baclow
DESCRIPTION
Strategy presentation for the leading boutique consulting firm in the Australian agribusiness sectorTRANSCRIPT
Maintaining & Improving Market Share
1998 Key Moment
Then & Now
1997
Parts 10%
Accessories 10%
Machinery 80%
2012
Spray Equipment 30% Merchandise & Accessories 60% Ag Implements 10%
Dominant market position
Brand recall80%
QueenslandTablelands
70%
Yarra & KingValleys60%
Barossa45% Mildura
55%
Perth45%
Customer survey
Trusted brandQualityBuilt toughKnowledgeable staff
Incomplete rangeToo many dealers
BusinessPlan
Management Feedback
Diagnostic report
Market Data
DiagnosticReport
Staff Feedback Customer Feedback
Financial Analysis
2 Invest in people, products, communication & marketing
3 Invest in training, conferences & meetings
Critical success factors
4 Strong supplier relationships
5 Always be accessible
1 Self belief
Growth strategy
1 Non-exclusivity for fast growth
Key takeaways