Transforming Digital Business

via the Sharing EconomyPresentation by Benita Matofska

National Digital Conference 2015

Benita Matofska

• Global Sharing Economy Expert

• Founder of Compare and Share, world’s comparison marketplace of the Sharing Economy

• Corporate consultancy.

We are witnessing the biggest societal shift since the Industrial Revolution…

The Sharing Economy is changing the way we think, live and do business.

The Sharing Economy uses technology to help people & companies access and trade idle resources.

What we know about the Global Sharing Economy

First comprehensive overview of data from around the world

First piece of living research

www.compareandshare.com/what-we-know-about-the-global-sharing-economy/

The Sharing Economy is growing faster than Facebook, Google and Yahoo combined1

Valued at $15 billion2 in its first 7 years compared to the combined growth of Facebook, Google and Yahoo of $11 billion3

1.Business Insider2. PwC, 20143. Business Insider

Size of the Market

$335 billion by 20254

Collaboration at work generates £46 billion5

There are £3.5 trillion of idle resources6

$10 billion of value from idle capacity in the car industry7

4. PwC, 20145. Deloitte, 20146. The People Who Share, 20147. Arun Sundararajan, NYU Stern

Participation Rates

28% sharing globally8

68% adults globally willing to share or rent goods for money9

Highest in Asia-Pacific 78% willing to share goods10

64% participation in UK11

Participation to double within next 12 months12

8. Havas Worldwide, 20149. Nielsen,, 201410. Nielsen, 201411. Nesta, 2014, The People Who Share, 201312. Crowd Companies, 2014

A whole generation are

sharing…

Generation Share

• 2.68 billion globally13

• Age 25-34• 57% can find the things

they need to rent or borrow online14

• 73% say the Sharing Economy is important15

13 Compare and Share

14 Havas, 2014

15. American Planning Association,

2014

Sharing Economy Drivers

• Saving & making money16

• Sustainability & collective good17

• Technology18

• Changing values19

• Convenience20

16 Vision Critical & Collaborative Lab, PwC, 201417. Leo Burnett, 2014, Havas Worldwide, 201418.. Zipcar, 2013, Lattitude & Shareable, 201019. Vision Critical & Collaborative Lab, 2014, Havas Worldwide, 2014, IPSOS, 2013; Heinrichs & Grunenberg, 2013, Leo Burnett, 201420. Vision Critical & Collaborative Lab, Crowd Companies, PwC, 2014

Sharing Economy Barriers

TrustSafety & PrivacyEase of sharing

Sharetrade trust kitemark launched for Global Sharing Week.

Vital trust framework, infrastructure to facilitate trust between strangers.

Enable people to transact safely in the Sharing Economy.

For business, the Sharing Economy signals a seismic shift in the way that commerce happens…

People are no longer reliant on corporations for their products & services.

Now they can trade peer-to-peer.

The Sharing Economy is an opportunity for companies to turn costs into revenue.

Companies adopting the Sharing Economy can double their profits within 1 year.21

21 Deloitte, 2014

Home Depot WalgreensWalmartKingfisherM&SMariott HotelsAvisPepsiDisneyPanasonicVisa

BMWEnterprise Rent-A-CarPatagoniaW HotelsU HaulTescoIKEACiscoIntelVerizonSwisscom

Companies already engaging with

the Sharing Economy include:

Hallmark FordNestleAdobeBarclaycardVisaOracleSamsungWhole FoodsTaco BellFuijitsuXerox

The businesses of the future will be those built around sharing.

Companies who don’t engage with the Sharing Economy will be out of business altogether.

For People, the Sharing Economy is also a game-changer.

There are over£3.5 trillion22 of idle assets worldwide.

22. The People Who Share, 2013

People are using technology to make & save money by accessing things rather than owning them.

The Sharing Economy is a reason to go online…

Future Predictions

40% say they will attempt new types of sharing23

91% of sharers say they will recommend sharing services via social media24

60% of adults in the UK say they’ll swap goods in the future25

91% of adults intend to continue sharing in future26

23. Havas, 2014 24. Vision Critical & Crowd Companies, 2014 25. The State of the Sharing Economy, Opinium Research for The People Who Share, 201326. Vision Critical & Crowd Companies, 2014

Be part of the Sharing Economy and future-proof your business.

3. Nielsen, 2014

Thanks for Sharing! @benitamatofska

@compareandshare

#sharingeconomy

National Digital Conference 2015