AWS Microsoft Days

December 9, 2015 | Los Angeles, CA

Agenda

In this session, we’re going to cover:

An intro to Amazon Web Services, including the

Seven Basic Freedoms it enables

AWS for Windows and the key scenarios it unlocks

on the AWS Cloud

An outline of key Windows based solution scenarios on the

AWS Cloud, including LOB and corporate applications

123

Why Amazon

Web Services?

Why Amazon Web Services?

Cloud Leadership

Delivering cloud services

9½ years

Service improvements in 2014

500Over

Reliable, High-Performance Infrastructure

Spanning 11 geographic regions

28Availability Zones

With consistency

48,000IOPS/instance

Capable of delivering

Why Amazon Web Services?

Broad Ecosystem

Across more than 190 countries

1Mcustomers

Enrolled in the AWS Partner Network

1000sof consulting and technology partners

Customer-focus

Saved by customers based on 2.6 million

AWS Trusted Advisor notifications

$350MOverMore than

Since 2006

48price reductions

Why Amazon Web Services?

Trusted by enterprises around the world

Why Amazon Web Services?

AWS services framework

EC2

S3

RDS

ELB

Direct Connect

VPC

CloudFormation

Auto Scaling

EBS

OpsWorks

Elastic Beanstalk

IAM

VM Import/Export

Plugins

Seven Basic

Freedoms

Seven Basic Freedoms

Freedom to Build, Unfettered

Vast infrastructure technology platform

Not just expansive services, much deeper features

across compute, database, encryption and access control

Quick to provision

Build, Unfettered

Get Real Value From

Your Data

Get Your Data In and Out

of the Cloud Easily

Freedom from Bad

(Database) Relationships

Freedom to Migrate

Freedom to Secure Your

Cake and Eat it too

Freedom to Say YesIT organizations cannot treat cloud IaaS

providers like commodities.- Lydia Leong, Distinguished Analyst, Gartner

Seven Basic Freedoms

Freedom to Get Real Value from Your Data

Core Components for Big Data Workloads

– S3, EC2 with SQL Server, RDS,

– EMR, Elasticsearch, Kinesis, Machine Learning

– Redshift

Amazon QuickSight

Build, Unfettered

Get Real Value from

Your Data

Get Your Data In and Out

of the Cloud Easily

Freedom from Bad

(Database) Relationships

Freedom to Migrate

Freedom to Secure Your

Cake and Eat it too

Freedom to Say Yes

“We didn’t have time to re-design

applications. AWS could support our legacy

32-bit applications on Windows Server

2003, a variety of SQL Server and Oracle

databases, and a robust Citrix environment.”

- Jim McDonald, Lead Architect, Hess

Corporation

Seven Basic Freedoms

Freedom to Get Your Data In and Out Easily

VM Import/Export Tools

VPC, DirectConnect

AWS Snowball

AWS Partner Network

Build, Unfettered

Get Real Value From

Your Data

Get Your Data In and Out

of the Cloud Easily

Freedom from Bad

(Database) Relationships

Freedom to Migrate

Freedom to Secure Your

Cake and Eat it too

Freedom to Say Yes

“Our infrastructure requirements change

rapidly due to the agile nature of our

business. Amazon Web Services allowed us

to stop worrying about infrastructure and

concentrate on our business. Rapid growth

was no longer a technical hurdle and we

could have our important people focus on

more important problems, like making our

customers happy.”

- Lachlan Donald, CTO, 99Designs

Seven Basic Freedoms

Freedom from Bad (Database) Relationships

More database options with six different database

engines including Microsoft SQL Server

AWS Database Migration Service (Preview)

AWS Schema Conversion Tool

Use your existing licenses in full compliance

and enjoy Amazon EC2 Linux Rates

Build, Unfettered

Get Real Value From

Your Data

Get Your Data In and Out

of the Cloud Easily

Freedom from Bad

(Database) Relationships

Freedom to Migrate

Freedom to Secure Your

Cake and Eat it too

Freedom to Say Yes

“Before migrating to AWS, we experienced 10

to 20 hours of downtime a month. With AWS,

our downtime is significantly reduced. Our

average uptime increased rapidly from 98.8

percent to 99.9 percent without

re-architecting applications.”

- Augusto Rosa, Server Operations Manager,

Shaw Media

Seven Basic Freedoms

Freedom to Migrate

Many enterprises follow a similar path…

Identify individual projects

Extend existing datacenters into the cloud

Scale Up and Optimize Operations

Datacenter Migration

Build, Unfettered

Get Real Value From

Your Data

Get Your Data In and Out

of the Cloud Easily

Freedom from Bad

(Database) Relationships

Freedom to Migrate

Freedom to Secure Your

Cake and Eat it too

Freedom to Say Yes

“Had we built our SharePoint 2013 farm in

our other data center, we would have

increased costs by almost 50 percent. When

you compare our SharePoint 2012 farm to

our SharePoint 2013 farm, AWS allowed us

to increase our computing power while also

reducing costs by 14 percent.”

- Michael Cierkowski, Development Manager,

Slalom Consulting

Seven Basic Freedoms

Freedom to Secure Your Cake and Eat It, too

Broad Accreditations & Certifications

Broad set of services to secure applications

in the cloud

– Networking: VPC, Web Application Firewall

– Encryption: KMS, CloudHSM, Server-side Encryption

– Identity: IAM, AD Integration, SAML Federation

– Compliance: Service Catalog, CloudTrail, Config, Inspector

Build, Unfettered

Get Real Value From

Your Data

Get Your Data In and Out

of the Cloud Easily

Freedom from Bad

(Database) Relationships

Freedom to Migrate

Freedom to Secure Your

Cake and Eat It too

Freedom to Say Yes

“Amazon Virtual Private Cloud (Amazon

VPC) gives us a secure environment in the

AWS Cloud with the flexibility and scalability

we need to manage our SharePoint

environment with zero impact to our on-

premises datacenter”

- Jeremy Fuchs, Vice President of Financial and BI

Systems, Lionsgate

Seven Basic Freedoms

Freedom to Say Yes

With Amazon EC2 Dedicated infrastructure, you can access all the benefits

of AWS…

Start-Ups Scale from Day One with AWS

The Cloud is a Driver for Digital Transformation

Freedom to Control Your Own Destiny

Build, Unfettered

Get Real Value From

Your Data

Get Your Data In and Out

of the Cloud Easily

Freedom from Bad

(Database) Relationships

Freedom to Migrate

Freedom to Secure Your

Cake and Eat it too

Freedom to Say Yes

“Get these folks who have put their

blood, sweat and tears into making our

consumer experience grow… it’s

incredibility liberating for them, and they

feel empowered, and they feel like it’s

their site. For the first time I heard one

of the engineers say ‘this is my website’,

and so it’s amazing what happens when

they actually feel empowered like it’s

their own.”

- Jody Mulkey, CTO, TIcketmaster

“AWS APIs have never said ‘come back

when you have a smarter question”

- Jody Mulkey, CTO, Ticketmaster

AWS for Windows

What is AWS for Windows?

Optimization for Windows-based workloads

Wide range of scalable services

Alignment with business needs

Why AWS for Windows?

Secure Reliable High-Performance Familiar

Cost-Effective Extensive Flexible

Dev and Test powered by Windows Server

"It used to take two weeks to build, configure,

and deploy a new machine at our colocation .

Now, can take an AWS pre-configured Windows

Server AMI and use Chef at boot time to install

.NET, Internet Information Services (IIS), and our

application onto an instance in 20 minutes.

Instead of deploying new versions of the

application to existing machines, we just create

new instances.”

-Paul Kearney, Chief Architect , InfoSpace

Complete and deploy faster

Utilize the same tools as on-premises

Access a multitude of APIs

Automate systems operations

Lower costs and project risk

Line of Business Apps powered by SQL Server

“We couldn’t have migrated our billing system

so efficiently or so inexpensively without AWS.

Using AWS helps reduce our costs, increases

our agility, and significantly improves our

capacity.”

-Paul Armstrong, Business Systems Manager,

Haven Power

Wide array of Choices

Fully-managed Services

Highly Reliable

Enterprise-Grade Security

Flexible and Scalable

Corporate Apps powered by SharePoint/Exchange/Lync

“Had we built our SharePoint 2013 farm in

our other data center, we would have

increased costs by almost 50 percent. When

you compare our SharePoint 2012 farm to

our SharePoint 2013 farm, AWS allowed us

to increase our computing power while also

reducing costs by 14 percent.””

-Michael Cierkowski, Development Manager,

Slalom Consulting

Compatible with customizations/

third-party add-ons

Broad and deep security services comply

with a multitude of regulatory requirements

Bring your own licenses, reduce TCO, and

trade CapEx for OpEx

Improve performance of underlying SQL

Server databases

Client: Amazon.com

Frank Johnston, Manager Corporate Infrastructure,

Amazon.com

Amazon Global IT

Me: Frank Johnston, Manager, Corporate

Infrastructure, Amazon.com

Our mission: enable productivity, regardless

of job function or geographic location

Our initial scope: 150000 Amazonians in 35

locations, and growing

Tangible, Intangible Services

Intangible: DHCP, Login

Tangible: Email, SharePoint, Audio/Video

Project Goals

Migrate two Microsoft platforms to Amazon

Web Services

Put an enterprise workload on EC2 Windows

Redefine roles and organizational needs

Business drivers

Cost optimization: DC decommissioning, CapEx

reduction

Performance: better user experience, faster

provisioning

Elasticity: grow with the seasonality of the

company, and support Amazon.com’s growth

Improve the experience for Amazon

customers

First Attempt

SharePoint: legacy to AWS

Go Fast: Sometimes things are broken

Learnings

Foundational: Identity and Access

Management, VPC Strategy, Tagging, EC2

fundamentals

Elastic is real: Massive compute for

database integrity checking

Second time is the charm

Exchange: 2010 to 2013

Hosted in AWS: 200K+ mailboxes

Not Your Grandmother’s Infrastructure

+ !=

Specifics

312 EC2 instances: r3.8xlarge

39 DAGS: ~6K mailboxes (1GB each)

Total Storage: 6PB of GP2 EBS (started with PIOPS)

ELB: internal traffic load balancing

Total Infrastructure Cost Per Mailbox

$1.60/month

Key Wins

Team empowerment: from Application

Administrators to a team of cloud engineers

Scale & Cost: Add capacity incrementally, no

SAN chassis, no vendor lead time, no CapEx

Performance: ~200K mailboxes migrated,

rate of 15K per week

Hat-trick

Foundation In Place: VPC’s, Tagging, IAM,

well rounded team

Lync for 120K users: Implemented in 6

months, AWS Ecosystem (Soft F5, SIOS)

Getting Started

& Next Steps

Getting Started & Next Steps

Next steps

Learn more about Amazon EC2 Dedicated Hosts

https://aws.amazon.com/ec2/dedicated-hosts/

Learn more about AWS and Microsoft licensing

https://aws.amazon.com/windows/resources/licensing/

Microsoft licensing on AWS FAQ

https://aws.amazon.com/windows/faq/

YouTube video: Amazon EC2 Enhancements for the Enterprise

https://www.youtube.com/watch?v=myijxx5Typw

Sign up for AWS for free

http://aws.amazon.com/getting-started

Join the AWS Partner Network

https://www.apn-portal.com/AWS_Partner_Application

Try AWS for free with AWS Free Tier

Email microsoft@amazon.com to get in touch

with the Microsoft Platform Team at AWS