benefits of social media marketing
TRANSCRIPT
Benefits of Social Media Marketing
Social Media Marketing Trends
81% use Social Media
Increased marketing
effectiveness
Increased revenues
Increased website traffic
The most important social platform for marketers is...
51%
21%
13%
4%4%
3%2% 2%
Users
FacebookLinkedInTwitterYouTubeGoogle+PinterestInstagramForums
The main tasks of a social media marketer
Create content
Respond to comments
Engage followers
Distribute the content
How SMM can improve your business
Increased Brand Recognition.
Improved Brand Loyalty
More Opportunities to Convert
Higher Conversion Rates
Increased Inbound Traffic
Decreased Marketing Costs
Richer Customer Experiences
Improved Customer Insights
Specificity of SMM
Two-way interaction
Part of a group
Virtual communities
Exchange of views
Interpersonal communication
Understanding consumers’
needs
Social Media Marketing Techniques
1. Influencer marketingEngagement of opinion formers and opinion leaders
2. Campaigns and contestsCreate content with hashtags. Get more likes
NIKE #makeitcount• Endorsed by a
number of Olympic and world athletes.
• Youtubers Casey Neistat and Max Joseph
• Nike saw an 18% increase in profit
Lay's-Do Us a Flavor
• $1 million prize for whatever flavor was voted the best• 3.8 million fans participated• Lays gained a 12% increase in sales
Mercedes #CLATakeTheWheel
• Engaged Instagram photographers that all have around 500,000 followers.
• The photographers just need to include the hashtag #CLATakeTheWheel, their followers just need to like the photos
• Asked youtuber Neistat to make a commercial
TOMS #withoutshoes
• Would you go barefoot for a day?• One photo of bare feet=a new pair of shoes to a
child in need
ICE BUCKET CHALLENGE• Over 2 million people were tagged in Ice Bucket Challenge videos on Facebook• The aim was to promote the awareness of ALS• Dump a bucket of icy water on your head and donate $10• If you refuse you should donate $100• Donations have been used primarily towards ALS research• Many high-profile individuals participated • $115 million donation• The success was due to Facebook and Twitter
Questions?