bbc bitesize 11-14 welsh animation...
TRANSCRIPT
BBC Bitesize 11-14 Welsh Animation Brief
BBC Learning
January 2018
Bitesize: 11-14 Welsh ITT
January 2018
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Contents About BBC Bitesize .................................................................................................................................. 2
Who is the BBC Bitesize audience? ..................................................................................................... 2
Explainers ............................................................................................................................................ 2
Style, tone and the Bitesize 11-14 brand ............................................................................................ 2
Curriculum in Wales ............................................................................................................................ 4
Assessment ......................................................................................................................................... 4
About this commission ....................................................................................................................... 5
Outline of work ................................................................................................................................... 5
Working with the BBC ......................................................................................................................... 5
Topics and learning outcomes ............................................................................................................ 0
Look and feel ....................................................................................................................................... 0
Your proposal ...................................................................................................................................... 2
Deliverable list for your proposal........................................................................................................ 2
Selection .............................................................................................................................................. 2
Education consultant .......................................................................................................................... 4
Storyboards and scripts ...................................................................................................................... 4
Diversity .............................................................................................................................................. 4
User-testing ......................................................................................................................................... 4
Deliverables......................................................................................................................................... 4
The process ............................................................................................................................................. 6
Your editorial experience .................................................................................................................... 6
Resourcing ........................................................................................................................................... 6
Budget ................................................................................................................................................. 6
Key dates ............................................................................................................................................. 7
Working together .................................................................................................................................... 8
Who’s responsible for what? .............................................................................................................. 8
The BBC Learning team ....................................................................................................................... 8
Schedule/project management .......................................................................................................... 8
Appendix A .......................................................................................................................................... 9
Appendix B ........................................................................................................................................ 12
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About BBC Bitesize
Who is the BBC Bitesize audience?
Bitesize is the BBC’s study support service, helping 3-16-year-olds as well as post-16 students with
their coursework, homework and preparation for tests and exams, outside of the classroom
environment. Bitesize covers core subjects including Welsh, Maths, English and Science at primary
and lower secondary levels up to Key Stage 3 and Scottish 4th level, and a wider range of subjects at
upper secondary, including, GCSE, TGAU (Wales), Scottish National 4 and 5 and Higher.
Bitesize is used by approximately three-quarters of secondary school students in the UK.
Bitesize content is primarily aimed at middle- and lower-attaining students. We are also keen to
extend our reach to more lower-attaining students within this range, who are striving to achieve
their potential but struggle with formal academic learning at school.
Explainers BBC Learning is commissioning a suite of Explainer videos, covering Welsh for 11-14 year olds in Wales. They are aimed at students studying independently outside class. Bitesize Explainers is a content format aiming to deliver key learning to students in the most succinct
way possible. Upon publication, Explainer videos will form part of interactive learning journeys
accompanied by some written or interactive content. However, we’re interested in linear video that
stands alone to explain certain themes/topics.
We are also publishing on a new platform which supports more audio-visual media and interactive
activities and is more mobile and tablet-friendly. Initially content packages published in this format
will be known as ‘Explainer’ Guides, to be followed by other formats as they are developed.
Style, tone and the Bitesize 11-14 brand
BBC Bitesize is a highly trusted brand that students know they can turn to for high-quality
educational content.
Bitesize values:
• High production values
• Tailored to the needs of our audience
• Clear, concise delivery of the key educational points - bite-sized chunks
• Inclusive: accessible to every level of academic ability
• Reflects and celebrates the diversity of our UK 11-14 year old audience and the
world they are growing up in
• Factually correct, high-quality and curriculum-relevant
• Simple, straightforward language
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• Quirky, fun, irreverent approaches where appropriate
• Innovative and distinctive educational media formats
The video links below - whilst not being representative of the style we’re looking for from this
specific commission - give an indication of the variety of Bitesize videos currently available:
KS3 English Literature - Exploring the theme of love in Shakespeare’s A Midsummer Night’s
Dream https://www.bbc.co.uk/education/clips/zxrtsg8
KS3 English Literature - The theme of appearance and reality in A Midsummer Night’s Dream
https://www.bbc.co.uk/education/clips/zqv2tyc
KS3 Religious Studies - A-Z of Religion and Beliefs: F is for forgiveness
https://www.bbc.co.uk/education/clips/zqwwcj6
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Curriculum in Wales
Education for young people aged 3 to 16 in Wales is changing.
The Welsh Government’s vision is “the new curriculum will have more emphasis on equipping young
people for life. It will build their ability to learn new skills and apply their subject knowledge more
positively and creatively. As the world changes, they will be more able to adapt positively”.
Pupils should also get a deep understanding of how to thrive in an increasingly digital world. A new
digital competence framework was introduced in 2016, meaning pupils will learn digital skills across
the curriculum, “preparing them for the opportunities and risks that an online world presents”.
The six ‘Areas of Learning and Experience’ will be:
1. Expressive arts
2. Health and well-being
3. Humanities (including RE which should remain compulsory to age 16)
4. Languages, literacy and communication (including Welsh, which should remain compulsory
to age 16, and modern foreign languages)
5. Mathematics and numeracy
6. Science and technology
It will also include three cross-curricular responsibilities: literacy, numeracy and digital competence.
Assessment
Currently, it is statutory to assess pupils in Year 9 at Key Stage 3 and the general expectation is that
the majority of 14-year-olds will attain level 5 in each subject.
In 2016, 5,517 pupils studied Welsh as a first language at KS3 level.
2016 Percentage achieving the expected level (L5+)
Welsh – Oracy 92.4
Welsh – Reading 90.4
Welsh – Writing 84.8
A further 25,270 studied Welsh as a second language at KS3 level, with 37.2% of those students
achieving Level 5. It will remain compulsory in Wales to study Welsh until 16 years old.
The Programme of Study for Welsh at Key Stages 2-4 can be found here:
http://learning.gov.wales/docs/learningwales/publications/150717-nc-welsh-en-ve3.pdf
The document also includes attainment targets and level descriptions for the three strands – oracy,
listening and writing.
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About this commission
This commission is for a combination of 2D and 3D animations, to provide a total video duration of
42 mins. The budget for the content is £90,000.
18 short-form animations will be required in total. Please note that this commission is for animation
content and does not include interactive activities.
Outline of work
18 short-form videos of varying lengths.
Interactivity is out of scope for the videos – however, the videos will form a basis for
interactive activities on the Bitesize page.
Videos should include voiceover/character voices where appropriate.
Videos should help Welsh KS3 pupils (11-14 year olds)
Video should be engaging and informative while at the same time getting the learning points
across in an accessible way. The video content should present the key points of the
curriculum using a practical approach. We are open to all fresh, creative ideas.
A variety of Welsh accents is necessary in order reflect the range of accents in Wales –
(particularly North and South Wales).
Working with the BBC
There will be a minimum of two face-to-face meetings during production (this does not include the project initiation meeting). In addition, we require a weekly content report/update (via phone or teleconference). Two of these face-to-face meetings will be with the production team in Cardiff – so your travel expenses should be considered within your budgeting.
Project Initiation Meeting – This first meeting will be a chance to meet the production team (location to be confirmed). We will discuss the editorial scope of the project, confirm the timeline for delivery and hear content plans and ideas.
Meeting #1 – This meeting will take place at the mid-point of the pre-production process and will focus on the following:
o proposed video content (scripts, storyboards, talent, style and tone) o production schedule/milestones o formal input from the Education Consultant and user testing
Meeting #2 – This meeting will be scheduled for the mid-point of the production process and will assess content produced to date and next steps including:
o production schedule/milestones o formal feedback from the Education Consultant and user testing
Topics and learning outcomes
TITLE SUGGESTED LENGTH
LEARNING OUTCOMES
1 Sut i fynegi barn 1 How to give an opinion 1
3 mins Express opinions clearly about topics and written texts, supporting with reasons and relevant evidence - Oracy Yrs 7 & 8.
Introduce the pattern for expressing an opinion in full:
1. Start with an appropriate expression, eg credaf, ar un llaw, teimlaf... 2. Give reason for the opinion 3. Example/ evidence or develop the point 4. Consider different opinions on the same point 5. Conclusion/ summarise opinion
2 Sut i fynegi barn 2 How to give an opinion 2
2 mins Express opinions confidently about topics and written texts, reasoning and supporting their own and others’ ideas with relevant evidence - Oracy Y9.
3 Sut i ysgrifennu adolygiad 1 How to write a review 1
2 mins Consider what they read/view and respond orally and in writing to the ideas, language, style, tone and organisation; use apt evidence to support their views
Different kinds of reviews: book/ cd/ album/ tv/ radio programme/ drama/ computer game.
Use different phrases to express opinions; give examples.
Encourage to use quotes as evidence to support their views.
Show how to quote.
4 Sut i ysgrifennu adolygiad 2 How to write a review 2
2 mins Consider what they read/view and respond orally and in writing to the ideas, language, style, tone and organisation; use apt evidence to support their views
Different kinds of reviews: book/ cd/ album/ tv/ radio programme/ drama/ computer game.
Use different phrases to express opinions; give examples.
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Encourage to use quotes as evidence to support their views.
Show how to quote.
5 Sut i berswadio How to persuade
2 mins Remember to use the following 5 things when writing persuasively:
1. berfau gorchymynnol/ commanding verbs 2. cwestiynau rhethregol/ rhetorical questions 3. rhestru/ listing 4. ansoddeiriau +ive/ -ive adjectives 5. ailadrodd / repetition
How to recognise these different aspects in a paragraph.
6 Cyfarwyddiadau 1 Instructions 1
2 mins Listen to explanations of processes, sequences or points of view and identify the main points in order – Oracy Yr 7.
7 Cyfarwyddiadau 2 Instructions 2
2 mins Listen to information and ideas and identify how they are presented to promote a particular viewpoint, eg use of persuasive language, ignoring inconvenient facts, reaching illogical conclusions – Oracy Yr 9.
8 Sut i ddadansoddi How to evaluate
2.5 mins Gain a full understanding of texts using inference, deduction and analysis. o Show a paragraph or a page in a book describing a character. o Encourage the student to read between the lines and think what is suggested in the
paragraph. o Identify certain words/ adjectives and think what is suggested with them. o Encourage to name the technique, example and interpret (Datgan Dyfynu Dadansoddi).
9 Sut i gynllunio How to plan
3 mins In planning writing, make choices about content, structure, language, presentation to suit the purpose. Think about the Bwriad, Iaith, Cynnwys, Cyflwyniad, Strwythur before writing.
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Five Ps when explaining: Pwy? Pryd? Pam? Pa le? Pa fodd?
Select and use words carefully from a wide range of vocabulary to create effect. Try to use as much of the following when writing CACIBACAC: cysyllteiriau/ connectives ansoddeiriau/ adjectives cwestiynau rhethregol/ rhetorical questions idiomau/ idioms berfau/ verbs ailadrodd/ repetition cyffelybiaethau/ similes atalnodi/ punctuation cyflythrennu/ alliteration
10 Beth yw blog? What is a blog?
2 mins Choose the best ways to present writing using ICT in order to communicate clearly and effectively, eg continuous prose for a detailed argument, hyperlinked pages for different information on a topic, moving graphics to show processes.
A regularly updated website or web page, typically one run by an individual or small group that is written in an informal or conversational style.
11 Beth yw ffeithlun? What is an infographic?
2 mins Confidently recognise and understand the characteristics of a wide range of different and challenging texts (continuous and non-continuous) in terms of language, theme, structure and presentation.
Show examples of infographics. Step by step guide showing how to change a paragraph full of information, statistics and fact into an infographic.
12 Sut i atalnodi 1 How to punctuate 1
2 mins Use the full range of punctuation accurately to clarify meaning, eg demarcating sentences (full stops) and clauses (commas), and using apostrophes correctly - Yrs 7 & 8.
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Show quite a long paragraph containing only one sentence, with no full stops, commas or apostrophes. Then show how the paragraph is divided into shorter sensible sentences using capital letters, commas, full stops and apostrophes.
13 Sut i atalnodi 2 How to punctuate 2
2 mins Use the full range of punctuation in order to clarify meaning, e.g. semicolons, colons, quotation marks and brackets - Yr 9.
Similar to Punctuation 1. Show how the meaning becomes clearer with more punctuation marks.
14 Barddoniaeth Poetry
3 mins Make connections between texts, their themes and factual content, and identify any agreement and contradictions - Yr 8.
Revise the following techniques, explaining/ showing an example of each; adjective, metaphor, simile, repetition, alliteration. Show contrasting pictures and revise the type of language used to compare, eg mae’r ddau yn, mae un yn cynnwys…, ond mae’r llall yn cynnwys… Turn the phrases to be more relevant to poems; eg mae’r ddwy gerdd yn sôn am… mae’r ddau fardd yn… mae un bardd yn defnyddio… ond mae’r bardd arall yn defnyddio… Encourage to use a Venn diagram to plan the answer. When comparing poems, you need to talk about the:
content and the message
style and measure
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themes
15 Idiomau Idioms
2.5 mins Demonstrate a good grasp of natural Welsh syntax and sentence structures crafting their language confidently and developing accuracy when writing,
Animations showing the literal and actual meaning of idioms, eg ‘rhoi’r ffidil yn y to’, ‘bwrw hen wragedd a ffyn’, ‘llond bol’, ‘a’i wynt yn ei ddwrn’. Drag and drop the appropriate idiom to the correct sentence. Questions similar to the National Reading Tests- recognising/ underlying idioms in paragraphs.
16 Darnau darllen Reading texts
2 mins Make connections between texts, their themes and factual content, and identify any agreement and contradictions.
Start with contrasting pictures and the type of phrases that would be used to compare the pictures. Encourage to talk about the content, the intention of the author, style format. Turn the phrases to be more relevant to the texts; eg mae’r ddau ddarn yn sôn am… mae’r ddau awdur yn… mae un awdur yn defnyddio… ond mae’r awdur arall yn defnyddio…
17 Beth yw berf? What is a verb?
3 mins Write grammatically accurate sentences ensuring that the verb tense and person is usually correct in context
Verb= ‘doing’ word which has a person and a tense. Three main tenses: past, present, future
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singular and plural 1st, 2nd and 3rd person Encourage pupils to use berfau cryno and learn the verb endings. Past regular verbs: singular plural 1st person Cerddais i Cerddon ni 2nd person Cerddaist ti Cerddoch chi 3rd person Cerddodd o/ hi Cerddon nhw Example of when these are used: diary, story in the past tense, report. Do the same with the present/ future tense.
18 Ysgrifennu creadigol Creative writing
3 mins Demonstrate a sound grasp of natural Welsh syntax and sentence structures crafting their language confidently when writing, e.g. negate sentences, conjugate verbs and prepositions, differentiate between similar words and use noun genders
* Final animation titles and learning outcomes will be confirmed post contract award
Despite these learning outcomes mapping to the current programme of study, our aim is to produce videos that will have a broader long-term purpose and
where possible, may also serve high attaining Welsh second language students.
Look and feel Each video should provide an engaging and succinct explanation of the learning outcomes. We are open to any creative approach as long as it meets the relevant learning objectives needed for 11-14 year olds. We are looking for a combination of 2D and 3D vector animations. Note – interactive video is out of scope for this brief.
The video content should appeal to students in the 11-14 age range using the content
independently outside class.
Special thought should be given to how the videos can be made as accessible as possible to
learners with visual, hearing or cognitive impairments.
Videos should be concise, lively and imaginative, and should present the topics in a way that
is engaging to an 11-14 year old audience.
The Bitesize Explainer videos may be viewed on mobile, tablet or desktop and should be
clear on all platforms, so thought should be given to how it looks on smaller screen devices.
All video content should use the learning outcomes provided by Bitesize as their basis for
their scripts or story boards.
The videos should encourage multiple viewings and sharing with friends.
Each video should stand alone in its own right as an engaging piece of content but also should feel part of a connected suite.
Video content typically remains live on Bitesize for at least 4-5 years, so topical references should be avoided to ensure that the content does not date too quickly.
We are not looking for responses featuring established star names for the voice overs or any
people on screen – where professional artists are required rather than young people, up and
coming talent would be preferred.
Bitesize will require final sign-off on any voices and on-screen talent
Rights should be secured in perpetuity. Any exceptions to this must be agreed with BBC in
advance of inclusion.
Where used, music should be production/mood music rather than commercial. We would
welcome innovative approaches to the use of sound and music, for example in the new 11-
14 Bitesize maths content, to highlight movement and gesture.
Given the videos are being produced for the Bitesize 11-14 audience we tend to steer clear
of talking animals and inanimate objects in animations (which can ‘age-down’ content).
It is a fact that pupils find it easier to learn and remember though the use of song and rhyme,
therefore we are more than happy to consider original compositions in some of the animations.
We welcome and encourage on screen text in order for pupils to improve their reading and writing
skills, and further enhance their learning although the animations should still be accessible to non-
readers through use of audio/voiceover. Humour is welcome and should come in the form of visual
irreverence, along with quirks to help details “stick in their heads”.
There are a variety of Welsh resources available online, often in which teachers deliver
presentations using the occasional labelled diagram taken from a textbook. Some resources,
although educationally sound, are very often teacher-led and have to be bought by the school.
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Other videos are often not produced by accredited expert educationalists, have low production
values and are too long. We are looking for something different which is unique to Bitesize.
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Your proposal Proposals should be provided as either MS Word documents or PDFs. They should be a maximum of
15 pages long (including all graphics and appendix etc), and submitted to:
Anwen Jones, Producer, Learning at [email protected]
Angharad Rhys, Senior Producer, Learning at [email protected]
Nia M Davies, Executive Producer, Learning at [email protected]
Please include original and creative treatments for the following two guides:
i) Treatment for a 3D animation for “How to give an opinion 1” ii) Treatment for a 2D animation for “What is a blog?”
We need to know your stylistic approach, how that translates to the full list of deliverables and how you feel this will engage the 11-14 audience.
Deliverable list for your proposal Company overview
Project overview/plan
Creative treatment – script and proposed visuals
Resourcing plan
Proposed approach to
o engaging a suitable educational consultant
o gathering feedback from the Bitesize 11-14 audience during production, to ensure
the content is suitable for our audience
Technical / production / project management approach
How you would ensure diversity
Provide a detailed budget breakdown
Delivery schedule
If you have any questions about the proposal or the project, please contact Anwen Jones on
the email above.
Selection The BBC will use the following standard criteria to evaluate the proposals submitted:
quality of the idea proposed – originality / suitability for Bitesize audience
ability to meet editorial and educational requirements, including a plan for sourcing an educational consultant and for gathering feedback from the Bitesize 11-14 audience during production
ability and specific measures to ensure diversity, including in all casting and images
pricing / value for money
project management / production plan
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core staff experience and prior experience of company
presentation of response
Shortlisted companies will be invited to a face-to-face pitch at Broadcasting House, Cardiff. Date is to
be confirmed.
Any queries on this commission should be emailed to Anwen Jones
([email protected]) and Angharad Rhys ([email protected]). Please email
Anwen to express an interest so we can inform you directly of any updates.
For any general questions about the project, rather than those specific to your own approach, we
will distribute a summary of the questions and our responses to all companies pitching who have
expressed an interest directly.
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Education consultant
You will need to contract and work with an educational specialist/consultant who will be involved
throughout the process to ensure all learning objectives are covered and content is accurate and
relevant. You are required to have a Welsh consultant or expert on hand to ensure that the learning
outcomes needed for that video are covered correctly. All content (ie video concept/storyboards,
initial script, final script, rough cut stages, fine cut etc.) will need to be reviewed by the consultant
before it is sent to us.
The overall budget for the commission should include any consultant fees.
Storyboards and scripts
Bitesize requires full consultation during the scripting process, including the viewing of drafts to
ensure the scripts hit the learning points, and full signoff on completed scripts. However, all content
must be passed through an Education Consultant (from initial concepts to final cut), and this must
occur before the BBC sees the content as all deliverables must be teacher-accepted. All scripts will
be delivered either bilingually (in English and Welsh) or in Welsh.
Bitesize will provide the learning points required on which to base the scripts.
Diversity
BBC Learning is committed to representing the diversity of our audience, which includes diversity of
ethnicity, gender and disability.
There should be a good balance/mix of male and female voices and the on screen characters should
reflect the diversity of accents in Wales. We will monitor the balance of accents and regional
vocabulary across the 18 short-form animations before script sign off.
User-testing Companies should user-test visuals to ensure suitability for the audience. The BBC will also aim to user-test content.
Deliverables
Final animations in electronic format (a technical specification will be provided), both compressed and uncompressed. Uncompressed audio provided in multiple channels.
XML transcripts for subtitles (template will be provided).
Word documents for transcripts (template will be provided).
Post-production paperwork including Metadata (template will be provided) and a brief description of each explainer, for example: http://www.bbc.co.uk/education/clips/zcy3gk7
Layered artwork in AI or PSD format, animation project files with fonts and licenses used for onscreen text.
All content should be cleared for all rights in perpetuity. Any exceptions to this must be agreed with
BBC in advance of inclusion. This commission will be based on a framework 2 contract. This link
provides further information:
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http://www.bbc.co.uk/commissioning/online/articles/how-we-work#framework
*For more detail, see Appendix B: Video spec for delivery
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The process
Your editorial experience
Specific Welsh language experience is not a prerequisite (although clearly would be useful) – what we’re looking for are creative and engaging solutions to bridging knowledge gaps. We would expect you to be able to source a suitable educational consultant to advise on the Welsh content.
Experience of delivering to BBC Learning is not a prerequisite, but an understanding of the
educational needs of Bitesize’s UK 11-14 year-old audience is.
Companies should have experience of delivering engaging content for young people, ideally
including short-form video content.
Resourcing Please define your project team within your response– including an indication of core staff members
and freelance support. Please outline any talent, including – writer, director, subject matter
experts/consultants etc. Please allow time in your schedule for BBC reviews.
Budget The maximum budget for this content is £90,000. Please provide a budget breakdown to show how
you intend to cost the project. Payment schedule to be agreed upon award of contract.
Though exact milestones will be agreed at the contracting stage, and will include a first batch of
finalised deliverables in December as described above, typical payment on a project of this size
might be:
35% on signature
20% on concepts and scripts (x10) sign off
15% on sign off of animatics
15% on sign off of animations
15% on full delivery
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Key dates
Brief published 6th February 2018
Deadline for proposal submission 15th February 2018 by 12 noon
Face-to-face pitch TBC
Kick-off meeting TBC
Final delivery 26th July 2018
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Working together
Who’s responsible for what?
Supplier
You will be responsible for:
project management and production of deliverables to agreed deadline and budget
producing an editorial specification of the project
chairing regular production meetings and communicating project plans and status
quality assurance of content (in cooperation with the specified educational consultant)
post-production paperwork to be completed in format supplied by BBC (WebasC)
BBC
We will be responsible for:
sharing project documentation from the wider suite of Bitesize content if available
collaboration throughout the production and delivery
sign-off on the following: storyboards/initial concepts, look and feel, scripts, essential cast
members including young people, voice-casting, music, sounds effects, graphics, animation,
rough-cuts and final delivery – within an agreed timeframe
We will be jointly responsible for:
ensuring the learning outcomes are met
ensuring that content is best-fit for the Bitesize 11-14 audience
The BBC Learning team
Executive Producer: Nia M Davies
Senior Producer: Angharad Rhys
Producer: Anwen Jones
Schedule/project management
We would expect all key points such as creative treatment, casting, contexts, voice-over,
script and sign-off points to be identified within an Editorial Specification provided by the
successful production company prior to the beginning of production. All Bitesize production
then follows an iterative development process and we would aim to feed back as soon as
possible on all editorial decisions.
Final delivery for the project is 19/07/2018.
This project is highly dependent on specific delivery dates that will be defined in the contract. As
such we would like you to give particular attention to clause 9 in our standard terms which states
the following:
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If you fail or are due to fail to deliver a Deliverable (or any part thereof) due at any stage specified in
Schedule 2 of the contract for any reason not directly and solely attributable to the BBC, the BBC shall
(without prejudice to any other rights or remedies available to the BBC under this Agreement or at
law) be entitled to terminate this Agreement.
Should this situation arise and the BBC is forced to terminate, the BBC would only be liable to you for
anything delivered prior to termination. For this reason we would ask that you give timeframes and
deliver the highest priority.
Appendix A
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Childwise monitor report – please note these statistics are from the 2016
report. For the latest figures, see the 2017 Childwise monitor report.
2,097 children between the ages of 5 and 16 were interviewed.
Summary
The Childwise monitor report has found a landmark change in behaviour in that children are now
spending more time online (3hours) than watching TV (2.1 hours). Here’s a summary of headlines
covering the key areas of the report, in relation to the 11-14 audience.
Internet
For the first year, children are spending more time online than they are watching TV.
At 11, children have more freedom online and are using the internet for more than three hours a day, this steadily rises to almost 5 hours at 15-16.
Main reason for going online is watching video clips – 3 in 4 boys age 11-14 watch video online.
Listening to music online also rises at this age – 4 in 5 teenage girls.
Youtube
Youtube is most popular website overall with children, peaking in popularity amongst a third (33%) of 11-12s.
50% of 11-12 year olds watch vlogs (57% of girls).
‘How to’ videos – a third of 11-16s watch them.
Zoella (lifestyle and beauty), Joe Sugg (pranks and challenges) and KSi (video game
commentaries) are most popular vloggers.
Comedy Youtubers are chosen as favourite vloggers by 24% of 11-14s.
Social Networking
7 in 10 teenagers use Instagram.
Facebook’s popularity rises significantly with 11 year olds and over.
Snapchat use increases with age – 4 in 5 teenage girls use it.
3 in 10 over 11s use video sharing network vine.
Gaming
11- 12 year old boys are the heaviest game players spending three hours a day playing their consoles.
Minecraft popularity drops to 10% for 11 year olds.
31% of boys age 11-12 play Grand Theft Auto.
Fifa is very popular with boys – 37% of 13-14 year old boys play it.
Popular games with girls are Crossy Road and The Sims.
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TV
Children watch TV on average 2.1 hours a day.
TV viewing falls off from a peak at age 5-8. But, picks up again among teenage girls.
Watching TV via a mobile phone increases up to age 11, peaking at 34% of 11-14 year olds.
From age 11 upwards, their choices are predominantly adult / youth programming, sitcoms, reality, drama, soaps and cult / sci-fi.
Cartoons (Adventure Time, Spongebob, Southpark etc) are the most popular type of TV programme for 11-12 year old boys.
Sport (MOTD, Sky Sports) is the most popular type of programme amongst 13-14 year old boys.
Reality (Kardashians, Dance moms) is most popular type of programme for 11-12 year old girls.
Drama (Pretty Little Liars, Once Upon a Time) is most popular type of programme for 13-14 year old girls.
Music
Eminem is top music artists amongst older boys.
Ed Sheeran is top music artist amongst older girls.
21% of boys this age picked a hip hop or grime artist as their favourite.
Girls’ interest in pop music is waning with 31% choosing a pop artist as their favourite, 14% chose rock music, 12% chose R&B.
Reading
Very few teens buy or read magazines –main reasons for not doing so are that they dislike
the content and tone, preferring to use other technology and not being willing to pay for
them.
Fewer children (7-16s) visit the cinema at least monthly than in 2011.
3 in 5 children read paper books, almost half do so on an electronic device.
17% of 11-12 year olds buy books.
Cinema
Paper Towns is the most popular film for girls age 11-16.
Fast and Furious 7 is most popular with boys age 11-16.
The Maze Runner appeals to both genders (3% boys and 2% girls).
From age 10 the popularity of children’s films drop, when their popularity is replaced by Sci-
Fi / Fantasy, Action, Comedy and others.
Comedy is a consistent genre across genders and ages.
Money
The legal age that a child can have a part-time job is 13.
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11-12 year olds get £8.50 a week on average, which almost doubles to £14.10 at age 13-14.
11-16s buy clothes the most (53%) particularly girls (69%), followed by sweets and
chocolate, crisps and snacks, soft drinks and going out.
Other than soft drinks, crisps, sweets, computer games are bought the most by boys (44%).
Activities
95% of boys and 96 % of girls age 11-14 play sport.
7 in 10 11-14s do an out of school activity.
35% of 11-16 boys attend a sports club or play for a sports team.
17% of 11-16 girls have dance lessons.
Health and happiness
The vast majority of children say that they are happy most of the time, but at the start of secondary school, unhappiness begins to develop
Appendix B
Video spec for delivery
VIDEO
Deliver on a hard drive (exFAT) two formats of each video (one compressed and one uncompressed).
Compressed:
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Container format: .mp4 or .mov
Maximum file size, 50GB
Video Codec: H.264 / QuickTime
If your system gives you the option to choose between baseline, main and high profile for H264
export, high is preferred.
Frame size: 1920 x 1080
Frames per second: 25 (progressive scan)
Bit rate/ Quality: Constant/100%
Audio
Codec: AAC
Channels: Stereo
Bit rate: 320 kbps
Sample rate: 48 KHz
Sample depth: 16 bit
For online there is no set level – if it is consistent and you can hear the voice over the music mix and
it is not too low or distorted, it is fine.
Uncompressed:
Deliver an uncompressed version on separate channels.
This can be the source files used within the editing system, with Video, Voice, Music, SFX and
Graphics on separate channels.
Graphics must be rendered on separate channel for translation.
Video Codec is AVC Intra Class 100. Premiere and FCP you can use the DPP AS-11 HD export
setting.
If delivering animation, use the uncompressed Animation Codec.
H264 source footage from DSLRs is acceptable.
Please refer to this link for output https://www.digitalproductionpartnership.co.uk/what-
wedo/technical-standards/programme-delivery-standards/
MUSIC
Commercial music should only be used in the videos if there is an editorial reason to do so and this
needs to be agreed with the BBC prior to inclusion.
SUBTITLES
To deliver subtitles in Welsh for each video (Welsh SDH) - as per the BBC guidelines –
EBU-TT-D: http://bbc.github.io/subtitle-guidelines/