being the best journalist is not good enough
DESCRIPTION
Entrepreneurial Journalism, lecture for Groningen University studentsTRANSCRIPT
![Page 1: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/1.jpg)
From Good Journalism
to Journalism That Sells
why being the best journalist
is not good enough any more
![Page 2: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/2.jpg)
![Page 3: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/3.jpg)
The fields of Journalism
are turned upside down From a walled
garden…
…to an open
greenfield
![Page 4: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/4.jpg)
…a very crowded greenfield
![Page 5: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/5.jpg)
Good Old Times
Remember?
![Page 6: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/6.jpg)
But now, even the very best journalist
needs new skills to get an income
![Page 7: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/7.jpg)
A new market for Journalism: new
questions arise
![Page 8: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/8.jpg)
And if everything moves…
![Page 9: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/9.jpg)
Find your own answers
![Page 10: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/10.jpg)
Core Values
![Page 11: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/11.jpg)
![Page 12: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/12.jpg)
![Page 13: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/13.jpg)
![Page 14: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/14.jpg)
![Page 15: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/15.jpg)
![Page 16: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/16.jpg)
![Page 17: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/17.jpg)
![Page 18: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/18.jpg)
© glennsasscer.com
![Page 19: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/19.jpg)
![Page 20: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/20.jpg)
![Page 21: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/21.jpg)
(Thomas van Aquinostraat 2, zaal 2.03.05)
![Page 22: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/22.jpg)
![Page 23: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/23.jpg)
© Rikkert Walbeek
![Page 24: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/24.jpg)
![Page 25: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/25.jpg)
![Page 26: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/26.jpg)
![Page 27: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/27.jpg)
![Page 28: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/28.jpg)
![Page 29: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/29.jpg)
![Page 30: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/30.jpg)
![Page 31: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/31.jpg)
![Page 32: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/32.jpg)
![Page 33: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/33.jpg)
![Page 34: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/34.jpg)
![Page 35: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/35.jpg)
![Page 36: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/36.jpg)
![Page 37: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/37.jpg)
![Page 38: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/38.jpg)
(you’re not in the charity business…)
![Page 39: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/39.jpg)
Typical career path generation 1960
0
20
40
60
80
100
120
Begin Na 5jaar
na 10jaar
na 15jaar
na 20jaar
Na 25jaar
na 30jaar
Na 35jaar
Na 40jaar
Na 45jaar
Na 50jaar
Na 55jaar
Reeks 1
(Fictieve salarisontwikkeling voor journalisten geboren voor 1960)
![Page 40: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/40.jpg)
Typical for generation 1960 - 1985
0
20
40
60
80
100
120
Begin Na 5jaar
na 10jaar
na 15jaar
na 20jaar
Na 25jaar
na 30jaar
Na 35jaar
Na 40jaar
Na 45jaar
Na 50jaar
Na 55jaar
(Fictieve salarisontwikkeling voor journalisten geboren tussen 1960 en 1980)
![Page 41: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/41.jpg)
Typical for generation post 1985
0
20
40
60
80
100
120
140
Begin Na 5jaar
na 10jaar
na 15jaar
na 20jaar
Na 25jaar
na 30jaar
Na 35jaar
Na 40jaar
Na 45jaar
Na 50jaar
Na 55jaar
Reeks 1
(Fictieve salarisontwikkeling voor journalisten geboren na 1980)
?
![Page 42: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/42.jpg)
The Old Business Model
© PJ Cook
![Page 43: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/43.jpg)
Old Media Power #1
![Page 44: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/44.jpg)
Old Media Power #1
![Page 45: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/45.jpg)
Old Media Power #2
![Page 46: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/46.jpg)
Old Media Power #2
![Page 47: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/47.jpg)
Old Media Power #3
![Page 48: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/48.jpg)
Old Media Power #3
![Page 49: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/49.jpg)
![Page 50: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/50.jpg)
![Page 51: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/51.jpg)
![Page 52: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/52.jpg)
The business Model has been Broken
…and whatever we try, we can’t seem to fix it
![Page 53: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/53.jpg)
![Page 54: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/54.jpg)
The Business Model is Gone
![Page 55: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/55.jpg)
![Page 56: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/56.jpg)
![Page 57: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/57.jpg)
The Business Model is Gone
![Page 58: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/58.jpg)
![Page 59: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/59.jpg)
The Business Model is Gone
![Page 60: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/60.jpg)
![Page 61: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/61.jpg)
The Business Model is Gone
![Page 62: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/62.jpg)
![Page 63: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/63.jpg)
The Business Model is Gone
![Page 64: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/64.jpg)
![Page 65: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/65.jpg)
![Page 66: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/66.jpg)
The Business Model is Gone
![Page 67: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/67.jpg)
![Page 68: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/68.jpg)
The Business Model is Gone
![Page 69: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/69.jpg)
![Page 70: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/70.jpg)
The Business Model is Gone
![Page 71: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/71.jpg)
![Page 72: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/72.jpg)
The Business Model is Gone
![Page 73: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/73.jpg)
![Page 74: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/74.jpg)
The Business Model is Gone
![Page 75: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/75.jpg)
![Page 76: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/76.jpg)
But it’s not all misery
There are Opportunities too
![Page 77: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/77.jpg)
Nieuwe verdienmodellen in media
–
![Page 78: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/78.jpg)
Nieuwe verdienmodellen in media
–
–
![Page 79: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/79.jpg)
Nieuwe verdienmodellen in media
–
–
–
![Page 80: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/80.jpg)
Nieuwe verdienmodellen in media
–
–
–
–
![Page 81: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/81.jpg)
Nieuwe verdienmodellen in media
–
–
–
–
–
![Page 82: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/82.jpg)
Nieuwe verdienmodellen in media
–
–
–
–
–
–
![Page 83: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/83.jpg)
New (?) business models in Media
–
–
–
–
–
–
–
![Page 84: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/84.jpg)
Maturing models
![Page 85: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/85.jpg)
Entrepreneurship
Entrepreneurship is the
act and art of being
somebody who
organizes, operates, and
assumes the risk for a
business venture.
![Page 86: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/86.jpg)
Entrepreneurship
Entrepreneurship is the
act and art of being
somebody who
organizes, operates, and
assumes the risk for a
business venture.
![Page 87: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/87.jpg)
![Page 88: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/88.jpg)
http://www.slideshare.net/pekkapee/sxsw-successful-journalism-startups-global-lessons
![Page 89: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/89.jpg)
http://www.slideshare.net/jdlasica/paths-to-the-new-journalism
![Page 90: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/90.jpg)
Entrepreneurship in Journalism?
–
•
–
–
•
![Page 91: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/91.jpg)
The Social Aspect
![Page 92: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/92.jpg)
Some takeaways…
![Page 93: Being the best journalist is not good enough](https://reader033.vdocument.in/reader033/viewer/2022060118/558bd8a3d8b42ab1308b4760/html5/thumbnails/93.jpg)