2009 Annual

Episcopal Communicators’

Conference

Church Websites 101Jeff Frey

Thursday, March 19, 2009

Church Websites 101• Web Services and IT manager at Rice:

Development, data, design, any technology

• MS in Computer Science, Executive MBA

• Research on websites and new media tech

• Worship Leader / Pastor  

• jeffreyfrey@hotmail.comI’m available for questions, consulting, etc. Slides at http://jdfrey.wordpress.com

Jeff Frey

Church Websites 101• Importance of a church website

• Explanation of Sessions (101, 201, Tools)

• How many of you don’t have a website?

• Do you manage the content?

• Any techie people here?

• What do you want to get out of this?

Intro and Questions

Church Websites 101• Three Basic Concepts

1.Content

2.Architecture

3.Design• The internet

• Three +/- example sites

Agenda

Church Websites 101• Brainstorming

• Consider your audience

• Find your voice

• What is your brand

• Brand is different than image

Content (1 of 3)

Church Websites 101• Static Elements

• Who we are

• Service times

• Map

• Purpose / Vision / What we believe

• Ministries

Content (2 of 3)

Church Websites 101• Dynamic Elements

• Upcoming events

• Pictures posted afterward

• Sermons online

• Forms and registration

• Giving

Content (3 of 3)

Church Websites 101• Logical placement of content

• Naming conventions

• Jargon

• “3-Click Rule”

• Usability

• Resources

Architecture

Church Websites 101• Depends on architecture

• Common template examples

• Readability statistics

• Logo, banner, and navigation

• Colors

• Branding / image

Design (1 of 2)

Church Websites 101• Homepage

• Based on audience

• Most important information showing

• Consider placement of items

• Decide on delivery methods

Design (2 of 2)

Church Websites 101• Three Basic Concepts

1.Content

2.Architecture

3.Design

• Questions?

Agenda

2009 Annual

Episcopal Communicators’

Conference

Church Websites 101Jeff Frey - jeffreyfrey@hotmail.com

Thursday, March 19, 2009