be he@lthy be mobile: twenty-first centry tobacco control
TRANSCRIPT
Be He@lthy Be Mobile:Twenty-first century
tobacco control
Be He@lthy, Be Mobile: A global handbook
SMS content
Technology
PromotionMonitoring
and evaluation
Program management
2
Country programs
3
Country Status
India National launch of mTobaccoCessation in January 2016 across all 29 states. Service available in English and Hindi. Over 2 million registrations
Costa Rica First country in the world to set up an mTobaccoCessation platform (2013). Sharing experience in the region (e.g. Panama)
Tunisia National program launch December 2016
Philippines Launch of mobile health in 2-3 cities by the end of 2016
Case Study: India
• National mTobaccoCessation service launched in Jan 2016
• Available in all 29 states in Hindi and English• Unique feature: registration by missed call (not just
SMS)• Live dashboard for monitoring uptake and usage• 160,000+ registered in the first week and over 2
million by December 2016• Sustainable: government-owned using existing
mobile infrastructure (mSeva)
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Not just tobacco
mTobaccoCessation
mDiabetes
mHypertension
mCervicalCancer
mCOPD
mTB-Tobacco
Agnostic platform
1 3 4
mTobaccoCessation
Other disease areas and services added
(e.g. mTraining, mSurveillance)
mTobaccoCessation, mTB-Tobacco,
mDiabetes…
Entire national health system capacity to
add mobile elements to any programme
2
mDiabetesmCervicalCancer
mDiabetesmCervicalCancer
mDiabetesmTraining
A step towards holistic health
Strengthen the implementation of the World
Health Organization Framework Convention on
Tobacco Control in all countries
Reduce by one third premature mortality from
non-communicable diseases through
prevention and to promote well-being
Achieve universal health coverage
Upholds SDG 3 commitment to “Promote health and
wellbeing for all at all ages”