creative edge, horsens 29.11.11
TRANSCRIPT
Making Open Innovation Work
“…a philosophy or a mindset that they should embrace within their organization.
This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”
- Making Open Innovation Work, 2011
Credit: OVO Innovation
Directive, invitational Directive, participative
Suggestive, invitational Suggestive, participative
Instructions
Invitations
Directed
None
Relatively few “Everyone”
It’s just innovation!
ARLA
NOVOZYMES
LUNDBECK
DONG
LEGO
COLOPLAST GRUNDFOS
VESTAS
Cycle time, money, IPR and conservatism
Questions?
Big versus small – the differences
#3 Speed of decision-making
#2 Allocation of resources
#1 Culture of innovation
Why big companies need small companies
Big companies bring scale and access to markets!
#3 They are closer to markets!
#2 They break the rules and take more risks!
#1 They live on the cutting edge!
Why things go wrong
#3 More focus on own gains rather than win-win!
#2 They don’t do the homework!
#1 Trust is not established!
Create simple letter of understanding that outlines working principles for partnership
Set expectations upfront to avoid the “false positives” mode
Interaction and involvement are key elements for open innovation as well as social media.
Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.
Discovery: HIGH
Incubation: LOW / HIGH
Acceleration: HIGH
Internally: HIGH
Direction, training and time
What’s wrong in Denmark?
Executives are not the key issue (TBX)
People first, processes next then ideas
Direction, training and time
Let’s stay in touch!
www.15inno.com
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Twitter: @lindegaard
Google+: Stefan Lindegaard
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