bell labs - the anomaly

22
Bell Labs is one of the world's preeminent industrial research organizations.

Upload: mc

Post on 12-Apr-2017

171 views

Category:

Design


0 download

TRANSCRIPT

Page 1: Bell Labs - The Anomaly

Bell Labs is one of the world's preeminent industrial research organizations.

Page 2: Bell Labs - The Anomaly

• I _

With 14 researchers accounting for eight Nobel Prizes…

Page 3: Bell Labs - The Anomaly

and scores of other prizes across a range of disciplines.

Page 4: Bell Labs - The Anomaly

Yet, recent achievements and innovations often remained unknown throughout the organization as a whole.

Page 5: Bell Labs - The Anomaly

Bell Labs sought out experiential company MC2 to turn an underused part of its dining room into a lounge that would foster communication.

Page 6: Bell Labs - The Anomaly

-------------------

--

----------

...

_\

MC2 believed Bell Labs deserved more than a lounge. It deserved a space that would be inspirational in both form and function – something befitting the great minds that work there.

Page 7: Bell Labs - The Anomaly

The result was The Anomaly, a 24-by-18 foot space that is a 360-degree immersive environment…

Page 8: Bell Labs - The Anomaly

…including a floor-to-ceiling 4K video wall with touchscreen capability.

Page 9: Bell Labs - The Anomaly

The walls can be opaque for privacy…

Page 10: Bell Labs - The Anomaly

or transparent to open up and spark connections .

Page 11: Bell Labs - The Anomaly

When not in use, the walls unobtrusively share and celebrate Bell Lab’s illustrious past with archival photos

Page 12: Bell Labs - The Anomaly

…or use real time algorithms to develop new imagery each day – an homage to the Labs’ own role in developing computer coding languages and operating systems.

Page 13: Bell Labs - The Anomaly

Engaging with this space can happen in one of two ways: by direct touch…

Page 14: Bell Labs - The Anomaly

…or through the use of the "touchstone" controller.

Page 15: Bell Labs - The Anomaly

The Anomaly has become part of daily life at Bell Labs and is used in a variety of ways to foster communication.

Page 16: Bell Labs - The Anomaly

The Anomaly is used as a technology demonstration space, a classroom, a video and graphics library, an executive meeting space, a video conference room and a broadcast hub.

Page 17: Bell Labs - The Anomaly
Page 18: Bell Labs - The Anomaly
Page 19: Bell Labs - The Anomaly
Page 20: Bell Labs - The Anomaly

MC2 knew we had exceeded this prestigious organization's expectation when its president, referencing Star Trek, stated:

Page 21: Bell Labs - The Anomaly
Page 22: Bell Labs - The Anomaly

MC2 and the Bell Labs Anomaly have won Best in Class Gold from the 2015 Horizon Interactive Awards.

See video of the Anomaly on Vimeo.