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Behavioural Customer engagement. Forces at play to enable the digital journey of energy efficiency. Patrice GUILLOUZIC, CEO Advizzo [email protected]

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Page 1: Behavioural Customer engagement. · 2019-11-27 · A customer engagement platform Enjo y the bes t deal on the mark et Utility Co Sus tainability Pr ogram GET 15% EXTRA DIS C OUNT

Behavioural Customer engagement.

Forces at play to enable

the digital journey

of energy efficiency.

Patrice GUILLOUZIC, CEO Advizzo [email protected]

Page 2: Behavioural Customer engagement. · 2019-11-27 · A customer engagement platform Enjo y the bes t deal on the mark et Utility Co Sus tainability Pr ogram GET 15% EXTRA DIS C OUNT

2

About Advizzo.

Helping Utilities and third parties to engage consumers to better understand their usage and motivate them to save energy and water

Cloud-based Customer Engagement and Behavioural Energy and Water efficiency solution software

Founded in 2015 and headquartered in London

Page 3: Behavioural Customer engagement. · 2019-11-27 · A customer engagement platform Enjo y the bes t deal on the mark et Utility Co Sus tainability Pr ogram GET 15% EXTRA DIS C OUNT

3

We turn Data intoPersonalized Insights for

the end consumers

Page 4: Behavioural Customer engagement. · 2019-11-27 · A customer engagement platform Enjo y the bes t deal on the mark et Utility Co Sus tainability Pr ogram GET 15% EXTRA DIS C OUNT

4

Advizzo is currently working with more than 12 water and energy companies and public authorities

Advizzo across the world.

Page 5: Behavioural Customer engagement. · 2019-11-27 · A customer engagement platform Enjo y the bes t deal on the mark et Utility Co Sus tainability Pr ogram GET 15% EXTRA DIS C OUNT

5

5

Our DNA:

Behavioral science

&Design Thinking

Approach.

Page 6: Behavioural Customer engagement. · 2019-11-27 · A customer engagement platform Enjo y the bes t deal on the mark et Utility Co Sus tainability Pr ogram GET 15% EXTRA DIS C OUNT

6

Behavioural Concepts. (Examples)

Social normative messaging

Goal Pursuit Framing Implementation intention

Page 7: Behavioural Customer engagement. · 2019-11-27 · A customer engagement platform Enjo y the bes t deal on the mark et Utility Co Sus tainability Pr ogram GET 15% EXTRA DIS C OUNT

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Home A udit

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Benchmark agains t sim ilar homes t o yours

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Page 8: Behavioural Customer engagement. · 2019-11-27 · A customer engagement platform Enjo y the bes t deal on the mark et Utility Co Sus tainability Pr ogram GET 15% EXTRA DIS C OUNT

How regulation support digitalisation.

The case of …water in the UK

Source : https://www.ofwat.gov.uk/wp-content/uploads/2017/06/Unlocking-the-value-in-customer-data-5.pdf

Page 9: Behavioural Customer engagement. · 2019-11-27 · A customer engagement platform Enjo y the bes t deal on the mark et Utility Co Sus tainability Pr ogram GET 15% EXTRA DIS C OUNT

9

My Sustainability Living Program at DEWA, Dubai

Key Facts

• First behavioural engagement program for a GCC utility

• Engaging residential customers

• savings tips according to their situation, pattern and behaviour, using Machine Learning

Key metrics

• Up to 700,000 households

• Between 2% and 3% in electricity and water consumption reduction by changing people’s habits

How regulation support digitalisation.

Page 10: Behavioural Customer engagement. · 2019-11-27 · A customer engagement platform Enjo y the bes t deal on the mark et Utility Co Sus tainability Pr ogram GET 15% EXTRA DIS C OUNT

Behavioural Customer engagement.

Forces at play to enable

the digital journey

of energy efficiency.

Patrice GUILLOUZIC, CEO Advizzo [email protected]

Page 11: Behavioural Customer engagement. · 2019-11-27 · A customer engagement platform Enjo y the bes t deal on the mark et Utility Co Sus tainability Pr ogram GET 15% EXTRA DIS C OUNT

11

Core Team.

PatriceGuillouzic

CEO

JulienLancha

CCO

KashRamli

Head of Behavioural

Sciences

PaulDolan

Advisor