HISTORY

Group

Amit BhatiaDharmesh KumarGautam AggarwalSonali SharmaSuneet Raj Gantayat

ABOUT RAYMONDABOUT RAYMOND

1999200020022006201319251986BRAND HISTORY

MARKET CONDITION

GROWTH OF TEXTILE MARKET

COMPETITOR ANALYSIS

PRICEQUALITY. SIYARAM. VIMAL. GWALIOR. DONEARPRICE Vs QUALITY

. RAYMOND

RETAIL OUTLET OBSERVATIONS

THE COMPLETE MANHIGHER-END

POSITIONING

BRAND IMAGE

The Complete ManHandsome &Well GroomedValues Family Above AllSuccessful Professional Elegant and PremiumEverlasting AppealResponsible and MatureSensitive and CaringTrust and ExcellenceMemories and OccasionsLeaderDependableCalm & ComposedDistinguished

BRAND RELATED STORIES

Doting and Supportive HusbandWhat I wore for my brothers wedding!A Sincere SonA Caring FatherMy First SuitResponsible Son-in-lawI have worn it to all my interviews since 12th grade!My Mom helped me choose my first Raymond. She (Fiance) got me this one!Respectful Student

AdvertisementsConsumers

Brand Resonance Model

,SaliencePerformanceImageryJudgmentFeelingResonanceMade to measure service with excellent fabric available to create a personalized style for a customers suit, trouser, shirt or jacket.One stop shop for all garment categories, exotic fibers. Total textile solutions,. Corporate and Function wearLeader , Trusted, SuperiorityCompleteness, Celebration, PrideConsumer Involvement, Loyalty &AttachmentBRAND RESONANCE MODEL

Brand Elements

SloganThe Complete ManJingle

BRAND ELEMENTS

Logo

The Raymond Ritual

THE RAYMOND RITUAL

RAYMOND TAILORING INITIATIVE

RAYMOND EMBRYO RESEARCH CENTRE

Thank You!