1.00 p.m. – 8.00 p.m. Saturday/Sunday 10.00 a.m. – 6.00 p.m. Location Messeplatz Bern, www.bernexpo.ch Infrastructure around 450 exhibitors on 14,800 m2 Expected number

of visitors 45,000 Catchment area Swiss Mittelland with the cantons of Bern,

Solothurn, Fribourg, approx. 1.3 million inhabitants Guest country Croatia (in preparation) Special shows Busreisemarkt Schweiz (coach travel market Swit-

zerland), Caravanning Suisse, Gesundheitsmesse (Health trade fair) www.gesundheits-messe.ch

Information www.ferienmesse.ch

Dates 18th to 20th January 2013 Opening hours Friday 1.00 p.m. – 8.00 p.m. Saturday/Sunday 10.00 a.m. – 6.00 p.m. Location Palexpo, Geneva, www.palexpo.ch Infrastructure Around 200 exhibitors on 12,000 m2 Expected number

of visitors 25,000 Catchment area French-speaking Switzerland (Romandie) and

neighbouring regions of France, approx 430,000 inhabitants

Guest country Tunisia (in preparation) Special shows Voyage en cars (coach travel), Yatouland Information www.vacances.ch

Dates 31st January to 3rd February 2013 Opening hours Thursday/Friday 1.00 p.m. – 8.00 p.m. Saturday/Sunday 10.00 a.m. – 6.00 p.m. Location Messe Zürich, www.messe.ch Infrastructure More than 650 exhibitor on 22,000 m2 Expected number

of visitors 65,000 Catchment area Zurich region, Mittelland, Central and Eastern

Switzerland plus neighbouring regions in Southern Germany, approx 2.5 million inhabitants

Guest country Maldives (in preparation) Special shows golfmesse.ch, tauchmesse.ch Information www.golfmesse.ch

Dates 22nd to 24th February 2013 Opening hours Friday – Sunday 10.00 a.m. – 6.00 p.m.Location Messe Basel, www.messe.ch Once again in parallel to the Muba Infrastructure More than 250 exhibitors on around 9,000 m2 Expected number

of visitors 30,000 Catchment area Basle region, North-west Switzerland,

Southern Baden area, Alsace, approx. 1 million inhabitants

Guest country Thailand Special shows Velo 2013 (bikes), Busreisen (coach travel),

Camping/Caravanning Information www.baslerferienmesse.ch

Fair information

BasleSt. GallenZurich

Lucerne

Lugano

Geneva

Lausanne

Bern

Winterthur

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Fair highlights

Where required, various themes are grouped together at a fair to form exhibition areas. This bundling of the offers provides the customer with a practical over-view, which guarantees a higher level of attention. The holiday fairs have staged an Asian village and an Africa area.

Benefit from our new special concepts in these theme areas, or book the desired amount of square metres in your preferred area. You can find examples of these on Page 11 of this notice, or on the Special Stand Construction application form.

Other areas are:

Wellness Everything to do with well-being: health, nutrition, exercise and forgetting the daily bustle.

Languages of the world Holiday with a focus on language courses, such as language holidays, language trips, language courses abroad.

AustriaThe magic number of one million overnight stays by Swiss customer was reached in Austria in 2010. Tradition, cultural diversity and culinary delights: The Swiss market will certainly remain a must in the future for exhibitors with offers in Austria.

GermanyWorking together with the stand construc-tors, a concept has been developed for a uni-form German presence at our fairs in Bern and Basle. As an exhibitor, you can thereby benefit from a unique price/performance ratio.

France The country that really impresses through its variety: cultural and culinary highlights, as well as mountains, hills and sea shores.

Coach travel The coach travel sector has been a perma-nent feature of the holiday fairs for many years. Whether you are a provider of small coaches or first-class double-deckers, you’re in exactly the right place here if you want to reach your customers.

Specialities from all over the worldA culinary area where, together with the exhibitors, visitors can immerse themselves in a diversity of food and drink delights from around the world.

Holidays in Switzerland The most beautiful excursion destinations, with a focus on traditions and local customs, culinary delicacies and cultural and linguistic diversity.

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Plenty of travel anticipation in the new halls

The Ferienmesse Bern is the perfect opportunity to attractively offer your tourist packages to an interested public in the Swiss Mittelland. This is where visitors gain new inspiration for the coming year.

The Bern Team: Mario Pessina, Exhibition Manager Martina Stähli, Exhibition Assistant and Administration

Bernexpo with a new appearanceThe new Hall 2.0 and the Foyer 2.1 received positive reactions from exhibitors and visitors in 2012.

Guest country Croatia (in preparation)Hundreds of islands, miles of coastline, a crystal-blue sea, green forests and a variety of mountain regions make it easy to become enthusiastic about Croatia.

The Health fair integrated into the Ferienmesse holiday fair will again offer a detailed insight into everything to do with well-being this year. “Gesundheit.” – the meeting platform for questions around the subjects of nutrition, move-ment, body, mind and soul.

Fair in the fair

Coach travel market of Switzerland With more than 50 coach operators, the Messe Bern is one of the most important platforms for the Swiss Coach Travel market.

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Vacances – where you’re already on holiday

Guest country Tunisia (in preparation)Tunisia is a land of extremes, and offers countless possibilities between the desert and the Mediterranean. From water sports and Thalasso therapy, up to exciting rides into the desert.

Photo exhibitionAfrica, in all its colours and facets, awakes longings and invites you to dream.

Yatouland Play area with inflatable jumping castles, slides, giant trampolines and obstacle courses.

The “Vacances, Voyages et Loisirs” attracts thousands of visitors from the Romandie and neighbouring France every year. The proximity to the air-port and the international flair of the City of Geneva inspires the on-site customers. Thanks to your professional and personal advice in Hall 7 of the Palexpo, you can pick up your customers directly and convince them about your offer.

The Geneva Team: Daniel Wyss, CEODominique Herzog, Exhibition Assistant and Administration Isabelle Graf, Exhibition ManagerHelen Schmuki, Head of Administration

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FESPO.The largest travel agency in Switzerland

People who are looking for adventure and travel can fill their boots at the largest travel agency in Switzerland, and sample holiday air like nowhere else. Visitors flock to the FESPO in droves: this meeting platform counts approx. 65,000 visitors every year. Countries from every continent and a complete bandwidth of travel agents are present during this weekend in the Messe Zürich. An opportunity that must be taken advantage of! Be a part of this, and simultaneously benefit from it as an exhibitor. You can turn visitors into your satisfied customers here!

Guest country Maldives (in preparation)The Maldives offer the very best conditions for returning from your holiday relaxed and full of energy. Our guest country will be pre-senting itself in a unique manner, and also knows how to raise enthusiasm without having access to the sea.

The Zurich Team: Stephan Amstad, Exhibition ManagerHelen Schmuki, Head of AdministrationDaniel Wyss, CEODominique Herzog, Exhibition Assistant and Administration

The Tauchmesse.ch is part of the FESPO, and offers both destinations and learning and training opportunities to underwater fans. The Tauchmesse.ch is an ideal plat-form, with lots of know-how regarding diving. As an exhibitor, you can be part of this special exchange platform, and directly address customers interested in diving as a sport and in diving holidays.

Für Taucher – und solche, die es werden wollen.

Fair in the fair

The sport of golf has largely shed its elitist label, and continually attracts new golf fans. As an exhibitor at the Golfmesse, you are at the centre of the action in a growing market.

Zürich, 31. Januar– 3. Februar 2013Für Golfer – und solche, die es werden wollen.

Fair in the fair

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The Basle Team: Dominique Herzog, Exhibition Assistant and Administration Stefanie Meyer, Exhibition Assistant and Administration Karin Burn, Exhibition ManagerHelen Schmuki, Head of AdministrationDaniel Wyss, CEO

BaslerFerienmesse.Die grosse Messe für Ferien und ReisenBasel, 22.– 24. Februar 2013

Velo 2013 An exhibition area with everything to do with the bicycle, with a special focus on tour operators and hotels, and cycle, bike and accessory manufacturers.

Guest country Thailand Miles of beaches, the exotic cuisine and the warm hospitality are just a few of the reasons why Thailand is still the top travel destination for many Swiss.

bazaarA range of products, such as jewellery, craft items or spices, arouse wanderlust and the yearning for distant countries.

The holiday fair in the three-country triangle

The proximity to three different countries persuades around 30,000 potential customers from the catchment area of Basle to make a pilgrimage to this holiday fair. The Basler Ferienmesse will again take place in parallel to the Muba in 2013. Make use of this meeting platform and convince your visitors in personal discussions.

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schweizerferienmessen.ch with a new appearance

Our newly designed Websites are even easier to navigate, and keep you up-to-date with the latest information.

Free admission vouchers Working together with you, we want to invite your customers to the fair. Your only outlay is sending the vouchers to your customers. We will provide you with as many free admission vouchers as you need for this, but only the vouchers that are actually redeemed will be invoiced. You can conveniently order the vouchers in our online shop.

www.facebook.com/SchweizerFerienmessen

Conveniently scan the QR Code with your Smartphone, and become a fan on Facebook.

www.xing.com/net/ferienmessen

www.ferienmesse.chwww.vacances.chwww.fespo.chwww.baslerferienmesse.ch

Social media We network exhibitors and visitors among and with each other! Exhibitors can carry out discussions on the Xing and Facebook platforms and interact with the visitors!

Bon pour une entrée gratuite

Offert par:

A échanger aux caisses./Valable uniquement avec le cachet.

GENEVA PALEXPO, Halle 7Heures d’ouverture

Vendredi 13h–20h, Samedi 10h–18h, Dimanche 10–18h

Nom, prénom

Rue, No

NPA, lieu

E-Mail

Prix d’entrée officiel: CHF 10.– adultes, CHF 6.– enfants dès 12 ans, étudiants, apprentis et bénéficiaires de l’AVS/AI.

Valable seulement rempli!

Genève, du 13 au 15 janvier 2012

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Gratis-Eintrittfür einen Messebesuch

Diesen Eintritt offeriert Ihnen:

An der Kasse einlösen./Nur mit Stempel gültig./Nicht kumulierbar.

OrtBernexpo, Tram Nr. 9 (Guisanplatz)

Öffnungszeiten19.–22.1.2012, Do + Fr 13–20h / Sa + So 10–18h

Vorname, Name

Strasse, Nr.

PLZ, Ort

E-Mail

Offizieller Eintrittspreis: CHF 13.– für Erwachsene;Kinder bis 16 Jahre gratis; CHF 8.– für Personen ab 60 sowie Jugendliche bis 20 Jahre (nur Do und Fr).

Nur ausgefüllt gültig!

Die Messe für Ferien und ReisenBern, 19. – 22. Januar 2012

Die Messe für Gesundheit und WohlbefindenBern, 15.–18. Januar 2009

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Gratis-Eintrittfür einen Messebesuch

Diesen Eintritt offeriert Ihnen:

An der Kasse einlösen./Nur mit Stempel gültig./Nicht kumulierbar.

OrtMesse Zürich, 8050 Zürich-Oerlikon

Öffnungszeiten26.1.–29.1.2012, Do + Fr 13–20h / Sa + So 10-18h

Vorname, Name

Strasse, Nr.

PLZ, Ort

E-Mail

Offizieller Eintrittspreis: CHF 14.– für Erwachsene;CHF 8.– Schüler, Studenten, Lehrlinge und AHV/IV-Bezüger.

Nur ausgefüllt gültig!

Die grösste Messe für Ferien und ReisenZürich, 26. – 29. Januar 2012

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Gratis-Eintrittfür einen Messebesuch

Diesen Eintritt offeriert Ihnen:

An der Kasse einlösen./Nur mit Stempel gültig./Nicht kumulierbar.

OrtMesse Basel, Halle 2, 4005 Basel

Öffnungszeiten3.–5.2.2012, Fr 13–20h / Sa + So 10–18h

Vorname, Name

Strasse, Nr.

PLZ, Ort

E-Mail

Offizieller Eintrittspreis: CHF 10.– für Erwachsene; CHF 6.– für Schüler ab 12 Jahren, Studenten, Lehrlinge und AHV/IV-Bezüger.

Nur ausgefüllt gültig!

Die grosse Messe für Ferien und ReisenBasel, 3. – 5. Februar 2012

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Diving* Austria*

France Golf* South America

Africa Asia Australia*

Stand module Stand module, coloured Stand module, fully printed

Both our modular and our special stands have been completely revised, and are now available in a new design. A roof sail over the complete stand, HQI white light and back-lighted columns for the special stands put your appearance right in the limelight.

With us, you can build on your trade fair success

You will find more detailed information, prices and conditions on the application forms.

Early booker discount for quick deciders Book your stand before the 27th July 2012 (or by the 24th August 2012 in the case of special stands) and profit from top prices.

* Separate application forms are avail-able for these stands for each holiday fair. Simply contact us, and we will send these to you. You can find more details on our new Websites.

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Hinterer Schermen 29CH-3063 Ittigen/BETel. +41(0)31 922 06 13Fax +41(0)31 922 04 45info@ferienmesse.chwww.ferienmesse.ch

Zürichstrasse 27CH-8134 Adliswil-ZürichTel. +41(0)44 487 43 37Fax +41(0)44 487 43 43info@vacances.chwww.vacances.ch

Zürichstrasse 27CH-8134 Adliswil-ZürichTel. +41(0)44 487 43 30Fax +41(0)44 487 43 43info@fespo.chwww.fespo.ch

Hinterer Schermen 29CH-3063 Ittigen/BETel. +41(0)31 922 29 02Fax +41(0)31 922 29 03info@baslerferienmesse.chwww.baslerferienmesse.ch

FESPO. BaslerFerienmesse.Die grosse Messe für Ferien und ReisenBasel, 22.– 24. Februar 2013

EARLY BOOKER

DISCOUNT TILL

27th JULY 2012

New websites &

new stand design