basics of social media in public health conference
TRANSCRIPT
Basics ofSocial Media
Erik Deckers
TehInterwebs
TehInterwebs
It’s got TUBES!It’s got TUBES!
1,000,000,000,000‣approximate number of
unique URLs in Google’s index
(1 trillion)
2,000,000,000‣approximate number of Google searches daily
(2 billion)
70,000,000‣number of total videos on YouTube by March 2008
(70 million)
3.3 million‣number of views some 16-year-old
punk my daughter likes has for one video in a single week
100,000,000‣approximate number of YouTube videos watched per day in 2006
(100 million)
412.3 years‣amount of time it would take you to watch every YouTube video to date
133,000,000‣number of blogs indexed by Technorati since 2002
(133 million)
1,300,000‣average number of posts Technorati indexes per day
(1.3 million)
77%‣active number of Internet users who read blogs
1,111,991,000‣number of Twitter messages to date
(1.1 billion)
3,000,000‣number of Twitter messages per day
(3 million)
“Mass Media”isn’t so
massive
anymore
Newspapers are going
online
Or just going away
But some are starting up
How can you reach your audience?
Social MediaSocial Media
It’s about sharing who you are and what you think. . .
. . . and adding value to other people’s lives
Los Angeles Fire Department
LA Fire Department TALK
LAFD Photos
Social media lets you make connections
And see who knows whom
The social media landscape can be a little intimidating
But patterns start to emerge
And you can focus on a few
Create Pages For YourOrganization or Topic
Gather Fans & Communicate
Measure your Clicks
Monitor discussions
Create Groups
Follow Topics
•Short for “web log”
•Started out as hand-coded html
•Short for “web log”
•Started out as hand-coded html
Why blog?
To develop trust with existing clients and prospect for new business.
to gatherand refinemy thoughts
Self expression. It’s no different than scribbling on a cave wall. We’re sharing stories with the “tribe.”
Build community, share ideas and best practices on personal growth/development
Because I want to Get News Out About My Community
peer
pre
ssu
re
Create a knowledge base of things I encounter at work & share that knowledge w/ a community that gives me so much
it giv
es m
y th
ou
gh
ts a
pla
ce to
go
To write about mistakes I see our clients make. It's great "venting" and educating at the same time.
I blog for search, to increase my audience for my business message.
I write about small biz marketing, social media, lots of PR tips, biz planning, along with the occasional rambling, and samples of our work
I enjoy sharing things I find with other people
Blogging has made the bathroom stall bigger. Not only can we say ”For a good time, call Lori," we can now explain why.
Who blogs?
Small Business
Corporations
Newspapers
Citizen Journalists
Crisis Communication
Crisis Communication
Public Health Preparedness
Public Health Preparedness
Government
Personal Journal
Fuel a Passion
Share Stories
Why are blogs important?
Search, not Surf
Source: Pew Internet & American Life Project
As many as 90% of all web interactions start with search
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Sear
ch
Audio/V
ideo
Inst
ant M
essa
ge
Text
Mes
sage
* Social
Networ
king
This is what we’re looking for.
What ShouldYou blogabout?
Blog about. . .•Your job•Your department•Your field•Industry trends
•Special topics•Upcoming crises•Press Releases•Public Information
Blog about. . .
Pan Flu?
Who’s Talking About It?
Government? No.
The Media (a little)
Private Citizens
PEOPLE Are Talking About It
They’re Searching For It
But Will They Find You?
Local Search is Getting Big
Thank you!
Read meErikDeckers.comDeckersMarketing.com
Tweet meTwitter.com/edeckers
Find meSmallerIndiana.com
[email protected]: 71813 edeckers [email protected]
Reach me
Any questions?
For a copy of this deck