autumn 2015 edition

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AUTUMN EDITION 2015

S U P P O R T I N G L O C A L B U S I N E S S T H R O U G H W O R D O F M O U T H

H E A L T H • B E A U T Y • F I T N E S S • F A S H I O N • S H O P S • F O O D • A C T I V I T I E S

A U T U M N A L F A S H I O N & H O M E

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M I N D , B O D Y A N D

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Word Of Mouth is a new community lifestyle magazine, jam-packed with the latest deals, what’s on listings, local info and practical advice, provided to help you stay in the loop with your community, find local and support businesses and share what matters most to you.

WOM MAG is also the best place for independent businesses to start a buzz in their neighbourhoods, by simply advertising their services via our online community pages. We know that most small business have little or no time to capitalise on most online marketing platforms, the online market is far reaching and effective, a great way to showcase your products and services, promote offers and deals and even share how your customers feel about what you offer. Our aim is to advertise your local business through WORD OF MOUTH using the social media toolkit to essentially create for you a new market place by reaching your target audience online.

Welcome to Word of Mouth Magazine!

Copywriter- Lily Niu

Editor - Daina Renton

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P U MPK INS FOR

H A LLOWEEN

A B R I E F H I S T O R Y O F

By Lily Niu


Carved pumpkins have long been associated with Halloween and given the holiday’s increasing popularity here in the UK, our curiosity about jack-o’-lanterns led us to discover some interesting facts…

In the late 19th century, a sudden influx of immigrants to the U.S helped to popularise Halloween as a holiday about community- particularly the Irish

who’d fled the potato famine of 1846. This in turn resulted in Halloween losing most of its religious and superstitious overtones, leading to the holiday becoming the secular but community centred event we know and love today, even in the UK where trick-or-treating and jack-o’-lanterns first originated!

In 19th century Scotland and Ireland, Halloween “guisers” (known today as trick-or-treaters) commonly carried jack-o’-laterns with them made from turnips and other hard root vegetables. These were carved with scary faces to

represent those of spirits and goblins. While some say jack-o’-lanterns were used to guide the guisers during the night, others believe their purpose was to ward off evil spirits during the time of year when they were most active.

Carved pumpkins were not a popular choice for jack-o’-lanterns here but in the U.S, they were originally associated with the harvest season which they used to celebrate Thanksgiving.

Today, the jack-o’-lantern is a popular symbol for Halloween globally and as the spooky holiday approaches, we’re sure to keep a lookout for these carved delights!



By Lily NiuCLEAVERSHealing Teas


n our last issue, we covered the health benefits of hawthorn tea. This time, we turn our focus to cleavers. Famed for its medicinal quality, cleavers, a herb otherwise known as groose grass or catchweed, is primarily used as a lymphatic tonic.

When consumed as tea, cleavers’ natural anti-inflammatory properties act as a cleansing potion of sorts which make it perfect for treating conditions such as arthritis and even psoriasis.

Comprised of organic acids- citric acid, gallotonic acid, fatty acids, flavonoids, tannins and glycoside asperuloside to name a few- cleavers is proven to stimulate the lymphatic system and is often used to ease discomfort from congested and swollen lymph glands. Consequently, cleavers tea offers fact acting relief to sufferers of tonsillitis and glandular fever.

Keen to rid your skin of acne and eczema? Cleavers can help- its cooling effect can not only reduce itching

and redness but relieve the skin from further flare ups with continued consumption.

With the liver function also stimulated through drinking cleavers, you’re to benefit from improved digestion. Also packed with diuretic properties, cleavers promotes increased urine flow (helping to swiftly rid the body of toxins) which cleanses the bladder and kidneys of stones and gravel as well as clearing the urinary tract of infection. So before you reach for a highly sugary cranberry juice to ease you of the symptoms of a UTI, opt for a few cups of cleavers tea instead!

To prepare cleavers tea, simply steep 2-3 teaspoon of the herb in hot water (roughly 250ml) for 10-15 minutes. For best results, drink three or more cups a day. With no known negative side effects, cleavers is safe for consumption for children as well as pregnant and nursing women.

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Brixton has undergone huge changes over recent years

and for better or for worse, not everyone’s on board with the direction this vibrant South London hub is taking. With rising rental prices and chain businesses taking hold, this end of the Victoria line in Zone 2 has fast become both unrecognisable and unaffordable for its long term residents.

Reclaim Brixton, a community organisation and anti-gentrification group has made headlines for protests against property developers and landlords pushing out locals unable to pay up and meet the costs of housing within the area.

Now, Brixton’s Club 414, one of the area’s longest running nightclubs, is set to close and be turned into retail units and luxury flats. Lambeth council announced the move last month and shared its plans for

the venue via its website:“Change of use from existing nightclub/bar with

ancillary residential/office to ground floor use as retail (Use Class A1); the creation of three self-contained residential flats at first and second floors; and associated works including demolition of existing rear ground/first floor extensions, construction of new ground/first floor extensions with terraces above and installation of replacement double glazed timber framed front windows, and replacement timber shopfront.”

We want to know what YOU think about the changes Brixton is undergoing- let us know by reaching out to WOM MAG at: wommagazine.co.uk

To find about more about Reclaim Brixton, follow their Twitter account and Facebook page here: twitter.com/reclaimbrixton | facebook.com/reclaimbrixton

By Lily NiuBR IX TON

G E N T R I F I C A T I O N O F


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FRES H VS T INNED

E A T F O R L E S S :

By Lily Niu


Eager to make the transition from nightly takeaways to home cooked meals? Or are you keen to shed a few digits from your weekly shop? The journey to health and wellness is as smooth as you choose to make it but when it comes to deciding

between fresh fruit and veg versus their tinned counterparts, how does one make the right choice?

Fresh fruit and veg come with obvious benefits- they often taste better and depending on how served, retain nutritional value tinned foods simply don’t have for a multitude of reasons. Cooking with fresh fruit and veg also offers the luxury of enabling you to create dishes from COMPLETE scratch; with no sugar, salt, syrup or sauce standing in your way, you can prepare and season your ingredients to any degree you see fit.

On the other hand, there’s an additional cost to using solely fresh fruit and veg. Where you buy your fresh produce may influence its cost and even though a few days’ worth of it might not put you out of pocket, you’ll only have a short space of time in which to enjoy them. Buying fresh fruit and veg in large quantities is rarely advised for this reason; after all, it’s “fresh” for a reason!

With many of us driven to tinned foods exactly because of this, the convenience element plays only but one part in our love of Green Giant, Napolina

and the like. Stocking up in bulk is not only cheap but easy in terms of storage and product lifespan. Often, tinned veg such as sweetcorn, asparagus and of course tomatoes come ready prepared, narrowing the time it takes to get dinner from the kitchen to our dining tables.

ure, there are instances where tinned fruit and veg do retain their original nutritional value but with tinned tomatoes for instance (once again), there’s concentrated tomato juice thrown into the mix. While tomatoes and other fruit and veg contain naturally occurring sugars, added sugars from processed syrups, sauces and juices are indubitably present in tinned goods.

Given that nutritional experts recommend consuming no more than seven teaspoons of sugar a day, the “hidden sugars” present in tinned goods can fast rack up the amount you consume before you’ve even had a chance to down a substantial, delicious meal.

While the lessoned cost of tinned fruit and veg does make a difference and its convenience can’t be denied, perhaps the road to health and wellness needs to take a different turn- knowing what we do now about the dangers of hidden sugars, also present in tinned foods marketed as “low fat” and “healthy”, cooking with fresh fruit and vegetables allows our bodies to stay on form for much, much longer, and who doesn’t want that?

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SUMMER EDITION 2015

S U P P O R T I N G L O C A L B U S I N E S S

T H R O U G H W O R D O F M O U T H

MAKE THE MOST OF THE REST OF SUMMERIn and Out of the city with WOM



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By Lily Niu

AUTUMNAL WELLIES

Top 5

1. HUNTERProprietors of British luxury and style (seriously, it’s what they’re known for), Hunter wellingtons are for those who don’t want to compromise on style or substance. An icon in itself, the Hunter Original Tall is available from £90 in various colours at: www.hunterboots.com

2. BURBERRY: Another icon of British fashion, luxury design house Burberry is not one to shy away from entering their stylish takes on the wellington boot into the mix. These Check Panel Rain Boots in House Check- Burberry’s signature print- at £235. See more at: www.uk.burberry.com

3. JOULES: For a vibrant and fashionable pair of wellies, look no further than these Wellypaint Womens Printed Wellies. Great for making a statement and wearing as the focal piece of any outfit, these bad babies are only £39.95 from Joules and can be purchased at: www.joules.com

AUTUMNAL WELLIES

As Londoners, our use for a good old pair of wellington boots may not be as great as those in the rest of the country but our love for them has never wavered. A classic bit of British footwear, wellies are synonymous with countryside strolls, Glastonbury festival and of course, dealing with copious amount of rain.

Their practical nature lies at the heart of each design but when it comes to investing in a pair of wellies, which should you go for? To help narrow down your choice, we’ve listed our pick of Top 5 Autumnal Wellies…

4. BARBOUR: Known for stylish outdoor wear, Barbour International’s Matte Biker Wellington injects a touch of attitude and rebellion to your look. Available for £64.95, these wellies are made from vulcanised rubber and features a buckle-fastening strap for secure wearing. You can add these to cart via: www.barbour.com

5. WEDGE WELLY: The fashionable high street wellies of choice, Wedge Welly’s “Savvy” black with pink splash boots are a high gloss, 100% waterproof outer that feature a 2-inch wedge heel. At only £27, you’d be mad not to snap up a pair right now at: www.thewellyshop.com

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CHEAT SHEETThe Feng Shui

By Lily Niu

From decorating your room to decking out your flat, moving into a new place or revamping your home for years can give you a renewed sense of being. We’re not talking spending hundreds or even thousands of pounds at Ikea or Habitat, we’re talking decluttering your space and letting your home reflect what you’d like more of in life.

Whether it’s wealth, happiness or simply a stress free year, our Feng Shui Cheat Sheet will show you the ropes so you can get started…

The premise of Feng Shui is that you can bring harmony and balance to your life simply by managing your immediate environment- your home.

Firstly, declutter. In order to gain clarity and focus, you must succeed where Confessions of a Shopcaholic’s Becky Bloomwood did not and get rid of what you no longer want or need. The best way to do this is to ask yourself questions…Do I love this object? How often do I use it?

Next, fill the void with what items you’ve let go of by replacing it with something you value or enjoy. This is an effective way of ensuring that the clutter you’ve rid yourself of does not return.

Clearing the entryway of your home or room is paramount to creating a comfortable, welcoming environment. Ensure that shoes are placed tidily on a shoe rack and coats, scarves and hats hang on hooks or on a rack.

As for storage, organiser baskets with labels work perfectly for tidying the living room and bedroom; with only a select few useful and sentimental items out on display. Colours of the walls should be neutral for a calming and space creating effect and your bed linen crisp and fresh at all times.

By eliminating unnecessary clutter from your home and keeping your environment calm and tidy, you allow free flowing positive energy to balance your life.


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WHIT E T EA VS G REEN TEA

T H E B E N E F I T S O F

By Paula Martinac –Source Livestrong.com

WH I TE T E A VS GREEN T E A

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LLike their close cousin, black tea, both white tea and green tea come from the leaves of the Camellia sinensis plant. The colors of the leaves reflect the amount of wilting and oxidation they have undergone. Both white and green teas contain copious amounts of polyphenols -- antioxidant plant compounds with proven health benefits. More scientific research has been done on green tea than white, but one preliminary study suggests that white tea may have an edge in terms of cancer protection.

TEA OVERVIEWGreen tea is produced from leaves that have not withered or oxidized, while white tea comes from young leaves and buds. White tea is the least processed of all teas, and has a sweeter, milder flavor than green. The National Cancer Institute reports that both white and green teas contain about the same amount of catechins, a specific type of polyphenol. These natural plant compounds appear to have numerous benefits for health.

GREEN TEA BENEFITSThe University of Maryland Medical Center reports that green tea may help stop the growth of cancer cells in many varieties of the disease, including breast, esophageal, prostate and stomach. UMMC notes that green tea has also shown positive results in preventing atherosclerosis and high cholesterol, both of which can lead to heart disease. It also may promote thermogenesis, a fat-burning process that contributes to successful weight loss. A report published in the “Journal of Indian Society of Periodontology” in 2012 found that green tea may even promote good dental health by reducing inflammation and bacteria associated with gum disease.

WHITE TEA BENEFITSWhen it comes to cancer prevention, white tea may have an advantage

over green. Researchers at the Linus Pauling Institute in 2000 tested four kinds of white tea on rats to assess their benefits for colon cancer protection. Because of white tea’s higher content of some polyphenols, the scientists found it was better than green at mitigating harm done to DNA -- a type of cell damage that can be a precursor to cancer. However, the researchers cautioned that additional studies would be needed to confirm the same benefits in humans.

TEA DRINKING CONSIDERATIONSBoth green tea and white tea have less caffeine than black tea or coffee.

White tea contains the least, with 30 to 55 milligrams per cup, compared to 35 to 70 for green tea. A study published in “Molecular Nutrition and Food Research” in 2007 found that adding lemon or soy or rice milk to green tea significantly boosted the body’s absorption of its antioxidants. The National Cancer Institute advises that hot brewed tea has greater concentrations of polyphenols than iced or bottled varieties. Talk to your doctor before adding green or white tea to your diet because they may interfere with some medications

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HIGH-QUALITY

EGGSHow to choose

ree-range or “pastured” organic eggs are far superior when it comes to nutrient content, while conventionally raised eggs are far more likely to be contaminated with disease-causing bacteria such as salmonella. This is why, if you’re eating raw eggs, they MUST be organic pastured eggs.

An egg is considered organic if the chicken was only fed organic food, which means it will not have accumulated high levels of pesticides from the grains (mostly GM corn) fed to typical chickens. Ideally, the chicken should have access to the outdoors where it can consume its natural diet. Testing has confirmed that true free-range eggs are far more nutritious than commercially raised eggs and contained.

2/3 TIMES MORE VITAMIN A

• 2 times more omega-3 fatty acids • 3 times more vitamin E• 7 times more beta-carotene

The dramatically superior nutrient levels are most likely the result of the differences in diet between free-ranging, pastured hens and commercially farmed hens. If you’re purchasing your eggs from a supermarket, be aware that labels can be very deceptive. The definitions of “free-range” are such that the commercial egg industry can run industrial farm egg-laying facilities and still call them “free-range” eggs, despite the fact that the birds’ foraging conditions are far from what you’d call natural.

For example, regulations on the use of the term “free-range” do not specify the amount of time the

hens must spend outdoors or the amount of outdoor space each hen must have access to. Nor do they indicate that the hen must have access to a pasture diet. True free-range eggs, now increasingly referred to as “pasture-raised,” are from hens that roam freely outdoors on a pasture where they can forage for their natural diet, which includes seeds, green plants, insects, and worms.

Large commercial egg facilities typically house tens of thousands of hens and can even go up to hundreds of thousands of hens. Obviously, they cannot allow all of them to forage freely. They can still be called “cage-free” or “free-range” though, if they’re not confined to an individual cage. But these labels say nothing about the conditions they ARE raised in, which are still deplorable.

TRY BUYING YOUR EGGS LOCALLYThe key to finding truly free-range, pastured eggs is to buy your eggs locally. This is typically even preferable to organic eggs from the grocery store. If you live in an urban area, visiting the local health food stores is typically the quickest route to finding the high-quality local egg sources.

Farmers markets and food coops are another great way to meet the people who produce your food. With face-to-face contact, you can get your questions answered and know exactly what you’re buying. Better yet, visit the farm -- ask for a tour. If they have nothing to hide, they should be eager to show you their operation.

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POWERFUL TIPS TOCOMPLETELY BANISH SUGAR CR AVINGS FOR EV ER

COCONUT OIL Coconut oil is incredible at destroying sugar cravings. And all you have to do is have one tablespoon of this delicious oil and you’re set! Coconut oil is made up of medium-chain fatty acids, or medium-chain triglycerides (MCTs). As soon as you consume them your body sends them straight to your liver to use as energy. In doing this, coconut oil gives you an energy hit that is exactly like sugar and other carbs.

However, and this is the best bit, it doesn’t cause an insulin spike in your bloodstream, meaning that it doesn’t put you into that blood-sugar spiral!

BIGGER BREKKIEAnd on the subject of the blood sugar spiral…

One of the reasons why most people struggle with sugar cravings throughout the day (think mid-morning, mid afternoon…after big meals…etc) is because they start the day wrong! Not having a solid breakfast instantly puts you in a blood sugar catastrophe!

Sugar cravings are way more in control and easy to avoid if you don’t let your blood sugar spike and then dip too low.

Having a breakfast containing fats and protein is a great idea.


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DON’T BE AFRAID OF SALT! It’s not always the bad guy it’s cracked up to be. Remember when we thought all fat was bad? And then researchers started showing us that there were ‘good fats’ and ‘bad fats’, and the same is now happening with salt.

According to Robert Young of the pH Miracle Research Centre, what seems like a sugar craving could often be your body’s cry for healthy salts.

Remember, healthy mineral salts such as magnesium, potassium, calcium and sodium bicarbonates are vital to the body’s functioning. Without them we suffer.

Put this to the test, it’s really easy: next time you have a craving for sugar or carbs, simply have half a teaspoon of pure sodium bicarbonate in 300ml of water.

See how the sugar craving simply evaporates. It’s magic!

USE CINNAMON TO SWEETENThis one is especially useful with breakfasts, and especially if you’re creating your own health and alkaline ‘cereals’ or having breakfasts like quinoa or organic oats.

In fact, even if you’re just having a nice glass of almond milk this one is a winner.

Use cinnamon to sweeten!Numerous show that cinnamon regulates blood sugar, meaning

it’s perfect for maintaining stable energy levels and moods.PLUS it’s alkaline, anti-viral, fantastic for colon health, helps

prevent blood clotting and is great for controlling cholesterol.Whenever you’d think of needing a sweetener of some sort, try

cinnamon instead!

GET ENOUGH SLEEP!

Sleep deprivation severely a f fects your appet ite hormones. Fact. According to the amazing Dr Mark Hyman “You literally can sleep your cravings and your weight away.”

In huma n st udies, depriving college students of just two hours of the recommended eight hours of sleep led to a rise in hunger hormones, a decrease in appetite-suppressing hormones and big cravings for sugar and refined carbs.

It makes sense. If you don’t sleep your body defaults to it’s easiest most frequently known energy sources i.e. quickly absorbed sugars.

An additional study found that when subjects were sleep-deprived, their reward activation centers in the brain were actually greater, thereby making it more difficult to say no to sugary treats. The bottom line? Get more sleep


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HAVE HEALTHY SNACKS AVAILABLEI have a full series on healthy snacks coming up, with loads of recipes, ideas and the like…

but for now…Having blood-sugar dips and spikes, sudden huger, feeling tired, irritable and famished –

these are all symptoms of sugar addiction and all lead to high sugar intake.While you’re working on the sugar habit, a key ally is having healthy snacks available.When you have healthy snacks within reach, 24/7, your chances of beating the sugar

addiction go up massively.Just think about the last 5 snacks you bought from the shops when you were running on

empty. Shop bought snacks are almost ALWAYS filled with sugar.

EXERCISEI know, I know. You didn’t want me to bring this one up. Getting more sleep? Easy! Thanks Ross! Getting more excercise?! Noooo. The fact of it is, it can be simple, easy exercise – it doesn’t have to be 60-minutes of crossfit every day (although it can be if you like!).

Just getting moving and getting the blood pumping, oxygen flowing and lymph stimulated is what’s important. If you’re starting from scratch, it can be something really simple like walking or light jogging (or rebounding if you have a rebounder!) – but make it something you can do every day – even if only for ten minutes.

Anyone who exercises on a regular basis will know that cardiovascular exercise is one of the best “cures” for food cravings.

It always amazes me how my appetite, especially for sweets, dramatically decreases after a good workout.

After exercise there is a dramatic reduction in insulin levels and raised insulin levels are a big contributor to sugar and carb cravings.

So get moving, get breathing and get sweating – it will ward off the cravings and make you look and feel amazing!

“So get moving, get breathing and get sweating – it will ward off the cravings and make you

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STAY HYDRATED Dehydration is a leading cause of both sugar and carb cravings.When you’re dehydrated your body gets depleted of necessary minerals and nutrients and your body will start to crave anything and everything to replenish them.This often leads to sugary snack binging.As you’ll know if you’re a regular reader of my blog: you should be aiming for between 2-4 litres of good quality (preferably alkaline water).While that might sound like a lot to begin with, start small. Just aim for 2 litres to begin with and build up from there.Of course, black tea (with or without milk), coffee, alcohol etc are dehydrating and juices, cola etc…well, we’ll get onto that in just a minute.Try swapping your black tea and coffee for herbal tea (here are some of my favourite alkaline herbal teas) and this will easily contribute a litre or more of your hydration intake (if you have 3 cups per day).And if you want some yummy ways to make your water more tasty, here is my guide to Making Water Delicious (contains five or six delicious recipes).See how the sugar craving simply evaporates. It’s magic!

GET RID OF LIQUID SUGARS Any form of liquid sugar is worse than solid food.Sugar without the fibre and bulk is far more detrimental to the body, hits harder and more directly on your liver and it turns of the fat storing process in your liver, leading directly to fat gain.When you drink sugars (including fructose, in fact, fructose is absolutely the very worst type of sugar you can consume, especially when you drink it) without the fibre, your brain is not sent the message that the calories have been consumed.Your body literally does not register those calories. As a result of this you stay hungry and crave more sugar.This includes sodas, juices (ANY juice containing ANY fruit), alcohol, sports drinks, sweetened tea and coffee etc.This is why I am so adamant about having NO fruit in my green juices or smoothies.When you consume liquid sugars (and more on fructose below) you don’t feel full, so you eat more all day and you crave more sugar and carbs.I could spend all day talking about the dangers of consuming soda, but that’s for another day.Put simply – you have to cut soda and liquid sugars (and sweeteners) from your life if you ever want to get to your true health potential.

10DON’T O.D. ON FRUIT

I know there is a lot of debate about fruit, fructose and how much fruit is healthy.

I’m going to very briefly give you my beliefs here and an explanation, but ultimately you have to do what works for you.

Fruit is not alkaline-forming (generally). There are some exceptions, and these are all of the very, very low sugar fruits (lemons, limes, avocado, tomato, grapefruit etc).

The reason why these are alkaline forming is because they contain all of the alkaline minerals that most fruits do, but almost no fructose.

(Explanation as to why lemons and limes are alkaline forming here).

As mentioned above, when you consume fructose without the fibre (i.e. when you juice it, or drink a shop-bought juice) it goes straight to the liver, causes massive blood-sugar spiking and turns on the fat storing mechanism in the liver.

Without the fibre, the brain does not register the calories from this as being consumed and therefore you still remain just as hungry as before, and still have the sugar craving.

Fructose has been manipulated by the food industry over many years to be seen as the ‘healthy’ sugar, but in reality is simply isn’t.

However, fructose in a fresh, in-season piece of fruit is different to fructose in juices (fresh or bought) and is certainly different to High-Fructose-Corn-Syrup.

BUT, I personally recommend keeping fruit intake down to one piece of in-season fruit per day (maximum two).

Mercola (who has done more research on fruit and fructose than perhaps anyone!) recommends keeping fructose intake under 15g per day as an absolute maximum.

And considering 1 medium banana on average would have around 7-8g of fructose, you can see how you can easily overdose!

A Melbourne born Fashion Photographer based in London.

“I like to give my clients something that makes what they do stand

out in their respective field, whilst staying true to my idea of making photographs as opposed to taking them. My style is imminent in every

photo I take” - Desiree

desireecremona.coInstagram: @desireecremona

IF YOU’RE STRUGGLING WITH SUGAR CRAVINGS, BUT EATING A LOT OF FRUIT,

I RECOMMEND LOOKING INTO THIS.BY ROSS BRIDGEFORD- LIVEENERGISED.COM


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