before starting a website
DESCRIPTION
Check out this slide helping with web strategy for SMB's. There's also a matching white paper on the giardgroup.com website.TRANSCRIPT
![Page 1: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/1.jpg)
This slide is for you if:
• you’re a small business owner • want to be successful with the next generation of your website• looking for easy-to-follow insights on web strategic planning• don’t want to spend large amounts of capital on business analysis
![Page 2: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/2.jpg)
Vision:You need a vision before starting any
project, sounds crazy but it helps!
• Inspiration•What direction you want to take• Keep it short and simple
![Page 3: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/3.jpg)
Mission:Mission statements aren’t just the boring paragraphs
you find on corporate websites!
• Winning ideas• Stand out from the crowd• How will you achieve your vision!
![Page 4: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/4.jpg)
Those nasty buggers – the competition
•Who are your biggest competitors?•What types are they? Indirect and Direct
![Page 5: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/5.jpg)
Indirect and Direct?• Direct competitors offer identical or similar products• Indirect competitors offers close substitutes
![Page 6: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/6.jpg)
List your competitors and answer these questions:
• What are they good at?• What strengths you think could threaten your business?• Anything you think could be a weakness?• What can you leverage from these weaknesses?
![Page 7: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/7.jpg)
You just did a competitive SWOT analysis!
![Page 8: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/8.jpg)
Let’s evaluate the competitor’s websites, shall we
![Page 9: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/9.jpg)
Write down a short blurb about their sites• Is the content helpful?• Do the pages contain valuable information?• How do the sites stand in keyword searches?• Can you sign up for newsletters or promotions?• How easy is it to contact the competition or order services?
![Page 10: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/10.jpg)
What makes you better than the rest?
Competitive advantage can be any of the following:• Cost-leadership• Innovation• Growth• Timely
![Page 11: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/11.jpg)
Your product value proposition• Focus on the primary benefit • NOT features or attributes• Write these in the customer’s perspective• Some ideas: Newness, performance, customization, price
![Page 12: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/12.jpg)
Do you know your customers?• Identify your customers• Be precise• Helps to determine market growth
![Page 13: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/13.jpg)
PersonasWe’re not going into full detail here with Ethnography, use-cases and such…
Call it an introduction to personas – to get you thinking “user-centric”
![Page 14: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/14.jpg)
Who are we building for?Describe your perfect customer visiting your site, is he/she a :• Fanboy• Newbie• Infrequent purchaser
![Page 15: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/15.jpg)
What are their learning styles?
• Audio• Visual • Interactionist
![Page 16: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/16.jpg)
This condensed persona exercise can give you 9 different personas!
“You could have a Fanboy Interactionist persona which would need news feeds, message boards and comments/reviews.”
![Page 17: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/17.jpg)
How do you know if visitors are fanboys or newbies?
Lots of tools available, the easiest ones are:• Task analysis• Online Surveys
Note: More info in the white paper available at: giardgroup.com
![Page 18: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/18.jpg)
Almost done• You should have an excellent idea of what your business does and
what your competitors are doing. • This is a starting point for results driven website development.• Download the free whitepaper which explains this in more detail on
http://www.GiardGroup.com
![Page 19: Before starting a website](https://reader034.vdocument.in/reader034/viewer/2022051610/5483fe81b07959290c8b4abf/html5/thumbnails/19.jpg)
GiardGroup?• GiardGroup Inc. is a privately held company headquartered in
Toronto, Ontario providing value-centric web business analysis and development for small-medium businesses and start-ups. • People wanting to know more about GiardGroup Inc. can visit
http://www.giardgroup.com.