bas boorsma - smart work center:towards a connected & sustainable way of working
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IBSG - 1Copyright © 2007, 2008 Cisco Systems, Inc. All rights reserved.Confidential
Smart Work Center a Connected Urban Development Project
Towards a Connected & Sustainable way of working
Connected Urban DevelopmentBas Boorsma, Head CUD (Amsterdam)IBSG, Cisco
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1. Mega Trends
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Urban Mega-Factors influencing Work
Climate Change
Energy Prices
Mobility & Traffic Congestion
‘Work’ Is Changing
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2. Principles of Connected and Sustainable Work
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“Bring the information to the user, not the user to the information”
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Connected and Sustainable Work Perspective
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Summary of Principles
Work force redefinedPool more heterogeneousMore workers, less employees
21th century work space: work follows the workerCollaboration and self-regulationWork spaces are user-centric
Work and workers are central, buildings are notSatellite Offices are (therefore) obsolete as is (tele)commuting
New resource optimization for employing organizations
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Connected and Sustainable Work Perspective
“Connected and Sustainable Work renders (tele)commuting obsolete…
…by redefining where works get done by who and how”
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Key Enabling Factors
Benefits to all stakeholders
Supportive Culture
Reliable infrastructure
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Why CUD SWC Pilot In Amsterdam Region?Amsterdam + Almere: Pervasive Broadband Infrastructure
AmsterdamAmsterdam AlmereAlmere
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3. The CUD Smart Work Center
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CUD Smart Work Center
Close to residential community, bringing together all relevant services and facilities as to:
Optimize ‘a day in the life of’ a worker
Bring information to the user, not the user to the information
Taking physical transport out of the equation of work insofar information exchange is concerned
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• Business Model
• ICT Architecture
• Success Factors
• Scaling and next steps
CUD Smart Work Center
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Business Model SWC
Leases per squared meter +
possible commission fees
Providing comprehensive flexible work space propositions to larger employers. Flexible work stations can be retained at any time by any employee
The proposition includes the actual work space, connectivity, IPphones, on the premise telepresence access, other hardware
Further services on the premises are provided by third parties and can be retained separately (i.e. child day care, restaurant)
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Business Model SWC (2)
Leases per squared meter +
possible commission fees
One year agreements with large employers are imperative to the short term viability of the SWC. Larger Employers therefore serve as ‘launching customers’. Individual ‘per day’ or ‘per hour’ arrangements follow in secondary phase of SWC development
Financial advantages to the larger SWC customers emerge if the customer translates SWC usage into a reduction of fixed work stations at their own premises. A SWC aims to offer all-inclusive work stations at 50 to 90% of the costs involved in maintaining fixedtraditional workspaces, allowing for substantial reductions in operational cost to the customer
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SWC ICTArchitecture(1) Broadband Provisioning for Telepresence and high-end Internet Connectivity
S W C
Fiber, 100 MB Connection,
Provisioned by UNET
Other SWCs, TP facilities and connected
organizations
Almere
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SWC ICTArchitecture(2) Who does what
WTC
Amsterdam
Basic high end connectivity and telepresence
Work Space Reservation System;
Collective ICT resources
Employers
&
Users
Data Security, laptops/PCs,
Individual work station assignment
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Critical Factors
Governance
Business model
SWC are ‘central’ in the work environment
A socially conducive and professional service setting
Broadband
An ensured heterogeneous work environment
Voluntary & Fun
The innovative, please
A fluid concept
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Scaling of CUD SWCs and next steps
Scaling in and around Amsterdam in collaboration with a larger arrays of private partners, with the City of Amsterdam in the role of initiator and enabler
Replication and scalability ensured by viable business model (zero subsidies required)
Business Models, Value Cases, Updates and Experiences to be shared and replicated worldwide
CUD SWC User Experience Research: TelematicaInstituut
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Scaling Smart Work Centers Amsterdam + Wider ‘Randstad’ Region
NationallyQuality Centre - Almere (Pilot) Den Bosch, Zwolle Amsterdam Bright City - Zuid-As AmsterdamMunicipal Locations: WTC Amsterdam and City Hall (to be confirmed)RoC Amsterdam - Hilversum, Amsterdam, Almere, final selection to be confirmedFlexOffice Partners – Rotterdam, Utrecht, The Hague , Schiphol
InternationallyCollaboration with global partnersTelepresence Exchange
Amsterdam
Almere
Rotterdam
The Hague
Den Bosch
Schiphol
Utrecht
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