bayer scarlet2
TRANSCRIPT
Bayer CropScienceA Presentation by Scarlet Communications
Monday, December 17, 12
Purpose
Moreover, the contest conduct ground surveys of agricultural
knowledge, provide more educational activities to improve the
productivity and labor efficiency toward to an agriculture quality, safe and sustainable manner. Thereby,
promoting and elevating the brand of Mekong Delta rice in internal and
international rice market.
With the aim to build a helpful and healthy playground for
farmers – in which rice farming experience is traded
The contest also shows the modern and steady rice
farming solution via Much More Rice Process which
helps farmers improve excellent rice quality,
maximizing productivity and profit.
Monday, December 17, 12
Objectives
Increase the awareness of MUCH MORE RICE
SOLUTION
Clearly communicate key benefits from products: higher yield, higher
quality and higher profit
Push increase in Sales
1 2 3
Monday, December 17, 12
Key Hook
Radio JingleWHY?
Music is Therapy
Music reduces stress
Music normalizes Blood Pressure
Music increases optimism
Music boosts exercise performance
Music helps people socialize
Music helps in spiritual health
Music promotes sound sleep
The program mechanics will be written as lyrics and put into a popular Vietnamese Song.
Flash Mob
Music Marketing
A Videoke Version will be produced and will be aired as TVC in local TV networks
We intend to use the flash mob concept wherein this
group of dancers will sway to the tune of the jingle to
promote our event at around 6 pm in all the 10
key provinces.
Music Video/TVC
Benefits of MUSIC
Monday, December 17, 12
PROPELLING FARMING’S FUTURE
Elimination Round
Theoretical Practical Application
Final Round
Recorida/Branded Boats
Strategic Posters Installation
Sign up through Distributors
KOL Gatherings/Meetings
Choose the right letter.
Targetted Radio Ad Placements
10,000 farmers to 1000 farmers to be held in 10 key provinces
Recruitment / Call for Entries
Farmer Knowledge
Farmer Talent
Farmer in Action
Farmer Portrait
90-Day Challenge
Flash Mob
A roving recorida vehicle playing the jingle mechanics will go around the town to attract
farmers to join the contest.
Important Information and details will printed and posted in key city
centers, halls and farmers’ covergenze zones
KOLs or Farmer Leaders will be oriented to recruit at least 20 members and incentivize
them with gifts or premium items.
The Radio Jingle will enjoy airtime in select radio stations.
Wives and Families of Farmers will be invited to join the FLASH MOB Team in every city/
province.
Planting the Seed
Checking optimal growth
The Right Harvest
B A Y RE
From 1,000 farmers to 100 farmers to be broadcasted in 6 Provinces
Create and Initiate A Rice Festival Day
Monday, December 17, 12
The branded boats will roam around the Mekong Delta river
covering the 10 provinces
Jingle will be played.
Recorida - Branded Boats
Monday, December 17, 12
Posters will be installed in strategic locations such as village city halls, high traffic areas, and convergence zones where people often meet.
Posters
Monday, December 17, 12
KOL Gatherings /MeetingsEvery group of farmer respects an elderly who shares knowledge, credibility and charisma. WE will tap these exceptional key opinion leaders who are tasked by
the group to disseminate news and information through their colleagues.
Monday, December 17, 12
Radio JingleJingle containing the mechanics of the Campaign will be played over select radio stations and timeslots
♩ ♪ ♫ ♬ ♭ ♮ ♯Monday, December 17, 12
Flash MOB is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief
time, then disperse, often for the purposes of entertainment, satire, and
artistic expression.
To be implemented at a townhall or public park at 6PM.
Will be participated upon by Farmers’ Wives and Kids.
Monday, December 17, 12
Elimination RoundTheoretical Practical Application
10,000 farmers to
1000 farmers to be held in
10 key provinces
From 1,000 farmers to 100 farmers to be held in 10 key provinces
Monday, December 17, 12
Distributors will recruit 100 farmers from their database. Agency to support distributors with strong publicity strategy and merchandising materials
Mechanics
Farmers must enlist their names, home address, mobile number and Bayer purchases to their corresponding distributors.
Upon delivery of their orders, the farmer will receive a gift (tshirt) from Bayer.
Farmers must come to the venue at the prescribed time of the elimination round wearing the shirt. The questions will be in 3 themes: PROFIT, QUALITY YIELD.
B A Y RE
The farmers will be asked to step on the letter of the correct answer.
The 1000 highest number of correct answers will qualify for the Practical Round.
Theoretical
Monday, December 17, 12
ProgramTheoretical
Videoke Jingle PlaybackIntroduction of Host
Bayer CropScience Knowledge ReviewElimination Proper
WINNERS ANNOUNCEMENTCheering Dance
Monday, December 17, 12
MechanicsPractical
THE
90-Days Challenge
Growing the Seedlingseeds are treated correctly
right amount of floodingsoil nutrients, sunlight
Checking optimal growthfertilizer
need of applying insecticides
The Right Harvesttons of rice harvestedmanner of harvesting
To check each farmer’s thorough understanding and familiarity with Bayer’s 3 Process to MUCH MORE RICE.
Practical Application
Agency will facilitate visiting of each farmer’s cropland at
least once every month to monitor the following:
Agricultural Experts will be onsite to share advice and convince
farmers to use the latest technology from BAYER. From 1,000 Farmers, only 100 will be chosen to advance to the FINAL ROUND.
30 60 90
Monday, December 17, 12
Final Round
Farmer Knowledge
Farmer Talent
Farmer in Action
Farmer Portrait
100 farmers will join the Final Round (live show) which will be broadcasted in 6 Mekong Delta local tv stations. From 100, 6 farmers will be selected and The farmers will compete in four key areas.
Monday, December 17, 12
1 Farmer will be declared as Bayer Millionaire winner of agricultural showcase plus CASH and to be awarded by Bayer Vietnam Reps
Monday, December 17, 12
Thank You
Monday, December 17, 12