Bed in HorsensSocial Media Marketing Campaign

Barbora, Lucie, Matúš & Ondřej

BedinHorsens.wordpress.com

Objectives

Increase brand awareness ● S - increase brand awareness about our webpage and

services, increase traffic ● M - number of visitors of our webpage, number of likes on

facebook ● A - writing posts on our blog and sharing them through all

social sites mentioned above ● R - yes ● T - really short - only 5 days

Social Media Strategy

GOALS for first week ● Blog and website 150

unique visitors● Facebook page likes 50

Target audience● Visitors of Horsens● Students● Business men/women

Social media zones ● Community● Publishing

Social media vehicles● Instagram, Twitter,

YouTube, Facebook

Facebook.com/bedinhorsens

Twitter Account @bedinhorsens

YouTube channel

Instagram.com/bedinhorsens

Editorial CalendarSchedule:● Researching the topic● Creating the content● Promoting it

● All posts shared on FB and Twitter automatically

Timeline of the CampaignDetails:● 12 weeks timeline● Goals measurement

every fourth week

Facebook Statistics

Website Statistics

YouTube Statistics

Eureka! It was worth it

What have we found out…

Conclusion of the one-week campaign

To sum up:● Twitter and Instagram not very effective● Facebook Page - gained 40 likes reached over 1400 people● YouTube - 4 videos and 106 views ● Website - traffic from social networks and Google (good

SEO)

● Reached our goals○ not too high but realistic (SMART)

Thank you! You are the best...

…but always remember, that: