benchmarking: top 5 tips to utilise this within your business
DESCRIPTION
This slideshare takes you through getsmarts top 5 tips to utilising benchmarking in your business development strategies. For more information, view the full blog at www.getsmartglobal.com/blogTRANSCRIPT
BENCHMARKING
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Top 5 tips to use benchmarking in your business
Introducing
“Benchmarking is the continuous process ofcomparing and measuring yourorganisation against others, anywhere in theworld, to gain insights into measures,performance and practices in a way that canrapidly improve the journey to world-classperformance."- APQC
1.
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Start By CollectingBasic Data
Figure out where you were and where you'd prefer to be.Set a specific timeline or goal to have issues fixed.
2.
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Figure out your competitorsstrengths & weaknesses
Don't be afraid to ask your customers why they chose your brand over another.
3.
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Identify what works & what doesn't.
Optimise your team for the best results. Increase efficiency by optimising your products & processes.
4.
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Do something different
Add a new product or service & utilise different marketing techniques.
5.
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Repeat in 6 months time
Maintain your position by benchmarking in 6 months time, competing effectively &concentrating on your strengths.
FULL BLOGat
www.getsmartglobal.com/blog