1. VOLUME1 ISSUE 15 SEPTEMBER 2011 Scuzzy October2011V I N O D G U P TA S C H O O L O F M A N A G E M E N T, I I T K H A R A G P U R

2. From the desk of team ScuzzySCUZZY has evolved over the years from being a simple alumni newsletter to a mouthpiece of all VGSOM activities.Warm greetings from Alumni new professors with versatileRelations Committee, VGSOM! corporate experiences and vastWelcome to the fall edition of Scuzzy, academic credentials this year:the biannual newsletter of VGSOM. Prof. Anand TeltumbdeThe placement season, Vantage 2011, Prof. Devlina Chatterjee.yet again finished with a high! The Prof. Siddharth Chattopadhayplacement process saw some top- And Prof. Barnali Nag.notch recruiters hiring our versatiletalents; something that VGSOM has With July, started the new aca-become synonymous with. Recruiters demic year and the new batchoffered some of the most sought-after of students were infused into theprofiles. As many as 45 companies college. With almost 85% offrom all sectors of the industry partic- students having prior work-ipated for grabbing the best of the experience, the batch is a perfectstudents and were offering the best of blend of freshers and students withcompensation packages. The highest work experience. The batch also sawannual compensation offered was 18 a surge in the number of students hav-LPA and average annual compensa- ing more than 36 months of work-tion stood at 12.02 LPA. A total of experience (almost 38% of the class of117 offers were made for 94 students .VGSOM attracted 15 new companies 2013). The class of 2013 also boasts of people from varied backgrounds of Inside this issue:this year which constitute 33% of the work such as - heavy engineering,total companies that visited the cam- operations, marketing, IT and finance. Final Placements 2011 2pus. The season began with 20% ofthe batch getting PPOs from reputed Various Interest Groups and Clubs Summer Placements 2011 3companies like ITC, Reckitt Benckiser, were also dynamic throughout the Learning Approaches 4Hindustan Coca Cola Beverages, year. The Marketing and AdvertisingTATA Motors, Deloitte India, Deloitte Club (MAD) and the Finance Club Connect 2011 5USI, Nomura, Wipro and IMRB and (Finterest) successfully completedended on a high note of 1.25 offers their quiz competitions: Class of 2013 6made per student from top recruiters. VENALICIUM and FinQ Men on a high note. On the other hand Faculty Lounge 7We also feel proud to let you TO KNOW MORE Saamanjasya conducted a Bknow that VGSOM has bagged ABOUT OUR NEW plan Competition Power Sweet @ Sixty 8some of the most prestigious PROFESSORS, to Empower in collabora-awards this year. The first one TURN TO PAGE 7 tion with Confederation of CMI Activities 9being Asias Best B-School Indian Industry (CII) and creative creativity 10Leadership Award by CMO Council National Skill Development Corpora-in July 2010. The second success tion (NSDC). MAD Club Activities 11came with DNA and Stars of the In- We are also featuring contributionsdustry Group awarding VGSOM as from students, faculty and research Finterest Activities 12one of The most innovative B- scholars at VGSOM and we are sureSchool of the year 2010. VGSOM that youll like all of them. Scuzzy will Jump from 1,2(to) 3 13was also recently awarded the take you through all the nostalgicOutstanding B-School award at emotions that you may have in a Different Strokes 14the National B-School awards 2011. while! So what are you waiting for?The students of VGSOM brought ever Turn on your nostalgia and start sift-greater laurels to the college by win- ing through your dose of college Answers: KGP Trivia 16ning contests all across the country. news!The institute witnessed joining of four Happy Reading! 1

3. Final Placements 2011Vantage 2011 was a stupendous success with 100% batch being placed.With Batch of 2009-2011 secur- attracts. 30% of the students opted ture Management Consulting, i- Chairman ofing some of the best job offers in for careers in each. BFSI, Manu- Maritime, HCL and Cognizant Placements message:the country, Vantage 2011 culmi- facturing and FMCG followed next were the first time recruiters along From the perspective of mostnated in VGSOM, IIT Kharagpur with plethora of new companies with regular recruiters like In- students, the raison-detre ofand yet again established its reck- participating for the first time in fosys, Wipro, Tech Mahindra and any college, particularly a B-oning as among the top B-School campus placements attracting top HP reaffirming the brand value School , is a satisfactory corpo-s on the offering. With the 100% talent from the coveted B-School . enjoyed by VGSOM in the con- rate placement. I am delightedbatch getting placed with an aver- sulting world. to know that our 2009-2011age salary of INR 12.02 Lakhs per FMCG & TELECOM: Placement Committee hasannum and profiles worthy of the VGSOM has grown over the years BANKING, FINANCE & lived up to the expectations ofremuneration magnitude, Vantage to be the favourite destination of ANALYTICS: every student who had walked2011 was a resounding success. sought-after FMCG sector. Procter VGSOM carried forward the into VGSOM, IIT Kharagpur twoApart from the regular recruiters, & Gamble, Reckitt Benckiser and legacy of being a preferred cam- years ago in search of an MBAmany new companies joined the Coca Cola were the first time re- pus for companies in Banking and a career.bandwagon and reposed their faithin the coveted B-School . -Prof. Prithwis Mukerjee,VGSOM attracted 15 new compa- Chairman Placements,nies this year which constitute33% of the total companies thatvisited the campus. HSBC, ANZ, IMRB and Citi Ana-The season began with 20% batch lytics made their presence felt withgetting PPOs from reputed com- related profiles in offeringpanies like ITC, Reckitt Benck-iser, Hindustan Coca Cola Bev- MANUFACTURING:erages, TATA Motors, Deloitte This sector, along with regularIndia, Deloitte USI, Nomura, recruiters like TATA Motors,Wipro and IMRB and ended on TATA Telecon, TATA Metaliksa high note of 1.25 offers made and Welspun, witnessed participa-per student from top recruiters. cruiters at VGSOM. Regular re- and Financial Services domain. tion from large number of PSUsThe recruiting companies spanned cruiters like Diverse profiles were offered like Shipping Corporation of In-across sectors like BFSI, Consult- ITC, Heinz and UB group also including Credit, Risk Assess- dia, Bharat Heavy Electricals Lim-ing, FMCG, Telecom, Manufac- made their presence felt and of- ment, Forex, Equity & Fixed ited, Balmer Lawrie, MMTC Indiaturing, Technology and Analytics fered diverse roles like Corporate income and Banking Operations. Ltd and Rural Electrification Cor-with diverse roles like Investment Planning, Operations, Supply The gamut of interested Compa- poration. Students were offeredBanking, Banking & Operations, Chain Management, Procurement, nies included participants like diverse and challenging roles inRisk Advisory, Project Finance, Sales and Marketing. Vodafone, Citibank, ANZ, Nomura, CRI- Sales and Marketing, Operations,Strategy and Technology Consult- our regular recruiter SIL, Cognizant and Union Bank HR, Business Development anding, Sales and Marketing, Supply offered profiles in Marketing, Sys- of India among others. With a Infrastructure Project Manage-Chain Management, Procurement, tems & IT. booming market, analytics sector ment. Titan, a TATA group com-Business Development and many offered attractive opportunities to pany, was a first time recruitermore. Evika Green, an Energy TECHNOLOGY & the students at VGSOM this year. offering roles in Operations andSubsidiary of Evika Group, a first CONSULTING: Behemoths like Goldman Sachs, Marketing.time recruiter offered coveted This sector attracted the largestposition of Assistant Vice Presi- talent pool from VGSOM. Thisdent to the selected student. year, the Big 4- Ernst & Young, Placement Statistics for 2011Medall, a leading medical diag- PricewaterhouseCoopers, Deloittenostic firm were the first time (India and USI) and KPMG- Number of students participating 94visitors. offering challenging roles participated in Vantage 2011 and in placementsin Market Research and Business offered roles in Business Advisory, No. of companies visiting campus 45Development. Technology and SCM Consulting, Strategy & Tech- No. of offers made 117Consulting firms were the biggest nology Consulting and many more.recruiters this year giving consid- Crme de la crme of the consult- Highest salary offered (INR) 18 lakhs p.aerable weightage to the pre-MBA ing sphere like PWCs Governmentexperience of candidates asserting Reforms and Infrastructure Devel- Average salary offered (INR) 12.02 lakhs p.athe quality of students VGSOM opment Advisory (GRID), Accen- Median salary offered (INR) 10.15 lakhs p.a 2

4. Summer Placements 2011Summer Placements for the batch of 2010-12 once again reaffirmed Vinod Gupta School of Management, IIT Kharagpuras one of the finest B-School s in the country.A total of 60 companies took country took part in the sum- large numbers with majors like participation of several start-part in the placement process mer placements process this Citibank, Nomura, ING Vy- ups like Hover, Batoi, OOHwhich was an increase of over year. Recruiters like Hindu- sya, CRISIL, Reserve Bank Media, Sequoia, Verbatim10% compared to last year. stan Coca Cola Beverages, of India, CLSA, Bank of Medall etc. They offered theCompanies vied with each Reckitt Benckiser, Heinz, India, Venture East, NAB- students crucial roles includingother to select management Danone and Emami recruited ARD among the companies Marketing Strategy, Strategy &interns from a batch of 91 stu- students in large numbers of- offering profiles such as Eq- Consulting, Sales & Marketingdents and offered challenging fering profiles such as Supply uity Research, Derivatives, which gave our students inval-roles across varied industries Chain Management, Procure- Retail Banking, Wholesale uable opportunity to get a lotsuch as FMCG, Telecom, ment, Marketing, Operations Banking, Rural Banking, of rigorous and hands-on learn-Consulting, Banking & Fi- etc. Telecom majors Idea and Analytics, Operations and ing during their internships.nance, Media, Automobile, Aircel also offered students Technology etc.Infrastructure etc. The aver- roles in Supply Chain Manage- Internships at Kolkata Po-age stipend crossed Rs. ment and Marketing. IT & ITES: lice:40,000, which was an increase In a unique initiative Kolkataof 8.1% over last year. The Police hired interns fromhighest stipend offered was VGSOM to undertake projectsRs.1,00,000. as a part of winter internships. The projects allocated wereConsulting: live projects which includedConsulting was one of the the study of traffic manage-most sought-after domains ment system and optimizationamongst the students with al- of routes etc. giving interns themost one fifth of the batch opportunity to understand theopting for Consulting profiles. nitty-gritties of managing oneConsulting firms like Deloitte of the most populous cities inIndia, Price Waterhouse the country.Coopers, Ernst & Young,Wipro, Frost & Sullivan, Manufacturing & Automo- Heavyweights like IBM, The large number of recruitersSynovate Consulting, Syner- bile: Hewlett-Packard, JDA, including many first time visi-gy Consulting offered profiles Manufacturing and Automo- Siemens Corporate Tech- tors, diversity in the profiles onsuch as Strategy and Opera- bile was the most popular sec- nologies, Omnitech, TCS offer and all the students get-tions, Enterprise Applications, tor among the students this were some of the leading IT ting summer internships in theTechnology Integration, Gov- year with more than 20% stu- companies that took part in organizations and profiles ofernment Reform & Infrastruc- dents opting for it. Majors like the Summer Placements. their choice were the highture Consulting, Business Ad- Tata Motors, TVS Motors, points of this years summervisory. CTRAN offered an NTPC, Bharat Petroleum Human Resource: placements. This reaffirms theexciting new profile of Cli- Corporation Limited, Tega Firms like NTPC and Syn- consistent faith that recruitersmate and Infrastructure Con- Industries, Tata Telcon etc ergy Consultancy offered have had for VGSOM Studentssulting. Voltas offered a niche offered profiles in Operations, comprehensive and strategic and reflects on the quality ofprofile of Corporate Strategy Marketing and Supply Chain roles in the Human Re- the management education andand Planning. Management. sources domain to some of values imparted to the students the students. in line with the corporate re-FMCG & Telecom: Banking & Finance: quirements.Some of the largest FMCG Banking and other financial Startups:and Telecom companies in the firms recruited students in This year, we also saw theKGP Trivia!Q1. What is the significance of 2.2 in IIT Kharagpurs context?Q2. Which eatery is famed to have invented the Tinku (Burger)?Q3. Which faculty Of VGSOM has been the Chairman of B.C. Roy Hospital? To find out the answers, turn to the last page. 3

5. Learning approaches Post MBA:A Journey of Four and a Half DecadesBy Prof. Arabinda Tripathy I really feel to improve my career prospect but a regular activity of IFORS. ICORD happy to to learn about business management was subsequently organized in Bra- write in related areas. I did achieve that and zil, Philippines, South Africa, India Scuzzy the developed an interest for Operation- (second time) and Brazil (second newsletter al Research. I pursued this interest time). Through the first ICORD con- of VGSOM. by doing M.Sc. in Operational Re- ference, I developed interest in the I under- search at the London School of Eco- areas of Operational Research for stand that nomics few years later. This further Development, Problem Structuring the newslet- enhanced my interest in Operation- Methods, Soft System Methodology, ter will also al Research. I followed it up with and the like; which I continue tobe made available to the alumni of Doctoral work in Operational Re- pursue even now. Subsequently, IVGSOM. search, more specifically in Mathe- took up assignments in many devel- matical Programming, also at Lon- oping countries like Kazakhstan,I am taking this opportunity to share don School of Economics. Vietnam, South Africa etc. Thesesome of my learning approaches over assignments helped me to under-four and a half decade of professional All these years, my primary aim was stand better the field of Operationallife as I have perceived, more specifi- to pursue my interest rather than Research for Development. Alongcally post MBA. looking for any financial reward. In with Prof. Theodre Stewart, I alsoIt is needless to stress that the alumni fact the job that I took up in India started the only M.Sc. Course oncan significantly and effectively con- on my return immediately after my Operational Research for Develop-tribute to the growth and development doctoral work abroad offered me a ment at the University of Capeof their alma mater. VGSOM itself is salary that was less than half of my Town, South Arfrica.an example of the same. VGSOM, the salary in India prior to joining theformation of which was facilitated by doctoral work. This in no way de- To sum up, in all this four and a halfan alumnus, set the trend of incorpo- terred my interest in Operational decade of my professional life I wasration of B-School in IITs and in tech- Research. I went on to become Pres- guided by:nology institutes in general. To a ident of Operational Research Soci- There is no age for learninglarge extent, my association with ety of India (ORSI) in 1989 and Edi- A clock which is not working isVGSOM was driven by a desire to tor in Chief of OPSEARCH journal. also right twice in a day; ac-contribute to my alma mater; IIT Kha- I also organised the first Interna- cordingly one can learn from allragpur from where I graduated in tional Conference on Operational sources with proper attitude1966. Research for Development (ICORD) Pursue your interest. in 1992 at Ahmedabad. The confer- Some other basic understandingsEarly in my working life I had an op- ence resulted in a document helped me in my Professional life;portunity to study for a MBA equiva- Ahmedabad Declaration. The one of them being Organisationallent programme. At that time I had a document became the reference Position may entrust the authority,job with responsibility for critical de- point for action by International but it does not ensure that the per-liverables. Further, my job being on Federation of Operational Re- son is the only one to have the ex-the shop floor, I had the responsibility search Societies (IFORS) for activi- pertise and the knowledge to dis-for looking after the work of various ties to be carried out towards Oper- charge it there may be others whoemployees including their on the job ational Research for Development. may score higher on these counts.performance, deliverables and such There were two other major out-other things. That left little time for comes of the conference: a book Wish all of you the very best.preparation for classes, test and the titled Operational Research for De-like. The programme was substantially velopment edited by Jonathancase based and required commitment Rosenhead (London School of Eco-of time. However, having joined I nomics) and Arabinda Tripathywalked the extra miles to derive full (Indian Institute of Managementbenefit. I did not have any specific aim Ahmedabad) and ICORD becoming 4

6. Connect 2011VGSoM Annual Alumni MeetBy Shashidhar Shenoy (MBA, Batch of 2012)On 18th June 2011, a pleasant Saturday all to be seen in theevening, the MBA students of Vinod meets. At Bangalore, twoGupta School of Management, IIT Kha- senior-most Alums fromragpur organized Connect 11 the the class of 2001, Mr.annual alumni reunion in four different Satya Mishra and Mr.metros. By continuing with the tradition Gangesh Thakur, wereof successfully conducting the alumni presented with a bouquetmeet simultaneously at four different and were asked to nar-locations, the Alumni Committee yet rate their experiences atagain brought together VGSoM alumni IIT. They spoke aboutfrom varied backgrounds and work ex- how the school hadperiences on a common platform. grown to what it is right now, the lower batch strength during those days and the school not being rec- was greatly appreciated and all the ognized among the top tier schools. alums praised the efforts of Alumni They also praised all the alumni, Committee for the wonderful time professors and current students for they had. their constant efforts in making the school one among the top tier B- The alums didnt want the night to Schools in India. end and were keen on hanging The mood then changed from a around reliving the wonderful mem- formal ceremony to a dinner party ories of the college days. However, with all alumni, their spouses and like all good things, time had finally students socializing over food and come to say goodbye to everyone drinks. Friends exchanged numbers and call it a day. This parting noteThe alumni of VGSoM from Bangalore, and promised to stay in touch, sen- of the night was echoed by all theDelhi, Mumbai and Kolkata were treat- iors offered advice for their juniors, people present over there:ed to an evening of fun and memories of people enquired about work in dif-their fun days at college. The alums ferent management streams and the Goodbyes are not forever.started arriving early in the evening and chattering had reached its peak to- Goodbyes are not the end.were enthusiastically looking forward to wards the close of the night. They simply mean Ill miss youmeet their batch mates. The meet started The concept of conducting the meet Until we meet again!with a video of campus life in IIT Kha- at four locations simultaneouslyragpur which made all the alumni emo-tional and nostalgic about the hostels,the VGSoM building, the eating joints incampus and all the other things whichmade their life memorable in campus.Then there were video messages by theprofessors of VGSoM to the alums.There were loud cheers by the alumswhen their favorite professors appearedon screen.The joy of finding their old friends, thelong-forgotten nicknames being calledagain, the happiness of finding out thattheir friends and had classmates hadmade it big in the corporate world was 5

7. Class of 2013The incoming batch of 2013 reaffirms VGSOMs ability to attract the best minds among the B-School fraternity year afteryear. The bright young VGSOMites are already in the groove and they are ready take the bandwagon of VGSOM ahead.Vinod Gupta School of Managementbelieves that peer knowledge will helpstudents in developing team skills andalso helps one to apply their experiencesat work in classroom studies for makingmanagerial decisions. VGSOM encour-ages diversity of students in terms of aca-demic backgrounds and work experience.Even through the batch consist of stu-dents with engineering backgrounds, thediversity of streams and specializationbackgrounds are really diversified. Theadjacent chart indicates the diversestream-wise break-up of the class of2013. TOTAL STRENGTH OF THE BATCH OF 2013 IS 105This year VGSOM has laid emphasis onthe quality and quantity of to work expe-rience while selecting the class of 2013.Having given due importance to workexperience, a healthy mix of freshers andstudents with prior work experience hasalso been maintained. The details of thebatch according to the work experiencesis shown in the pie chart:KGP Trivia!Q4. Name the district of West Bengal in which Kharagpur is located ?Q5. In which year was VGSOM established? And who laid the foundation stone of VGSOM?Q6. A new hall of residence is coming up exclusively for the students of VGSOM. Name this hall.Q7. What is CORALS in purview of IIT Kharagpur ? To find out the answers, turn to the last page. 6

8. Faculty Lounge: Our New Faculty MembersMeet our new faculty members who have enriched the VGSOM fraternity with their varied corporate experience andacademic excellence.Prof. Anand Teltumbde she worked for two years in project SAGE, for around four years. She is finance at the Industrial Finance also a reviewer for reputed interna-Specialization areas: Business strategy, Corporation of India (IFCI). She tional journals like Energy-The In-Production and Operations manage-ment, information systems strategy, sup- continued her studies in the US at ternational Journal, Energy Policy,ply chain and lo- Penn State University and earned International Journal of Environ-gistics. two masters degrees one in Agri- mental Technology and Manage-Prof. Anand holds cultural Engineering and one in ment and International Journal ofa Bachelors de- Agricultural Economics. She earned Environment and Waste Manage-gree in Mechanical her doctoral degree in management ment.Engineering in the Indian Institute of Science in(National Institute 2010. Dr. Chatterjee has spent eight Dr. Barnalis current research in-of Technolgy, Nag- years in industry, with IFCI (New terest includes economics and busi-pur), an MBA Delhi), GE Capital (Bangalore) and ness implications of climate change,(PGDM) (Indian Antrix Corporation (Bangalore). policy imperatives for carbon base-Institute of Man- line determination and quantitativeagement, Ahmeda- Dr. Chatterjees research interests modeling and research on produc-bad) and a Doctoral degree in manage- lie in applied economics, in particu- tivity and efficiency in the Indianment from University of Mumbai. He has lar trying to decode the underlying manufacturing sector.published more than 25 research papers factors that influence behaviors ofin reputed international journals and individuals, households, businesses Prof. Siddhartha Chattopadhyayserved on editorial Board of a few of and other economic agents.them. Prof. Siddhartha Chattopadhyay is Prof. Barnali Nag an M.A. in economics from DelhiProf. Anand has over 38 years of man- School of Economics and a Ph.D. inagement experience. He was recognized economics from University at Alba-among top 20 people who shaped IT in Dr. Barnali Nag is an M.A. in Eco- nomics from JNU, New Delhi and ny, SUNYIndia by DataQuest consecutively for with speciali-three years. He has also won Star imple- PG Diploma (Development Policy) zation in mac-mentation award from SAP. Before com- and PhD (Economics) from IGIDR, roeconomicsing to VGSOM, he was Managing Direc- Mumbai, an advanced Research and econo-tor and CEO of Petronet India Limited, a Institute by Reserve Bank of India. metrics. Heholding company promoted by all oil She has been a faculty at RIS, New has received acompanies for creating a pipeline net- Delhi (a think tank of the Ministry graduate fel-work. He has been also been a Ph D ex- of External Af- lowship foraminer and adjunct faculty of University fairs, GoI). Lat- completingof Mumbai. er she joined his doctoral the Indian studies fromProf. Devlina Chatterjee School of Busi- University at Albany, SUNY. He has ness, Hydera- also received an excellence inSpecialization areas: Applied Econom- bad as Business teaching award and an excellenceics, Statistical Research Fel- in research award from universityModeling, Finan- low, from where at Albany, SUNY in 2010. Moreo-cial Modeling she went to ver, he was also awarded a special Wharton Busi- fellowship for his doctoral disserta-Dr. Devlina Chat- ness School, University of Pennsyl- tion in 2010 from University at Al-terjee earned a vania as Visiting Scholar. bany, SUNY. Before pursuing hisB.Tech in Agricul- graduate studies abroad, he was atural Engineering research assistant in Centre for Dr. Barnali has been the Associatefrom IIT, Kharag- Studies in Social Sciences, Calcutta Editor of South Asia Economic (CSSSC).pur in 1989. After Journal, which is a peer reviewedcompleting her international journal, published byPGDM from IIM Ahmedabad in 1991, 7

9. Sweet @ SixtyDiamond Jubilee celebrations at IIT Kharagpur Rohit Sharma (1st Year, MBA)As IIT KGP enters into 60th year of exist- Mera Naam Chin Chin Choo as Union Finance Minister Mr Pranabence, there was celebration mood all well as the classic rock number Mukherjee. The Chairman of Boardaround, the campus started undergoing November Rain. Of governors, Mr Shiv Nadar pre- sided over the course of actions. The The musical performance was fol- Gold Medallists were presented with lowed by the laser show documen- tary on IIT KGP which left the audi- ences awe-struck. One thing that made this event special was a large calendar showcasing dates and im- ages of KGPians which forayed into the Guinness Book of World Rec- ords for its monster size.facelift months advance. Halls of Resi-dences, Complexes, Sports Courts andActivities Centres got new lease of lifewith the overhaul. Students sported the the awards by the Prime MinisterDiamond Jubilee Badges showing the himself. Mr. Sunil Bharti Mit-pride that they take in being associated tal,Telephone mogul and founder ofwith this long standing prestigious insti- Bharti Enterprises, received an hon-tute. orary degree. Celebrations continued in the even- ing at Kalidas auditorium with a August 22, the date when the 57th mesmerizing performance from san- annual convocation of IIT Kharag- toor legend Pandit Shivkumar Shar- pur took place at the newly renovat- ma and Pandit Anindo Chatterjee on ed TOAT (Tagore Open Space Thea- the tabla.Music requires the con- tre), will be always alive in a centration of not just the musician, KGPians heart. Many of the Ex- but the audience as well, said san- VGSOMites also treasured this toor legend Pandit Shivkumar splendid moment. Nitish Wadhwa of Sharma. The concert included ren- 2010 batch was conferred with the dition of Raag Jhinjhoti, another Gold Medal for his extraordinary compostion of Pahadi as base RaagThe Diamond jubilee curtain raiser on academic achievement. and number of other melodious mo-August 21st at Tata Sports Complex was tifs. The Splendid evening pavedan event to reckon with, it started with way for the year long Diamond Ju-the allocutions from the eminent profes- bilee Celebrations.sors, whove long served the institute.They shared their thoughts invoking fondnostalgia. Right after this, started a jointconcert by ETMS & WTMS who per-formed to the tunes of soulful melodies Read The IIT Kharagpur Alumnilike Tu Bin Bataye, foot tapping song Newsletter at : http://bit.ly/piCJ8E Find The Jubilee Celebration The ceremony was also marked by Photographs at: the esteemed presence of Prime http://bit.ly/oORkVh Minister Dr. Manmohan Singh as a chief guest. Other dignitaries in- cluded the Governor of West Ben- gal Mr M K Narayanan and the 8

10. Corporate & Media Interaction Cell (CMI)In the last few months, VGSOM saw a plethora of guests from various fields and domains coming for Guest Lecturesunder the banner of Vaarta The Guest Lecture series. A Marketing Continuum was also organised where distin-guished personalities from the marketing domain of the industry visited VGSOM and shared their experiences.How Microsoft built the gaming category in India with Electronics at a lecture in VGSOM, IIT kharagpur.XBOX!!! - Guest Lecture by Mr.Jaspreet Bindra, Regional Ms.Mukhopadhyay emphasized on the fact that the lightingDirector, Microsoft industry is undergoing a rad- ical transformation and the The lecture or rather the sto- future is in the lighting solu- ry as cited by Mr. Bindra tions which would reach started with emphasis on the into new uncharted territo- importance of online media ries like weather forecasting. as a marketing tool. He Ms. Mukhopadyay was stressed upon the fact that quick to add that light, not Internet has to be the first only triggers vision but also marketing medium and not influences our moods and the 4th or 5th. He took us feelings as she briefed through an introduction to Philips through the days when Xbox Electronics. She added that light is an effective marketing was launched in India, to the tool and plays a pivotal role in various sectors includingtime when it struggled to find its feet, till the time when it hospitals and health care, tourism and stated the im-captured 64% market share of next generation consoles in portance of lighting in todays world citing examples fromIndia. Mr.Bindra explained that any product launch is a 3 the Formula1 Race track of Singapore and the ever-so-step procedure: Super brand building, Super business successful FIFA World Cup 2002 in Asia. She spoke onbuilding and Market creation & expansion. He talked about the effects of light pollution and energy wastes. She con-how the product suffered from the marketing myopia and cluded by simply asking students to be conscious usershow they changed the game by promoting Xbox as not just of light!a gaming console but an entertainment powerhouse.Managing IT as a Business By Mr. Subrata Dutta, CIO atSREI Vaarta11: Marketing Continuum The nitty-grittys of the Creative Ideation Process and Branding By Mr. Sanjeev world of a CIO were Dassani, Creative Director (Copy) at RK Swamy BBDO nicely spun together by a very eminent mem- There is no denying to ber of the fraternity the fact that the whole itself, Mr. Subrata Dut- process of creative ta, CIO of SREI Infra- ideation seems to be a structure Finance Lim- scintillating one! The ited. The session com- VGSOM students will menced with Mr. Dutta vouch for the fact,highlighting the stark differences between how IT was per- more so after their ren-ceived apart of the Business a few decades back and how dezvous with Mr. San-it has become an inseparable part of the Business in re- jeev Dassani, Creativecent times. He spoke on how a CIO creates his organiza- Director (Copy) at RK Swamy BBDO. It scored highlytion along the three pillars of Plan, Build and Run both in terms of tit-bits of insight into how a creative agen-along-with discussing an interesting Case study (SunGard cy works and also audio-visual treats. He endorsed thecase study) with the students to which the response was viewpoint that Creativity, by definition, is an unchartedreally encouraging. territory. He was also of the view that the ideas are all around us,Light as a marketing tool - Guest Lecture by Ms.Sudeshna we just need to look at things with a hint of inquisitivenessMukhopadhyay, Director, Philips Electronics in our eyes. He also treated the audiences with a good dosage of veryLet there be light and then, there was light! A ride aesthetically dramatized advertisements. The junta got allthrough the rise of the lighting industry was started on this the more excited and asked a lot many questions whichnote by Ms.Sudeshna Mukhopadhyay, Director, Philips were answered very gracefully by Mr. Dassani. 9

11. Marketing Strategy - The Indian Telecom Story By challenges and the fierce competition in the industry, the Mr.Joydeep Ganguly, CMO Kolkata Hub, Uninor number of telecom players in the Indian market would eventually come down. The answer to life, the universe and everything is probably 42, however the answer to many a marketing dilemmas of the Indian Telecom Sec- tor is Mr. Joydeep Gan- guly, CMO of Uninor, Kolkata hub. A gist of more than 16 years of marketing experience compressed into a 2 hour Highly Interactive Guest Lec- Apart from the talks and Guest Lectures, an official ture is what the students at VGSOM experienced. Mr. Joydeep took the students on a journey beginning with YouTube channel was launched for VGSOM - http:// India of the 90s to the India of today where Telecom has www.youtube.com/user/VGSOMIITKharagpur. revolutionized everything and how "Life is now dependent on the 6 inches of a handset". He also sensitized the stu- The channel strives to cover all the major happenings dents about the challenges faced by the telecom sector to- and events taking place at VGSOM. day in the form of Multi-Sim Markets, Document Mainte- nance and Dwindling Margins. He opined that given thesecreative creativityBy Lokendra Gayakwad (MBA, Batch of 2013) Yesterday while commuting back from office, I saw a ly beautiful. Be creative. All the great scriptures are noth- man aged around 55 to 60 years selling toys made of ing but conversations of people who were creative. If you bamboo sticks. The old man wasnt employed anywhere really love doing something it is creative. and the toy did not boast of a brand name yet the creativi- ty reflected by the showed that the old man has a knack of A man of constant self-introspection, want of happiness constructing toys.. and understanding is continuously creative. Not that he is trying to be creative. The way he talks is a creative act. This started the chain of thoughts and I thought Yes Watch him talking , walking , laughing , anything. You there is some creativeness everywhere and in everything will find certain dignity, decency and creativity in every- we do. Even trivial actions like cleaning a floor, washing thing he does. a cloth can manifest creativeness Creativity has nothing to do with any particular work. Creativity has something to Life is not one big thing it is a million tiny things and due do with quality of our consciousness. Whatever we do can attention to these carve your profile. Let go off the ego become creative if we redefine creativity. :) which goes on saying these are small things. It is our ego Creativity is not doing only something new and achieving who creates trouble, drop the ego and everything is crea- an unachieved feat. Creativity is doing anything different- tive. Once you get creative you become confident and ly to achieve the same feat. Creativity comes by enjoying hence efficient. Try it out !!! the work you do , by loving what we do. Will you feel creative when you are sketching? If the answer is yes then Everyone wants to do some great things, but keep waiting ponder on the fact that a two year kid is also doing the for the right time and the life takes a toll over their dream. same thing. He too is just drawing some lines here and So if you want to write something great or want to do there. What is the difference?? It is just the attitude which great poetry or and want to do a great painting etc etc makes all the difference. Now is the time to don your creative hat and show the world a new you , a dynamic you , a creative you Talking to somebody, you feel time is being wasted. You would like to write a great book, and then you will be cre- ative. But a friend has come a little gossiping is a perfect- 10

12. MAD Club activitiesMAD club activities in VGSOM. Follow your passion, andsuccess will follow you Terii Guillemets Following our passion precisely that is what we do in the Marketing and Advertising (MAD) Club of the Vinod Gup- and innovative events mix, active participation by industry ta School of Management, IIT Kharagpur. Entrusted with personnel, live case studies and high-on-content workshops the moral responsibility of exposing young minds to the marked this edition of Madison Avenue. fascinating world of Marketing and Advertising, MAD Club has a host of events and activities lined up to help the bud- MADison Avenue11, the 2-day event, is scheduled to be ding marketers this year. held on 29th and 30th of October, 2011 and this year the focus is to concentrate on events that reflect futuristic con- Over the years the Club is known for three major activities, cepts that are growing trends in the field of business in gen- namely, eral and marketing in particular. Getting the industry partic- MADison Avenue Our Flagship event ipation to the next level and challenging the participants MADazine Our annual magazine with the real life problems faced by the industry are the key MAD Quiz Our annual Marketing & Advertising focus areas of Madison Avenue11. With a range of chal- quiz lenging events that can test the best in the business, this fest We are proud to announce that, in addition to these, our Bi- promises to stand out amongst the crowd. monthly newsletter MADjick is all set to join our portfolio. The MAD club has also started work on MADazine, the annual magazine released by the club every April. This The Marketing and Advertising Club inducted its new coor- magazine contains a collection of intellectual discussions on dinators from the 2013 batch in early August, 2010 and different aspects of mar-keting by the academia as well as since then MAD club has been in a frenzy of activities. The the corporate world. It also compiles some of the most annual intra-VGSOM MAD Quiz is held for the students of prominent real-time issues going on in the Marketing and VGSOM every year. This year Venalicium, the intra Advertising worlds and their solutions. Apart from this, the VGSOM Marketing Quiz, was held on the 27th of August, magazine will also contain a collection of articles from the 2011. And as usual Venalicium generated a huge response students of VGSOM and a set of interviews of some of the from both the batches and to everyones surprise all the 3 czars of the Industry. prizes were grabbed by students of first year unlike last year where seniors outplayed juniors. Overall it was a well orga- We are happy to announce that MAD club is proposing to nized and well contested event and MAD Club Quiz Team launch a website of its own. The idea behind this is to serve takes the credit for that. as one stop shop for everything relating to MAD Club. It will also serve as a forum for engaging discussions, an ar- MAD Club will also come up with another Marketing Quiz chive for newsletters and as a way to reach the club. in January early next year, Jade. This time we are planning to make it a pan-IIT Kharagpur event. With more than 30 dedicated Marketing and Advertising loyalists and with passion as big as a marketers, MAD MADison Avenue is the flagship event of the Marketing Club will continue its journey and hopes to make 2011- and Advertising Club. During the initial days, the club has 2012 a very busy and interesting year. Keep waiting to hear been conducting online Marketing events for B-School s more on this! and undergraduates. But 2009-2010 saw MADison Avenue shed its online tag and evolve into a more complete market- ing and advertising event with its firm roots on IIT Kharag- pur soil . That was indeed a significant step in making MADison Avenue what it is today a premier marketing and advertising fest expected, encouraged and sponsored by a number of corporate-houses. The hugely successful last edition of MADison Avenue was sponsored by SAIL, the title sponsors and co- sponsored by a number of other corporates like Tata bear- ings, Steris, Spykar and Big FM among others. Interesting 11

13. Finterest Activities Activities of all Finance enthusiasts of VGSOM. The Finance club of VGSOM - Finterest, is dedicated to nurturing and enhancing the fin-quotient of students and also to increase industry interaction with our college. The club keeps its members updated on the latest trends and developments in corporate finance, capital markets, investment banking and other related areas. The motto is to give a new dimension to the way VGSOM is perceived for finance in the industry. Finterest was rejuvenated in early 2011 with finance enthusiasts from the Batch of 2011 coming together and forming a strong 15 members team. Since then, Finterest has not looked back. Finterest has selected 4 coordinators and 3 editors from the batch of 2013. A new logo has been launched recently. Heres a snapshot of the activities which have taken place till now: KSS (Knowledge Sharing Sessions): Fin-o-Menal: FinQMen-The Finance Finterest has organized knowledge sharing Fin-O-Menal, the fortnightly financial newsletter sessions so as to simulate the learning Quiz: of VGSOM covers all happenings in the field of process, more so apart from the text books. Intra IIT quiz FINQMEN Finance. The structure of the newsletter has been The sessions have been conducted on brought the B.Tech and designed to help students in developing different varied subjects, viz. on latest happenings in MBA students of IIT facets of personality. Industry & Market, analysis of deals etc. Kharagpur to a common Budding Finance writers hone their skills Furthermore, there have been primers on platform. The aim was to towards writing research papers, Cover Stories on important macroeconomic happenings like promote interdisciplinary Budget, Scams brings in depth analysis of events. Budget Analysis. interaction and peer Articles cover Market Updates, Indian News, The senior batch students have had learning. The quiz had was Finance Updates , Industry Updates etc. aims to shared their internship experiences (those divided in two stages. First keep student briefed about the happenings in the with Finance profiles) with the juniors in round was an online round field of Finance. interactive sessions prior to the Summer for screening purpose. Fin Quotes and Cartoon sections maintain Placements. Second round constituted general interest level of non finance enthusiasts An online session was also arranged top 5 teams which promotes basic awareness about financial through Skype on Careers in Banking by competed in a four stages. happenings. Anjali Mullatti, CEO & M.D., Finitiatives The quiz had questions Detailed and informative articles from Academia Learning India Pvt. Ltd. from business and finance. act as an important media for peer learning. The students have also been sensitized The event was conducted in This facilitates Summer Internship and Final about the various Certifications of collaboration with the quiz placement process by building essential International repute in the Finance club. knowledge base in finance domain. domain, viz. CFA, FRM, PRM, CAIA etc.Activities in store:1. MagazineThe confidence gathered after the successful issues of the newsletter, FinOMenal, has promptedFinterest with the idea of publishing a Finance magazine of VGSOM. This is expected to scale upwhat all we are currently achieving with the fortnight newsletter. There will be articles and varioususeful pieces of information contributed by Industry honchos, Faculty and the student community.2. Virtual Trading and Simulation Game FinterestsFinterest is planning to organise virtual trading game which will emulate real time experience of Facebookstock market trading. It will be held at an All India Level which will bring management student Page:from all over India to a common platform. Students will be given virtual money and made to investin actual stocks. http:// 3. Finterest Blog and Discussion thread www.facebook.Finterest also plans to publish its articles and newsletter through blog., It aims to connect with large com/Finterestchunk of blogging fraternity and section of MBA aspirants who generally have lots of queries re-garding finance during their preparation. This medium will be made interactive through its discus-sion sections where people can ask generic questions about finance. The questions will be answeredpromptly by Finterest and in long run will be helpful in building brand VGSOM. 12

14. The JUMP from 1 2(to) 3!!By Balajee Rao, MBA, Class of 2011-2013Sounds more like an oxymoron isnt it? international teams. They also have there for us to see. It is time theThese six syllables can actually make all the money but if not adminis- BCCI put its head down and devisesense if one keeps in mind the shoddy tered well, there is no meaning to ways of utilising the monetary re-performance of the Indian Cricket Team it. Preparation cannot happen sources for better preparation backin the recently concluded Test Series in overnight, it is a long drawn pro- home. Creating a pool of reserveEngland. With a series cess, starting with identify- players in close coordination withwin in both the ODIs and ing the right personnel and N.C.A. should be the primary ob-the Test matches in the then taking it forward. You jective of the management. The de-non-glamorous Carib- have to improve as a team mographics of the country give lev-bean (in terms of TRP with every match, if you are erage to the administration to un-and revenue generated), not, you become stagnant. earth talent and groom it for thethe Indian team landed in Indians have always been future. Success speaks a lot moreEngland with the tag of admirers of skill and gave than failure but failure teaches youworld champions and a NUMERO UNO attitude a cold shoulder, not paying a lot more than success. India hasTest ranking. India being a cricket crazy heed to the fact that it is the amal- the resources to bring about thenation, opinions have gone through the gamation that creates magic on the change but it is not possible withroof; some blame it on the players and turf. It is actually the mentality of the lousy attitude it carries. Thesome on the administration. To be pre- the subcontinent, Pakistan has pro- cricket administration has somecisely precise it has been a combined ef- duced some of the finest bowlers to tough questions to answer in orderfect of both the actors. There has been a have played the game, India is ar- to expedite Indias ascend andproblem, a problem that has persisted guably the best batting side on make their perch there, permanent.through years, but we kept our heads paper in the world but both theburied in the sand and refused to teams are known to be highly in-acknowledge it. Moreover the success of consistent. Why cannot a sub conti- Sketch by Mallika Nawal (Ph.D.the team in the World Cup and the emer- nent team be tagged The Invinci- Scholar, 2006):gence of the cash rich IPL has coaxed us bles? It is because we are compla-to turn a deaf ear. The BCCI could have cent; we do not care about the rou-imagined that the number one tag, possi- tine things that are an integral partbly a magic wand, is enough to claim the of the game. Top teams like Aus-series in England, but sadly, it wasnt to tralia and England were also in-be. The tired and over confident Indians fected with injuries, but they alwayswere up against a prepared England. had reserves. Imagine the plight ofGood teams do not tire, if they do, more the Indian team had Zaheer pulledoften than not they end up as the losing out during the World Cup. Eng-side. Taking a look at the number of lands Stuart Broad was immedi-matches they play in a year, it is childs ately packed off home after a dis-play to conclude that it is easier for India mal performance in Sri Lanka toto be on the top as compared to the other play for his county. The result isKGP Trivia!Q8. The Grand Old Man of IIT Kharagpur Prof. Gitindra Saran Sanyal passedaway recently. He was associated with VGSOM in an advisory role as well. One ofhis student had established GS Sanyal School of telecommunication (GSST) in hishonour. Name this Student.Q9. Motto of IIT Kharagpur is a sanskrit shloka Yogah Karmasu Kaushalam. What does this means inEnglish?Q10. Which is the only theatre (movie hall) in Kharagpur which is equipped with digital projection and surround soundsystem? To find out the answers, turn to the last page. 13

15. Different StrokesShowcasing the versatile talents of VGSOM students. - Prabhat Agarwal (2nd Year, MBA) - Mohit Rastogi (2nd Year, MBA) ! , ! ! ! ! Sketch by Mallika Nawal (Ph.D. Scholar, 2006): Sketch by Deepika Ahuja (1st Year, MBA): 14

16. Different Strokes continuedShowcasing the versatile talents of VGSOM students. Lose or Cruise A Binary Choice Everything For You - Avijit Pal (1st Year, MBA) - N.M Leepsa (Research Scholar, VGSOM) Being at a loss is a feeling you shouldnt feel When joy comes like breeze wind If you are keen enough to make it a zeal. When smile stays in gate of mind Lessons are what you take away from a loss, All feeling flows like the river kind Opportunity is what you get to cover the flaws. Love of your my heart remind Remember, even evolution stems from losing in the present My soul sings many wishes Only to add new skills and starting from the nascent. Peace appear like god blesses It is darkness which provides you a sense of light, Happiness touch you like angels kisses Its the losers who make the victor seem bright. All for you and your success Life is a sojourn with experiences galore, Get off the worries and come to the fore. Life too short and so long my desire Where chance is a risk and risk a choice, To do everything for you with care Capture the melody or become a noise! A cheerful face in Life Empire Victor has the might, being hard to beat, Lively sunrise everyday to acquire You have the sight of what not to repeat. Fight to the hilt, when battles arise, My wishes so pure and my feelings so true Loss is not the end, but an option to rise. That comes from heart like morning dew Everything you dream be it for you Sorrow and suffering if ever come be fewSketch by Ranjeet Kumar Singh (1st Year, MBA): No friends leave you new or old They be with you in days of hot and cold A praying hand be there to hold Stay forever with or without gold You stay as winner in hearts of million God stay with you for truthful vision No egos or pride pull legs when you risen Each day each moment bliss be woven All these smiles I want to return From thought of your which are born Those have dwelt in my lips in times of thorn Let those smiles your lips now adornKGP Trivia!Q11. Which alumnus of IIT Kharagpur is a recipient of CBE and Padma Bhushan ?Q12. On 16 September 1931, freedom fighters imprisoned in this jail celebrated the killing of sessions Judge Mr. Gar-ley, who had passed death penalty to the famous freedom fighter Shri Dinesh Gupta. The Jail authorities could not toler-ate this misbehavior and killed the freedom fighters in their cells. Name the Jail. To find out the answers, turn to the last page. 15

17. ALUMNI COMMITTEE: Faculty in-charge: Dr. Prithwis Mukherjee Student Coordinators:Aashish DoshiAmol KhadikarIshaan Awadhesh Contact Us:Prabhat Agarwal Mail Us @ alumni.vgsom.iitkgp@gmail.comSachin Choudhary Jishnu Roychaudhuri Lokendra Gayakwad The Official Facebook Profile of Alumni Committee: http://www.facebook.com/#!/vgsomalumni Madhvi Agarwal Shilpa Taneja Sovan Nayak The Official LinkedIn Profile of Alumni Committee: http://linkd.in/qAZ6cH Rahul Bajaj Rohit Sharma Rucha Pundle Follow Us On Twitter: http://twitter.com/#!/AlumComm_vgsom Answers to KGP Trivia! Ans1. It is the exact length of the Scholars Avenue (2.2 kms). Ans2. Chedis. Ans3. Prof. Gautam Sinha. Ans4. Midnapore West. Ans5. VGSOM inception1993. President of India, late Dr. Shankar Dayal Sharma. Ans6. Chanakya Hall of Residence. Ans7. CORALS stands for: Centre for Ocean, River, Atmosphere and Land Science. Ans8. Arjun Malhotra (Co-founder Of HCL). Ans9. Strive for Yoga which is art of all actions. Ans10. Bombay Talkies. Ans11. Baron Bhattacharyya. Ans12. Hijli jail (Now a part of the IIT campus). 16

18. Copyright. Alumni Committee - VGSOM, IIT Kharagpur Kharagpur - 721302, India