award winning email marketing case study (2016 eec email marketing program award)
TRANSCRIPT
INNOVATIVE EMAIL MARKETING CONTENT STRATEGY SEES A 233% JUMP IN
SALES INQUIRIES THROUGH EMAIL
CASE STUDY OF
AWARD WINNING
CASE STUDY
@SitaSpeaks
ONLINE TRAVEL AGENCY THAT PROVIDES AN EXTENSIVE RANGE OF TRAVEL PRODUCTS
THE CLIENT
CASE STUDY OF
@SitaSpeaks
DECLINING OPEN RATES
THE CHALLENGE
SUBSCRIBER DISINTEREST
DISENGAGEMENT
CASE STUDY OF
@SitaSpeaks
THE IDEA
AND WIN THEIR LOVE Make it memorable by tapping into current eventsBY MAKING EMAIL FUNAdd interactive elements to engage audience
NOT TO SCREAM BUYThink beyond regular promotional mailers
CASE STUDY OF
@SitaSpeaks
SUBJECT LINECalculate your Love %
EMAIL CREATIVE
CASE STUDY OF
@SitaSpeaks
SUBJECT LINECalculate your Love %
EMAIL CREATIVE
CASE STUDY OF
@SitaSpeaks
THE LANDING PAGE
CASE STUDY OF
@SitaSpeaks
THE LANDING PAGE
Brad
Angelina
CASE STUDY OF
@SitaSpeaks
THE LANDING PAGE
CASE STUDY OF
@SitaSpeaks
THE LANDING PAGE
CASE STUDY OF
@SitaSpeaks
INCREASED OPEN RATES Different approach to subject line (from their regular subject lines) helped pique the customer interest and increased open rate by 30%
IMPROVED ENGAGEMENTSubscribers were eager to calculate their love % and there was a 60% increase in the click rates (compared to their average click rate) for this campaign
BEST EMAIL-TO-INQUIRY CONVERSION RATE40% increase in package enquiries, the best ever email-to-inquiry rate that the brand ever achieved (on an average, email accounts to 10-12% of inquiries for the brand)
RESULTS
CASE STUDY OF
@SitaSpeaks
WINNER AT THE PRESTIGIOUS 2016 EEC EMAIL
MARKETING PROGRAM AWARD
FOR ‘BEST USE OF HUMOR, PERSONALITY OR CONTENT’
CASE STUDY OF
@SitaSpeaks