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PROJECT FIELD REPORTPROJECT FIELD REPORT

ONON

“CONSUMER ATTITUDE TOWARDS BAJAJ TWO“CONSUMER ATTITUDE TOWARDS BAJAJ TWO

WHEELERSWHEELERS””

IN PARTIAL FULFILMENT FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

GUIDED BY: SUBMITTED BY:

Mr. ZAHID RAZA KHAN MOHD NAZISHA HASAN

(Faculty of management MBA 1st YEAR

& research) Group (B)

Roll: No 1100122086

Session: 2011-12

DEPARTMENT OF MANAGEMENT

CERTIFICATE

This is certify that Mr. MOHD NAZISH HASAN, a student of M.B.A

MARKETING First year have completed his project report on the subject

detail study on “COSUMER ATTITUD TOWARDS BAJAJ TWO WHEELER

“during (2011-12)

Under my supervision and guidance.

The project report of the student is his own work and reference have

been duly acknowledged.

I wish him all the best for his future endeavour.

MR.ZAHID RAZA KHAN

SENIOR LECTURER

(FACULTY OF MANAGEMENT

AND RESEARCH)

STUDY ON

CONSUMER ATTITUDE

TOWARDS BAJAJ-TWO

WHEELERS

ACKNOWLEDGEMENT

Every work constitutes great deal of assistance and guidance from the people

concerned and this particular project is of no exception.

A project of the nature is surely a result of tremendous support, guidance,

encouragement and help.

Wish to place on record my sincere gratitude to Prof. (Dr.) Zeeshan Amir and the

entire faculty of our department with special reference to my project guide, Mr. Zahid

Raza Khan. I thank them for their constructive help and encouragement throughout the

project. Without their support and guidance taking this would not have been possible.

Also, wish to acknowledge enthusiastic encouragement and support extended to me

by my family members. At last, I would like to thank all the faculty of business

management to help me completing this project.

Im also thankful to my friends who provided me their constant support and assistance.

Mohd. Nazish Hasan

Group B- Marketing

Roll No.: 1100122086

DECLARATION

I do hereby declare that the research report CONSUMER ATTITUDE TOWARDS

BAJAJ-TWO WHEELERS submitted by me in partial fulfillment of the

requirement of Master of Business Administration, exclusively prepared and

conceptualized by me and is not submitted to any other Institution or University or

published anywhere before for the award of any Degree/Diploma. It is the Original

work of mine and has not been obtained from any other part.

MOHD NAZISH HASAN

PREFACE

The project revolves around the BAJAJ TWO HEELERS market, where the objectives are to

understand the satisfaction level with reference to BAJAJ TWO WHEELERS, reason for

selecting or rejecting BAJAJ BIKES.

Basic aim of the project was to understand the concept of BAJAJ BIKES, history of TWO

WHEELERS, what features are coming in BAJAJ BIKES in future.

I take the sample size of 100 BIKES users; I have used questionnaire method for collecting

the data and for the detail study of my project report. The analysis was done with help of

data collected.

TABLE OF CONTENT

TOPIC

ACKNOWLEDGEMENT

DECLARATION

EXECUTIVE SUMMARY

INTRODUCTION

COMPANY PROFILE

PRODUCT PROFILE

COMPETITORS PROFILE

OBJECTIVE OF THE STUDY

SCOP OF THE STUDY

RESERAHC METHODOLOGY

DATA ANALYSIS

FINDINGS

RECOMMENDATIONS

LIMITATIONS

CONCLUSION

ANNEXURE

BIBLIOGRAPHY

QUESTIONNAIRE

EXECUTIVE SUMMARY

The present is the era of customers. Customers are more knowledgeable than ever

before & because the customer is more knowledgeable companies must be faster, more

agile and more creative than few years ago. So companies should strive to enhance

customer satisfaction through knowing their expectations regarding products.

It can be concluded on the basis that market research must be used to find out whether

customer’s expectation are being met by current products or services.

Consumer perception is based on the images consumers have of the organization and its

products, this can be based; on value for money, product quality, fashion and products

reliability. This is anticipating future trends and forecasting for future sales. This is vital

to any organization if they wish to keep their entire current market share and develop

more. Generating income or profit principle clearly states that the need of the

organization is to be profitable enough to generate income or growth and satisfying the

customer is a big part of a companies plans they also need to take into account their

own needs.

For making satisfactory progress an organisation need to make sure that their product is

developing along with the market, if a product is developing well, then income should

increase, if not then the marketing strategy should be revised. An organization should

always know what is happening within their designated market, if it is changing,

saturation, technological advances, slowing down or rapidly growing, being up to date

on this is essential for companies to survive.

INTRODUCTION

TWO WHEELER AUTO MOBILE’S INTRODUCTION

Throughout the centuries man has striven to expand his capabilities through the use of

machine. His ever inventive mind has constantly devised ways to use tool to increase

his abilities to explore the world around him. To go faster, deeper, higher and further

than before was it. Coupled with his need to find new thrills, new adventures and new

modes of transportation, the invention refinement of the motorcycle seems an

inevitable outcome.

It would seem that Michelangelo conceived of the bicycle as early 14th century.

And his drawing shows a remarkable resemblance to he modern day bike. It had

wheels of similar size and even pedals and chain. Albeit made without any apparent

means of steering. Through never built, it was a remarkably clever design, and early

bicycle makers would have done well to study his concepts, there have, in fact been 4

machines built based on his drawing, attesting to the viability of his design. In 1885

the Daimler, Europe this is consider by many as the first true motorcycle or motor

bicycle, as it was the first to employ an internal combustion engine and was designed

from the ground up to be motor powered. Designed by gottlibe Daimler it was

powered by an Otto cycle engine producing about ½ horse powers. Note this design

again employed wooden wheels and Daimler dropped the twist grip controls from his

1877 design in favor of leavers on the frame. In 1898 orient-Aster, USA the American

made production motorcycle was this entry built by the Metz Company, in Waltham,

mass, it used an aster engine that was a French copy of the Metz Company, in

Waltham, mass.

Introduction of India Two Wheeler’s Company

Bikes or two wheelers in India cater to various needs of the consumers. With the

choice of the Indians improving from bicycles to two wheelers, the Indian two-

wheeler market has seen a significant growth over the years. Now owing a bike has

become a must for most Indians. Even if people own a car they prefer to have a bike

as it is very economical and fuel efficient.

With the growth in the economy the demand for two wheelers is increasing over the

years. It is one of the most dynamic industries today and with the increasing

competition companies are bringing in new products with sophisticated technologies

and innovative features to capture a major pie of the Indian market and it‘s the

consumer who is benefited from it..

With the availability of reduced consumer loans and high disposable income the

Indian two-wheeler industry has perceived an exceptional growth over the past few

years thereby making India the second largest market for two wheelers in the world

only after China.

The motorcycle has now become one most popular mode of transportation among the

Indian middle class families because of it is cost effective, economical and easy to

navigate through the traffic.

Moreover, the people have started preferring bikes instead of scooters and mopeds

and today bikes form a major part of the Indian two wheelers. Indian companies are

one of the largest two wheeler manufacturers in the world. The number one bike

manufacturer in the world, Bajaj auto is in close competition with the Indian

manufacturer Bajaj India.

The motorcycle industry in India has witnessed a tremendous change in the 90‘s with

the invention of 4 stroke engine which makes the bikes more fuel efficient. Further

companies are trying to bring in more innovations to make the motorcycle ride more

comfortable, safe and user friendly and economical.

In a nut shell the followings factors can be distinguished for the growth of motorcycle

industry in India:

Easy accessibility to cheap consumer loans

The increase in the average income of the family.

The reduction in duties and taxes.

Convenience with regards to commuting as compared to the public transport

system.

The first choice among youths and teenagers.

INTRODUCTION OF STUDY

Selling of any product, there is needed to build relationship with customer. For

building a relationship there is need for knowing the customer behavior and how will

be they satisfied?

This project is undertaken to know the customer behavior & satisfaction level for

Bajaj auto at Lucknow. Also through this project get awareness that which factors

affect on the selling of bike mainly in the rural area. Because the area where project

was undergoing, it is almost rural area and most population income depends on

agriculture or its products.

There were some limitations while doing the project. The data was collected by

personal interviews of the respondents. It was very challenging to fill up the

questionnaire as most of the population comes from rural back ground. As it was the

rural area we were supposed to explain each and every question of the questionnaire.

Also many of them did not show any interest in filling questionnaires.

This study will help Bajaj auto to know the most popular way by which they are

providing services and quality to the customers and to know various customers

Perceptions.

From the study, we found that, the customers were highly satisfied with the products

and service of Bajaj auto, but there were some complaints regarding after sales service

and staff of Bajaj auto. It was found that Bajaj auto Motorcycle is having a good

brand image in the market.

OBJECTIVE OF THE STUDY

To know consumer behavior for purchase of two wheeler bike.

To identify the factor which influences on consumer decision?

To study whether customers are satisfied with Bajaj two wheeler or not.

In today‘s world customer is the key of the success of any business. So, Customer

behavior and its satisfaction level play very key role to sale of the product. That‘s

why we decide to keep the project title related this key factor called ― “Study on

consumer buying behavior and satisfaction level of two wheeler with reference

to Bajaj auto.” Main purpose of the study was to know the customer buying behavior

and demand into the minds of customer of Lucknow because always customers say

something and does something. At the same time as there are many companies

manufacturing motorcycles, idea about thinking of customer on whether, what, how,

and for whom to purchase the motorcycle. Therefore, research is required to measure

present consumer buying behavior at the purchase of Bajaj auto bike. So the

researcher problem is to identify what are the criteria that prospective customer takes

into consideration before buying the motorcycles. Also after purchasing are customers

being satisfied or not?

COMPANY PROFILE

COMPANY PROFILE

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches

over a wide range of industries, spanning automobiles (two-wheelers and three-

wheelers), home appliances, lighting, iron and steel, insurance, travel and finance.

The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two-

and three- wheeler manufacturer and the Bajaj brand is well-known across several

countries in Latin America, Africa, Middle East, South and South East Asia. Founded

in 1926, at the height of India's movement for independence from the British, the

group has an illustrious history. The integrity, dedication, resourcefulness and

determination to succeed which are characteristic of the group today, are often traced

back to its birth during those days of relentless devotion to a common cause. Jamnalal

Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi.

In fact, Gandhiji had adopted him as his son. This close relationship and his deep

involvement in the independence movement did not leave Jamnalal Bajaj with much

time to spend on his newly launched business venture.

His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too

was close to Gandhiji and it was only after Independence in 1947, that he was able to

give his full attention to the business. Kamalnayan Bajaj not only consolidated the

group, but also diversified into various manufacturing activities. The present

Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his

leadership, the turnover of the Bajaj Auto the flagship company has gone up from

INR.72 million to INR. 120 billion, its product portfolio has expanded and the brand

has found a global market. He is one of India’s most distinguished business leaders

and internationally respected for his business acumen and entrepreneurial spirit.

Bajaj Auto is a major Indian automobile manufacturer started by a Rajasthani

merchant. It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near

Aurangabad) and Pantnagar in Uttaranchal. The oldest plant at Akurdi (Pune) now

houses the R&D centre Ahead. Bajaj Auto makes and exports motorscooters,

motorcycles and the auto rickshaw.

The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946.

Over the last decade, the company has successfully changed its image from a scooter

manufacturer to a two wheeler manufacturer. Its product range encompasses

scooterettes, scooters and motorcycles. Its real growth in numbers has come in the last

four years after successful introduction of a few models in the motorcycle segment.

The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading

Corporation Private Limited. It started off by selling imported two- and three-

wheelers in India. In 1959, it obtained license from the Government of India to

manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out

its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a

single financial year. In 1985, it started producing at Waluj near Aurangabad. In 1986,

it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it

rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.

According to the authors of Globality: Competing with Everyone from Everywhere for

Everything, Bajaj has grown operations in 50 countries by creating a line of value-for-

money bikes targeted to the different preferences of entry-level buyers.

GROUP OF COMPANIES

Bajaj Auto is the flagship of the Bajaj group of companies. The group comprises of 34

companies and was founded in the year 1926.

The companies in the group are:

Bajaj Auto Ltd.

Bajaj Holdings & Investment Ltd.

Bajaj Finserv Ltd.

Bajaj Allianz General Insurance Company Ltd.

Bajaj Allianz Life Insurance Co. Ltd

Bajaj Financial Solutions Ltd.

Bajaj Auto Finance Ltd.

Bajaj Allianz Financial Distributors Ltd.

Bajaj Auto Holdings Ltd.

P T Bajaj Auto Indonesia (PTBAI)

Bajaj Auto International Holdings BV

Bajaj Electricals Ltd.

Hind Lamps Ltd.

Bajaj Ventures Ltd.

Mukand Ltd.

Mukand Engineers Ltd.

Mukand International Ltd.

Bajaj Sevashram Pvt. Ltd.

Jamnalal Sons Pvt. Ltd.

Rahul Securities Pvt Ltd

Shekhar Holdings Pvt Ltd

Madhur Securities Pvt Ltd

Niraj Holdings Pvt Ltd

Shishir Holdings Pvt Ltd

Kamalnayan Investments & Trading Pvt Ltd

Sanraj Nayan Investments Pvt. Ltd.

Hercules Hoists Ltd.

Hind Musafir Agency Pvt. Ltd.

Bajaj International Pvt. Ltd.

Bachhraj Factories Pvt. Ltd.

Baroda Industries Pvt. Ltd.

Jeevan Ltd.

Bachhraj & Co Pvt Ltd

The Hindustan Housing Co. Ltd.

Hospet Steels Ltd

BAJAJ TEAM

Board of Directors

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Director

Kantikumar R.

Podar Director

Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej Director

S.H. Khan Director

Mrs. Suman

Kirloskar Director

Naresh Chandra Director

Nanoo Pamnani Director

Manish Kejriwal Director

P Murari Director

Niraj Bajaj Director

Management Team

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

Pradeep

Shrivastava Chief Operating Officer

Abraham Joseph President (Research & Development)

S Sridhar President (Motorcycle Business)

R C Maheshwari President (Commercial Vehicle Business)

Rakesh Sharma President (International Business)

Eric Vas President (New Projects)

K Srinivas President (Retail Finance)

Kevin P D'sa President (Finance)

S Ravikumar

Senior Vice President (Business Development &

Assurance)

Amrut Rath Vice President (Human Resources)

N H Hingorani Vice President (Commercial)

C P Tripathi Vice President (Corporate Social Responsibility)

ACHEIVEMENTS

2009

April Bajaj Pulsar 150 & 180 upgrade launched

January Bajaj XCD 135 DTS-Si launched

2008

September Bajaj Platina 125 DTS-Si launched

August Bajaj XCD 125 DTS-Si is largest selling 125cc motorcycle

July Bajaj Discover 135 DTS-i Upgrade Launched.

June Bajaj Pulsar 220 bags IMOTY award

2007

December RE GDi autorickshaw launched

September Bajaj XCD 125 DTS-Si launched

August DTS-Si engine launched

July Revamping of Organisational structure

June Bajaj Pulsar 220 DTS-Fi launched

April New Bajaj Auto Plant at Pantnagar, Uttarakhand

February 200 cc Pulsar DTS-i launched

January Bajaj Kristal DTS-i launched

2006

April Bajaj Platina launched

2005

December Bajaj Discover launched

June Bajaj Avenger DTS-i launched

February Bajaj Wave DTS-i launched

2004

October Bajaj Discover DTS-i launched

August New Bajaj Chetak 4 stroke with Wonder Gear launched

May Bajaj CT100 Launched

January Bajaj unveils new brand identity, dons new symbol, logo and brandline

2003

October Bajaj Pulsar DTS-i is launched.

October 107,115 Motorcycles sold in a month.

July Bajaj Wind 125,The World Bike, is launched in India.

February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive

motorcycle segment.

2001

November Bajaj Auto launches its latest offering in the premium bike segment

'Pulsar'.

January The Eliminator is launched.

2000

October The Bajaj Saffire is introduced.

Timeline of new releases

1960-1970 - Vespa 150 - Under the licence of Piaggio of Italy

1971 - three-wheeler goods carrier

1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Bajaj Priya

1977 - Rear engine Autorickshaw

1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100, Kawasaki Bajaj KB125,

1990 - Bajaj Sunny

1991 - Kawasaki Bajaj 4S Champion

1993 - Bajaj Stride

1994 - Bajaj Classic

1995 - Bajaj Super Excel

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first four-stroke scooter,

Bajaj Spirit

2000 - Bajaj Saffire

2001 - Eliminator, Bajaj Pulsar

2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar Bajaj Endura FX

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj

Discover DTS-i

2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover

2006 - Bajaj Platina

2007 - Bajaj Pulsar-200 (Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi

(Fuel Injection) , XCD 125 DTS-Si

2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135cc model)

2009 - Bajaj Pulsar 135(December 9)[5] (January) Bajaj XCD 135 cc , Bajaj

Pulsar 150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220

DTS-i , Bajaj Discover 100 DTS-Si.

PLANT LOCATION

Plants

Bajaj Auto's has in all three plants, two at Waluj and Chakan in Maharashtra and one

plant at Pant Nagar in Uttranchal, western India.

Waluj

Chakan

Pant Nagar

Bajaj range of motorcycles and three-wheelers

Bajaj range of motorcycles

Bajaj range of motorcycles

 

Plant Locations

Bajaj Auto plants are located at:

Bajaj Nagar, Waluj, Aurangabad 431 136

MIDC, Plot No A1, Mahalunge Village, Chakan 410 501 Dist. Pune

Plot No. 2, Sector 10 Phase -II - E, Pant Nagar, Sidcul, Rudrapur Dist. Udhamsingh

Nagar Uttranchal

CODE OF CONDUCT

Bajaj Auto Limited (herein after referred to as the "Company") hereby adopts the

following Code of Conduct for Affirmative Action. This will be effective from 1st

December 2006.

The Company affirms that its competitiveness is interlinked with the well

being of all sections of the Indian society.

The Company believes that equal opportunity in employment for all sections

of the society is a component of its growth and competitiveness. It further

believes that inclusive growth is a component of growth and development of

the country.

The Company affirms the recognition that liersity to reflect socially

disadvantages sections of the society in the workplace has a positive impact on

business.

The Company will not practice nor support conscious discrimination in any

form.

The Company does not bias employment away from applicants belonging to

disadvantaged sections of society if such applicants possess competitive skills

and job credentials.

The Company's selection of business partners is not based on any

considerations other than normal business parameters. In case of equal

business offers, the Company will select a business partner belonging to a

socially disadvantaged section of society.

This Code of Conduct for Affirmative Action will be put up on the company

web-site to encourage applications from socially disadvantaged sections of

society.

The Company makes all efforts for upskilling and continual training of all its

employees in order to enhance their capabilities and competitive skills. No

discrimination of any type will be shown in this process.

The Company may have a partnership programme with educational

institution/s to support and aid students from socially disadvantaged sections

of society.

The Company will maintain records of Affirmative Action.

The Company has nominated Mr. Amrut Kumar Rath, Vice President (HR), to

oversee and promote the Affirmative Action policies and programmes. He will

be accountable to the Chairman.

The Company will make available its learning and experiences as a good

corporate citizen in Affirmative Action to other companies desiring to

incorporate such policies in their own business.

CSR AREAS

Education

Health

Women Empowerment

Self Reliance

Rural Development

Environment & Natural Resources

PRODUCT PROFILE

PRODUCTS PROFILE

Two Wheelers

Avenger 220 DTS-i

Pulsar 135 LS Pulsar 220 DTS-i

Pulsar 180 DTS-i

Pulsar 150 DTS-i

Discover 150

Discover 100

Platina 125

Platina 100 CC

Ninja 250R

Commercial Vehicles

 Goods Carriers

GC Max Diesel

GC Max CNG

RE600

Passenger Carriers

RE 2S

RE 2S CNG

RE 2S LPG

RE 4S

RE 4S CNG

RE 4S LPG

  RE Diesel

RE GDI

Mega Max

 

List of Bajaj Auto products

This is a list of products produced by Bajaj Auto today or previously.

Scooters

Bajaj Kristal DTSi

Cars

Bajaj Lite concept

Bajaj ULC (ultra-low cost)- the Tata Nano competitor. [1]

Motorcycles

Bajaj Platina 100cc

Bajaj Platina 125 DTS-Si

Bajaj Discover 135 DTS-i

Bajaj XCD 125 DTS-Si

Bajaj XCD 135 DTS-Si

Bajaj Pulsar 135 DTSi

Bajaj Pulsar 150 DTSi

Bajaj Pulsar 180 DTSi

Bajaj Pulsar 200 DTSi

Bajaj Pulsar 220 DTS-Fi

Bajaj Pulsar 220 DTSi

Bajaj Avenger 220 DTS-i

Upcoming Models

Bajaj Sonic

Bajaj XCD 125 sprint

Discontinued Models

Bajaj Sunny

Bajaj Chetak

Bajaj Cub

Bajaj Super

Bajaj Saffire

Bajaj Wave

Bajaj M80, M50

Bajaj Legend

Bajaj Bravo

Kawasaki Eliminator EL-175

Bajaj Kawasaki Wind 125

Bajaj Kawasaki 4s Champion

Bajaj Kawasaki KB 100 RTZ

Bajaj Boxer

Bajaj Caliber

Bajaj Wind

Bajaj CT 100

Bajaj Discover 110cc

Bajaj Discover DTS-i 125cc

Bajaj Pulsar 200 DTSi

Bajaj Pulsar 220 DTS-FI

Bajaj XCD 125

Bajaj Avenger 200 DTS-i

CURRENT PRODUCT IN DETAILS

Bajaj Platina Alloy Wheels

Style and fuel economy at a bargain price. The Bajaj Platina offers features not yet

found on more expensive models in the 100cc range

Using the 97.2cc, 8.2BHP powerplant that does duty on the CT100 the Bajaj Platina

gives excellent mileage.

Alloy Wheels and chrome decals make it one of the best looking 100cc motorcycles

around.

Optoprism headlamp for better lighting and safety.

Spring in Spring rear suspension built to handle the rough Indian roads.

Price on Road

Individual : Rs. 39,500

Company : Rs. 44,350

Fuel Efficiency (Kmpl)

City : 60 +/- 10%

Normal : 70 +/- 10%

Delivery Time

3 to 7 Days

Engine

Engine4 Stroke, Single Cylinder, Air Cooled Displacement 99.27 cc Bore and Stroke

53 X 45 Compression Ratio 9.5:1 Max. Power 8.2 PS (6.03 KW) @ 7500rpm Max.

Torque 8.05 Nm @ 4500rpm Transmission 4 Speed, constant mesh Clutch Multiplate

Wet Ignition Digital CDI Fuel Supply Carburettor

Chassis

Chassis Type Single Downtube with cradle Suspension (Front) Telescopic Hydraulic

Fork, 125mm travel Suspension (Rear) Hydraulic Shock Absorbers (Spring in Spring

Type) Brakes Front - 130mm Drum / Rear - 130mm Drum Tyres Front - 2.75 X 17 /

Rear - 3.00 X 17

Electricals

Battery 12V 2.5Ah Head Lamp 35W/35W Halogen Tail / Stop Lamp 5W/21W

Dimensions

Seat Height 805mm Wheelbase 1275mm Ground Clearance 160mm Weight 113 Kg

Fuel Tank Capacity 13 Litres Colour(s) Red, Blue

Bajaj XCD 125

Big bike features with fuel efficiency and pricing of a small bike, the Bajaj XCD 125

redefines the commuter segment.

Featuring the Digital Twin Spark - Swirl induction technology this vehicle gives class

leading fuel economy.

Featuring attractive looks, digital speedometer, LED tail lamp and an optional electric start

this motorcycle does not skimp on features.

Price on Road

Individual : Rs. 50,100

Company : Rs. 56,300

Fuel Efficiency (Kmpl)

City : 60 +/- 10%

Normal : 70 +/- 10%

Delivery Time

3 to 7 Days

Engine

Engine4 Stroke, Single Cylinder, Air Cooled Displacement 124.58 cc Bore and Stroke

54 X 54.4 Compression Ratio 9.5:1 Max. Power 9.53 PS (7.01 KW)@ 7000rpm Max.

Torque 10.85 Nm @ 5000rpm Transmission 4 Speed, constant mesh, all down Clutch

Multiplate Wet Ignition Digital CDI Fuel Supply Ucal Mikuni VM16 with autochoke

Chassis

Chassis Type Single Downtube Suspension (Front) Telescopic Hydraulic Fork

(125mm travel) Suspension (Rear) Swing arm with 5 Step Adjustable, dual spring in

spring type Brakes Front - 130mm Drum / Rear - 110mm Drum Tyres Front - 2.75 X

17 / Rear - 3.00 X 17

Electricals

Battery 12V 5Ah Head Lamp 35W/35W Tail / Stop Lamp LED

Dimensions

Seat Height 790mm Wheelbase 1275mm Ground Clearance 173mm Weight 112 Kg

Fuel Tank Capacity 8 Litres Colour(s) Black, Red, Blue

Bajaj Discover 135 ES Alloy Wheels

Add some big bike muscle without breaking the bank with the Bajaj Discove 135.

With over 13BHP on tap, Disc brakes and broad rubber this is a mean machine.

The bike is fully equipped with a self start, front disc brakes, six spoke alloy wheels

and a tachometer

Improved handling thanks to gas charged rear shock absorbers and a broad 100/90 rear tyre.

Price on Road

Individual : Rs. 57,600

Company : Rs. 64,800

Fuel Efficiency (Kmpl)

City : 45 +/- 10%

Normal : 60 +/- 10%

Delivery Time

2 to 4 Days

Engine

Engine4 Stroke, Single Cylinder, Air Cooled Displacement 134.21 cc Bore and Stroke

58 X 50.8 Compression Ratio 9.5:1 Max. Power 13.1 PS (9.64 KW) @ 8500rpm Max.

Torque 11.88 Nm @ 6500rpm Transmission 4 Speed, constant mesh Clutch Multiplate

Wet Ignition CDI Fuel Supply Carburettor Keihin FIE NCV24

Chassis

Chassis Type Double Cradle Type Suspension (Front) Telescopic 135mm Travel

Suspension (Rear) Trailing Arm with coaxial hydraulic shock absorbers Brakes Front -

240mm Disc / Rear - 130mm Drum Tyres Front - 2.75 X 17 / Rear - 100/90 X 17

Electricals

Battery 12V 5Ah Head Lamp 35W/35W Tail / Stop Lamp 5/21W

Dimensions

Seat Height 798mm Wheelbase 1305mm Ground Clearance 179mm Weight 133 Kg

Fuel Tank Capacity 10 Litres Colour(s) Black, Red, Blue

Bajaj Pulsar 150 ES DTSi Upgrade

The Pulsar 150 in its latest avtaar sports alloy wheels, digital meters, led tail lamps

and sporty side cowls along with a revised gear box and retuned engine.

Power output has been upped to 13.9 BHP with torque figures also going up to 12.76

Nm

5 Speed gearbox now with the standard one down rest up pattern.

Digital speedo console with dual trip meters and over rev warning.

Gas charges Nitrox shock absorbers aid handling

Price on Road

Individual : Rs. 67,550

Company : Rs. 76,100

Fuel Efficiency (Kmpl)

City : 45 +/- 10%

Normal : 55 +/- 10%

Delivery Time

2 to 4 Days

Engine

Engine4 Stroke, Single Cylinder, Air Cooled Displacement 149.01 cc Bore and Stroke

57 X 56.4 Compression Ratio 9.5:1 Max. Power 14.09 PS (10.35 KW) @ 8500rpm

Max. Torque 12.76 Nm @ 6500rpm Transmission 5 Speed, contstant mesh Clutch

Multiplate Wet Ignition CDI Fuel Supply Carburettor UCAL Mikuni BS29

Chassis

Chassis Type Double Cradle Type Suspension (Front) Telescopic Forks, 135mm

stroke Suspension (Rear) Triple rated spring, 5 way adjustable Nitrox shock absorbers

Brakes Front - 240mm Disc / Rear - 130mm Drum Tyres Front - 2.75 X 17 / Rear -

100/90 X 17

Electricals

Battery 12V 9Ah Head Lamp 35W/35W Tail / Stop Lamp LED

Dimensions

Seat Height 785mm Wheelbase 1320mm Ground Clearance 165mm Weight 143 Kg

Fuel Tank Capacity 15 Litres Colour(s) Black, Red, Blue, Grey

Bajaj Pulsar 200 DTSi

Powered by the smoothest engine of the Bajaj Pulsar range with perhaps the most

attractive looks in the Pulsar range this performance motorcycle never fails to

impress.

Delivering almost 20 BHP the engine delivers great performance without seeming

stressed.

Gas filled shock absorbers and broad tubeless tyres and a well sorted chassis make for

excellent handling.

Price on Road

Individual : Rs. 81,050

Company : Rs. 90,850

Fuel Efficiency (Kmpl)

City : 30 +/- 10%

Normal : 40 +/- 10%

Delivery Time

7 to 15 Days

Engine

Engine4 Stroke, Single Cylinder, Air Cooled Displacement 198.8 cc Bore and Stroke

67 X 56.4 Compression Ratio 9.5:1 Max. Power 18.01 PS (13.25 KW) @ 8000rpm

Max. Torque 17.68 Nm @ 6000rpm Transmission 5 Speed, constant mesh, 1 down - 4

up Clutch Multiplate Wet Ignition CDI Fuel Supply Carburettor CV Type

Chassis

Chassis Type Double Cradle Type Suspension (Front) Telescopic Forks, 135mm

stroke Suspension (Rear) Triple rated spring, 5 way adjustable Nitrox shock absorbers

Brakes Front - 260mm Disc / Rear - 130mm Drum Tyres Front - 90/90 X 17 Tubeless

/ Rear - 120/80 X 17 Tubeless

Electricals

Battery 12V 9Ah Head Lamp 35W/35W Tail / Stop Lamp LED

Dimensions

Seat Height 785mm Wheelbase 1345mm Ground Clearance 165mm Weight 145 Kg

Fuel Tank Capacity 15 Litres Colour(s) Black, Red, Silver, Blue

Bajaj Avenger 200

Put your feet up and relax, enjoy the padded seat and watch the scenery as you eat the

miles away.

Featuring a slightly detuned version of the 200cc powerplant that does duty in the

Pulsar 200 this bike develops a healthy 17.5 PS.

Oil cooler ensures that the lube retains its optimum viscosity for longer engine life

and performance.

Broad tyres and disc brakes for a safe and steady ride.

Price on Road

Individual : Rs. 78,550

Company : Rs. 88,100

Fuel Efficiency (Kmpl)

City : 30 +/- 10%

Normal : 40 +/- 10%

Delivery Time

7 to 15 Days

Engine

Engine4 Stroke, Single Cylinder, Air Cooled with Oil Cooler Displacement 198.8 cc

Bore and Stroke 67 X 56.4 Compression Ratio 9.5:1 Max. Power 17.51 PS (12.88

KW)@ 8000rpm Max. Torque 16.78 Nm @ 6000rpm Transmission 5 Speed, constant

mesh, 1 down - 4 Up Clutch Multiplate, Wet Ignition CDI Fuel Supply Carburettor

CV Type UCAL BS 29

Chassis

Chassis Type Tubular Double Cradle with rectangular swing arm Suspension (Front)

Telescopic, 140mm Travel Suspension (Rear) Triple rated spring, 5 Step adjustable

hydraulic shock absorbers. Brakes Front - 260mm Disc / Rear - 130mm Drum Tyres

Front - 90/90 X 17 / Rear - 130/90 X 15

Electricals

Battery 12V 9Ah Head Lamp 60/55W Halogen Tail / Stop Lamp LED

Dimensions

Seat Height 710mm Wheelbase 1475mm Ground Clearance 169mm Weight 154 Kg

Fuel Tank Capacity 14 Litres Colour(s) Black, Red, Silver, Blue

FINANCE SCHEME

FinanceCompany

LoanAmount

(Rs.)

InterestRate

Total InitialPayment

(Rs.)

EMI

(Rs.)

No. OfEMI's

ICICI 40,080 13.70% 12,423 2,685 18

ICICI 35,070 13.70% 17,233 2,349 18

ICICI 40,080 13.80% 12,423 2,131 24

ICICI 35,070 13.80% 17,233 1,865 24

ICICI 40,080 13.90% 12,423 1,801 30

ICICI 35,070 13.90% 17,233 1,576 30

ICICI 40,080 14.10% 12,423 1,585 36

ICICI 35,070 14.10% 17,233 1,387 36

PERFORMANCE REPORT

March 2nd, 2012

Product For February 2012

Upto February 2012

For February 2011

Upto February 2011

Motorcycles 301,961 3,533,557 286,657 3,112,651

Other 2 Wheelers - - - 27

Total 2 Wheelers 301,961 3,533,557 286,657 3,112,678

Three Wheelers 41,816 480,488 40,217 403,535

Grand Total 343,777 4,014,045 326,874 3,516,213

Sales in numbers for the month of March 2012

April 4th, 2012

Product For March 2012

Upto March 2012

For March 2011

Upto March 2011

Motorcycles 300,848 3,834,405 274,392 3,387,043

Other 2 Wheelers - - - 27

Total 2 Wheelers 300,848 3,834,405 274,392 3,387,070

Three Wheelers 34,667 515,155 33,349 436,884

Grand Total 335,515 4,349,560 307,741 3,823,954

WHY PEOPLE LIKE BAJAJ

WHY BAJAJ AUTO?

Proud Indian MNC

We are an automobile company with global presence and take pride in our

Indian roots and values.

Be at the forefront of Technological Innovation

Our vibrant engineering minds consistently conceptualize new ideas, feeding

breakthrough technologies and innovative patents at our in-house R&D

Center.

World class manufacturing

TPM is the way of life at Bajaj Auto. Latest manufacturing technologies like

robotics, automation build quality in our products.

Grow with us

Our organic growth strategy provides numerous opportunities to our

employees to climb the ladder of authority and responsibility.

Culture of Empowerment

We provide our employees with high degree of autonomy in their day-to-day

decisions and to act on ideas.

Fair and Transparent Annual and Quarterly PMS

Objective goal setting, transparent performance rewards and constructive

feedback in our Performance Management System, help you to exceed

performance expectations by unleashing your potential.

Amongst Top Quartile in Industry Compensation

Competence and performance are the key drivers of our compensation policy.

Best performing employees are awarded with significant rewards.

Employee friendly work practices

Our policies and systems like SAP and ESS, provide transactional ease so that

the tedium does not claim your time and leaves you free to take on challenging

targets.

Superior “Quality of Life

Our constant efforts towards employee welfare ensure that our employees

enjoy superior quality of life.

Spinoffs and acquisitions

The demerger of Bajaj Auto Ltd into three separate corporate entities—Bajaj Finserv

Ltd (BFL), Bajaj Auto Ltd (BAL), and Bajaj Holdings and Investment Ltd (BHIL)—

was completed with the shares listing on May 26, 2008.

In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG

(holding company of KTM Sportmotocycles AG). The two companies have signed a

cooperation deal, by which KTM will provide the know-how for joint development of

the water-cooled four-stroke 125 and 250 cc engines, and Bajaj will take over the

distribution of KTM products in India and some other Southeast Asian nations. Bajaj

said it is open to taking a majority stake in KTM and is also looking at other takeover

opportunities. On the 8th of January 2008, Managing Director Rajiv Bajaj confirmed

the collaboration and announced his intention to gradually increase Bajaj's stake in

KTM to 25%. BAJAJ BYK -2002

COMPETITOR’S PROFILE

HERO MOTOCORP

Hero MotoCorp formerly Hero Honda is a motorcycle and scooter manufacturer

based in India. Hero Honda started in 1984 as a joint venture between Hero Cycles of

India and Honda of Japan. The company is the largest two wheeler manufacturer in

India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors

ranked at 108.

In 2010, When Honda decided to move out of the joint venture. Hero Group bought

the shares held by Honda. Subsequently, in August 2011 the company was renamed

Hero MotoCorp with a new corporate identity.

COMPANY PROFILE

“Hero” is the brand name used by the Munjal brothers for their flagship company

Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor

Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera

India. Munjal family and Honda group both own 26% stake in the Company. In 2010,

it was reported that Honda planned to sell its stake in the venture to the Munjal

family.

During the 1980s, the company introduced motorcycles that were popular in India for

their fuel economy and low cost. A popular advertising campaign based on the slogan

'Fill it - Shut it - Forget it' that emphasised the motorcycle's fuel efficiency helped the

company grow at a double-digit pace since inception. The technology in the bikes of

Hero Honda for almost 26 years (1984–2010) has come from the Japanese counterpart

Honda .

Hero Honda has three manufacturing facilities based at Dharuhera, Gurgaon in

Haryana and at Haridwar in Uttarakhand. These plants together are capable of

churning out 3 million bikes per year. Hero Honda has a large sales and service

network with over 3,000 dealerships and service points across India. Hero Honda has

a customer loyalty program since 2000 called the Hero Honda Passport Program.

Termination of Honda joint venture

In December 2010, the Board of Directors of the Hero Honda Group have decided to

terminate the joint venture between Hero Group of India and Honda of Japan in a

phased manner. The Hero Group would buy out the 26% stake of the Honda in JV

Hero Honda. Under the joint venture Hero Group could not export to international

markets (except Sri Lanka) and the termination would mean that Hero Group can now

export. Since the beginning, the Hero Group relied on their Japanese partner Honda

for the technology in their bikes. So there are concerns that the Hero Group might not

be able to sustain the performance of the Joint Venture alone

Hero MotoCorp

The new brand identity and logo, Hero

MotoCorp, was developed by the London

firm Wolff Olins. The logo was revealed on

9 August 2011 in London, the day before the

third test match between England and India.

Hero MotoCorp can now export to Latin America, Africa and West Asia. Hero is free

to use any vendors for its components instead of just Honda-approved vendors

Company performance

During the fiscal year 2008-09, the company sold 3.7 million bikes, a growth of 12%

over last year. In the same year, the company had a market share of 57% in the Indian

market. Hero Honda sells more two wheelers than the second, third and fourth placed

two-wheeler companies put together. Hero Honda's bike Hero Honda Splendor sells

more than one million units per year.

The TVS group was established in 1911 by Shri. T. V. Sundaram Iyengar. As one of

India’s largest industrial entities epitomizes Trust, Value and Service. It all began way

back in 1984 when Sundaram Clayton Limited (A TVS Group company) introduced

its 50 CC mopeds in the arena of road racing, notching up unbelievable speeds of 105

kmph. Since then, there has been no looking back for TVS Motor Company. TVS

Racing was established in 1987 with the objective of improving the performance of its

bikes. Over the years it has provided valuable data, design inputs, development of

reliable motorcycle models, excellent vehicle dynamics & handling etc. The true

evidence of it is seen in today's TVS Victor and TVS Fiero. Today, there are over

thirty companies in the TVS Group, employing more than 40,000 people worldwide

and with a turnover in excess of USD 2.2 billion.

With steady growth, expansion and diversification, TVS commands a strong presence

in manufacturing of two-wheelers, auto components and computer peripherals. We

also have vibrant businesses in the distribution of heavy commercial vehicles

passenger cars, finance and insurance.

TVS Motor Company Limited, the flagship company of the USD 2.2 billion TVS

Group, is the third largest two-wheeler manufacturer in India and among the top ten in

the world, with an annual turnover of over USD 650 million.

TV Sundaram Iyengar and Sons Limited (TVSs) is the holding company for the

TVS Group of companies engaged in the manufacturing of various automotive

components, two wheelers and a few other industrial products. They are also into the

financial services sector. The turnover of the entire group was close to $2 billion in

2003.

TVS was founded by T. V. Sundaram Iyengar in 1911, whose son, Vishwa Chhoda

Ganduwala, gave guest lectures in IIM, Lucknow.

It is the only automotive manufacturer in India to get the prestigious Deming Prize.

One of its subsidiaries Sundaram Clayton was the first company in India to receive

the Deming followed by Sundaram Brake Linings also getting the Deming Prize. This

prize is "given to organizations or divisions of organizations that have achieved

distinctive performance improvement through the application of TQM in a designated

year."[2] Sundaram Clayton went on to be awarded the Japan Quality Medal.

The TVS group of companies is mainly situated in Padi, Tamil Nadu, in the outskirts

of Chennai (formerly Madras).

The Major Products

Motorcycles

TVS MAX 100

TVS Samurai

TVS Shaolin

TVS Shogun

TVS Apache (150 cc,13.7 Ps @8500rpm)

TVS Apache RTR 160

TVS Apache RTR 160 EFI (Electronic Fuel Injection)

TVS Apache RTR 180 (17.3ps)

TVS Centra

TVS Fiero

TVS Fiero F2

TVS Fiero FX

TVS Flame (125 cc,ccvti technology)

TVS Jive

TVS MAX R 100

TVS Star

TVS Star City

TVS Star Sport

TVS Victor (110 cc)

Yamaha was established in 1887 as a piano and reed organ manufacturer by Torakusu

Yamaha as Nippon Gakki Company, Limited (Nippon Gakki Seizō Kabushiki

Gaisha?) (literally Japan Musical Instrument Multinational Corporation) in

Hamamatsu, Shizuoka prefecture, and was incorporated on October 12, 1897. The

company's origins as a musical instrument manufacturer is still reflected today in the

group's logo—a trio of interlocking tuning forks.

After World War II, company president Genichi Kawakamisaki repurposed the

remains of the company's war-time production machinery and the company's

expertise in metallurgical technologies to the manufacture of motorcycles. The YA-1

(AKA Akatombo, the "Red Dragonfly"), of which 125 were built in the first year of

production (1958), was named in honor of the founder. It was a 125cc, single

cylinder, two-stroke, street bike patterned after the German DKW RT125 (which the

British munitions firm, BSA, had also copied in the post-war era and manufactured as

the Bantam and Harley-Davidson as the Hummer). In 1959, the success of the YA-1

resulted in the founding of the Yamaha Motor Co., Ltd.

Yamaha has grown to become the world's largest manufacturer of musical instruments

(including pianos, "silent" pianos, drums, guitars, brass instruments, woodwinds,

violins, violas, celli, vibraphones, and saxophones), as well as a leading manufacturer

of semiconductors, audio/visual, computer related products, sporting goods, home

appliances, specialty metals, and industrial robots.

In October 1987, on its 100th anniversary, the name was changed to The Yamaha

Corporation.

In 1989, Yamaha shipped the world's first CD recorder. Yamaha purchased Sequential

Circuits in 1988 and bought a significant share (51%) of competitor Korg in 1989–

1993.

In 2002, Yamaha closed down its archery product business that was started in 1959.

Six archers in five different Olympic Games won gold medals using their products.

It acquired German audio software manufacturers Steinberg in 2004, from Pinnacle

Systems.

In July, 2007, Yamaha bought out the minority shareholding of the Kemble family in

Yamaha-Kemble Music (UK) Ltd, Yamaha's UK import and musical instrument and

professional audio equipment sales arm, the company being renamed Yamaha Music

U.K. Ltd in autumn 2007. Kemble & Co. Ltd, the UK piano sales & manufacturing

arm was unaffected.

On December 20, 2007, Yamaha made an agreement with the Austrian Bank

BAWAG P.S.K. Group BAWAG to purchase all the shares of Bösendorfer. intended

to take place in early 2008. Yamaha intends to continue manufacturing at the

Bösendorfer facilities in Austria.[6]The acquisition of Bösendorfer was announced

after the NAMM Show in Los Angeles, on January 28, 2008. As of February 1, 2008,

Bösendorfer Klavierfabrik GmbH operates as a subsidiary of Yamaha Corp.

Yamaha Corporation is also widely known for their music teaching programme that

began in the 1980s.

Yamaha electronic pianos continue to be a successful, popular and respected product.

For example the Yamaha YPG-625 was given the award "Keyboard of the Year" and

"Product of the Year" in 2007 from The Music and Sound Retailer magazine

LOHIA MACHINERY LIMITED (LML)

Incorporated as Lohia Machines Private Limited in 1978, the company was engaged

in manufacture of synthetic yarn manufacturing machines in technical collaboration

with ARCT, France. In 1978, it became a public limited company and diversified into

processing synthetic yarn.

In 1984 a technical collaboration agreement was signed with Piaggio of Italy and a

scooter project was set up. In 1986, the LML NV was launched. The relationship with

Piaggio was redefined to that of a partner in 1990, both partners having equal equity

participation of 23.6% each. The LML Select was launched in 1993, with new age

technology and aesthetics, and became an instant success. LML's joint venture with

Piaggio ended in 1999. LML continued to manufacture the Star, a classically styled

steel-bodied scooter with twist-shift 4-speed manual transmission and a 150cc two-

stroke engine. Some of these were distributed in the United States as the Stella and in

the UK as AKII's Aura LML & A.K. International (I&E) Ltd was appointed the sole

distributor for U.K. In 2008, Star deluxe was re-introduced to the U.K. market by

A.K. International (I&E) Ltd, with the Via Toscana as the euro 3 compliant model.

Again in 1999, an agreement was signed with Daelim Motor Company of South

Korea to manufacture 4-stroke motorcycles. In 2000 the company was recognized by

the Indian Ministry of Science and Technology for remarkable success in introducing

new models/upgrades of scooters in the market with more fuel-efficient engines, new

electrical systems, latest emission norms, upgraded technology, better styling etc., and

that year entered the motorcycle market with upper end lifestyle bikes in 100 cc, using

3-valve technology.

Freedom, LML's first deluxe commuter motorcycle in 110 cc, was launched in 2002.

The next year Spirit of Freedom (range expansion through colours) was launched. In

2004 the company introduced the LML Graptor, marking its entry into the 150 cc

lifestyle segment. It was the first indigenously designed bike from Ugoli, Italy. 2004

marked LML's transition from a single product company to a multi-product two

wheeler company with three simultaneous launches: the LML Graptor (150 cc), the

LML Freedom Prima (110 cc) and LML Freedom Prima (125 cc).

Owing to excesses and over-spending the company has been under financial

constraints ever since its foray into bi-wheeler manufacturing,with dividend being

declared only twice to its shareholders in spite of contemporary bi-wheeler

manufacturers like TVS, Hero Honda AND Bajaj Auto not only growing multi folds

but also enhancing shareholder's worth. Even new entrants into the scooter market

like Honda Motorcycle & Scooter have achieved volumes of 50,000 units per month,

which LML could never achieve with its full range of scooters and motorcycles.

The bankruptcy has dealt a severe blow to SSI units in Kanpur,who were engaged in

feeding critical and propriety items to LML since early 80's, with many closing down

or facing huge financial burden on themselves. The workmen and staff of LML and

vendor SSI Units, who have been out of work since Feb 2006 are also finding it

extremely difficult to make both ends meet and to even feed their dependents.

New finance has been invested by Credit Suisse and other institutions and the factory

reopened in March 8, 2008 to manufacture geared Vespa style scooters, primarily for

export only.

As of October 2009, has its limited production of LML Vespa 150 NV Four Stroke

(also known as Stella Four Stroke) and has started sales in Delhi and Ghaziabad

(India). Also they are exporting the Stella 150 2 stroke (LML Vespa NV Spl) with

compliance to the Euro Norms. They also have plans to expand into the gearless 4

stroke market in India probably with the long talked about LML Clipper 125 4 stroke

(Vespa ET4 clone), which was the last product from the Vespa/LML tieup.

Current motorcycle lines

LML 'Via Toscana' 125 (2009 UK)(re badged STAR)

LML STAR 125 DLX + 150 version UK & Europe

LML STELLA 150 (North America)

LML 'STAR' from LML Italia 2 stroke and SEP 09 onwards 4t 125,150 200cc

geared scooters. geared 4t jota 2010

LML BELLA DONNA 150 RV (Australasia)

LML NV SPL export and some to domestic market 2008 onwards

LML NV 4 Stroke (Delhi and Ghaziabad only) 2009 onwards

LML 'STAR' 4 stroke 125 & 150 export

LML 'STAR' 4 stroke 200 under development

RESEARCH

METHODOLOGY

SCOPE OF THE STUDY

The scope of the study is to study the customer buying behavior of the respondents in

Lucknow and attain the awareness level of the customers. The scope is that the

services of the dealer, advertising media as well as celebrity has made an effect on the

customer or not and how much.

This study also allows knowing the future prospects of the company and where it is at

present in the market.

OBJECTIVE OF THE STUDY

The objective of the study is to analyze the customer buying behavior of the

respondents in motorbikes of different brands.

To study the future prospects of BAJAJ motorbikes.

To provide a fair picture of technology used by BAJAJ motors.

To study the sales trends of Bajaj motors.

To analyze the quality of after sales services being provided by Bajaj motors.

RESEARCH METHODOLOGY

SAMPLE SIZE AND LOCATION

The data has been extracted mainly from questionnaires filled up by respondents from

Lucknow.

Rest of the information has been collected through internet surveys and social

networking communities on websites.

The questionnaire was filled up by 50 respondents scattered at different places and

many more respondents provided valuable information through the internet.

The aforementioned questionnaire has been attached at the end of the project.

RESEARCH AND DATA TYPES

The purpose of methodology section in the report making is to describe the research

process that is followed while doing the main part. The research design plays a pivotal

role in the quality and content of the data in making of any project report. The type of

research design chosen is seen to have a bearing on all the aspects of report writing.

RESEARCH DESIGN: DESCRIPTIVE RESEARCH DESIGN

The research design undertaken for the study was Descriptive one. The reason for

using a descriptive research method was to obtain qualitative data and also since the

nature of study is as such that it required the exploration of various aspects within and

outside the company.

In order to carry out a well researched analysis efforts were taken to collect enough

information from the respondents. For this purpose various primary and secondary

sources were used. This would however include the research design, the sampling

procedure, and the data collection method. This section is perhaps difficult to write as

it would also involve some technical terms and may be much of the audience will not

be able to understand the terminology used. The methodology followed by the

researcher, during the preparation of the report was:

Source of Data Collection

a) SECONDRY DATA

b) PRIMARY DATA

SECONDRY DATA - When an investigator uses the data that has been already

collected by others is called secondary data. The secondary data could be collected

from Journals, Reports, and various publications. The advantages of the secondary

data can be –It is economical, both in terms of money and time spent .The researcher

of the report also did the same and collected secondary data from various internet sites

like Google.com, altavista.com and many more. The researcher of the report also

visited various libraries for collection of the introduction part.

PRIMARY DATA - Primary data is that kind of data that is collected by the

investigator himself for the purpose of the specific study. The data such collected is

original in character. The advantage of this method of collection is the authentic. A

Set Of Questions Were Put Together In The Form Of Questionnaire With 13

Questions. The method of sampling was the Random.

INSTRUMENTS for Data Collection

The instruments used for collection of data were mainly questionnaires, internet

surveys and personal visits to the respondents.

DATA ANALYSIS

QUE-1

DO YOU OWN A BIKE?

93%

0% 7%

YES NO

INTERPRETATION

In this question particular question it is found that 93% of respondents are having

motorbike and 7% are either having scooter or moped. On the basis of the above pie-

chart it is clear that more people own bike.

QUE-2

72

88

66

60

46

29

42

0

10

20

30

40

50

60

70

80

90

VALUES

BRAND

WHICH BRANDS OF BIKE ARE YOU AWARE OF?

72 88 66 60 46 29 42

BAJAJHERO HOND

A

YAMAHA

TVS LMLKINETI

C

ENFIELD

BULLE

INTERPRETATION

The above bar-graph shows the brand awareness of bikes among the

respondents. In the above bar-graph it is clear that HERO HONDA is the most

popular brand in Lucknow whereas BAJAJ and YAMAHA follow 2nd and 3rd

place.

QUE-3

4042

4

9

10

4

0

5

10

15

20

25

30

35

40

45

VALUES

BRAND

WHICH SLOGAN OF BIKE AFFECTS YOU THE MOST AND OF WHICH BRAND…?

40 42 4 9 1 0 4

BAJAJHERO HOND

A

YAMAHA

TVS LMLKINETI

C

ENFIELD

BULLE

INTERPRETATION

The above Bar-Graph shows that in New Delhi area HERO HONDA has

scored the maximum number of points with BAJAJ and TVS on 2nd and 3rd

spot. BAJAJ has scored 40 points out of the sample size of hundred and has

taken lead from LML, KINETIC and ENFIELD BULLET.

QUE-4

25

50

8

17

0

5

10

15

20

25

30

35

40

45

50

VALUE

FACTORS

WHO INFLUENCED YOU WHILE PURCHASING THE BIKE?

25 50 8 17

FRIENDS FAMILY DEALER MEDIA

INTERPRETATION

From the above graph it is clear that FAMILY plays a major role in the purchase of

bike and the reference and suggestions of FRIENDS come at the second place.

Whereas MEDIA factor comes at third place with DEALER making no promising

affect on the purchase of bike.

QUE-5

INTERPRETATION

As shown in the above PIE CHART, the percentage of respondents who have visited

the BAJAJ SHOWROOM is more than those respondents who have not visited the

BAJAJ SHOWROOM. Thus the interest of customers in BAJAJ product can relate to

52% among 100 respondents.

HAVE YOU VISITED ANY BAJAJ SHOWROOM?

52%

0%

48%

0%

YES NO

QUE-6

INTERPRETATION

As shown in the above graph there is four FACTORS, which show the experience of

the respondents after visiting the BAJAJ showroom. It is clear that most of the

respondents had GOOD experience with 22 respondents having average experience.

Only 5 respondents are having a bad experience, which shows the quality of the

BAJAJ showroom.

3

70

22

5

0

5

10

15

20

25

30

VALUES

EXPERIENCE

IF YES, WHAT WAS THE EXPERIENCE?

2 30 22 8

V.GOOD GOOD AVERAGE BAD

QUE-7

IF NO, WHY YOU HAVE NOT VISITED THE TVS SHOWROOM?

89%

0%11% 0%0%

NOT INTERESTED IN TVS NOT SATISFIED

INTERPRETATION

As shown in the above PIE-CHART 89% of the respondents are not interested in

BAJAJ products and 11% of them are not satisfied with BAJAJ bikes. This was an

open ended question therefore most of the answers were in account to the satisfaction

level and interest in the BAJAJ BIKES.

QUE-8

HAVE YOU VISITED TVS DEALER DEALERSHIP

YES62%

0%

NO38%

INTERPRETATION

In the PIE CHART given above it is clear that out of 100 respondents 68% of them

have visited the BAJAJ DEALERSHIP and only 38% have not visited the BAJAJ

DEALERSHIP. By the chart given above it makes clear that the BAJAJ

DEALERSHIP has attracted more number of respondents

QUE-9

INTERPRETATION

As shown in the BAR-GRAPH it is clear that 21% of the respondents are not satisfied

with the service facilities and 20% are satisfied with the service facilities which

comes to equal ratio.10% of the respondents liked the staff and 4% are not satisfied

with the staff. Interesting part is that 7% of the respondents wanted more space at the

BAJAJ-DEALERSHIP.

2120

4

10

7

0

5

10

15

20

25

VALUE

FACTORS

WHAT HAVE YOU IKED OR DISLIKED AT BAJAJ DEALERSHIP?

21 20 4 10 7

SERVICE FACILITY IS NOT

SERVICE FACILITY IS GOOD

STAFF IS BAD

STAFF IS GOOD

LACK OF SPACE

QUE-10

48

30

86 6

20

0

5

10

15

20

25

30

35

40

45

50

VALUE

FACTORS

WHICH BRAND DO YOU THINK IS THE MOST POPULAR IN THE MARKET?

48 30 8 6 6 2 0

HERO HOND

ABAJAJ TVS

YAMAHA

ENFIELD

BULLELML

KINETIC

INTERPRETATION

As shown in the BAR DIAGRAM it is clear that HERO HONDA is the most popular

bike in Lucknow with BAJAJ taking the 2nd place with 32%. TVS is the 3rd most

popular bike in Lucknow taking lead from YAMAHA, BULLET, LML and

KINETIC.

FINDINGS

Ever since man evolved into social animal he felt the need for “Transportation”.

As he formed a civilization he felt the need for “Better Transportation”. Today

on the threshold of exploring the universe he feels the need of “Best

Transportation”.

Truly the modern world relies on transportation which can be airways, roadways,

railways and on water. Bicycle was the most important part of road transportation

in early days and as the scenario changed bicycle was transformed into a fast,

stylish and trendy mode of transport known as Motorcycle nowadays known as

Motorbike.

Each human being that is living in this social world knows the importance of bikes

because it serves the purpose in any kind of situation and in any part of this world.

The topic of the project is Customer Buying Behavior taking BAJAJ for

comparison. BAJAJ Auto company is one of the leading bike manufacturers in

India. The analysis of the project was based on customer’s point of view. For the

study, both primary data and secondary data were required. The primary data

was collected based on a survey research, using a structured questionnaire with

both open ended and closed-ended questions.

The sampling procedure used was random sampling for the 1st objective i.e. to

understand consumer needs on motorbikes. For the 2nd objective i.e. to understand

the awareness levels of BAJAJ. I went to the prospects and met the respondents to

fill the questionnaire. The mode of survey was of personal interview, where the

respondents filled up the questionnaires. The secondary data was collected from

business newspapers, magazines,

Company brochures, journals and the Internet. The major conclusion from this

study was that BAJAJ has to improve itself to gain the 1st position in the market as

it is doing well to maintain its 2nd position in the market.

In terms of competition BAJAJ has neck-to-neck competition with Hero Honda

and Bajaj. BAJAJ has a lot of work to do if it has to take lead and remain the

leading manufacturer in India.

RECOMMENDATIONS

In the analysis the respondents have shown that they consider BAJAJ motor

company after HERO HONDA and BAJAJ and this is a major concern for the

company. BAJAJ Auto Company has to make some arrangements to increase the

awareness level among the prospects through media.

The company should also emphasize on other bikes excluding BAJAJ

DISCOVER and BAJAJ PULSAR.

In Lucknow some respondents who have visited the dealership are not satisfied

with the service facilities which can be improved by regular visit of the service

managers as well as providing regular training to the staff as well as the owner.

The dealership in Lucknow also lacks in space, which is a major concern because

the first impression on the mind of the customer is about the window display,

which can be improved with the help of the professionals.

The buying behavior of the customers in Lucknow is not focused on the celebrity

endorsement but they want a product which should contain all the factors and at

an affordable price.

LIMITATIONS

This report incorporates sincere efforts to submit the best possible dossier on

the topic assigned because no study can be perfect. There are bound to be

limitations that I faced and within which I had to work.

The data used in most part of the report is secondary data, it has inherent

discrepancy.

As BAJAJ is still not a household brand name, some of the respondents were

not completely aware of its products and track record.

CONCLUSION

The facts and figures shown in the analysis is correct and the survey has been

done in a good faith and responsibility

As HERO HONDA, BAJAJ and YAMAHA have taken the 1st, 2nd and 3rd

position. Thus BAJAJ has to make some more efforts to increase the

awareness among the people in the context of bikes.

The respondents have been asked about the most effective slogan in different

brands of bikes in which again HONDA and BAJAJ have taken the lead.

The respondents in the factors, which they consider while purchasing a bike,

have done the ranking. MILEAGE is the first factor following with POWER

and STYLE and also with an adaptable PRICE. The company has to make

efforts for making a product that should have all these three factors with

considerable price.

The most influencing factor in purchasing decision of the bike is FAMILY and

after that FRIENDS which is not at all linked with the company investment.

The company generally invests in Dealer promotion and Media, which is not

appropriate as analyzed in this question. Awareness level through Media and

dealer should be increased.

When asked about the experience at the BAJAJ dealership most of the

respondents had a good and average experience with a small number having

bad experience. The small number of bad experience can be avoided by giving

warm welcome and good behavior by the staff.

The respondents who have not visited the BAJAJ dealership are either not

interested in BAJAJ bikes or they are not satisfied with BAJAJ products. In

this matter the dealer should increase the road shows as well as arrange regular

customers meeting which will create interests in other prospects.

Most of the respondents had knowledge about the BAJAJ bikes, which is a

good sign for the BAJAJ motor company.

The respondents have liked the service facility and the staff but the important

factor is the lack of space. The dealership in Lucknow has to improve the staff

as well as the after sales services and the customer relations.

Celebrity endorsement does not affect most of the respondents whereas only

34% of the respondents have an affect over the purchasing decision of bike.

Company should give more importance to the product so as to give the best in

quality to the customer.

In context to popularity BAJAJ ranks 2nd according to this sample size and

thus the company should introduce new products as well as reposition its

product according to the demand in the market.

ANNEXURE

BIBLIOGRAPHY

WEB SITE

www.google.com,

www.bajajauto.com

TEXT BOOKS

Marketing Research, Test and cases, Richard D. Irwin, Linois

C.R Kothari, Research Methodology

NEWS PAPER

Times Auto

The Economic Times

MAGAZINES

Auto Sports

Business Outlook

BAJAJ AUTO COMPANY

CUSTOMER BUYING BEHAVIOUR (SIRSA)

QUESTIONNAIRE

Que1. Do you own a Bike?

Yes

No

If yes, which Bike do you have?

Specify __________________________________

Que2. Which brands of Bike are you aware of……..?

BAJAJ

HERO HONDA

ENFIELD

YAMAHA

TVS

LML

KINETIC

Que3. Which slogan of Bike affects you the most and of which

brand…?

Specify___________________________________

Que4. Which factors do you consider while purchasing a Bike?

[Rank]

MILEAGE

STYLE

PRICE

BRAND

SPARE PARTS

AFTER SALE SERVICE

Que5. Who influenced you while purchasing the Bike?

FRIENDS

DEALER

FAMILY

MEDIA

Que6. Have You Visited Any BAJAJ Showroom?

Yes

No

Que7. If yes, what was the Experience?

VERY GOOD

GOOD

AVERAGE

BAD

Que8. If No, why you have not visited the BAJAJ Showroom?

Please Specify______________________________

Que9. If you have a Motorcycle other than BAJAJ?

Do you know about BAJAJ Motor bike?

Yes

No

If yes which Brand of BAJAJ Motor bike?

Specify ___________________________________

Have you visited BAJAJ DEALERSHIP?

Yes

No

Que10. What have you liked OR Disliked at BAJAJ DEALERSHIP?

Specify____________________________________

Que11. Which brand do you think is most popular in the Market?

Specify___________________________________

Que12. If there is no price consideration which brand would you

buy?

Specify___________________________________

THANKS A LOT FOR PARTICIPATING!!

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