author marketing and websites 101
DESCRIPTION
In the new digital publishing arena, all writers have to market themselves--with or without a traditional publisher. Branding expert Cynthia Hartwig presents the "must haves" for an author who wants to build a platform online. Included are many examples of author marketing, some good, some... execrable. Which do you want to be?TRANSCRIPT
![Page 1: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/1.jpg)
AUTHOR MARKETING 101:
February 3, 2014
![Page 2: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/2.jpg)
HOW CAN YOU BE HEARD IN CYBERSPACE?
![Page 3: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/3.jpg)
HOW CAN YOU DIFFERENTIATE YOUR WRITING IN CYBERSPACE?
• 500 Million Tweeters• 1,262,120 blogs •Facebook users have passed1billion• More than 150 million LinkedIn users• 51 million web sites
![Page 4: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/4.jpg)
• Creates a multiplier effect• Breaks down silos and narrow reach• Lets you stay engaged with your audience & community• Helps you stay current• Lets you share resources and knowledge openly and quickly
TAPPING INTO THE POWER OF NETWORKS
![Page 5: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/5.jpg)
FREE TOOLS BUT MOST AUTHORS ARE STILL PRACTICING ONE-TO-MANY MARKETING
![Page 6: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/6.jpg)
To attract a following, you must create an identity to follow.
• Organizations have brands.• Individuals have personal identities or personas.• Brand, personality, persona = who you are.
BRANDING 101
![Page 7: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/7.jpg)
MULTIPLE PERSONAS WILL FRACTURE YOUR IDENTITY.
![Page 8: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/8.jpg)
Mind-map a list of possible identities you could own.Think about the specific types of editing you most want to do.
![Page 9: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/9.jpg)
WRITING EXERCISE: THE REAL THING ABOUT ME AND MY WRITER BRAND…
![Page 10: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/10.jpg)
Look at these author web sites and write down what you know about the
writer in 10 seconds.
![Page 11: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/11.jpg)
![Page 12: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/12.jpg)
![Page 13: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/13.jpg)
![Page 14: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/14.jpg)
![Page 15: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/15.jpg)
![Page 16: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/16.jpg)
![Page 17: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/17.jpg)
A scroll down Will Self’s WordPress site:
![Page 18: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/18.jpg)
![Page 19: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/19.jpg)
![Page 20: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/20.jpg)
![Page 21: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/21.jpg)
![Page 22: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/22.jpg)
![Page 23: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/23.jpg)
![Page 24: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/24.jpg)
![Page 25: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/25.jpg)
Let’s try writing your author profile on Twitter: you’ve got 3 minutes and 120 characters.
Start with your name.
![Page 26: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/26.jpg)
Forty years of research proves that your audience will remember your information longer and relate to you better if
they know who you are.
![Page 27: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/27.jpg)
People are interested in people.
Use your own personality to increase stickiness.
![Page 28: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/28.jpg)
Let’s brainstorm a list of what you need to call attention to on your web site.
![Page 29: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/29.jpg)
A WORD ABOUT IMAGERY. CAN WE COME UP WITH SOMETHING THAT’S NOT A PEN?
![Page 30: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/30.jpg)
30
![Page 31: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/31.jpg)
To have a tagline or not to have a tagline?
31
![Page 33: Author Marketing and Websites 101](https://reader038.vdocument.in/reader038/viewer/2022103014/548bf2e0b479591d318b4806/html5/thumbnails/33.jpg)
http://bethjusino.com/