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Competition After Unbundling: Entry, Industry Structure and Convergence George Ford Chief Economist Phoenix Center. Basic Setup: Equilibrium Industry Structure. Firms enter only if they make a profit Entry stops when “the next firm” expects a negative profit - PowerPoint PPT Presentation

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Page 1: Basic Setup: Equilibrium Industry Structure
Page 2: Basic Setup: Equilibrium Industry Structure

Competition After Unbundling: Competition After Unbundling: Entry, Industry Structure and Entry, Industry Structure and ConvergenceConvergence

George FordGeorge FordChief EconomistChief EconomistPhoenix CenterPhoenix Center

Page 3: Basic Setup: Equilibrium Industry Structure

Basic Setup:Basic Setup:Equilibrium Industry StructureEquilibrium Industry Structure

Firms enter only if they make a profitFirms enter only if they make a profit Entry stops when “the next firm” Entry stops when “the next firm”

expects a negative profitexpects a negative profit When entry stops, the existing When entry stops, the existing

number of firms is the equilibrium number of firms is the equilibrium number of firms (number of firms (NN*)*) No incentive to enterNo incentive to enter No incentive to exitNo incentive to exit

Page 4: Basic Setup: Equilibrium Industry Structure

Formal TheoryFormal Theory

ES

N

*

N* = Equilibrium Number of Firms (symmetric) = Weakness of CompetitionS = Market Size in Expenditure (isoelastic demand)E = Sunk Entry Costs

Sources: Sutton, Duvall and Ford (PP10), Beard and Ford

Page 5: Basic Setup: Equilibrium Industry Structure

The Entry Decision:The Entry Decision:Less Formal TheoryLess Formal Theory

Do gross profits (Do gross profits (dd) exceed entry ) exceed entry costs (costs (ee)?)?

Gross profits (Gross profits (dd) are revenues less ) are revenues less variable costs.variable costs.

Entry costs (Entry costs (ee) are fixed/sunk) are fixed/sunk

d – e 0

Page 6: Basic Setup: Equilibrium Industry Structure

What it MeansWhat it MeansTimeTime RevenueRevenue Discount Discount

FactorFactorDiscounteDiscounte

d d RevenuesRevenues

Entry Entry CostsCosts

00 1.001.00 $500.00 $500.00

11 $100.00 $100.00 0.910.91 $90.91 $90.91

22 $100.00 $100.00 0.830.83 $82.64 $82.64

33 $100.00 $100.00 0.750.75 $75.13 $75.13

44 $100.00 $100.00 0.680.68 $68.30 $68.30

55 $100.00 $100.00 0.620.62 $62.09 $62.09

66 $100.00 $100.00 0.560.56 $56.45 $56.45

77 $100.00 $100.00 0.510.51 $51.32 $51.32

88 $100.00 $100.00 0.470.47 $46.65 $46.65

99 $100.00 $100.00 0.420.42 $42.41 $42.41

1010 $100.00 $100.00 0.390.39 $38.55 $38.55

SumSum $614.46 $614.46 $500.00 $500.00

Page 7: Basic Setup: Equilibrium Industry Structure

Want Facilities-based Entry?Want Facilities-based Entry?

Increase Gross ProfitsIncrease Gross Profits

Reduce Entry CostsReduce Entry Costs

Page 8: Basic Setup: Equilibrium Industry Structure

Multiple ChangesMultiple Changes

Higher ProfitsHigher Profits

Lower Entry CostsLower Entry CostsMore EntryMore Entry

Lower ProfitsLower Profits

Higher Entry CostsHigher Entry CostsLess EntryLess Entry

Higher ProfitsHigher Profits

Higher Entry CostsHigher Entry CostsUnknownUnknown

Lower ProfitsLower Profits

Lower Entry CostsLower Entry CostsUnknownUnknown

Page 9: Basic Setup: Equilibrium Industry Structure

Equilibrium Industry Equilibrium Industry StructureStructure

High Fixed and Sunk Costs allow only High Fixed and Sunk Costs allow only few firms to enterfew firms to enter

Historically, local distribution Historically, local distribution networks for communications networks for communications services have tended toward services have tended toward monopolymonopoly VoiceVoice VideoVideo

Page 10: Basic Setup: Equilibrium Industry Structure

Factors Driving Profits (Factors Driving Profits (dd))

Market Size (+)Market Size (+) Intensity of Price Competition (-)Intensity of Price Competition (-) Product Differentiation (+)Product Differentiation (+) Network Overlap (-)Network Overlap (-)

Page 11: Basic Setup: Equilibrium Industry Structure

Numerical Example 1Numerical Example 1(Table 1, PCPP 21)(Table 1, PCPP 21)

Equilibrium Number of Firms, Equilibrium Number of Firms, NN* = 3* = 3

NN dd ee dd - - ee

11 100100 1515 8585

22 4040 1515 2525

33 2020 1515 55

44 1212 1515 -3-3

55 88 1515 -7-7

66 55 1515 -10-10

77 44 1515 -11-11

Page 12: Basic Setup: Equilibrium Industry Structure

Numerical Example 2Numerical Example 2(Higher Gross Profits)(Higher Gross Profits)

Equilibrium Number of Firms, Equilibrium Number of Firms, NN* = 5* = 5

NN dd ee dd - - ee

11 200200 1515 185185

22 8080 1515 6565

33 4040 1515 2525

44 2424 1515 99

55 1616 1515 11

66 1010 1515 -5-5

77 88 1515 -7-7

Page 13: Basic Setup: Equilibrium Industry Structure

Factors Driving Profits (Factors Driving Profits (dd))

Market Size (+)Market Size (+) Intensity of Price Competition (-)Intensity of Price Competition (-) Product Differentiation (+)Product Differentiation (+) Network Overlap (-)Network Overlap (-)

Page 14: Basic Setup: Equilibrium Industry Structure

Numerical Example 3Numerical Example 3(Intensity of Price Competition)(Intensity of Price Competition)

NN ee Intense Price Intense Price CompetitionCompetition

Moderate Moderate Price Price

CompetitionCompetition

PerfectPerfect

CollusionCollusion

dd d - ed - e dd d - ed - e dd d - ed - e

11 1515 100100 8585 100100 8585 100100 8585

22 1515 2828 1313 4040 2525 5050 3535

33 1515 1212 -3-3 2020 55 3333 1818

44 1515 66 -9-9 1212 -3-3 2525 1010

55 1515 44 -11-11 88 -7-7 2020 55

66 1515 33 -12-12 55 -10-10 1717 22

77 1515 22 -13-13 44 -11-11 1414 -1-1

Page 15: Basic Setup: Equilibrium Industry Structure

Headcount and CompetitionHeadcount and Competition

With large fixed/sunk costs, With large fixed/sunk costs, headcounts can be deceivingheadcounts can be deceiving A large number of firms may indicate A large number of firms may indicate

collusioncollusion A small number of firms may indicate A small number of firms may indicate

intense price competitionintense price competition

Page 16: Basic Setup: Equilibrium Industry Structure

Entry and CollusionEntry and Collusion(Based on Post-Convergence Example Above)(Based on Post-Convergence Example Above)

Firm 1Firm 1

EnterEnter Stay OutStay Out

Firm 2Firm 2

EnterEnter 5050

50504040

110110

Stay OutStay Out 110110

4040100100

100100

Page 17: Basic Setup: Equilibrium Industry Structure

Factors Driving Profits (Factors Driving Profits (dd))

Market Size (+)Market Size (+) Intensity of Price Competition (-)Intensity of Price Competition (-) Product Differentiation (+)Product Differentiation (+) Network Overlap (-)Network Overlap (-)

Page 18: Basic Setup: Equilibrium Industry Structure

Product Differentiation and Product Differentiation and OverlapOverlap

Price

Homes/Overlap50% 100%

P1

P2

P3

More Differentiation

Less Differentiation

Differentiation weakens price competition.

Overlap increases price competition.

Phoenix Center Policy Paper No. 21, Figure 1.

Page 19: Basic Setup: Equilibrium Industry Structure

Diversion:Diversion:Competition and SubstitutionCompetition and Substitution

Competition occurs between Competition occurs between goods/services that perform a similar goods/services that perform a similar task for consumerstask for consumers

Good X is a substitute for Good Y if Good X is a substitute for Good Y if the the demanddemand for Good X rises when for Good X rises when the the priceprice of Good Y rises (and vice of Good Y rises (and vice versa)versa)

Page 20: Basic Setup: Equilibrium Industry Structure

Diversion:Diversion:Competition and SubstitutionCompetition and Substitution

The relationship of quantities of goods The relationship of quantities of goods is not an indicator of substitutionis not an indicator of substitution Unless we already know the goods are Unless we already know the goods are

perfect substitutesperfect substitutes Substitution is of degreeSubstitution is of degree

Airplanes, Buses, Cars, Trains all provide Airplanes, Buses, Cars, Trains all provide transportation, but we might be concerned transportation, but we might be concerned about a monopoly over any of one of themabout a monopoly over any of one of them

Page 21: Basic Setup: Equilibrium Industry Structure

Diversion:Diversion:Competition and SubstitutionCompetition and Substitution

As long as the own-price demand As long as the own-price demand elasticity is less than –1.0 (or inelastic), elasticity is less than –1.0 (or inelastic), then a 5% price increase is profitablethen a 5% price increase is profitable

Cross-price elasticities are not Cross-price elasticities are not indicators of Antitrust marketsindicators of Antitrust markets Large cross price elasticities are indicators Large cross price elasticities are indicators

of good substitution, but if own-price is not of good substitution, but if own-price is not elastic enough, a significant price increase elastic enough, a significant price increase remains profitableremains profitable

Page 22: Basic Setup: Equilibrium Industry Structure

ExampleExample

Wireless Substitution and CompetitionWireless Substitution and Competition, by Stephen , by Stephen PociaskPociask

lnlnQQMM = -0.56 = -0.56 ·· ln lnPPMM + 1.97 + 1.97··lnlnPPWW++X+X+ More wrong with the econometrics of this paper than I

could cover in a day, much less an hour “…the models provide compelling empirical evidence

that wireless and wireline services are indeed substitute goods, and are not extraneous or complementary goods (at 15).”

This model indicates substitution (an implausibly large amount of it), but still not enough substitution to place wireless/wireline in the same market.

Q is quantity, P is price, M is mobile, W is wireline, ln is the nat. logarithmic transformation, X is the means of the other variables in the model multiplied by their coefficients.

Page 23: Basic Setup: Equilibrium Industry Structure

Types of Entry Costs (Types of Entry Costs (ee))

Technological Entry Costs (+)Technological Entry Costs (+) Strategic Entry Costs (+)Strategic Entry Costs (+) Regulatory Entry Costs (+)Regulatory Entry Costs (+) Spillovers (-)Spillovers (-)

Page 24: Basic Setup: Equilibrium Industry Structure

Types of Entry Costs (Types of Entry Costs (ee))

Technological Entry Costs (+)Technological Entry Costs (+) Entry costs that are unavoidable to Entry costs that are unavoidable to

provide serviceprovide service NetworkNetwork Operating CapitalOperating Capital AdvertisingAdvertising Building LeasesBuilding Leases Etc…Etc…

Page 25: Basic Setup: Equilibrium Industry Structure

Types of Entry Costs (Types of Entry Costs (ee))

Strategic Entry Costs (+)Strategic Entry Costs (+) Entry costs that arise solely because of Entry costs that arise solely because of

incumbent firm actions intended to raise incumbent firm actions intended to raise entry costsentry costs

Excessive AdvertisingExcessive Advertising Lock-in ContractsLock-in Contracts Strategic PricingStrategic Pricing

Page 26: Basic Setup: Equilibrium Industry Structure

Types of Entry Costs (Types of Entry Costs (ee))

Regulatory Entry Costs (+)Regulatory Entry Costs (+) Rules that raise entry costs above Rules that raise entry costs above

technological entry coststechnological entry costs Build-out RequirementsBuild-out Requirements Gold-plating NetworksGold-plating Networks Entry FeesEntry Fees E911 and other social programsE911 and other social programs

If socially-desirable, there may be a trade-off If socially-desirable, there may be a trade-off between entry and the provision of the service between entry and the provision of the service (e.g., E911)(e.g., E911)

Page 27: Basic Setup: Equilibrium Industry Structure

Types of Entry Costs (Types of Entry Costs (ee))

Spillovers (-)Spillovers (-) Spillovers exist when a firm can use Spillovers exist when a firm can use

existing assets to enter related markets.existing assets to enter related markets. This firm has lower entry costs than a This firm has lower entry costs than a

firm without existing assets that can be firm without existing assets that can be leveraged into a related marketleveraged into a related market

Network (DSL over Copper; Cable Broadband Network (DSL over Copper; Cable Broadband over Coax; Fiber over existing rights-of-way; over Coax; Fiber over existing rights-of-way; customer relationships)customer relationships)

Page 28: Basic Setup: Equilibrium Industry Structure

Numerical Example 1Numerical Example 1(Table 1, PCPP 21)(Table 1, PCPP 21)

Equilibrium Number of Firms, Equilibrium Number of Firms, NN* = 3* = 3

NN dd ee dd - - ee

11 100100 1515 8585

22 4040 1515 2525

33 2020 1515 55

44 1212 1515 -3-3

55 88 1515 -7-7

66 55 1515 -10-10

77 44 1515 -11-11

Page 29: Basic Setup: Equilibrium Industry Structure

Numerical Example 4Numerical Example 4(Reduced Entry Costs)(Reduced Entry Costs)

Equilibrium Number of Firms, Equilibrium Number of Firms, NN* = 6* = 6

NN dd ee dd - - ee

11 100100 55 9595

22 4040 55 3535

33 2020 55 1515

44 1212 55 77

55 88 55 33

66 55 55 00

77 44 55 -1-1

Page 30: Basic Setup: Equilibrium Industry Structure

Spillovers and ConvergenceSpillovers and Convergence

Convergence is relevant only when it Convergence is relevant only when it reduces entry costs.reduces entry costs.

Effects of convergence are generally Effects of convergence are generally limited to firms with existing assets limited to firms with existing assets that can be “spilled over” into that can be “spilled over” into related markets. related markets.

Page 31: Basic Setup: Equilibrium Industry Structure

Numerical Example 5Numerical Example 5(Spillovers and Convergence)(Spillovers and Convergence)

Pre-ConvergencePre-Convergence

Monopoly Monopoly ProfitProfit

Duopoly Duopoly Profit (Profit (dd))

Entry Costs Entry Costs ((ee))

dd – – ee

Market 1Market 1 100100 4040 5050 -10-10

Market 2Market 2 100100 4040 5050 -10-10

Post-ConvergencePost-Convergence

Monopoly Monopoly ProfitProfit

Duopoly Duopoly Profit (Profit (dd))

Entry Costs Entry Costs ((ee))

dd – – ee

Market 1Market 1 100100 4040 3030 1010

Market 2Market 2 100100 4040 3030 1010

No Entry

Page 32: Basic Setup: Equilibrium Industry Structure

Equilibrium Industry Equilibrium Industry Structure:Structure:

SummarySummary There will be few local networksThere will be few local networks So, rig the game in favor of entry by So, rig the game in favor of entry by

new firms and expansion by existing new firms and expansion by existing firms into related marketfirms into related market Eliminate regulatory entry barriersEliminate regulatory entry barriers Impede strategic entry barriersImpede strategic entry barriers Expand marketsExpand markets

Page 33: Basic Setup: Equilibrium Industry Structure

Phoenix Center Policy Paper Phoenix Center Policy Paper No. 22No. 22

The Consumer Welfare Cost of The Consumer Welfare Cost of Cable “Build-Out” RulesCable “Build-Out” Rules

Page 34: Basic Setup: Equilibrium Industry Structure

Build-Out RulesBuild-Out Rules

Unambiguously Bad for EntrantsUnambiguously Bad for Entrants May be good for ConsumersMay be good for Consumers May be good for IncumbentsMay be good for Incumbents But can’t be good for both Consumers But can’t be good for both Consumers

and Incumbents at the same timeand Incumbents at the same time Why do both policymakers and incumbents Why do both policymakers and incumbents

advocate for build-out rulesadvocate for build-out rules??

Page 35: Basic Setup: Equilibrium Industry Structure

Build-Out Rule:Build-Out Rule:Graphical ExplanationGraphical Explanation

Price

Homes/OverlapH

homes ordered by capital cost

r(h)

e(h)

e(h): Entry Cost for home ir(h): Expected Revenue for home i

Phoenix Center Policy Paper No. 22, Figure 1.

Page 36: Basic Setup: Equilibrium Industry Structure

Free Entry EquilibriumFree Entry Equilibrium

Price

Homes/Overlaph* H

homes ordered by capital cost

t

v

w

r(h)

e(h)

Profits from Entry

Page 37: Basic Setup: Equilibrium Industry Structure

With Build-Out RuleWith Build-Out Rule

Price

Homes/OverlapH

homes ordered by capital cost

u

v

x

y

z

r(h)

e(h)

Profits from Entry

Losses from Entry

Page 38: Basic Setup: Equilibrium Industry Structure

With Build-Out Rule:With Build-Out Rule:The Monopoly’s DecisionThe Monopoly’s Decision

Price

Homes/OverlapH

homes ordered by capital cost

r(h)

e(h)The monopolists decision to build-out is entirely different than an entrants.

Profits from Entry

Losses from Entry

Entrant’s r(h)

Page 39: Basic Setup: Equilibrium Industry Structure

Build-out Rule:Build-out Rule:Matrix of Preferred OutcomesMatrix of Preferred Outcomes

ParticipantParticipant Free EntryFree Entry Build-out RuleBuild-out Rule

EntryEntry No EntryNo Entry

ConsumersConsumers 22 11 33

IncumbentIncumbent 22 33 11

Phoenix Center Policy Paper No. 22, Table 1.

Page 40: Basic Setup: Equilibrium Industry Structure

FCC on Build-out RulesFCC on Build-out Rules

““build-out requirements are of central build-out requirements are of central importance to competitive entry importance to competitive entry because these requirements impact because these requirements impact the threshold question of whether a the threshold question of whether a potential competitor will enter the potential competitor will enter the local exchange market at all.” local exchange market at all.” FCC No. FCC No. 97-346 (1997)97-346 (1997)

Page 41: Basic Setup: Equilibrium Industry Structure

SimulationSimulation

Summary of ResultsSummary of ResultsEntrantEntrant

H-PassH-PassMarketsMarkets

ServedServedEntrantEntrant

CAPEXCAPEXConsumConsum

er er SurplusSurplus

IncumbenIncumbent Profitt Profit

MonopolMonopolyy

…… …… …… 60M60M 120M120M

Free Free EntryEntry

60,00060,000 100100 18M18M 75M75M 94M94M

Build-outBuild-out 15,00015,000 1515 6M6M 64M64M 113M113MPhoenix Center Policy Paper No. 22, Table 2.Assumptions: Entrant market share = 35%. Price decline for 100% overlap is 20%.

Page 42: Basic Setup: Equilibrium Industry Structure

Simulation:Simulation:Effect of Market ShareEffect of Market Share

Entrant’s Entrant’s Market Market ShareShare

Share Homes PassedShare Homes Passed Entrant Markets ServedEntrant Markets Served

Free EntryFree Entry Build-outBuild-out Free EntryFree Entry Build-outBuild-out

20%20% 0.100.10 0.000.00 100100 00

25%25% 0.260.26 0.000.00 100100 00

30%30% 0.430.43 0.000.00 100100 00

35%35% 0.600.60 0.150.15 100100 1515

40%40% 0.690.69 0.360.36 100100 3636

45%45% 0.750.75 0.540.54 100100 5454

50%50% 0.790.79 0.650.65 100100 6565

Page 43: Basic Setup: Equilibrium Industry Structure

Simulation:Simulation:Build-out and InvestmentBuild-out and Investment

Entrant’s Entrant’s Market Market ShareShare

Share Homes PassedShare Homes Passed InvestmentInvestment

Free EntryFree Entry Build-outBuild-out Free EntryFree Entry Build-outBuild-out

20%20% 0.100.10 0.000.00 22 00

25%25% 0.260.26 0.000.00 77 00

30%30% 0.430.43 0.000.00 1212 00

35%35% 0.600.60 0.150.15 1818 66

40%40% 0.690.69 0.360.36 2222 1515

45%45% 0.750.75 0.540.54 2626 2323

50%50% 0.790.79 0.650.65 2828 3030

Page 44: Basic Setup: Equilibrium Industry Structure

Simulation:Simulation:Build-out, Consumers and IncumbentsBuild-out, Consumers and Incumbents

Entrant’s Entrant’s Market Market ShareShare

Consumer SurplusConsumer Surplus Incumbent ProfitsIncumbent Profits

Free EntryFree Entry Build-outBuild-out Free EntryFree Entry Build-outBuild-out

20%20% 6363 6060 117117 120120

25%25% 6767 6060 112112 120120

30%30% 7171 6060 104104 120120

35%35% 7575 6464 9494 113113

40%40% 7878 6969 8585 102102

45%45% 8080 7474 7676 9090

50%50% 8181 7777 7171 7979

Page 45: Basic Setup: Equilibrium Industry Structure

DefectionDefection

What happens if some communities What happens if some communities abandon the build-out rule when others abandon the build-out rule when others maintain it?maintain it? Defection raises the defector’s relative Defection raises the defector’s relative

profitability, increasing the prospects for profitability, increasing the prospects for deployment sooner (rather than later, if deployment sooner (rather than later, if ever)ever)

With 25% defection rates, average increase With 25% defection rates, average increase in profit rank is 38 positions (out of 100)in profit rank is 38 positions (out of 100)

Page 46: Basic Setup: Equilibrium Industry Structure

In Defense of Build-out In Defense of Build-out RulesRules

NCTANCTA Incumbent cable firms cross-subsidize Incumbent cable firms cross-subsidize

low value areas with profits from high-low value areas with profits from high-value areasvalue areas

Entry in high-value areas only depletes Entry in high-value areas only depletes source of cross subsidy, threatening source of cross subsidy, threatening upgrades/expansion in low value areasupgrades/expansion in low value areas

Entrants should have to build-out too, Entrants should have to build-out too, regardless of whether it deters entryregardless of whether it deters entry

Page 47: Basic Setup: Equilibrium Industry Structure

In DefenseIn DefenseThe Monopoly’s DecisionThe Monopoly’s Decision

Price

HomesH

homes ordered by capital cost

r(h)

e(h)

Profits offset losses forMonopoly build-out.

Profits from Entry

Losses from Entry

Page 48: Basic Setup: Equilibrium Industry Structure

In DefenseIn DefenseEntry with Uniform PriceEntry with Uniform Price

Price

Homes/OverlapH

homes ordered by capital cost

r(h)

e(h)

Profits insufficient to cover losses. But, entrant does not enter (50-50 split of the market).

Profits from Entry

Losses from Entry

Entrant’s r(h)

Page 49: Basic Setup: Equilibrium Industry Structure

In DefenseIn DefenseEntry with Market SegmentationEntry with Market Segmentation

Price

Homes/OverlapH

homes ordered by capital cost

rcomp

e(h)

With markets segmented, higher price in uncontested segment reduces loss, increases profit.

Profits from Entry

Losses from Entry

Entrant’s r(h)

rmono

p

Page 50: Basic Setup: Equilibrium Industry Structure

Evaluation of DefenseEvaluation of Defense

Cable network is sunkCable network is sunk As long as revenues exceed the As long as revenues exceed the

incremental cost of the network incremental cost of the network (programming, maintenance), there is (programming, maintenance), there is no incentive to abandon the networkno incentive to abandon the network

According to NCTA, upgrades are done According to NCTA, upgrades are done at the edge of the network, so initial at the edge of the network, so initial capital cost of network are somewhat capital cost of network are somewhat irrelevantirrelevant

Page 51: Basic Setup: Equilibrium Industry Structure

Evaluation: Social GoalEvaluation: Social Goal

NCTA says build-out is a social goalNCTA says build-out is a social goal Build network where we shouldn’t (in a Build network where we shouldn’t (in a

market economy sense)market economy sense) NCTA Solution: NCTA Solution:

Build 2 networks where there shouldn’t Build 2 networks where there shouldn’t be 1be 1

Page 52: Basic Setup: Equilibrium Industry Structure

Evaluation: Social GoalEvaluation: Social Goal

Why should buildouts be based on cable Why should buildouts be based on cable franchise markets?franchise markets? Franchise boundaries are arbitrary, not Franchise boundaries are arbitrary, not

economic boundarieseconomic boundaries ILEC territories often don’t matchILEC territories often don’t match

If broadband availability is a function of If broadband availability is a function of video in the bundle, then local video in the bundle, then local governments are interfering with federal governments are interfering with federal role in broadband deploymentrole in broadband deployment

Page 53: Basic Setup: Equilibrium Industry Structure

Evaluation: Social GoalEvaluation: Social Goal

Entry deterrence is the purpose of Entry deterrence is the purpose of build-out requirementsbuild-out requirements Incumbent profit is always less the more Incumbent profit is always less the more

the entrant overlaps the existing the entrant overlaps the existing networknetwork

Econometric analysis shows build-out Econometric analysis shows build-out rules (level playing field rules) deter rules (level playing field rules) deter entryentry

Page 54: Basic Setup: Equilibrium Industry Structure

Phoenix Center Policy Paper Phoenix Center Policy Paper No. 23No. 23

Video and Broadband Network Video and Broadband Network DeploymentDeployment

Page 55: Basic Setup: Equilibrium Industry Structure

Want Facilities-based Entry?Want Facilities-based Entry?

Increase Gross ProfitsIncrease Gross Profits

Reduce Entry CostsReduce Entry Costs

Page 56: Basic Setup: Equilibrium Industry Structure

Index of ConsumptionIndex of Consumption(Pew Survey 2002)(Pew Survey 2002)

GroupGroup Cell PhoneCell Phone Cable/Cable/SatelliteSatellite

PremiumPremium InternetInternet

AllAll 1.00 1.00 1.00 1.00

MenMen 1.14 1.03 1.10 1.09

WomenWomen 0.88 0.95 0.93 0.87

WhitesWhites 1.00 0.96 0.98 0.97

BlacksBlacks 0.90 1.16 1.14 1.02

LatinoLatino 1.25 0.96 1.30 0.88

Col. GradsCol. Grads 1.22 1.09 0.97 1.47

StudentsStudents 1.08 1.01 0.95 1.30

EmployedEmployed 1.23 1.00 0.96 1.20

UrbanUrban 1.02 1.07 1.04 1.15

SuburbanSuburban 1.03 1.07 0.94 1.02

RuralRural 0.95 0.74 0.94 0.76

Page 57: Basic Setup: Equilibrium Industry Structure

Census 2003, Subscription Census 2003, Subscription RatesRates

IncomeIncome TelephoneTelephone InternetInternet Dial-upDial-up Cable/DSLCable/DSL

Less Than 5000Less Than 5000 92.0 26.6 15.9 10.2

5000 To 74995000 To 7499 94.2 20.3 14.0 5.9

7500 To 99997500 To 9999 96.5 19.6 14.2 5.0

10000 To 1249910000 To 12499 97.1 22.8 16.5 6.2

12500 To 1499912500 To 14999 97.2 24.6 18.2 5.8

15000 To 1999915000 To 19999 96.8 29.5 21.5 7.8

20000 To 2499920000 To 24999 97.8 36.9 26.7 9.9

25000 To 2999925000 To 29999 98.3 42.6 29.6 12.0

30000 To 3499930000 To 34999 98.4 49.0 35.1 13.2

35000 To 3999935000 To 39999 98.7 57.7 41.9 15.0

40000 To 4999940000 To 49999 99.2 66.3 45.2 20.2

50000 To 5999950000 To 59999 99.2 71.9 47.0 24.0

60000 To 7499960000 To 74999 99.4 79.9 49.8 29.1

75000 To 9999975000 To 99999 99.3 84.2 48.0 35.2

100000 To 100000 To 149999149999

99.7 90.4 42.3 46.4

150000 and 150000 and OverOver

99.7 92.4 36.4 54.2

Page 58: Basic Setup: Equilibrium Industry Structure

Cable Subscription and Cable Subscription and IncomeIncome

Mediamark Research, Inc. Mediamark Research, Inc. Income < $25,000; 54%Income < $25,000; 54% $25,000 < Income < $49,999; 62%$25,000 < Income < $49,999; 62% $50,000 < Income < $74,999; 70%$50,000 < Income < $74,999; 70% Income > $75,000; 75%Income > $75,000; 75%

GAO Regression Analysis (2005)GAO Regression Analysis (2005) Negative relationship between basic Negative relationship between basic

cable penetration rate and incomescable penetration rate and incomes

Page 59: Basic Setup: Equilibrium Industry Structure

Video, Income, DeploymentVideo, Income, Deployment

$

Income (y)

homes ordered by income

r(y): Expected Revenue for home i, which is a function of income y

k: Capital Cost per Home Passed

Phoenix Center Policy Paper No. 23, Figure 1.

y*

Page 60: Basic Setup: Equilibrium Industry Structure

Video, Income, DeploymentVideo, Income, Deployment

$

Income (y)

homes ordered by income

r1

k

Phoenix Center Policy Paper No. 23, Figure 2.

y*y’

r1+ r2k+d

Add Good 2 to the product mix, at incremental cost d

Good 1 = Good 2 in expenditures

Page 61: Basic Setup: Equilibrium Industry Structure

Video, Income, DeploymentVideo, Income, Deployment

$

Income (y)

homes ordered by income

r1

k = r3

Phoenix Center Policy Paper No. 23, Figure 3.

y*

r1+ r3

k+d

Add Good 3 to the product mix with Good 1, at incremental cost d

Average of Good 1 = Good 3, but Good 3 has no relationship to income

Page 62: Basic Setup: Equilibrium Industry Structure

Simulation ResultsSimulation ResultsIncomeIncome BroadbandBroadband Broadband+Broadband+

TelephonyTelephonyBroadbanBroadband + Videod + Video

All All Three Three

ServiceServicess

y < 20,000y < 20,000 - - 0.84 0.88

20,000 < y <30,00020,000 < y <30,000 - - 0.88 0.90

30,000 < y <40,00030,000 < y <40,000 - - 0.93 0.95

40,000 < y <50,00040,000 < y <50,000 - 0.04 0.98 0.99

50,000 < y <60,00050,000 < y <60,000 0.01 0.09 1.00 1.00

60,000 < y <70,00060,000 < y <70,000 0.02 0.20 1.00 1.00

70,000 < y <80,00070,000 < y <80,000 0.09 0.54 1.00 1.00

80,000 < y <90,00080,000 < y <90,000 0.14 0.76 1.00 1.00

90,000 < y <100,00090,000 < y <100,000 0.34 0.92 1.00 1.00

100,000 < y 100,000 < y <125,000<125,000

0.83 1.00 1.00 1.00

125,000 < y 125,000 < y <150,000<150,000

0.97 0.97 1.00 1.00

y > 150,000 y > 150,000 1.00 1.00 1.00 1.00

Page 63: Basic Setup: Equilibrium Industry Structure

SummarySummary

We are now faced with a facilities-based We are now faced with a facilities-based only entry method into local markets only entry method into local markets (video, voice, and data)(video, voice, and data)

We must eliminate any unnecessary We must eliminate any unnecessary barriers to facilities-based entry if we are barriers to facilities-based entry if we are to have competitionto have competition Market limitationsMarket limitations Build-out RulesBuild-out Rules Etc.Etc.

Page 64: Basic Setup: Equilibrium Industry Structure

SummarySummary

Consider the source of policy proposalsConsider the source of policy proposals Build-out rules are only good for cable Build-out rules are only good for cable

incumbents if entry is deterred; thus, they incumbents if entry is deterred; thus, they are betting on entry deterrenceare betting on entry deterrence

Cross-subsidy is the enemy of Cross-subsidy is the enemy of competition, because competition is competition, because competition is the entry of cross-subsidythe entry of cross-subsidy Social agendas may need to be re-Social agendas may need to be re-

evaluated and refinancedevaluated and refinanced

Page 65: Basic Setup: Equilibrium Industry Structure