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A PRESTIGIOUS OPPORTUNITY

BRITISH BEACH POLO CHAMPIONSHIPS 2010

to promote your business at the most glamorous event in the South’s sporting and social calendar

FR IDAY 9TH AND SATURDAY 10TH JULY

www.sandpolo.com

© David Sinclair www.shootshorses.com © Mark Coutts Photography

For the third year the British Beach Polo Championships returns to Sandbanks, Poole.

Britain’s premier beach location plays host to Polo’s fi nest in a festival of sport and music.

THE EVENT

Building on the huge success of the last two years the British Beach Polo Championships, 2010 promises to be a phenomenal event bringing with it widespread polo, business and social acclaim. The format for a great summer day on the beach is simple:

� Teams of the most talented international and national polo players will compete for the Championship title over the 2 days.� England V South America - An international match between the rival Beach Polo Teams will take place as the fi nale on each day.� The Oakley Professional Beach Volleyball and the Audi/Polo Pony Charity Race.� Other sporting and social activities to be enjoyed with sumptuous refreshments throughout the day whilst guests take in this exciting and glamorous spectacle, both on and off the pitch.� Players, celebrities and supporters alike enjoy the Sandpolo after-parties. We hope you, along with the Hurlingham Polo Association, The International Beach Polo Association and the Borough of Poole, will wish to be involved in the British Beach Polo Championships 2010.

THE POLO

‘Only one sport is glamorous enough for the platinum peninsula of Sandbanks’ The Times

Competing beach polo teams are of an extremely high standard. The teams are evenly matched to ensure a true gladiatorial sporting spectacle.

‘The matches are fast and furious, and the extra-large orange ball, designed not to get lost in the sand, fl ies around at speeds of up to 100mph..’ The Guardian

The sport is mesmerizing, a magnifi cent display of horsemanship, speed and stamina. Other than it being 3 a side rather than 4 and using a different size ball the ponies and equipment are the same as conventional grass polo. Beach Polo’s smaller playing area provides an intimate and exciting atmosphere for both players and spectators. The polo ponies love the sand - they can accelerate and stop fast and can turn extremely sharply. The players’ skill, in the saddle and with the ball, is tested to the full. The thrill and excitement of horses galloping on the sand with the English Channel as a backdrop, whilst sipping champagne amid glitzy and glamorous company, is a vision to remember – an intoxicating mix. Polo players engage with the sponsors and spectators both on and off the pitch. Traditionally, a polo team works as hard in the bar and at the postmatch party as they do on the sand.

MEDIA REACH

The British Beach Polo Championships is proud of it’s media reach of 60 million for2008 and 2009. From international, national and regional media, from the likes ofThe Guardian, ITV and The Times, the Beach Polo attracts extensive coverage:

� 109 pieces of print and online press coverage (53 print and 56 online)

This equated to an Advertising Value Equivalent (AVE) exceeding £177,000. Editorial value equates to at least three times the value of above-the-line advertising, therefore the editorial weighting totals more than £532,000.

� Total readership: 29,132,389� Total listenership: 1,829,000� 13 pieces of broadcast coverage were achieved, with 2 television transmissions and 11 radio broadcasts

� 6 online broadcast pieces

*All fi gures are from coverage collected up to, and including, the 7th August 2009 and are articles picked up by Liz Lean PR only. The Client is advised that additional coverage may have been available during and after the period included below which was not detected by Liz Lean PR.

We aim for even greater media success this 2010.

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THE CHAMPIONSHIP SCHEDULE

Friday 9th and Saturday 10th July

12.00 Gates open 5.45 Charity Race

2.00 Polo Match 1 6.00 International Polo Match

3.00 Polo Match 2 7.00 Prize Giving

4.00 Oakley Beach Volleyball 8.00 Sandpolo Beach Party.

5.00 Polo Match 3 1.00 Carriages

Timings/matches are subject to change.

Food and Refreshments

A wide range of food and drinks are available for purchase or guests can enjoy the luxury

of Sandpolo Hospitality that includes a champagne reception, 3 course lunch, afternoon

tea and evening cocktails. Stalls selling exclusive merchandise, luxury and polo related

goods add to the atmosphere.

The Sandpolo After-Party

The Beach Polo After Parties deserve the accolade of being some of the best parties in the

social calendar. The Players Party Marquee on the sand plays host to the fi nest DJs and

special guests to ensure the beach rocks with a seamless mix of music, dance and fun.

Without pretentiousness, but exuding an abundance of class and style, it is the ultimate

destination for major players and music lovers. Whether part of a VIP party table or simply

enjoying the many bars, evening food and variety of music the party is a perfect end to a

fantastic day of sport and fun.

The Location

Sandbanks is probably the most exclusive beach community in the UK. The infamous

peninsular extends out across Poole Harbour on the scenic Dorset coast. It boasts

upmarket luxurious homes, pristine beaches and tree lines avenues. This is the

cosmopolitan centre of the English Rivera with land values some of the highest in the

world. It is easily accessible with a fast rail connection (100 minutes direct from London

Waterloo), good road access (30 minutes from Southampton) and 2 International airports

within 45 minutes. Some car parking is available. The beach itself is unsurpassed, holding a

European Blue Flag (top accolade for beach cleanliness) for a record 20 years. What better

place to host the British Beach Polo Championships.

Sponsorship and Advertising

The Championships offers an exclusive opportunity for sponsors to promote their

company and entertain their clients. Media coverage exceeds a ‘reach’ of 60 million.

Grandstand seats and hospitality sells out in advance of the event and thousands fl ock

to catch a glimpse of the action from the beach and from their yachts. From title or team

sponsorship to advertising in the programme or around the arena boards - the event has

opportunities to suit international, national or local brands. Previous sponsors include

Barclays Wealth, Sunseeker, Pommery, Oakley and Hotel Du Vin. Advertisers include Ralph

Lauren, Savills and Hildon as well as many local brands such as Poole Audi and Cafe

Shore. The International quality of the play will ensure core polo support and the exclusive

environment has cemented the Event’s position as one of the unique places to be seen in

the sporting and social calendar.

The Charities

The Charities of choice for the event are The Heaton-Ellis Trust and Julia’s House.

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THE COFFEE TABLE QUALITY PROGRAMME

Prices

� Full page £1,000

� Half Page £650

� Double Page Spread £1,800

� Outside Back Cover £2,000

� Inside Front Cover Spread £2,800

� Inside Back Cover Spread £2,450 All prices excluding VAT

Sizes

FULL PAGE without bleed 267mm high x 190mm wide

(Advert will appear with white border)

FULL PAGE with bleed 307mm high x 220mm wide

(inclusive of +5mm bleed on EVERY EDGE)

HALF PAGE 130mm high x 190mm wide

BEACH POLO TEAM SPONSORSHIP

BENEFITS 2010

Benefi ts enjoyed by the team sponsors include:

� The International Beach Polo Teams or one of the 6 Polo Teams entering the

Championships will be branded with “Your Company”.

The teams will all play on both days.

� Branding on prominent banner space around the arena (two 6m banners).

� Company logo on the home page of the Sandpolo website and on the Prize Giving

backdrop screen.

� One full page advertisement in the

coffee table quality programme and

on the event’s online programme.

� Ten prime location Sandpolo

hospitality tickets.

� An invitation to the

Sponsor’s / Players Cocktail Party.

� Collection of bespoke event photographs,

DVD record of the Championships and a set of signed team shirts.

� Chance to further promote (and possibly sell) during the event.

� Direct access to our other corporate partners.

� Direct access to the entire event’s database through our electronic Newsletter.

� No other sponsor will be from the same business sector.

International Team Sponsorship Price £9,750

Beach Team Sponsorship Price £7,750

Company logo on the home page of the Sandpolo website and on the Prize Giving

One full page advertisement in the

coffee table quality programme and

on the event’s online programme.

Sponsor’s / Players Cocktail Party.

Collection of bespoke event photographs,

DVD record of the Championships and a set of signed team shirts.

OTHER OPPORTUNITIES PRICE LIST 2010

TITLE SPONSOR Sunseeker TBC

CO-SPONSORSHIP

� International Beach Volleyball Team £4,000 � International polo matches £3,000 each� Polo shirts and merchandise Kukri� Scoreboard/timer £1,000� Players marquee and after party To be agreed� Champagne Sponsor Pommery� Still Wine/Spirits/Beer To be agreed

ADVERTISING

� Inside Arena Banner (6m) see spec below £1,000� Outside Arena Banner price to be agreed� Shirt advertising from £500 per team� Flag Pole sponsorship price to be agreed� Goal branding £4,000� Main entrance gantry from £1,000� Arena corner towers from £500� Saddle cloths £1,000� Helmet Sponsor from £500� Bespoke Sandcastle promotion from £500

MEDIA PARTNERSHIP

� Newspaper Daily Echo (Newsquest)� Radio To be agreed

PRIZE DONATIONS

� Team Prizes Cost of Prizes� Best Player for each day Cost of Prizes� Best Playing Pony for each day Cost of Prizes� Charity Race Cost of Prizes

SALE STALLS From £400 per day

TICKET PRICES

� Daytime Polo £35 pp incl VAT� Polo and Party £70 pp incl VAT� Sandpolo Hospitality £275 pp incl VAT� Evening Polo and Party (Friday Night Only) £50pp incl VAT� VIP Party Tickets (Friday and Saturday) £150pp incl VAT� Party ticket only (Saturday) £50 pp incl VAT

Note: All Prices excluding VAT unless stated. VAT to be paid on Tickets if VAT Registered.

Artwork can be accepted in the following fi le formats:Hi-Res PDF / .AI / .EPS / .PSD Please save fi le at 100% at 300d.p.i. 1020mm x 50mm BleedAll artwork should be accompanied by a low res PDF for layout purposes.Artwork can be received in the following formats: FTP CD/DVD Email

AREA BANNER SPECIFICATIONS

50mm bleed

1020

mm

6100mm

Image area 6000mm x 970mm

Emma Ascough on 01202 411352 email: emma.ascough@bournemouthecho.co.uk

Claudine Dalton on 01202 411245 email: claudine.dalton@bournemouthecho.co.uk

Contact

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