beko pbl 2011/12 - the season of social media success
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BEKO PBL 2011/12
THE SEASON OF SOCIAL MEDIA SUCCESS
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NEW WAY TO COMMUNICATE
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MULTIPLE PLATFORMS
PBL is represented on all popular social platforms – Vkontakte, Facebook, Twitter and YouTube
Joint audience is 11 000 fans
That is 190% growth trough the season from October 2011 to May 2012
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WEBSITE INTEGRATION
Up to 10% of website traffic came via social mediaSocial media audience were more active on the website than the average website user
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PBL CLUBS TURN SOCIAL
2011/12 League Charter stated all clubs should employ a social media manager to promote club activities on social platforms
It happened for the first time in Russian sports market and gave a good boost to mastering new media by other leagues and sports
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VKONTAKTE
Largest Russian-speaking social networkOfficial partnership statusOver 9000 fansUp to 2000 unique page users dailyDiscussions and contestsSponsorship activation
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YOUTUBE
Official partnership statusLive streaming and highlights800 000 video views
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Reaching basketball fans from all over the worldLive-chatting with playersVoting, discussions and giveaways
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Fast news from league, clubs and tweeting playersLivescoring from most important gamesMaking hashtag popular among fans and media
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Twitter hashtag goes live
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SPONSORSHIPACTIVATION
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BEKO “Basketball CleanUp”
Fans were asked to go out after the snow has gone and get their local basketball ground clean and ready to play at
BEKO presented laundry machine for the best cleanup video as well as smaller prizes for all who took part in the initiative
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BEKO “I’m not a noob” contest
Fans presented their best pictures playing basketball
Vkontakte users voted best three photos
BEKO and League representatives defined the winner
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BEKO “Basket - toast”
Fans posted pictures of basketball-themed food
Vkontakte users voted the tastiest one
BEKO provided a toaster for the best chef
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Spalding “Halloween”
Basket ball looks a lot like pumpkin
So we teamed up with Spalding to engage fans in celebration of Halloween in a basketball style
Best holiday creation received prizes from Spalding
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Spalding “Flashmob”
All fans wish they has a ball signed by their favorite player
Spalding gave away one ball per game-week to a random fan, who changed their avatar for a Spalding ball
Up to 100 fans took part in the flashmob each week
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Ask Spalding
Fans could find out everything they wanted about the official ball supplier of the League
Users posted their questions to brand representative to get a chance to win Spalding NBA ball
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THANK YOU!
got questions?tweet to @fladdermus_a