M E D I A K I T

A u t u m n G i l e s F O U N D E R & C E O O F A U T U M N A N T H O L O G Y

2 0 1 8

2T H E B L O G

The Blog...

I started blogging in August 2017. In the midst of starting the blog I

was planning my own wedding and updating our home in Michigan.

Since then, Autumn Anthology has grown in spurts. My goal is to

empower & inspire my audience to create the space they deserve.

I’m a firm believer that you can be happy with your space without

completely renovating it. You don’t need to wait until you have the

funds to have a relaxing stress-free home that you’re proud of. There’s

nothing more satisfying than coming home to an area you enjoy with

the people and pets that you love.

N e w f o r M a y 2 0 1 8 :

1) Email subscription list

2) Website layout optimized for desktop, tablet, and mobile devices

3) Compatibility with Chrome, Firefox, Internet Explorer, and Safari

4) Google AdSense

Blog posts have been far and few between, but we’ve been working

hard behind the scenes on the back-end of Autumn Anthology. SEO is

better than it ever has been with organic search traffic having a 100%

increase in growth since December 2017.

C o py r i g h t © 2 0 1 8 A u t u m n A n t h o l o g y

1 , 0 0 0 +m o n t h l y p a g ev i e w s

5 0 0 + u n i q u e m o n t h l y v i s i t o r s

8 8 %n e w v i s i t o r s

1 2 %r e t u r n i n g v i s i t o r s

3T H E B L O G

4T H E B L O G

A U D I E N C ET R A F F I C

C o py r i g h t © 2 0 1 8 A u t u m n A n t h o l o g y

m o b i l e |

d e s k t o p |

t a b l e t |

| 5 0 %

| 4 7 %

| 3 %

D E V I C E

2 5 - 3 4 |

3 5 - 4 4 |

1 8 - 2 4 |

| 6 6 %

| 2 0 %

| 1 4 %

A G E

dire

ct

so

cia

l

org a n i c 1 6 %

female

male 8 4 %

7 %

3 3 %

6 0 %

5S O C I A L M E D I A

Social Media

Social media has been a key stakeholder in the growth of Autumn

Anthology. I remain active on four different social media platforms:

Instagram, Facebook, Pinterest, and Twitter. Social media is key for my

brand to connect directly with my audience. I pride myself in remaining

engaged with all my followers by replying to comments and direct

messages as soon as I can.

I share a special portion of my activity through Instagram and

Facebook stories which gives followers a unique “behind-the-scenes”

view of Autumn Anthology and allows them to get to know me as a

person.

For each platform I try to achieve at least 1 post per day. I record

stories as I see fit and can post as many as 10+ stories a day depending

on activities of that particular day.

W h a t c a n y o u e x p e c t ?

A quality, naturally-lit, professionally shot and styled image of your product

or service. You’ll get an authentic excited, engaging caption, and a genuine

desire to share you with my audience! Some services or products may

receive a blog post or video.

C o py r i g h t © 2 0 1 8 A u t u m n A n t h o l o g y

2 , 0 0 0 +f o l l o w e r s

1 2 0 + f o l l o w e r s

2 0 +f o l l o w e r s

6 , 8 0 0 +m o n t h l y v i e w s

6S O C I A L M E D I A

C o py r i g h t © 2 0 1 8 A u t u m n A n t h o l o g y

7S A M P L E O F T A R G E T P E R S O N A

L O U I S E W I L S O N

A g e : 2 8Lo c a t i o n : G ra n d R a p i d s , M i c h i g a nWo r k : S u b s t i t u t e t e a c h e r

I n t r ove r t E x t r ove r t

A n a l y t i c a l C r e a t i ve

Loy a l F i c k l e

Pa s s i ve A c t i ve

“I’d like to find DIY plans to learn new things and to have expensive looking items under budget. I’d also like to buy items to decorate my house,

simplify organization, and support local small businesses.”

Lo w P r i c e

Pe r s o n a l i z a t i o n

C o nve n i e n c e

E c o - f r i e n d l y

M O T I V A T I O N S

D e s i g n e r P r o d u c t s

F R U S T R A T I O N S

- Unclear instructions on DIY sites- Clutter, messy spaces, disorganization at home- Hiring a professional for simple home fixes- Indecisive about what items to buy for home

G O A L S

- Minimize clutter and organize possessions- Become self-sufficient for simple home fixes- Create a space at home that is stylish- Stress-free environment

F A V O R I T E B R A N D S

M o b i l e

E - C o m m e r c e

S o c i a l N e t w o r k s

R e a l L i f e

P R E F E R R E D C H A N N E L S

R e f e r ra l

C o py r i g h t © 2 0 1 8 A u t u m n A n t h o l o g y

Engineer by trade but designer at heart.

Animal lover to the core, my furbabies are my kids. Lint rollers for life.

Would paint everything pink if my other half would let me.

Thrifting and upcycling are my favorite!

Hides stools around the house so I can reach ALL the things.

Cleaning the house & dancing gohand-in-hand.I l ive off of simplicity + minimalism.

Stretchy pants with pockets are my go-to outfit.

Could run on coffee and Tim-Tams for weeks.. .maybe months.

Will always make time for nature and adventures.

The most outgoing introvert you will meet.

Always rearranging and redecorating.. .Target dollar spot gets me every time!

Helping and inspiring other people are something I take pride in.

Believer in failing early and failing often to learn from your mistakes.

Storytelling with doodles is my favorite way to take notes.

Bathtubs should be mandatory in every bathroom with complimentary bath bombs.

Being myself and keepin’ it real since the 90’s.

Light fixtures are by far my favorite thing to shop for and make!

T H I S I S M E , I H O P E T H I S I S Y O U T O O !

L E T ’ S D O T H I S

C o py r i g h t © 2 0 1 8 A u t u m n A n t h o l o g y

H O W T O B O O K

All sponsorships and collaborations are on a first come, first serve basis. To get your product or service lined up for a collaboration,

please email: hello@autumn-anthology.com and include the product or service, the website, and what you envision for the

sponsorship. Please allow 24-48 hours for a reply. I ’m so excited to team up with you and work together to make things happen!

H E L L O @ A U T U M N - A N T H O L O G Y . C O M

W W W . A U T U M N - A N T H O L O G Y . C O M

A S S E E N I N