bbc local radio and local news and current affairs in...

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BBC Trust Service Review

Public Consultation:

BBC Local Radio and Local News and

Current Affairs in England

July – September 2015

A report by ICM on behalf of the BBC Trust

Confidential. All work in accordance with ISO 27001 and 20252

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Table of contents

Background and Methodology ........................................................................................... 3

1.1 BBC Local Radio and Local News and Current Affairs in England Consultation ......... 3

1.2 Methodology ................................................................................................................ 4

Executive Summary ............................................................................................................ 7

BBC Local Radio ................................................................................................................. 9

Summary of findings .......................................................................................................... 9

News Commitments on BBC Local Radio .......................................................................... 9

Speech Programming on BBC Local Radio ..................................................................... 13

Encouraging Participation on BBC Local Radio ............................................................... 18

Reflecting local areas and meeting their needs on BBC Local Radio ............................... 19

Sports on BBC Local Radio ............................................................................................. 22

Music and Arts on BBC Local Radio ................................................................................ 26

BBC Local Radio websites and use of social media ........................................................ 29

BBC Regional Television News........................................................................................ 32

Summary of findings ........................................................................................................ 32

Praise for BBC Regional Television News ....................................................................... 32

Questions of regionality ................................................................................................... 34

Criticism of BBC Regional Television News .................................................................... 36

BBC Regional Current Affairs .......................................................................................... 37


The value of Regional Current Affairs programming ........................................................ 37

Inside Out ........................................................................................................................ 39

Sunday Politics ................................................................................................................ 40

BBC Local News Online ................................................................................................... 42


Praise for BBC Local News Online .................................................................................. 42

Criticism of BBC Local News Online ................................................................................ 43

Feedback on local news on the BBC News app .............................................................. 44

Local News on social media ............................................................................................ 45

Appendix ........................................................................................................................... 47

1.1 Demographic Profile ...................................................................................................... 48


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Background and Methodology

BBC Local Radio and Local News and Current Affairs in England

Consultation

The BBC Trust is the governing body of the BBC. The BBC Trust’s responsibility is to get the

best out of the BBC for licence fee payers, whether that means protecting it from political

interference or ensuring that the BBC continues to provide excellent value for money while

staying true to its principles. The Trust must also ensure that the BBC has high standards of

openness and transparency.

The BBC Trust works on behalf of licence fee payers to ensure that the BBC provides high-

quality services and good value for everyone in the UK.

The purpose of this public consultation is to understand what audiences think of the BBC’s

local and regional news and current affairs output in England. This includes: BBC Local

Radio in England; BBC Regional News and Current Affairs in England on TV; and BBC

Local News Online.

This is the second time that the Trust has looked at BBC Local Radio in England, but the first

time they have looked at the whole of the BBC’s local and regional news and current affairs

output in England together.

The Trust wanted views from as many users of these services as possible from across the

country and from a wide variety of ages, and social, ethnic, and cultural backgrounds.

Please note that on this occasion the Trust were NOT looking at:

• The BBC’s news and current affairs output made available to, or targeted at, UK wide

audiences. This was considered in their review of Network News and Current Affairs

published in April 2014.

• BBC news and current affairs output made for and broadcast in Northern Ireland,

Scotland and Wales. This is being considered in a separate review, which will be

published later this year.

The BBC Trust commissioned ICM Unlimited to log, code and analyse consultation

responses.


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Methodology

Introduction

The BBC Trust consultation on BBC Local Radio, Local News & Current Affairs in England

ran from 6th July 2015 until 28th September 2015.

The primary means of responding to this consultation were online, or by post, using the BBC

Trust’s official consultation document. The consultation questionnaire was co-designed by

the BBC Trust and ICM. Respondents were instructed to complete as many or as few of the

questions as they wished.

The consultation also contained a series of demographic questions designed to help the

BBC Trust understand the views of specific sections of the audience.

Collecting Responses

Public consultations are a democratic exercise in the sense that any member of the public is

eligible to take part should they wish. In order to engage with a broad range of licence fee

payers, the consultation was made available through a range of channels. The consultation

was promoted using a variety of channels, with trails on BBC TV, radio and online;

interviews on radio stations, a link from the BBC Trust website, and Twitter (see below).

There were 2,968 responses to the local services consultation in total.

Online responses (2,145)

The vast majority of responses were submitted online via the BBC Trust’s online consultation platform. The online version of the consultation questionnaire was optimised for use on smartphones and tablets.

Email responses (30)

Freeform: Some people chose to complete a freeform response by email rather than submitting their response using a questionnaire format.


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Postal responses (694)

Completed consultation questionnaires (472): Some people downloaded a copy of the consultation questionnaire and posted it to the BBC Trust. Hard copies of the questionnaire were available by request via a publically advertised phone number. 55 hard copy responses were sent to us by the ‘Radio Merseyside Support Group’. These responses have been analysed as part of this report; the group’s organisation response has also been published on the BBC Trust website.

Freeform (46): Some people chose to respond by letter rather than submitting their response using a questionnaire format. 46 Freeform responses were received in total.

We also received 176 one-line responses organised by the ‘Radio Merseyside Support Group’. These responses have been included in this report.

Telephone (1)

ICM offered the option of submitting a response by telephone on request.

ICM conducted 1 consultation interview by phone.

Twitter Responses (98)

Responses via Twitter were accepted as consultation responses.

At the end of the consultation, the BBC Trust used relevant search terms to log tweets intended as consultation responses.

Due to the different nature of the Tweets, they have been analysed separately to responses submitted through the main consultation channels. Responses are included throughout this report.

Petition Responses (742):

A petition was conducted in Merseyside in response to this consultation where 742 people signed agreeing with the statement: ‘We the listeners depend on our Radio Merseyside for local news. The Programmes are our Programmes – Presenters our Friends. Radio Merseyside is our essential link with the outside world’.

Handling responses

Each consultation response received by ICM has been entered electronically and is stored

on a secure centralised system. Every response has received a unique ID code and to

protect the privacy of consultation respondents, all personal data has been separated from

responses.

ICM’s response handling procedures have been designed for compliance with ISO 27001

and ISO 20252, the international standards for data security and market research.


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Grouping and analysing responses

ICM’s expert team grouped all responses for each question into themes, enabling accurate

analysis of each question.

A key element of the analysis process for any consultation is the development of a thematic

analysis framework by which open questions can be analysed. An initial framework based on

the first 1,000 responses was then refined and evolved throughout the rest of the

consultation. The framework is a flexible document that changes as analysis progresses.

Interpreting results

This report presents the views of the 2,968 people who responded to this public consultation

using any of the channels outlined in the ‘collecting responses’ section of this report.

The responses reported here represent the views of those who chose to participate in the

consultation and may not be representative of the population as a whole.

ICM has analysed all responses to the consultation. Some respondents chose to give their

views on more than one service and some on just one service.

This report presents feedback on each service thematically, rather than question by

question.


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Executive summary

The BBC’s local services generate a strong sense of loyalty and engagement from their

audiences. Local Radio and TV services are regarded as sources of relevant and reliable

information day-to-day, as well as in extraordinary circumstances such as in local

emergencies.

Many of the people who responded to the consultation told us they are long-time listeners

and viewers, and this is in part reflected by the older than average demographic profile of the

respondents. In addition the frequency of usage of these services among respondents is

high: most consultation respondents listen to or watch the services at least several times

each week, meaning they have a strong sense of familiarity with personalities and

programmes.

The strongest theme emerging from the consultation is that local services are felt to be at

their best when they really are local. Audiences voice the strongest praise for services which

feel rooted in the local community, and this is driven primarily by two things:

• Reporting news and events across the whole region, including smaller towns and

rural locations, rather than focussing only on urban centres.

• Having presenters with a strong knowledge of, and attachment to, the local area.

However, as many respondents acknowledge, instilling a feeling of localness is extremely

challenging given the broad geographies covered by BBC local services. Many audience

members do not tend to think in terms of BBC boundaries; they think about the area within a

few miles of where they live, or where they commute into work. Moreover, while many of

those living outside major towns and cities would enjoy more coverage of their immediate

area, most understand that urban centres are more populous and therefore more people

may be interested to hear about what is happening in those areas.

There is widespread praise for the quality of the BBC local services’ news and current affairs

output. There is an overwhelming feeling among consultation respondents that BBC local

services are a trustworthy source of information on local events. For the most part, the

services are considered to be fair and balanced, although a small number do interpret some

level of bias in the reporting.

While local services are often associated predominantly with their news and current affairs

output, there is also praise for the local radio stations’ entertainment role. Because many of

the people who responded to the consultation are long-time audience members, there is a

strong feeling of attachment to individual personalities and presenters. Listeners told us that

at their best, presenters can feel like companions, providing light-hearted coverage with a

different tone to national coverage. However, this strong sense of attachment also means

that audience reactions are passionate when they dislike changes at the TV or radio station.

This means that a great deal of very specific feedback was provided throughout the

consultation in relation to individual presenters, programmes and services.

Only a minority of respondents to this consultation claim to use online services and apps to

access BBC local news. Those who do use these services, tend to rate them highly,


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identifying it as a trustworthy source of impartial local news, travel, and weather information.

However, there is some feeling that the local websites are not updated frequently enough.

Respondents told us they generally use a combination of BBC radio, television, and online

sources for local news and information depending on which medium they have access to,

although BBC Local Radio is the most frequently mentioned service. Few people mention

using specific sources for specific types of information, with the exception of local radio

services which provide useful travel information.


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Summary of findings

BBC Local Radio stations generate a strong sense of engagement and loyalty from listeners,

meaning that both strong praise and constructive feedback are levelled throughout the

consultation. For the most part, the services are well regarded. Many of the people who

responded to the consultation told us they use BBC Local Radio as their main source of

information for their local area, typically using the stations for information on weather, traffic

and travel, news, events and entertainment.

Respondents are most positive about their station when it is seen to be truly reflective of

their local area, as well as relevant to them. This can be dependent on where a respondent

lives; people in more rural areas often comment that coverage of their local area is less

forthcoming than information about larger metropolitan centres.

This also depends on the perception of how local a BBC Local Radio station should be.

While some respondents would like information on news and events in the immediate area

where they live, others are happy to have information on their wider region or locality.

As well as being seen as sources of information, BBC Local Radio stations are also seen as

sources of entertainment. Some stations are praised for their presenters, especially when

they are seen to be ‘locals’ who can talk knowledgeably about the local area as well as being

entertaining. Other stations are particularly praised for their music output, particularly when

they promote local talent and play a wide range of music genres.

The strong sense of engagement that respondents have with their local stations drives a

desire to interact directly, and phone-ins are a particularly popular way of doing this. People

who already use social media typically enjoy having the option to contact their local station

through those channels. However, among those who do not currently use social media,

there is some feeling of frustration with local stations publicising channels which they cannot

or do not use.

News commitments on BBC Local Radio

News reporting on BBC Local Radio is highly regarded

When asked to comment specifically on BBC Local Radio news, there is a strong sense that

respondents view the news output on their station favourably. The news reporting is praised

for being up to date, informative and relevant to local areas. There is also a sense that

respondents trust the information presented on local stations.

BBC Local Radio


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“I think my local radio provides a very good up to date news service for local, national and

international news. I have always found the station to be particularly good at being unbiased

in their reporting. I feel that the BBC is a respected and reliable source of news and

information, and I trust the information that my local station provides.”

(Female, 55-64)

“Radio Cumbria constantly delivers quality & impartial information across all aspect of local

and national news. Keeps us updated on local and international emergencies.”

(Male, 55-64)

Listeners feel that news is reported quickly and accurately

Many Local Radio stations are praised for the speed and accuracy of their news reporting. A

number of listeners told us they go to their BBC Local Radio station for up to date

information regarding their local area, especially with regards to weather and travel

information.

“BBC Radio Sheffield provide a very accurate new service which is updated frequently. I

also find the travel news very informative and listen out for it during my daily commute.”

(Female, 35-44)

Many feel that Local Radio news reports are entertaining, as well as

informative

Although most respondents told us they turn to Local Radio for information, some told us

they enjoy listening for its own sake and believe that their station has the right balance

between informative and entertaining programming.

“Does it brilliantly and entertains at same time.”

(Male, 55-64)

“It does it efficiently and in an entertaining way. It could not be any better.”

(Female, 55-64)

Stations are particularly praised for their handling of information during

emergencies or crises

BBC Local Radio stations are regarded as excellent sources of information during severe

weather, emergencies or local crises. There were a number of mentions regarding the

usefulness of these services in times of crises.

“For a local emergency I would tune to Radio Merseyside for on the spot information. I am

very happy with the way Radio Merseyside does this.”

(Female, 65 and over)


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“In times of local emergency, very bad weather for instance, the local radio is the first port of

call for information about road closures, schools and events that may be affected.”

(Male, 45-54)

BBC local radio stations are broadly considered to provide impartial and

independent news

A recurring theme in the consultation is the importance of impartial and independent news.

News reporting on BBC Local Radio is often praised for its impartiality, furthering its

reputation as a reliable news source.

“BBC Local Radio is excellent as an impartial primary source of information during local

emergencies.”

(Male, 45-54)

However a minority believe that some BBC Local Radio reporting is biased

Occasional complaints are made of political bias, spanning the political spectrum. Some

listeners told us they feel that their local radio station is biased against particular political

parties, or even individual politicians themselves. There are also some mentions that

programmes are felt to lean towards the political views of the presenter, rather than staying

impartial.

“Mostly does a good job, but sometimes biased re politics.”

(Female, 55-64)

“I get the impression that the station has a bit of a right wing bias”

(Male, 55-64)

“Biased toward the Labour Party.”

(Male, 65 and over)

The mid-day phone-in is not impartial, however, owing to the bias and personal beliefs of

the presenter”

(Male, 55-64


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Most feel that their Local Radio station holds decision makers to account.

However, some feel the stations are not strong enough in this regard.

The prevailing view among consultation respondents is that their Local Radio station does a

good job in holding local decision makers to account. Some believe that their local station is

one of the only places where local residents can pose questions to decision makers, either

directly or through presenters.

“I think that the presenters of Radio Nottingham are one of the few voices of the people

locally that provide support and when appropriate fair challenge to local decision makers.

They do this with good humour where appropriate, but also are not afraid to push a point if

the question is being avoided.”

(Male, 45-54)

Even if listeners do not necessarily think that presenters successfully gain answers from

decision makers, presenters are praised for trying to get clear and concise answers to

questions of relevance to people in the local area.

“I believe that Radio Manchester conforms in all respects to the above criteria. The

presenters do certainly try to get local decision makers to clearly state their side of the case

and are not afraid to press them for clear answers - not always successfully but the fault of

the person being interviewed not the interviewer who always seem to ask the correct

questions.”


“In holding decision makers to account, the style is excellent and often disarming. It does not

drive politicians into defence as the national presenters often do.”

(Male, 55-64)

However, there are a few respondents who feel that the local stations are not strong enough

in this regard. Some feel that presenters do not always go far enough in asking relevant or

hard hitting questions to local decision makers. Some also feel that the stations should

feature more local decision makers, including news from district and county councils.

“Local decision makers are also generally not held to account and there seems to be far

more anecdotes than hard hitting journalism.”

(Female, 16-24)

“Interviews with local politicians certainly do not hold them to account i.e by asking searching

questions - more often the interview merely allows the politician to repeat the content of a

press release carefully prepared by civil servants.”

(Male, 65 and over)

“Need to democratise local radio - district council meetings, county council meetings - we the

tax payers need to be informed as to what is going on.”

(Details not given)


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A frequently recurring theme is that local stations are not always felt to

represent their local area

This commonly mentioned topic is often driven by one or many of the following

considerations:

Respondents who live on the borders of local radio areas sometimes feel they have more in

common with people living a few miles over the border than they do with people living on the

other side of the local radio area. There is some suggestion that the local radio areas could

be divided into smaller areas rather than continuing to try to feel locally relevant across a

broad geography.

“It is not very locally orientated; I live in Yorkshire not the non-existent Humberside, or

Lincolnshire. There is too much on Lincolnshire for the Yorkies and too much on Yorkshire

for the Lincs. I would be more interested in news about York or Leeds, where I may visit,

rather than Lincs which I do not”

(Female, 55-64)

Respondents who live in smaller towns and rural areas told us their areas can sometimes

feel overshadowed by other urban centres. This results in a feeling that local services tend to

report more on big towns and cities, meaning that services do not feel ‘local’ to all listeners.

“I think the station generally is too biased towards Luton, and other towns (particularly the

smaller towns) in their large area are neglected.”

(Male, 35-44)

A related argument is that the BBC’s regions are felt to be too large to enable reporting to

feel local.

“The Greater Manchester area covers 10 local councils - so there should be far more local

news content on Radio Manchester every day. At the moment you might only hear about 1

town or borough in the region once every week or two.”

(Male, 35-44)

Speech programming on BBC Local Radio

Speech programming on BBC Local Radio is perceived to be of high quality

Speech programming on BBC Local Radio is held in high regard and there is widespread

praise for the quality and content of programming on local stations. For some, their

enjoyment of their local radio station comes from the presenters on air, for others, it is the

topics featured. Programmes are also highly regarded when they feature local issues.

“I think that the speech programmes are extremely high quality, entertaining and informative.

Increased funding would help to further develop what the BBC is already achieving.”


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(Female, 55-64)

“The quality of these are generally excellent especially when a presenter has the skill to mix

humour and serious issues but still make the programme informative and entertaining.”

(Male, 65 and over)

“It's all relevant to what's going on locally. Absorbing sometimes, too much for my own good.

Can't be beaten.”

(Male, 55-64)

There is praise for BBC Local Radio presenters

Presenters are most enjoyed by respondents when they are seen to be locals themselves.

Being knowledgeable about the local area and being able to talk about it in an entertaining

way are skills particularly appreciated by respondents.

“The local presenters have a wide knowledge and as they live locally know the area well.

The presenters in my opinion are more interesting and give a much better service than a lot

of the overpaid and not particularly good national presenters.”

(Male, 65 and over)

“We also use it for traffic updates as our work requires us to drive around the county on an

almost daily basis. Local knowledge on the part of the announcer is absolutely vital to make

these traffic reports relevant.”

(Male, 55-64)

Many of those that commented on their station’s presenters refer specifically to individuals

who they like more or less than others. There is a strong sense that the stations are

personality-led, and much of the sense of loyalty seems to be driven by engagement with

individual presenters over a period of time.

Many listeners appreciate the accessibility of programmes

Many listeners comment on what they perceive to be the informal presentation style of much

of the speech programming on BBC Local Radio, saying it makes programmes feel

accessible and creates a friendly and relaxed atmosphere. The perceived informal style of

speech programming on BBC Local Radio is seen to make it accessible to listeners.

“Programmes are made accessible and I like the relaxed style of the gardening programme,

also on a Sunday. Sports hour daily is excellent in breadth of coverage of local teams

although I personally have no interest in Rugby League!”

(Male, 45-54)

“High quality but with a quirky amateurism about them, making them accessible to all.”

(Female, 55-64)


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However there is also some criticism of certain presenters, and some are less

fond of the informal style

We heard a large amount of feedback on individual presenters and personalities, with some

proving divisive among consultation respondents. Overall there tends to be a lack of

consensus amongst respondents, a presenter receiving criticism from some will also receive

praise from others.

The characteristics which are most frequently criticised by respondents include:

• Lacking local knowledge, and/or not being a local themselves;

• Lacking in-depth knowledge on the topics they are discussing;

• An overly informal and chatty style;

• Talking about themselves too much;

• Repeating the same content and topics.

“The use of young inexperienced presenters has brought many of the current affairs output

down to a low level where entertainment appears to be of more importance than the actual

subject. Dumbing down rather than challenging seems to be the preferred approach.”


“Some of the presenters are not really up to the job. One in particular is very arrogant and

self-opinionated, another is very amateurish. There are some presenters who are obviously

not BBC employees and are on some sort of contractor arrangement, who are much more

rational and more realistic in the views.”

(Male, 55-64)

Speech programming is felt to be relevant to a wide audience, although some

feel it’s not varied enough

Listeners generally feel speech programmes are relevant to them and their interests.

Particular praise is directed at programmes which are felt to have local interest and

knowledgeable presenters.

“Very much relevant to me because I like to be informed of my area and I believe the station

covers every area of Derbyshire and East Staffordshire.”

(Male, 16-24)

“I think overall the quality of the programmes is exceptionally high and they are enormously

relevant to me as a Londoner.”

(Female, 35-44)


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However, some respondents feel that speech programming on BBC Local Radio can be

repetitive and can lack variety. Examples of repetitive content include speech-segments by

presenters, phone-ins and news headlines.

“Most of the speech programmes are just banal with poor presenters who just talk about

themselves and their families - who cares? Quite often the same topics e.g. perfect holiday

or problems with neighbours are used by each of the stations. There is too much reliance on

phone-ins which are populated mainly by dull old folk reminiscing.”

(Male, 55-64)

“Mostly boring subjects like gardening and politics. More variety would make the station

more interesting.”

(Male, 55-64)

There are differing views surrounding the balance of speech and music on

local stations

A number of respondents to the consultation praise the balance between speech, music and

other content. Many highlight that they prefer more speech at breakfast and in the daytime,

and more music in the evenings, and are happy with the current balance.

“I think Radio Solent has the balance correct with a more speech biased content in the

morning such as the excellent Breakfast show, and tapering off to more music as the day

progresses.”

(Male, 55-64)

However, there are some who believe there should be more speech programming on

stations rather than music. This feeling is voiced in relation to both music featured within

speech programming, as well as specifically music based programming.

“Less emphasis on music and more on documentary type programmes would be good.

Radio Devon has made several of these and they have been excellent.”


Many of the respondents to the consultation do not want less speech programming but

simply more variety and suggest instead that these programmes are ‘broken up’ with musical

sections in between.

A minority of respondents feel that speech programming is too dominant on local radio and

more music should be played.

“The speech programmes are by far the worst - they just end up being dull with some awful

bigoted idiots thinking they are brilliant. Would far rather [have] more modern music.”

(Male, 25-34)


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“Why do programmes such as breakfast need to be speech only? I don't understand why it is

not possible to have a good mix of up to date local/national/international news and some

music.”

(Female, 35-44)

Familiarity with presenters often determines listener’s enjoyment of a

programme

The personalities and broadcasting styles of presenters are frequently mentioned in the

consultation, eliciting both positive and negative views. These subjective views influence

listener’s enjoyment of programmes.

Many listeners feel friendly towards their local radio presenters and mention specific

presenters they like by name. When they hear a presenter they like, listeners told us they will

stay tuned to programmes even if the subject matter is not of particular interest to them.

“What's most important to me is that I like the presenters. And I do. So even if they're talking

about things that seem less relevant to me, I tend to stay tuned in because I know that

something else will be along shortly.”

(Male, 35-44)

“These people feel like friends.”

(Female, 55-64)

Some respondents told us that their local radio presenters and listeners who contribute to

the station feel like family.

“Radio Cornwall makes you feel as if you are part of a family and have an excellent variety of

programmes”

(Male, 65 and over)

However, some listeners told us they dislike particular presenters or their style of presenting,

and so find it difficult to enjoy their programmes.

“The presenters are all of the same silly, giggly nature who raise the most irrelevant topics

and hope they will receive phone calls to roll the programme along.”

(Male, 65 and over)

Some comments relate to accents on particular programmes, usually when they are not local

to the broadcasting area. This reflects a widely held belief among respondents that

presenters should be local to the area and knowledgeable about the area.

“There are too many regional accents reading the travel. Sometimes they mispronounce so

badly I think next time someone will put it right but no, aren’t the producers supposed to

check that? Perhaps someone living and working in London would know how to pronounce

Beauchamp Place and Chalfont St. Giles!”


18

(Female, Details not given)

“Certain reporters have incorrect intonation and pronunciation, learn what you are talking

about locally before you open your mouth.”

(Female, 45-54)

Encouraging participation on BBC Local Radio

BBC Local Radio stations are felt to be successful in encouraging

participation amongst listeners

There is a widespread feeling that BBC Local Radio stations encourage listeners to

participate via phone-ins, social media sites and other contact points. Respondents mention

the various ways in which they contact their local station, including phone-ins, emails, tweets

and Facebook comments.

“There is very good audience participation in this area with all points of view covered”

(Male, 65 and over)

“My local BBC station does this very well. Listeners are always encouraged to phone, text or

email in with their views and opinions! It's great just how much participation there is

opportunity for, which in my opinion is in every programme.”

(Female, 16-24)

Listeners told us they appreciate the opportunity to contribute to programmes

and value the range of ways in which they can get involved with their station

A number of respondents state that they have called in or contacted their local station before

and have had their comments read out or spoken on air. These respondents value this

contact and appreciate listener contributions to local programmes.

“It's great. There are many ways to contact the station - and I have done on occasion.

Callers are all treated with respect and given time to make their point/answer the question

and not allowed to rabbit on. Presenters are always so grateful for listeners contributing to

the show”

(Female, 35-44)

A few respondents feel that listener participation is not sufficiently inclusive

There is a minority view amongst a few respondents that opportunities to participate and

engage with local stations are restricted to certain sections of society due to the time of day

that these opportunities arise.

Some respondents feel that those in full-time employment are often excluded from phone-ins

which mostly take place during the day. There is also a feeling that younger people are

under-represented in these phone-ins.


19

“The mass of this activity takes place during the day when the majority of licence payers are

in meaningful employment, or, late at night when they are in bed readying themselves for the

next day’s work. The result of this is that the mass of these people are ignored in favour of

the out of work and others who sometimes have an axe to grind.”

(Male, over 65)

There is a perception that some stations can put too much emphasis on

participation

There is a feeling amongst a sizeable minority of respondents, many of them in older age

groups, that there are too many opportunities for listeners to participate and listener

contributions are not always valuable. There are also complaints that similar opinions are

repeated too frequently, leaving too little time for differing views.

“Sometimes listener participation is on overkill. Would like more participation at live events”

(Female, 55-64)

“Well people do seem to get involved by calling in, but sometimes I don't feel this adds to the

article/story - it tends to be the same people, who quite often don't really have an intelligent

comment but just want to be on the radio!”

(Female, 55-64)

When listeners disagree with the views expressed by other listeners and feel that they are

not being adequately countered, this can impede their enjoyment of the programme overall.

“It is important for local people to have their say but only in restricted programmes, too

much listener [participation] can be a turn off as usually bigoted or biased I prefer

professional presentation”

(Male, 55-64)

Reflecting local areas and meeting their needs on BBC Local Radio

BBC Local Radio stations are generally felt to accurately reflect local areas

and meet their needs

Respondents generally agree that BBC Local Radio stations reflect the concerns of local

areas, as well as the diversity of their populations. Listeners largely feel that the needs of

their communities are met, including the representation of different faith groups.

“We have a large area with many rural pockets as well as the towns & cities, and it

amazingly seems to get to the key issues in each one”

(Male, 45-54)


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“They definitely cover local concerns. They are a good guide to the area as the majority of

the staff seem to be local residents. I believe they aim to cover diversity. Religious output is

restricted to one Sunday morning programme but many faiths are given a voice.”

(Female, 45-54)

However, in a recurring theme, there are complaints related to geographical coverage, as

some respondents feel certain parts of their region are prioritised over others.

“Sometimes the area is too big or focuses heavily of the principal area of population,

disregarding major issues in smaller places or affecting smaller communities. I don't think

this is a big problem though.”

(Male, 35-44)

Representing and championing local areas is important to BBC Local Radio

listeners

Stations are seen to not only reflect their local area but also to ‘champion’ it. Listeners feel

this advocacy is an important feature of local radio stations and that it helps them feel

connected to their local area, as well as to the station itself.

“One strength of BBC local radio is how presenters identify with the local community. Both

BBC London and BBC Essex do this well: you do get the impression that presenters actually

know many of the places they talk about.”

(Male, 55-64)

“I feel my local radio station represents the whole of my community.”

(Female, 25-34)

Community participation in broadcasts from local events is widely

appreciated; some would like an increase in such programming

Generally, events coverage on BBC Local Radio is viewed favourably and respondents

praise the contributions of both presenters and attendees. Informing on local events is

considered by many to play an important role in building a sense of community. Many

respondents say they would enjoy more of such programming.

“These commitments are all met. It is easy to participate and everyone treated with respect.

Always interesting to hear about local events, it makes you feel part of the community.”


“Radio Solent attends many local events - it is wonderful to hear their positive approach and

they clearly value what takes place locally and enables the rest of us who can't be there to

enjoy it.”



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“I think there should be more reporting live from local events. On a Saturday afternoon, we

have a show where they send a reporter to a local event (e.g. a music festival, food festival,

open day etc.). These reports are interesting. Sadly this show will end in a few weeks as it's

just a filler while there is no football.”

(Male, 35-44)

The stations are generally felt to represent the areas well, but some feel this

could be improved

Stations are widely seen to reflect the diversity of people within their local area. This is a

theme mentioned from both those in more rural locations and those in major cities.

“It does all this excellently, ensuring that diversity is promoted wherever possible -although

this county has different cultures it is not as diverse as many other built up urban areas,

Radio Cornwall always ensures that whenever appropriate diversity of culture, faith,

disability, race and sex are discussed and celebrated.”

(Female, 55-64)

“BBC London 94.9 does all of the above very well. They are informative. They prioritise

local issues, they promote / champion London and are inclusive of all communities, faiths,

cultures and creeds.”

(Male, 45-54)

However, there is also a feeling that the audience targeted by BBC Local Radio is not

particularly diverse, and that it is most relevant to older and white audiences.

“I do not think the station reflects the diversity of communities in terms of many of its items.

Although presenters are from different backgrounds and offer differing perspectives, all

pieces seem targeted at older listeners.”

(Female, 25-34)

“Generally there is a white middle aged male slant to issues, and whilst certainly attempts

are made to cover issues affecting other races, genders and religions, more could be done

in the tone of addressing those issues in a non-patronising fashion.”

(Male, 25-34)

Although efforts to reflect a diverse audience are generally praised, some feel that more

could be done in this regard.

“You could do more to promote tolerance and diversity and to educate the masses about

other cultures and faiths - please. We know little in general about the people who have

chosen to make their homes here rather than in their own countries.”

(Female, 55-64)


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Faith and religious programming on Local Radio are valued by some, although

not all agree it should be featured on Local Radio

Respondents to the consultation reflect two opposing views on religious programming on

BBC Local Radio. While some listeners value faith programmes and told us they like the way

the BBC merges spiritual themes with topical news, others feel religious programming

should not be featured on BBC Local Radio.

Positive views on BBC Local Radio faith programming centre on the programmes merging

religious ideas with relevant daily news, as well as having interesting and relevant speakers.

Sunday breakfast programming is mentioned positively by many.

“Sunday breakfast. A successful mix of spiritual and more general matters. Some excellent

guests and a programme that doesn't just give lip-service to the need to have some religious

content.”

(Male, 65 and over)

Negative views of religious programming tend to relate to the concept of faith programmes in

general rather than the nature of the programmes themselves.

“I am not personally a fan of broadcast religious output and cannot see why broadcast media

need to provide this - impossible to cover all the bases appropriately and frankly just asking

for trouble.”

(Female, 55-64)

“I do not think that Religion should play a part in BBC programming whatsoever, and nor

should the BBC try and provide for equal programming between all ethnicities and religions

and it only encourages social division.”

(Male, 16-24)

Sports on BBC Local Radio

Local Radio stations are seen to deliver good quality coverage of local sports

Sports programming on BBC Local Radio is generally viewed positively. Sports are

important to a large number of respondents and even those who are not personally

interested often appreciate the need to provide local sports information.

“Maximum coverage of every second of Lincoln City, & comprehensive with the other lesser

sized teams. Good for other sports & particularly when a local person achieves especially at

a national or higher level”

(Male, 45-54)

“Excellent!! Jersey is very proud of its sporting successes and Radio Jersey report on as

many of them as possible. Their reporting of the Island Games last week was brilliant!”

(Female, 55-64)


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Football is felt to be well covered by Local Radio; but some feel it can focus

too much on bigger teams

Many respondents told us that they value Local Radio’s football coverage. It is popular

among many respondents and coverage and commentaries on local football teams are often

mentioned favourably in the consultation.

“Covers the football including all the local ones, and that’s main interest to me.”

(Female, 45-54)

“Outstanding particularly football and cricket with knowledgeable commentators.”

(Female, 55-64)

Generally, Local Radio’s football coverage receives the most praise when listeners feel it

reports on a broad range of local teams. However, some mention that while they enjoy

football coverage on their local station, they feel it can sometimes focus too exclusively on

one local team, often a ‘bigger’ or more successful team.

“Radio Solent offers live commentary on Southampton, Bournemouth and Portsmouth

football games and Hampshire cricket and daily news about other sports e.g. speedway and

minority sports.”

(Female, 55-64)

“Sports coverage of large football teams is very good. We could do with more coverage for

non-league teams like Stockport County.”


For those who listen to rugby or cricket, this is often well received

Fewer respondents mention rugby or cricket; however, for those who do, Local Radio’s

coverage is generally held in high regard.

“Outstanding! Live coverage of all sport is first class and the station reflect the passion

within the county for rugby, giving everyone the opportunity to follow the fortunes of

Cornwall's only professional sports team, whist not ignoring all other sport and covering

other important rugby and football matches.”

(Male, 45-54)

“Good Rugby coverage of both codes and commentaries via Internet links are appreciated

(cricket too, sometimes)”

(Male, 65 and over)


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“Outstanding particularly football and cricket with knowledgeable commentators.”

(Female, 55-64)

“Very good. Really enjoy the coverage of the T20 cricket. Never thought cricket could be so

exciting!”


Perceptions of the range of sports

Opinions on the range of sport covered on BBC Local Radio varied among respondents;

some felt a good range of different sports were covered, while others felt that some more

high-profile sports dominated coverage. Football was most often highlighted as the dominant

sport, with occasional complaints that this was to the detriment of other sports.

“Yes - football, rugby and cricket are the big things and these are well covered.”

(Male, 45-54)

“Mainly good for Cricket & Football but other sports not covered sufficiently in my opinion.”

(Male, 55-64)

“Very good coverage of Premier League football and Rugby League. Could do better on

Lancashire cricket and Chester FC.”

(Male, 55-64)

“If it's not football it's not on.”

(Male, 45-54)

Those who mention minority sports tend to praise Local Radio’s coverage

Among those who mention minority sports in the consultation, many mention that they are

covered well on Local Radio stations, However, there are differences in opinion of what

sports are defined as ‘minority sports’. Some respondents perceive football or rugby

coverage to be largely focused on higher league sports teams and believe that lower league

teams should be considered a minority sport due to the lack of coverage. Some, do not know

if their local station covers minority sports, or know what they would consider to be minority

sports.

“There is quite a lot about Surfing but not much about minority sports but I don't listen a lot to

sport.”


“Radio Leeds are great on minority sports like Rugby League etc.”

(Male, 65 and over)


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“Do they do minority sports?”

(Female, 45-54)

“What are minority sports? Football coverage is excellent.”

(Male, 45-54)

A small proportion feel that coverage of minority sports could be improved

While coverage of football, rugby and cricket are generally praised by respondents, there is

a feeling among some that other sports are often overlooked.

“Sports coverage is quite good but with an over emphasis on football. I am not sure that it is

as enthusiastic about minority sports.”


“I believe minority sports, which are hidden behind medium wave frequencies, deserve full

commitment from my station by being broadcast on digital DAB radio platforms.”

(Male, 15 and under)

While presentation is highly regarded by many, some feel that sports

commentary can be excessive

A number of respondents to the consultation highly commended sports commentators and

presenters, particularly when they are seen to be knowledgeable and show impartiality

towards different local teams.

“The commentators, presenters and summarisers are brilliant and the post-match interviews

very, very good. Rugby League also gets covered very well on here, as well as other sports

with a local connection. If I had to mark the sports coverage out of 100, I would have no

hesitation in giving 99”

(Male, 65 and over)

However, some told us they do not enjoy sports commentating or presentation on their local

station. This is often linked to a perception that the presenters have a bias towards a single

team. Others mention that presenters have a ‘loud’ or ‘over the top’ presentation style.

“Quite good. Wish the presenter would just declare and be honest about his team bias rather

than try to hide it - everyone knows!”

(Female, 25-34)


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“I get very cross with the amount of time given over to football, not least because it's so

unpleasant to listen to the commentators screaming at the top of their voices. At least if we

have to have a whole afternoon devoted to cricket or some other sport, it is pleasant as

background chatter.”

(Female, 55-64)

There are some mentions that there is too much sport on BBC Local Radio

A few respondents mention that their station includes too much sports coverage, often with

reference to sports coverage at weekends.

“I feel there is too much sport covered on a Saturday afternoon, would rather have more

easy listening music.”

(Female, 55-64)

There is also a perception by some that sports programmes sometimes ‘replace’ other

popular programmes. This is often felt by those who told us they are not fans of sport. Some

believe that as there are national radio stations offering sport (5 live and 5 live Sports Extra)

that sports should either not feature as heavily on Local Radio, or that sports should not

feature on stations.

“I am not fond of sport, so find the evenings are too often given over to sport coverage in

place of the normal programming.”

(Male,55-64)

Some who told us they are fans of sport believe that there can sometimes be too much

coverage on their local station, however this is a minority view amongst sports fans.

“At times there is too much sport & not enough of the other. Love sports but there are days

rather listen to other.”

(Female, 55-64)

Music and arts on BBC Local Radio

Local Radio is seen to give a platform for emerging local artists and musicians

BBC Local Radio stations are seen as useful platforms for local artists to reach a local

audience. Through events and wider engagement, a number of local stations are seen to

actively encourage local musicians to perform. Some mention the ways in which their local

radio station encourages and promotes local performance.

“Many ways to enjoy music including good coverage of local emerging musicians. Wide

range of music genres.”



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“Local musicians are well represented and encouraged to send in samples to the station.

Occasional reports from the Turner Centre highlight the arts.”

(Male, 45-54)

“It regularly brings to the attention of listeners local arts & music events which is of great

help.”


BBC Introducing programmes are well received by many

Many respondents are positive about BBC Introducing. Respondents told us they enjoy its

focus on local acts and bands, as well as live broadcasts from local festivals and events.

“The local BBC Introducing programme is excellent”

(Male, 55-64)

“The BBC Introducing show is excellent and has found some real gems. They support local

festivals and often broadcast live from local venues. My complaint about this show is one

hour is not long enough.”

(Male, 35-44)

“Music coverage is great with a weekly BBC Introducing programme where many

mainstream musicians got their break. I enjoy listening to much of the music content; many

and varied genres.”

(Female, 55-64)

However some respondents feel that its progression to a national scale has resulted in a

decrease in local relevance or that the acts featured on the programme have become less

local and more regional, which some do not enjoy.

“This used to be really good but since BBC Introducing became more regional rather than

local, a lot of the appeal has been lost for me.”

(Female, 35-44)


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Many listeners are positive about the music on BBC Local Radio, but some

feel that their tastes are not being catered for

BBC Local Radio stations are praised by many for playing music of different genres, both in

recordings and live performances. Some respondents also praise the presenters of music

programmes on their local station, considering them to be knowledgeable and well informed.

“Top marks again. The music is varied, from pop to classical to folk to jazz often with experts

in the genre presenting it.”


However, there are some calls for greater diversity in the music played. A few older listeners

feel that modern music is overplayed at the expense of earlier eras, and others feel that less

mainstream genres such as jazz, classical, and folk, are underplayed. The genres most

frequently requested by Local Radio respondents are jazz, folk, classical and country &

western.

“Always wonder when the majority of our population is older, we have to put up with an

output reflecting the younger range of music… would love to hear country and western, and

also English folk music.”

(Male, 55-64)

“Very limited on the range of music - no jazz and traditional folk.”

(Male, 65 and over)

Although listeners say they enjoy the balance of music and speech

programming, some feel that music is better provided elsewhere

Many respondents state that although they often enjoy the music featured on their local radio

station, it is not their ‘go-to’ station for music. These respondents often identify BBC Local

Radio as being primarily an informative speech radio service.

“I like the mix of the music on offer, but I don't really give it my full focus when I am listening

to it. I don't have interest in the arts and tend to change station when something comes on,

unless it is short, then I stick with it. I appreciate that a lot of people like the arts and like the

articles, but it is just not for me.”

(Male, 35-44)

“There's Radio1, Radio2, Classic etc already providing lots of music and variety. You don't

need too much on Radio Devon. I think your audience on Radio Devon is a mixture of ages

and we want chat and info as well.”


“I have never listened to BBC local radio for music and arts. I find BBC national and

commercial radio meets my needs/tastes.”

(Male, 55-64)


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There is a sense from some listeners that they use local radio stations for news and

information rather than entertainment.

“Generally good although I listen to local radio for news not music”


Some feel there is not enough arts programming on local radio

Aside from music programming, there is a feeling from many respondents that arts are not

as well covered on their local radio station. Many mention that their station is good at

mentioning local arts events, but there is not enough specific arts programming. Some make

suggestions on how it could be improved.

“Would like to hear a LOT more of this - it's something BBC Manchester needs to work on!”

(Male, 25-34)

“The shows that have this type of content are great but there are not enough of them.”

(Female, 45-54)

“Limited arts coverage, only by interviewing an actor appearing locally, more to do with the

actor than the production. No arts reviews, Some years there was an arts programme, but

this was dropped, pity.”

(Male, 65 and over)

“Way not enough, there should be more fringe and experimental stuff reflected, arts is too

much mainstream and somehow not exciting and refreshing enough.”

(Female, 55-64)

BBC Local Radio websites and use of social media

Among users of Local Radio websites and social media, opinion is divided as

to how well BBC local radio stations utilise these services

Positive comments about the presence of BBC Local Radio stations online tend to focus on

their ability to provide visual content which can support radio content. Users told us they

appreciate the opportunity to participate and to seek further information on topics that

interest them.

“I do sometimes check local radio on Facebook - I don't use Twitter. I find the Facebook

page handy if I want to look further into something that has been mentioned on the radio or

see photographs which are put on Facebook. I don't look at it every day just occasionally.”



30

“I use my local BBC station website as my home page for quick & easy access to relevant

information & occasionally view content mentioned on Facebook or Twitter.”

(Male, 55-64)

However, there is a suggestion among some of those who use their local radio sites that

some stations could improve the content on their website and their use of social media. For

instance there was a feeling from a few users of the websites that they are too heavily

moderated and do not allow for free discussion or interaction with other listeners on the

station. A few social media users feel that the Facebook pages of their local radio station are

not monitored enough and that the local stations rarely post or interact with listeners via

Facebook.

“Local radio websites are difficult to use. They don't list schedules, they don’t give enough

information about programme content, there is too much emphasis on presenters.”

(Female, 55-64)

“Rarely use them because interaction is ignored; it's too one-sided and tends to be operated

on the BBC's terms. Critique of programme is ignored and I see it as a cheap way of

generating programme content”

(Male, 35-44)

“It has a presence but that's about it. Rarely replies to threads on Facebook and doesn't

take full advantage of it yet.”

(Female, 35-44)

Social media channels and websites for BBC Local Radio stations are not

widely used among respondents

Although some respondents told us they cannot access online content due to limited internet

access or personal impairment, many told us that they choose not to engage with their local

radio station online or on social media. Many of those who are not active on social media or

the internet feel that the emphasis that local radio stations place on social media excludes

them.

“There is far too much focus on Facebook and Twitter, to the point now it appears I am

excluded from participating in certain programmes and competitions. This poor method of

communication needs to be severely cut back.”

(Male, 55-64)

There is also a view amongst some respondents that the BBC should not be promoting

Twitter and Facebook because they are commercial organisations.

“I have a personal view that the BBC should not be actively promoting and advertising two

commercial organisations such as Twitter and, particularly, Facebook. The advertising and


31

promotion of these businesses is, I believe, wrong. This is exacerbated by the unscrupulous

use of these social media channels for bullying and so on.”

(Male, 55-64)

Social Media participation is appreciated by users but non-users can feel it is

promoted too much

Typically, active users of social media told us they appreciate the opportunity to use it to

interact with their BBC local radio station. Among non-users, however, there is a feeling that

these opportunities are promoted too frequently and do not generate interesting

contributions.

In addition, some users of social media praise it as a more viable and convenient alternative

to phone-ins, providing opportunities for those who do not wish to speak live on the radio.

“The Facebook and Twitter pages are kept up to date. These are great places for listeners.”

(Male, 16-24)

“Social media makes this more viable - I would imagine that people are nervous about

speaking 'live' on the radio - whereas they may be quite comfortable tweeting or putting a

comment on Facebook that can then be shared.”

(Male, 55-64)

To those who are not active on social media, references to it can be viewed as being too

frequent and can be a cause of irritation.

“It would appear that Twitter is being pushed to use, I won't, and do not want a Twitter

account. Texting is not an option for me either.”

(Male, 45-54)


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Summary of findings

The results of this consultation reflect the popularity and importance of BBC Regional TV

News; programmes are widely watched among respondents and viewers hold strong

opinions on their content and style. Overall, these comments are positive and reflect the high

regard in which BBC Regional TV News is held by those responding to this consultation.

Viewers praise BBC Regional TV News programmes for keeping them well informed on

news and events in their local area. BBC programmes are considered a reliable and

impartial source of news that accurately reflects diverse regions. Viewers also appreciate the

less formal style of presentation in BBC Regional TV News programmes, expressing friendly

feelings towards presenters and praising the warm studio atmosphere.

Where complaints are levelled at BBC Regional TV News, they are largely geographical. It is

often felt not to be ‘local’ enough and there are varying views within regions about which

areas receive the most coverage from the BBC. There are fairly frequent mentions from

those in more rural areas that the BBC focuses too much on larger towns and cities, but

other viewers appreciate the difficulty in balancing the two. A minority of viewers feel that

the regions covered are too large for the news presented to be ‘local’ to all viewers.

Other criticisms include the duplication of national news in local programmes, and the use of

outside broadcasts when viewers consider it is unnecessary for a journalist to be ‘on the

scene’.

Praise for BBC Regional Television News

BBC Regional TV News is popular among respondents – they feel it keeps

people well-informed on events in their region

Respondents told us they turn to BBC Regional TV News for information on local issues,

events and sport. It is seen as an informative, reliable, accurate and trusted source of local

news.

“I feel that BBC regional news is trustworthy and reliable - and, of course, the weather is

useful, too! I use it as a starting point for my local news information, choosing to find out

more online.”

(Male, 55-64)

“It’s accurate, current and gives local coverage of current affairs”

(Female, 25-34)

BBC Regional Television News


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“The North West news is always up do date and impartial and well presented. I feel I can

trust the BBC over commercial stations to provide accurate and relevant up to date

information.”


Some respondents praise the topics and content on their regional television programmes. It

is seen by many to be at its best when it is seen to accurately reflect issues in local regions,

providing up to date news stories.

“The news is up to date and covers all areas in the region. When there is an event there is

always a reporter live from that location.”

(Female, 25-34)

Presenters are also praised by many

Many respondents praise presenters on their regional television news programme. The

strong bond that viewers feel with their local presenters is reflected in the frequency with

which they are mentioned by name in the consultation. Viewers across all regions feel

friendly and even familial towards presenters, often highlighting the chemistry between

presenters and the warm studio atmosphere.

“Generally the coverage is quite good and has excellent reporters with local knowledge”

(Male, 35-44)

“The Spotlight coverage is accurate, up to date and enjoyable to watch. It keeps viewers up

to date with events in the region. The presenters are lively and engaging.”


“It's accurate, personal, funny and empathetic. Well known presenters.”

(Female, 55-64)

“[My local programme] is professional, warm, friendly; it is like inviting an old friend into your

home.”

(Male, 55-64)


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The less formal style of reporting is seen as friendly and accessible

The style of regional TV news reporting is identified as being less formal than its national

counterpart and this is widely appreciated.

“I have worked and lived in many areas of the UK and find the informality of the regional

news quite refreshing.”

(Male, 65 and over)

“It is very good with great presenters being both serious when they have to, and light-

hearted too when they can. Excellent.”


BBC Regional TV News is generally seen as impartial

A significant majority of viewers feel that BBC Regional TV News programmes offer an

impartial view of the news that reflects the diversity of their region. A small minority thought

the service in their region was occasionally not impartial, but there was no consensus as to

the direction of the perceived impartiality.

Many viewers say they appreciate when news encompasses issues which are relevant to

those who live within the region, or topics reflect issues within the local region.

“The news is accurate and impartial from what I've seen. Up-to-date need runs throughout

its daily bulletins, and it keeps me well informed.”

(Female, 15 and under)

“[My regional programme] is very good, accurate, topical and impartial, which it needs to be

as the area covered has many ethnic cultures and mixed political leanings which need to be

addressed.”

(Male, 65 and over)

Questions of regionality

The most frequent criticisms regarding BBC Regional TV News programmes come from

viewers who feel their local programme focuses too much on a specific area of the region.

Within regions, however, there are differing views as to which areas receive the most

attention and there is an acknowledgement in some areas that pleasing all viewers at once

would be difficult.

“I don’t think it gives Liverpool and surrounding areas enough time. Seems to concentrate on

Manchester.”

(Female, 55-64)


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“Sometimes I feel that it concentrates far too much on the Liverpool area to the detriment of

Manchester but as they cover both cities I think that Liverpool might feel the reverse.”


Balancing coverage between urban and rural areas

A more general regional question relates to the balance between regional urban centres and

smaller towns or rural areas. There is a persistent feeling among viewers in less urban areas

that larger cities and towns get too much coverage, with other parts of the region being

neglected.

“It tends to concentrate on big cities and it appears that no other news occurs anywhere

else in the region.”

(Female, 45-54)

“For someone outside the main cities, it feels like a service more aimed at people there... I

guess there are more of them!”

(Male, 35-44)

Conversely, other viewers appreciate the difficulty of fairly representing diverse regions and

recognise efforts to do so in BBC Regional TV News programming.

“Tries to cover a wide and varied patch fairly and impartially. Also tries to cover as many

stories from more rural areas as well as those stories from the urban areas. This it does, in

my opinion, to the best of its abilities.”

(Male, 35-44)

Many feel that the regions covered are too large for news to be relevant to all

There is a recurring opinion that the areas covered in the BBC Regional TV News are too

large for the information broadcast to be relevant to all viewers.

“Evening programme is good although it covers a larger area than the local radio so

sometimes doesn't feel so relevant.”

(Female, 55-64)

“The regional news coverage is probably fair, but with such a large area, maybe some

stories are missing out in certain areas, and I can get a better source of info from that area

from online newspapers etc.”

(Male, 45-54)


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Criticism of BBC Regional Television News

Some respondents criticise BBC Regional TV News on the grounds of content and

presentation. The most commonly expressed criticisms relate to the duplication of national

stories with limited local relevance, and outside broadcasts perceived as being

‘unnecessary’.

Some feel there is duplication of stories featured on national news

Some respondents told us that they feel there is too much duplication between national and

regional news. Respondents told us that they feel that when local stories have already

featured on the national news broadcast, that content is duplicated unnecessarily. When

national headlines are repeated in a local context, there is a perception that the local

connection can be tenuous.

“[My regional programme] frequently repeats headlines from the BBC main news as their

main headline, even if there is only a tenuous link to the region. Nothing is added to the story

in their broadcast, and this ends up being a tedious repetition of a national headline, whilst

further implying that there was nothing else news-worthy to say about the region anyway.”

(Female, 35-44)

Some respondents feel there are ‘unnecessary’ outside broadcasts

A fairly commonly expressed criticism of the BBC Regional TV News in terms of

presentation regards the use of outside broadcasts. Some viewers object to presenters

reporting ‘from the scene’ when no immediate action is taking place, viewing this as

unnecessary. While some object to such broadcasts on principle, others question the

allocation of funds to broadcasts of this nature.

“I would question the means by which information is imparted on occasions in terms of

efficiency and relevance. For example, during severe storms a year or two back, a female

reporter was, we were told, reporting from a beach in Cornwall at 10.30 at night. We could

not know where she was since apart from a light shining on her we could see nothing but

darkness. She looked absolutely perished and wishing she was anywhere else. The

information she imparted to us had no local relevance and could have been relayed to us

from the studio.”

(Male, 65 and over)


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Summary of findings

Responses to this consultation suggest that the audience value the BBC’s regional current

affairs programming highly. Viewers of BBC Regional Current Affairs programmes identify

them as a unique contribution by the BBC, providing a service that other broadcasters do

not.

Inside Out is the most widely viewed regional current affairs programme among respondents

to this consultation, and is widely praised for its interesting and original content. There are

consistent calls for Inside Out – or a similar regional programme – to be on every week,

throughout the year.

Sunday Politics is not as widely viewed by consultation respondents as Inside Out but those

who do watch appreciate the chance for deeper discussion of political issues. There is also

an appreciation that it is the only regular TV forum for local MPs. The main criticism of

Sunday Politics raised in this consultation is that the regional section of the show is not long

enough for presenters to examine a story in depth; there are repeated suggestions that this

section be extended.

The value of Regional Current Affairs Programming

Respondents value regional current affairs programmes

Respondents to this consultation generally express support for BBC Regional Current Affairs

programming overall, whether they themselves are regular viewers or not. Viewers told us

they value the provision of more in-depth analysis of local issues, as well a local context for

national stories.

“Local political programming is essential to hold elected and unelected decision makers to

account on television and at length.”

(Female, 55-64)

“An important part of the BBC as it provides the opportunity for local/regional issues to be

discussed which is not found on commercial TV.”

(Male, 35-44)

Programmes such as Inside Out are felt to represent a unique offering from the

BBC

There is a widespread opinion among both regular and occasional viewers of BBC Regional

Current Affairs programmes that these shows constitute a unique contribution on the part of

BBC Regional Current Affairs


38

the BBC. Viewers feel that the BBC is offering a service that other broadcasters do not

provide in this area.

“BBC Inside Out feels like a unique offer. No-one else seems to be providing current affairs

and features of this sort. This programme does seem to provide hard hitting investigations -

if they weren't doing them I'm not sure who would.”

(Female, 55-64)

However, many respondents told us they do not watch regional current affairs

programming, and some are not aware of when it is on

A large proportion of respondents from this section in the consultation mention that they do

not watch regional current affairs programming on the BBC, or they have only come across it

by chance. Some mention using other sources of information for news and politics, while

others mention that they do not have interest in this kind of programming.

“I don't watch them, sorry. I get my political news from Radio 4.”

(Male, 45-54)

“I can't really comment as I don't watch these programmes. I don't have time to watch much

TV in the early evening, or at weekends, I do always have the radio on though.”

(Details not given, 35-44)

“I don't watch either of them. I did watch a local debate with regional election candidates,

who were not getting any national press coverage, just before the general election and found

it informative and helped me in which way to vote, but I only caught this on TV by chance.”

(Male, 35-44)


39

Inside Out

Inside Out is the most mentioned BBC Regional Current Affairs programme in this

consultation. Respondents told us they find it informative and insightful, often expressing a

desire that it be broadcast more frequently. Some particularly engaged, regular viewers who

responded to this consultation mentioned that they watch editions from regions other than

their own.

Inside Out is felt to be informative and insightful

Inside Out is widely praised by viewers for providing interesting regional content that they

cannot find elsewhere. The quality of the research is frequently highlighted, as is the

diversity of the content.

“I love Inside Out, it covers stories that we wouldn't usually see on television and makes me

think about subjects in more depth. It's entertaining and doesn't feel worthy.”

(Female, 45-54)

Some feel that Inside Out should be on all year round

There is a feeling that the need for regional current affairs programming is consistent

throughout the year. Some respondents told us they miss Inside Out when it is not on.

“Years ago these programmes were on most of the year but now they are only on-air in the

winter. There do seem to be specials on occasionally but it's not always easy to know when

they'll be on and I do think I miss them quite often.”

(Female, 55-64)

Viewers of Inside Out enjoy watching various regional editions

A small number of respondents told us that they watch editions from regions other than their

own. They feel that Inside Out covers stories of a different kind than other news providers

and that these are often of interest to a wider audience.

“Inside Out - Great programme, but please make the other regions shows available on

iPlayer on sky as there are often interesting articles from other areas.”

(Male, 35-44)


40

Sunday Politics

Although Sunday Politics is not as widely viewed as Inside Out among people responding to

this consultation, those who do watch praise the programme and its regional section. It is

appreciated as a rare opportunity to hear from local MPs. There is a fairly widespread

opinion, however, that this regional slot is not long enough to go into topics in appropriate

depth.

Viewers enjoy the local section

While some viewers tune in specifically for their local section, others feel it is a good

complement to national stories and gives useful local context to political issues. Some

viewers find that it offers something different and more serious compared with some other

local news outputs.

“The regional part of Sunday Politics is often better and more rigorous than the main

programme! It definitely offers something different. There aren't enough serious current

affairs programmes on - especially programmes which cover regional issues.”

(Female, 35-44)

“I enjoy Sunday Politics as the bulk of the programme is national, but having a local

segment for the show is most welcomed - and provides a local view within a national

context.”

(Male, 25-34)

Sunday Politics is seen to provide an important platform for local MPs

Viewers of Sunday Politics told us they appreciate the opportunity to see and hear from their

local MPs who would otherwise not have access to a TV platform. Those who enjoy the

programme believe it is a good place for local politics in their area to be featured on

television.

“Sunday politics is good because you see and hear from local MPs you wouldn't on national

TV.”

(Female, 55-64)

“The [local] segment of Sunday Politics gives viewers a chance to hear about politics in their

region and about what their MP's are up to in regards to campaigns or their work with the

government. This is the only time in the week when local politics matters are broadcast.”

(Male, 16-24)


41

Some feel that the regional section should be extended

There is a feeling from a few that the quality of the regional section of Sunday Politics is

compromised by its limited length because it is too short to provide in-depth analysis of local

stories.

“The Sunday Politics show can be interesting but sadly it’s not on for long enough for them

to really debate an issue or get stuck into something.”

(Male, 55-64)

Some respondents told us they get their political news elsewhere, while others

do not want to engage with politics on a Sunday

Some respondents say they do not watch the Sunday Politics as they prefer to get their

political news from other sources, including BBC national news. A small minority also say

they are not interested in political programming on a Sunday, even though they might be

interested on other days of the week.

Some respondents mention they don’t watch Sunday Politics as they’re not interested in

politics.

“I have never watched Sunday Politics as I tend to get my political news from the Guardian.”

(Male, 65 and over)

“I never watch Sunday Politics since I like to enjoy a stress free Sunday and not spoil it with

politics. The BBC News and local news give me as much politics as I want.”

(Female, 55-64)


42

Summary of findings

Generally, people responding to this consultation told us that they do not use the internet as

their primary source of local news. Reflecting the predominance of older age groups in the

sample profile of consultation responses, many say they do not use the internet at all or do

not have devices capable of running apps. Many respondents express a preference for

listening to local radio news and some argue that the BBC should focus on traditional

broadcasting rather than its online presence.

However, a sizeable minority told us that they do use BBC Local News online at least

occasionally and those who do generally speak highly of the content and quality of the

service. Users identify BBC Local News Online as a trustworthy source of impartial local

news, travel, and weather information.

Criticisms of BBC Local News Online focus on the infrequency of updates, with many users

saying stories are slow to appear and are present too long on the site without being updated.

There is also a minority view that recent updates to the layout have made it harder to access

stories from neighbouring regions.

BBC social media channels are not widely used for local news by people responding to this

consultation, but this reflects the small number of respondents who told us they are active on

social media rather than negative experiences of the service itself. Among those who do

use social media, the BBC service is praised for providing a high quality service that

complements its other news outlets.

Praise for BBC Local News Online

Regular users of BBC Local News Online feel it is impartial and reliable

Respondents to the consultation who regularly use BBC Local News Online praise it as a

useful source of impartial and reliable news. It is seen as maintaining BBC standards whilst

making it easy to access local news at any time, from anywhere.

“As with all BBC sites the local site is impartial, informative with great coverage and

accurate reporting. It allows good discussion and interaction should one wish.”

(Male, 45-54)

“The local online sites are a trusted source of information when I am on the move.”

(Female, 45-54)

BBC Local News Online


43

BBC Local News sites are widely used for travel and weather updates

BBC Local News sites are seen as popular sources of information for local travel and

weather. Respondents told us they find these updates useful in their home region, and when

travelling more widely.

“Of the sites I visit I find them very useful for travel, weather and local events which are the

main things I'm interested in.”

(Male, 55-64)

“Useful when I am away from home and for checking travel news when I am travelling

locally.”

(Female, 55-64)

BBC Local News online is felt to support broadcast news provision well, even

for occasional users

Some respondents told us that they find BBC Local News online useful when looking for

more information on a particular story, or when they are unable to access their usual sources

of news, but it is not necessarily their primary source of local news.

“Content is good, but it’s not my 'go to' source of local 'as it’s happening' news. However, it is

very useful for catching up on items I may have missed being broadcast.”

(Male, 45-54)

Criticism of BBC Local News Online

The main criticism levelled at BBC Local News online through this consultation is that local

stories are not updated regularly enough or that they do not provide enough news stories. In

some cases, this was highlighted as a reason for ceasing to visit BBC pages. There were

also a small number of complaints about a change in web layout which some respondents

feel has made it more difficult to see news stories from neighbouring regions.

Respondents feel that BBC Local News Online is not updated frequently

enough

This is a recurring theme among both users of the website and those who used it in the past

but have stopped. Comments relate to the number of new stories appearing on the local

pages each day, and the frequency with which they are updated.

“I find it is rarely updated, with less than one story per day. The lack of updating means the

site doesn't reflect the news from my area - I prefer to access local news from other sites.”

(Female, 25-34)


44

A small number of respondents feel it is now harder to see stories from

adjacent regions

A minor theme in complaints of BBC Local News Online is the recent introduction of a new

format. Previously, users could see headlines from adjacent regions on their regional

homepage but they now feel that this information is harder to find.

“All very good, but I liked the old format of the pages before they were changed a few

months ago. I particularly liked the display of the main stories from adjacent regions. Now I

have to go into each adjacent region individually, and often find some of the same stories

there, so this duplication wastes my time.”

(Female, 55-64)

Some feel the BBC should focus on broadcasting and not its online presence

Among those who told us they do not use the internet for news of any kind, there is a

minority opinion that the BBC should not operate widely online and should focus instead on

its traditional broadcasting methods.

“It is not up the BBC to spend money in this way, it is the role of the private sector not public

broadcasting.”

(Male, 55-64)

“Leave local 'written' news to our ailing local newspaper industry. The BBC is a broadcaster!”


Feedback on local news of the BBC News App

Users of the BBC News App are generally enthusiastic about it and identify it as a useful 24-

hour source of local news and information. However, among consultation respondents its

use is not widespread and not all app users were aware that the app also includes local

news as well as national stories.

Users of the app find it convenient and useful

Those who do use the app told us they find it a convenient way to quickly access local news.

“It's there whenever I need it. I simply open the app or website and I instantly have access to

the news.”

(15 and under)


45

“I have selected [my region] as part of my BBC news app. Coverage of all news. I turn to it

regularly. It is well up to the usual BBC standard.”

(Female, 55-64)

The ability to tailor the news to their preferences is also a popular feature with users.

“I find the news app very useful. I like being able to customise it to get the news most

relevant to me.”

(Male, 35-44)

However, it is not widely known that the app contains local as well as national

news

There is some confusion among respondents over which sections are local and which are

national, or that local news is available via the app.

“I have the BBC news app on my phone but haven't found a local strand - only the national

headlines.”


“I have not found the local news on the News app on my tablet yet.”

(Male, 65 and over)

Local news on social media

Use of social media is not widespread amongst people responding to the consultation and,

even among those who do use it, use of BBC local news is fairly low. Despite this, feedback

from those who told us they do use BBC social media sources is very positive: the

immediacy of the medium is widely praised as ideal for receiving updates on local news, as

well as background information to complement other BBC services (e.g. behind the scenes

photos from BBC Local Radio studios).

Use of social media for BBC local news is not widespread among respondents.

However, some recognise it is important for the BBC to use

The most commonly recurring theme in responses relating to social media is that it is not

widely used, particularly among older age groups.

“We don't all use social media so please don't rely on it.”

(Female, 45-54)


46

Responses also suggest that even when social media is used, it is rarely where people look

for local news and information.

“Don't really look for local news on Facebook and don't use Twitter.”

(Female, 55-64)

There is some feeling, however, that social media is an expanding forum and it is important

that the BBC maintain a presence there.

“I think this is the way the BBC will attract its audience in the future and perhaps should be

further invested in?”

(Male, 35-44)

Users told us they like the immediacy of BBC social media and feel it

complements other services, such as Local Radio

Those who do use the BBC’s Local social media pages are generally enthusiastic about their

quality and content. These comments show a common theme of appreciation for the

immediacy and frequency of the updates available.

“I love the Facebook news articles and often share them with others.”

(Female, 55-64)

“Brilliant. Much better than the website as there's a constant steam of new local stories.”

(Male, 25-34)

The capability for social media content to complement other BBC services, such as Local

Radio, is also widely appreciated.

“Love the Twitter feed. Great for news updates, sport updates. The photos from outside

broadcasts are excellent, showing you what's happening behind the scenes, you can see

who the presenters are talking to and you get pictures from around the county.”

(Female, 45-54)


47

Appendix

Demographic Profiles

Demographic profiles are based on all respondents who filled in the demographic section of

the survey, either through a postal survey, or those who completed a survey online

Response numbers split by methodology are as follows:

Methodology Number

Online 2,145

Postal 472

TOTAL 2,617

Respondents were free to answer as many or as few of the questions in the survey. For this

reason, the profile of respondents in each section varies. Separate demographic profiles for

respondents to each section of the consultation have been provided below.

An asterisk (*) marks any figures which are larger than one but smaller than one per cent.

Some figures may not add to 100% due to rounding.


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1.1 Demographic Profile: Total Sample

Total

Sample

(2,617)

Local

Radio

(2,410)

Regional Television

News (2,240)

Regional Current Affairs (1,973)

Local Online (1,467)

TOTAL

Age

Under 15 * * * * *

16-24 1% 1% 1% 1% 1%

25-34 4% 4% 3% 3% 4%

35-44 9% 9% 8% 8% 9%

45-54 14% 14% 14% 13% 16%

55-64 26% 27% 28% 28% 30%

65+ 41% 42% 43% 43% 36%

Refused/ Not given 6% 4% 3% 3% 3%

Gender

Male 54% 55% 55% 55% 57%

Female 40% 41% 41% 43% 39%

Other * * * * *

Prefer not to say 2% 2% 2% 2% 3%

Not answered 3% 1% 1% * 1%

Region

England 93% 95% 96% 96% 95%

Scotland * * * * *

Northern Ireland * * * * *

Wales * * * * *

Other 2% 2% 2% 2% 2%

Refused/ Not given 4% 2% 1% 1% 1%

Ethnicity

White 88% 90% 91% 91% 91%

Black African/Black Caribbean/Black

British

* * * * *

Asian/Asian British * 1% * * 1%

Other * * * * *

Not Answered/Prefer not to say

11% 8% 7% 7% 7%

Disabled

Yes 13% 14% 13% 14% 12%

No 75% 77% 78% 78% 79%

Not answered/prefer not to say

11% 9% 8% 8% 9%

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