because your brand would look really good on glossy paper.€¦ · because your brand would look...
TRANSCRIPT
Because your brand would look really good on glossy paper.Advertise with us.
Beth Santos et le voyage au féminin
Beth Santos About Women Travelling
L’été gourmand de Stéphane Modat
Stéphane Modat’s Gourmet Summer
Fashion : À la londonienne
London Style
Nos bonnes adresses à Québec
Our Best Addresses in Québec City
CHÂTEAUvie de
MA
GA
ZIN
E
Nº 1
3
CE MAGAZINE EST À VOUS. YOURS TO KEEP.
80222-FCF18-MAG-Numero13-1.indd 1 2018-06-07 8:53 AM
CHÂTEAUvie de
2019 MEDIA KIT
A bilingual magazine in French
and English
Distributed biannually
exclusively in the hotel
Inspiring content on the art of living
in the Château Frontenac
and Québec City
FAIRMONT LE CHÂTEAU FRONTENAC MAGAZINE
• A BILINGUAL MAGAZINE IN FRENCH AND ENGLISH
• TWO ISSUES PER YEAR, SPRING AND FALL
• EXCLUSIVE DISTRIBUTION IN EACH OF THE 611 ROOMS AND COMMON AREAS OF THE FAIRMONT LE CHÂTEAU FRONTENAC AS WELL AS DURING MANY SPECIAL EVENTS
• UP TO 10 READERS PER COPY
• HIGH-END PRINTING
• INSPIRING CONTENT FOCUSED ON THE ART OF LIVING IN THE CHÂTEAU FRONTENAC AND QUÉBEC CITY
• AVERAGE OCCUPANCY RATE OF 85% BETWEEN JUNE AND OCTOBER AND 72% ANNUALLY
• EXCEPTIONAL ADVERTISING RATES
2 0 1 9 M E D I A K I T
ONLY
$1,950PER PAGE
Standing inside the old city walls, at the top of Cap Diamant, Fairmont Le Château Frontenac is one of the most prestigious hotels in the world, and has been for 125 years.
Revamped from top to bottom in 2013, the 5-star unites past and present with the utmost refinement. Here, history and design form a winning combination where contemporary comfort and classic elegance are brought to the same table.
Distributed twice yearly in each of the Fairmont Le Château Frontenac’s 611 rooms and suites, in its public spaces, restaurants and bars, as well as the Château’s shop, Vie de Château magazine introduces its readers to an art of living worthy of the grand hotel’s reputation.
I invite you to take advantage of this contemporary platform, which captures the essence of our legendary establishment.
THE FAIRMONT LE CHÂTEAU FRONTENAC’S VERY OWN MAGAZINE
THIS MAGAZINE IS THE IDEAL UPSCALE TOOL FOR DISCOVERING WHAT TO DO IN QUÉBEC CITY, FEATURING THE BEST SHOPPING, FINE DINING AND CULTURAL EXPERIENCES.
BECOME PART OF HISTORY AND
BE A PROUD PARTNER OF
VIE DE CHÂTEAUMAGAZINE
THE CONTENT
• BEHIND THE SCENES LOOK AT THE CHÂTEAU
• WHERE TO SHOP
• CULTURAL OUTINGS
• WHAT TO DO IN QUÉBEC CITY
• GASTRONOMY
• FASHION AND TRENDS
IN BRIEF
UP TO
150,000READERS
Une année de festivités
A year of celebrations
125 ans d’ histoire exceptionnelle
125 Years of Outstanding History
L’art de vivre signé ChâteauChâteau’s Lifestyle
Gastronomie, culture et architecture
Fine Dining, Culture and Architecture
CHÂTEAUvie de
MA
GA
ZIN
E
Nº 1
2
PP42
1915
27
ÉDITION À COLLECTIONNER. COLLECTOR’S EDITION.
76678-FCF17-MAG-Numero12_Covers.indd 1 2017-12-13 2:21 PM
Christian Bégin, rafraîchissant
Refreshing
Les traditions hivernales de Modat
Modat ’s Winter Traditions
Fashion : Star de contraste
Nos meilleures adresses à QuébecOur Best Addresses
in Québec City
CHÂTEAUvie de
MA
GA
ZIN
E
Nº 1
4CE MAGAZINE EST À VOUS. YOURS TO KEEP.
VIE DE CHÂTEAU IS QUÉBEC CITY SEEN THROUGH THE EYES OF ITS CREATORS AND BUSINESS PEOPLE WHO, EVERY DAY, CONTRIBUTE TO ITS SPARKLING PERSONALITY.
1The magazine is distributed exclusively to the Fairmont
Le Château Frontenac clientele. An issue is placed
on the beds of every new guest who is welcomed to
the hotel’s 611 rooms.
2It reaches active readers,
who are interested in what surrounds the Fairmont Le Château Frontenac.
3The Fairmont Le Château
Frontenac is a luxury destination with an average
annual occupancy rate of 72%, patronized by distinguished
and passionate travellers.
3 REASONS TO ADVERTISE
IN VIE DE CHÂTEAU
D I G I TA L E D I T I O NA digital version of the magazine is also available.
Find out about the possibility of integrating your video advertisement, photo gallery or exclusive extras in the digital editions.
More than 50% of readers take action after being exposed to
the magazine’s ads
87% of readers prefer paper
75% of readers read more than 75% of
the magazine
Within the hotel, up to 10 different
people might read the same copy
Source: www.magazinescanada.ca PMB FALL 2013, ADULTS 18 +, 2015-2016 Vie de Château magazine reader survey
• BETWEEN JUNE 1 AND OCTOBER 31, THE CHÂTEAU REGISTERS NEARLY 40,000 ARRIVALS, AMOUNTING TO NEARLY 160,000 CLIENTS
• AVERAGE AGE: 40
• AVERAGE HOUSEHOLD INCOME: $255,000
FAIRMONT LE CHÂTEAU FRONTENAC CLIENTELE
35% QUÉBEC-BASED
30% ENGLISH CANADA
25% UNITED STATES
10% INTERNATIONAL
MAGAZINE STATISTICS
• AVERAGE STAY: 2.1 DAYS
• TYPICAL CLIENT PROFILE: - EXECUTIVE, SOPHISTICATED, ADVENTUROUS, ATHLETIC, READY TO SPEND TO CATER TO HIS/HER INTERESTS - PARTICULARLY FOND OF FINE DINING, CULTURE AND TRAVEL
Source : Le Fairmont Château Frontenac, 2015
FACTS AND NUMBERS
An inspiring, sophisticated and distinctive magazine
MEDIA KIT2019
PP4
2191
527
+Montréal émergent
(Re-)Emerging MontréalTesla
la coqueluche mobile The Mobile Star
rencontres we meet
George StroumboulopoulosDaniel Vézina
Normand Laprise
numéroissue
la mode sur les grands chemins
High Road to Fashion
par Germain
Ce magazine est à vous. Yours to keep.
CE MAGAZINE EST À VOUS. YOURS TO KEEP.
PP4
2191
527
+GERMAIN
Arts
XAVIER DOLANConfessions de voyageTravel confessions
rencontres we meet
Christiane LemieuxChristiane Germain
76705-GER17-Magazine14.indd 1 2017-10-03 3:52 PM
CE MAGAZINE EST À VOUS. YOURS TO KEEP.
PP4
2191
527
+GERMAINen mode sportifAthletic Spirit
LAURENT DUVERNAY-TARDIFPlus grand que nature Larger than Life
rencontres we meet
Trudy CraneNorman Hardie
+QuébecBelle et rebelleBold and Beautiful
rencontres we meet
Byron & Dexter PeartJean-Luc Valleix
Marie-Michèle Gagnon
Ce magazine est à vous. Yours to keep.
PP4
2191
527
édition n° 10
chic RadaR10 Canadiens à surveiller10 Canadians to Watch
GERMAG15-02-Magazine_1a49.indd 1 2015-09-17 10:02 AM
CE MAGAZINE EST À VOUS. YOURS TO KEEP.
PP4
2191
527
+ALBERTAGrands espacesBig Country
rencontres we meetYannick Nézet-SéguinJosh Mario JohnTom Dixon
ESCAPADE INSPIRANTE
INSPIRING GETAWAY
Season startersRentrée sportive
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CHIC News: Our take on fashion, design, art, and great food
CHIC Traveller: The latest trends for globetrotters
CHIC concierge recommendations: The best addresses and new things to discover in Canada’s cities
CHIC Radar: The personalities and new ideas worth keeping an eye on across Canada
CHIC Destination: Places to discover
MEDIA KIT 2019
High-end bilingual
magazine
Two issues per year, in spring and fall
CHIC par Le Germain magazine features bold national content that’s in-depth and well-researched—perfect for readers interested in travel and lifestyle.
Standard paid ad, distinct from the magazine’s editorial content.
Non-intrusive native advertising integrates your brand content into the magazine’s editorial content, giving it the same look and feel.
NATIVE ADVERTISING
PRINT ADVERTISEMENT CHIC MARKET ADVERTISEMENT
INTEGRATED ADVERTISING PLAN
4 ADVERTISING OPTIONS ARE AVAILABLE TO YOU
Combine our various content platforms to promote your digital brand. Ask your rep about an integrated content plan.
EDITORIAL CONTENT
THE CLEVER CONTENT AND UNIQUE VOICE OF THIS MAGAZINE TAKE LIFESTYLE TO A WHOLE NEW LEVEL of ELEGANCE AND refinement.
CHIC par Le Germain is all about charm and style.
It addresses business travellers staying at Le Germain,
Alt as well as Alt+ Hotels across Canada.
The magazine’s unique and fresh perspective
complements the feel-at-home experience our hotels
offer and our guests appreciate. To be read in the
comfort of one of our properties, CHIC par
Le Germain is the go-to source for travellers to
navigate the city easily and efficiently and later take
home to plan future outings. Each issue will provide
keen insights into the secrets of the designers and
artists who share with Group Germain Hotels
a passion for beautiful things.
CHIC par Le Germain is a vibrant and sophisticated
lifestyle publication offering advertisers a high-end
readership and exclusive national distribution.
Format du PAP : 100 % Trim : 8.625" x 10.875" Type : 7.625" x 10.125"Bleed : 8.875" x 11.125"Visible : N/ASortie laser @ 100 %
Client : Air Canada Nº dossier : 1100738Description : Publication : Chic Nº annonce : Date parution : —Infographiste : NMNom du fichier : 1100738_AC_MAG_Chic_8.625x10.875po_BIL
CCOULEURS:
M Y K DIE 000 000
ÉPREUVE STUDIo # 3DATE: AUgUST 12, 2014 11:30 AM
000
THERE’S CORPORATE TRAVEL, THEN THERE’S CORPORATE TRAVEL WITH US.
IL Y A LES VOYAGES D’AFFAIRES. ET LES VOYAGES D’AFFAIRES AVEC NOUS.
Booking business travel with us has its benefits. Not only will your company get discounts on flights
and save on travel expenses, your employees will have access to exclusive services – everything from
eUpgrade credits to access to our Maple Leaf Lounges. And you can keep track of it all online, then sit
back and reap the rewards. Get on board with all we have to offer at aircanada.com/corporaterewards
Réserver un voyage d’affaires avec nous a ses avantages. Non seulement votre entreprise bénéficie de
réductions sur les vols et économise sur les frais de voyage, mais vos employés ont accès à des services
exclusifs – allant des crédits eSurclassement à l’accès à notre salon Feuille d’érable. Vous pourrez suivre et
gérer tout cela en ligne, alors asseyez-vous et récoltez les fruits de votre travail. Montez à bord, avec tout
ce que cela comprend, via aircanada.com/affairesplus
Business travel made simple and rewarding. | Le voyage d’affaires, version simple et enrichissante.
1100738_AC_MAG_Chic_8.625x10.875po_BIL.indd 1 8/13/14 11:22 AM
DES AVANTAGES POUR VOTRE ENTREPRISEAir Canada Affaires Plus permet aux entreprises de toute taille d’économiser, d’accumuler des primes et de profiter de services exclusifs chaque fois qu’elles réservent des vols avec Air Canada et ses partenaires. Parmi les primes offertes, on retrouve les crédits de eSurclassements, l’accès aux Salons feuille d’érableMC et la sélection de places Préférence gratuite... Le fonctionnement du programme est simple : plus votre entreprise y participe, plus elle se rapproche du prochain niveau de récompenses qu’elle peut ensuite partager entre ses employés. D’ailleurs, les membres bénéficient d’offres exclusives dès le premier jour d’adhésion. Les avantages du programme bonifient réellement l’expérience du voyage d’affaires ! UN OUTIL SIMPLE ET INTUITIF, DES VOYAGES D’AFFAIRES OPTIMISÉSL’objectif d’Air Canada Affaires Plus ? Aider les entreprises à gérer leurs déplacements et leurs dépenses de voyage grâce à un outil en ligne complet et convivial. Réserver des vols ou une voiture, administrer et partager les itinéraires et faire le suivi simultané des dépenses et des primes accumulées n’auront jamais été aussi simples ! Air Canada Affaires Plus permet également aux administrateurs désignés d’établir des rapports qui tiennent compte de toutes les réservations de voyage de leurs employés. Tout cela en un seul clic... et en toute mobilité !
aircanada.com/affairesplus
UNE EXPÉRIENCE DE VOYAGE INÉGALÉE
En plus d’un réseau mondial et de plaques tournantes stratégiques qui connectent les entreprises
avec le monde, Air Canada propose divers produits et outils
de planification pour des déplacements d’affaires
agréables. Services prioritaires, salons exclusifs et conciergerie
personnalisée figurent parmi les nombreux services haut de
gamme offerts. Avec les commodités les plus modernes
à l’aéroport et en vol, votre expérience de voyage atteindra de nouveaux sommets. Montez à bord et découvrez comment
voyager autrement !
A TRAVEL EXPERIENCE LIKE NO OTHER
Air Canada offers a variety of products and planning tools that make business travel a breeze.
Its global network and convenient hubs connect businesses to the world. Their premium products include everything from priority
services to exclusive lounges and personalized concierge services. Add to this the latest airport and in-flight amenities and, you are
ready to take your business travel experience to new heights.
Get on board and experience a different way to travel!
BENEFITS FOR YOUR COMPANYAir Canada Corporate Rewards helps companies of all sizes save, earn rewards, and enjoy exclusive member services every time they book flights with Air Canada and its partners. Rewards include complimentary eUpgrades credits, Maple Leaf™ Lounge access, and Preferred seat selection... It couldn’t be simpler: the more your company uses the program, the closer you get to the next level of rewards to share with employees. In addition, members enjoy access to exclusive offers from the day they join. All of which adds up to program benefits that help you maximize your business travel experience!
A SIMPLE, INTUITIVE TOOL FOR BUSINESS TRAVELAir Canada Corporate Rewards is designed to help businesses manage their travel and expenses using a comprehensive and easy-to-use online tool. Booking flights or car rentals, administering and sharing travel arrangements, and keeping track of both expenses and rewards has never been easier! Air Canada Corporate Rewards also allows designated program administrators to produce reports outlining employee travel reservations. All with the click of a button... on any device!
aircanada.com/corporaterewards
Air Canada X CHIC
Le programme Air Canada Affaires Plus facilite la vie des entreprises en leur offrant un outil pour réserver et suivre leurs voyages d’affaires tout en profitant d’économies et de récompenses. Prenez place !
The Air Canada Corporate Rewards program makes life easier for companies, offering a tool that allows them to book and track business travel while saving and earning rewards. Welcome aboard!
LE VOYAGE D’AFFAIRES REPENSÉA NEW TAKE ON BUSINESS TRAVEL
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CHIC Market is a special section that showcases advertisers and provides them with an affordable way to reach out to, inform, and win over readers.
MARCHÉ
M A R K E T NEW!
97% 8/10
SATISFACTION
FIELDS OF INTEREST
TRAVEL 87%
GASTRONOMY, WINE AND SPIRITS 79%
of readers are satisfied or very satisfied with the magazine
would recommend CHIC par Le Germain magazine to family, friends and colleagues
HEALTH AND WELLBEING 57%
FASHION AND ACCESSORIES 54%
ARCHITECTURE, DESIGN AND DECORATING 46%
AN EXCLUSIVE AND NATIONAL DISTRIBUTION
ART AND CULTURE 59%
Groupe Germain Hotels has an objective of
20 hotels in 2020
325,000Group Germain newsletter subscribers receive an electronic copy of the magazine.
GROUP GERMAIN HOTELS IS:
17 hotels in Canada
6 provinces
10 cities
2,390 rooms
600,000 visitors each year
35,000 copiesREADERS
CHARLEVOIXST. JOHN’S
DISTRIBUTION
Bachelor’s degree or higher
45
Aged
26to
38% are over 5046%are employed
74%are in a relationship
Guests’ country of origin
Canada 89,95 %
United States 5,6 %
Average family income
45 55
READERSHIP
QUEBEC
45%ONTARIO
40%WESTERN CANADA
6%MARITIMES
4%
COPY DISTRIBUTION
Passengers in the Air Canada Maple Leaf Lounges of Québec City, Montréal, Toronto, Calgary and Vancouver
Potential monthly readers in Le Germain, Alt and Alt+ hotel rooms and public areas
Subscribed readers who receive their copies by mail, polybagged
300,000 / MONTH
150,000
5,000
Alt + Hotels
more than
$200Kmore than
$141K
More than
450,000readers
per issue
1 page Doublepage
C2 Inside
front cover
C3 Inside
back cover
C4 Back cover
C2-P3
1x $5,500 $10,175 $6,000 $6,000 $6,875 $11,495
2x $5,000 $9,150 $5,750 $5,750 $6,250 $10,345
*Net rates in Canadian dollars. Applicable taxes extra. Preferential positioning, add 10%. Certified agencies, add 15%. Native advertising, CHIC Market ads and Insert rates upon request.
› Via FTP: ftp.maison1608.com user: groupegermain password: dbbfb6d9ff
IMPORTANT: For ad material transfered by FTP, please advise at [email protected]. You must include a low resolution PDF or JPG proof of the artwork for approval.
› By email: [email protected] (10Mb max.)
MATERIAL TRANSFERS
CHIC par Le Germain magazine is a creation of Maison 1608.www.maison1608.com
TECHNICAL SPECIFICATIONS 2019
RATES*
A) We prefer that you send a high-resolution PDF/X-1a respecting the ad size. You may also supply your document in InDesign, Illustrator, or Photoshop (Mac-based). Please make sure all graphics (photos, illustrations, logos) are in EPS or TIFF format (CMYK), all fonts are included, and all images are at a minimum of 300 dpi. Electronic files must be accompanied by a proof made from file. CHIC par Le Germain magazine is not responsible for any material NOT accompanied by a colour proof.
B) Total ink coverage for pictures should not exceed 300%. For deeper black (rich black), use 60C, 40M, 40Y, 100K.
C) For bleed ads, trim marks must be set OUTSIDE of the 1/8“ bleed (Offset).
D) Additional charges will be invoiced if material is not per spec requirements, e.g., wrong format, low-resolution images, RGB files, spot PMS colour, missing files, missing fonts, etc. The hourly rate is $100.
We can create and produce your ad. Additional charges are then invoiced to the client at an hourly rate of $125.
TECHNICAL SPECIFICATIONS
AD SIZES
Size Trim* Non-Bleed Bleed***
DPS** 17˝ X 10 7/8˝ 16 1⁄4˝ X 10 1⁄8˝ 17 1⁄4˝ X 11 1⁄8˝
1 PAGE 8 1/2 ̋X 10 7/8˝ 7 1/2 ̋X 10 1/8˝ 8 3⁄4˝ X 11 1⁄8˝
ADVERTISERS MUST SUPPLY A BILINGUAL AD.* Safety clearance for live type must be 1/4” inside the trim size.** Ad must be supplied in its original format.***For bleed ads, trim marks must be set OUTSIDE of the 1/8“ bleed (Offset).
Issue Spring 2019 Fall 2019
Reserve by March 1 September 6
Material March 22 September 13
Publication April October
CLOSING DATES – 2018
FOR MORE INFORMATION, CONTACT:
SALES AND ADVERTISING MATERIALMAISON 1608418-687-6048 [email protected]
CE MAGAZINE EST À VOUS. YOURS TO KEEP.
PP4
2191
527
+GERMAINen mode sportifAthletic Spirit
LAURENT DUVERNAY-TARDIFPlus grand que nature Larger than Life
rencontres we meet
Trudy CraneNorman Hardie
FOR MORE INFORMATION, CONTACT:
SALES AND ADVERTISING MATERIALMAISON 1608418 687-6048 [email protected]