bert van rij – bb2872 - manage your move to the cloud with hp cloud roadmap service

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Bert van Rij, HP-TSC IT strategist


Tweet this (if you wouldn’t mind)You’re about to miss a cool session on managing your move to the cloud – BB2872 #HPDiscover #Cloud


Manage your move to the cloud with HP Cloud Roadmap ServicePossibilities, risks and management implications of cloudBert van Rij / December 4, 2012

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4

Agenda

1. Basics of implementing cloud computing2. HP converged cloud planning services3. Why HP?


The basics of cloud computing


695,000 status updates

98,000+ tweets

698,445 Google searches

1,820TB of data created

11 million instant messages

168 million+ emails sent

YouTube

Viber

Qzone

Amazon Web Services

GoGrid

Rackspace

LimeLight

Jive Software

salesforce.com

Xactly

Paint.NET

Business

Education

Entertainment

Games

Lifestyle

Music

Navigation

News

Photo & Video

Productivity

Reference

Social Networking

Sport

Travel

Utilities

Workbrain

SuccessFactors

Taleo

Workday

Finance

box.net

Facebook

LinkedIn

TripIt

Pinterest

Zynga

Zynga

Baidu

Twitter

Twitter

Yammer

Atlassian

Atlassian

MobilieIronSmugMug

SmugMug

Atlassian

Amazon

AmazoniHandy

PingMe

PingMe

Associatedcontent

Flickr

Snapfish

Answers.com

Tumblr.

Urban

Scribd.Pandora

MobileFrame.com

Mixi

CYworld

Renren

Xing

Yandex

Yandex

Heroku

RightScale

New Relic

AppFog

BromiumSplunk

CloudSigma

cloudability

kaggle

nebula

Parse

ScaleXtreme

SolidFire

Zillabyte

dotCloud

BeyondCore

Mozy

Fring Toggl

MailChimp

Hootsuite

Foursquare

buzzd

Dragon Diction

SuperCam

UPS Mobile

Fed Ex Mobile

Scanner Pro

DocuSign

HP ePrint

iSchedule

Khan Academy

BrainPOP

myHomework

Cookie Doodle

Ah! Fasion Girl

PaperHost

SLI Systems

NetSuite

OpSource

Joyent

Hosting.com

Tata Communications

Datapipe

PPM

Alterian

Hyland

NetDocuments

NetReach

OpenText

Xerox

Google

Microsoft

IntraLinks

Qvidian

Sage

SugarCRM

Volusion

Zoho

Adobe

Avid

Corel

Microsoft

Serif

Yahoo

CyberShift

Saba

Softscape

Sonar6

Ariba

Yahoo!

Quadrem

Elemica

Kinaxis

CCC

DCC

SCMADP VirtualEdge

Cornerstone onDemand

CyberShift

KenexaSaba

Softscape

Sonar6

Workscape

Exact Online

FinancialForce.com

IntacctNetSuite

Plex Systems

Quickbooks

eBay

MRM

Claim Processing

Payroll

Sales tracking & Marketing

CommissionsDatabase

ERP

CRM

SCM

HCM

HCM

PLM

HP

EMC

Cost Management

Order Entry

Product Configurator

Bills of MaterialEngineering

Inventory

Manufacturing Projects

Quality Control

SAP

Cash Management

Accounts ReceivableFixed AssetsCosting

Billing

Time and Expense

Activity ManagementTraining

Time & Attendance

Rostering

Service

Data Warehousing

The InternetClient/Server

Every 60 seconds

IBM

Unisys

Burroughs

Hitachi

NECBull

Fijitsu

Mainframe

A new style of IT emerging

Mobile, Social, Big Data & The Cloud

217 new mobile web users


Infrastructure anywhere

Applications anywhere

Servicesanywhere

Informationanywhere

Today’s IT market demands…


Workload placement dictated by application/service SLA requirements

Four delivery options emerging for businesses

Private cloud Managed cloud Public cloudTraditional

Buildon-premises

cloud services

Consumeoff-premises cloud services

customer-defined negotiated standard, publishedcustomer-defined

SLAsAvailability, security,

performance, compliance, cost


Why move to a service industry?

Phase IIISystem focused

Phase IIProcess focused

Phase IActivity focused

Phase V Value focused

Phase IVValue chain

focused

References: EQMF European Foundation for Quality Management (1992 -2003)Based on Boulding’s Systems Hierarchy (1956)

Mechanical clockwork

Static frameworks

Controlled system

Living organisms

The cell

Managed cloud


A delivery model is the abstract representation of how an organisation operates across process, organisation, technology domains in order to deliver the value defined by the organisation in scope. Ref: Wikipedia

Delivery models

Traditional IT• Focused on efficiency and predictability

• Resources are consumed based on an allocated budget

• CapEx controlled by Business, OpEx by IT

• All security controlled from within IT organisation

Managed Cloud• Similar to traditional IT but managed by external party (on or off

premises)

Private cloud• Focused on responsiveness

• Elastic and dynamic but standardised

• Resources are consumed based on demand forecast

• CapEx controlled by IT, OpEx dependent on service demand from business

• Security defined by service definition and conditions

Public cloud• Focused on cost effectiveness

• Only OpEx cost

• Extreme elastic bust very standardised

• Security must be controlled at app’s level

A more detailed systems view

BU’sIT Logistics HR Finance

$4$1$1

Services

$1$1

Approve1.5 days

Use

Install1-2 months

Source

DemandSupply

Customers

• Many small orders• Short lead times• Little need for planning• Proactive fixed offering

• Bulk orders• Long lead times acceptable• Planned purchases• Negotiated lowest cost

RequestMaintain

Infrastructure


Click icon to add picture

Service transformation model

1. Where do you wantto be?

3. Based on the gaps, what is my roadmap?

2. What are your current capabilities?


Converged cloud planning services


Guiding the journey

HP consulting and implementation services

Secure

Cloud protection workshop and roadmap

Cloud protection design and foundation services

Managed security services and consulting

Plan Build/private cloud Consume/public cloud

Strategy Roadmap IntegrateImplementDesign

Cloud application transformation services

• HP cloud gap analysis service*

• HP cloud business case service*

• HP converged cloud workload analysis

Migration, integration services

CloudStart

CloudSystem enablement services and implementation services

CloudSystem matrix conversion service

Cloud discovery workshop

HP cloud future definition service*

Cloud design service

Cloud training, financing

Operate

Data centre care

Integrated multivendor support

Cloud discovery seminar


Steps of defining optimum operational modelHP Cloud future definition service

Planning

Investigation• Management reporting

methods• Definition of services• Available architecture• Financial reporting

structure• Organisational

structures• Other customer

exhibits

Facilitation• 30-45 minute

educational modules• Conversation around

each module• First draft current state

profile• High level principles

Conduct strategy workshop Analysis Mobilisation

Workshop preparation• Workshop focus• Agenda and content

definition• Attendee list• Venue• Logistics

Transformation tool• Input data into model

and running the model• Generating a high-level

roadmap

Analysis of workshop output• Compare output• Formalise and develop

principlesRecommendations• Formalise draft

roadmap• Run FTE model output

(optional)

Report• Develop draft report• Review draft with

workshop participants

Present report• Present findings• Provide final

presentation (optional)

Plan next steps• Consolidated action

items list (HP & client)


HP cloud gap analysis service - 4 weeks

OverviewAnalyses your current capabilities against future state and builds a comprehensive roadmap of projects filling your readiness gaps

Benefits• Don’t miss any important activity that

needs to be scoped

• Identify project interdependencies• Prioritise projects, organise your teams• Start execution knowing your next steps,

dependencies and risks

Predictable execution


1 month

Undertake current state analyses, gap analyses and programme planning

Cloud gap analysis and master project plan service

Current state analysis Roadmap development

Schedule developmentResource requirements

Define current state

Gap analyses and roadmap development

Develop schedule

Develop effortestimate

Discuss and present results


HP cloud business case development service 3-4 weeksOverviewDevelops detailed business plan as cloud service provider, and develop business case for cloud service consumer

Benefits• Get faster buy-in from your CFO and

business stakeholders• Understand cost and benefits of cloud

adaption before making any major investment

• Develop and test alternative scenarios to see impact of different business and technology choices

Business of IT discussion for adapting cloud model in hybrid environments


4 weeks

Create a supporting business model

Cloud business case development service

Project costs

FTE reduction (FTE model)

Virtualisation savings

Cash flow analysis

Revenue scenariosFTE model development

Virtualisationimpact

Develop scenarios

Develop cash flow

Discuss and present results


Business plan development for public cloud providers

Sample output

IaaS Market: Revenue Forecasts (Malaysia), 2009-2017

Note: All figures are rounded; the base year is 2010. Source: Frost & SullivanNote: Compound Annual Growth Rate (2010-2017): 59.8%

1.3 1.8 2.7 4.1 6.510.9

18.7

30.7

47.8

0.2 0.3 0.6 1.11.8

2.9

4.4

6.4

9.0

47.4%52.9%

57.7%61.6%

65.7% 67.5%

60.4%

53.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

0.0

10.0

20.0

30.0

40.0

50.0

60.0

2009 2010 2011 2012 2013 2014 2015 2016 2017

Gro

wth

ra

te (

%)

Re

ve

nu

es

(US

$ m

illi

on

)

Compute Storage Growth Rate (%)

Year 2009 2010 2011 2012 2013 2014 2015 2016 2017

Compute 1.3 1.8 2.7 4.1 6.5 10.9 18.7 30.7 47.8

Storage 0.2 0.3 0.6 1.1 1.8 2.9 4.4 6.4 9.0

Growth Rate --- 47.4% 52.9% 57.7% 61.6% 65.7% 67.5% 60.4% 53.4%

1.5 2.1 3.3 5.28.3

13.8

23.1

37.1

56.9

Protect position Invest Selective expansion

Selective investment Selective strategyprofits

Selective expansionOf harvest

Protect and reconsider

Harvest Disinvest

Selection of product market combination

Infrastructure as a service

platform as a service

Software as a service

High(500) Ability to compete (0) Low

low

(0

)

a

ttra

ctive

ness

hig

h (5

00)

Invest/grow

Selective harvest

disinvest

Legend:

Market share

AVG caseService UOM Year1 year2 year3 year4 year5 year6VM machine 4GB 4 GB ram 18.75 37.5 250 500 750 1000VM machine 8GB 8 GB ram 18.75 75 250 550 750 875VM machine 16GB 16 GB ram 25 75 200 375 750 875VM machine 48GB 48 GB ram 25 75 187.5 375 500 625GB storage GB 500 2500 5000 15000 20000 25000networkbandwidth mb/sec 30 75 125 125 125 125

derived volumes worst caseInstances # 88 263 888 1800 2750 3375GB storage GB 2250 7750 22750 51000 75000 92500networkbandwidth mb/sec 205 600 1900 3725 5625 6875Intiations # 87.5 175 625 912.5 950 625

Worse caseService UOM Year1 year2 year3 year4 year5 year6VM machine 4GB 4 GB ram 3.75 7.5 50 100 150 200VM machine 8GB 8 GB ram 3.75 15 50 110 150 175VM machine 16GB 16 GB ram 5 15 40 75 150 175VM machine 48GB 48 GB ram 5 15 37.5 75 100 125GB storage GB 100 500 1000 3000 4000 5000networkbandwidth 1 mb/sec 6 15 25 25 25 25

derived volumes avg caseInstances # 17.5 52.5 177.5 360 550 675GB storage GB 450 1550 4550 10200 15000 18500networkbandwidth mb/sec 41 120 380 745 1125 1375Intiations # 17.5 35 125 182.5 190 125

Best caseService UOM Year1 year2 year3 year4 year5 year6VM machine 4GB 4 GB ram 45 90 600 1200 1800 2400VM machine 8GB 8 GB ram 45 180 600 1320 1800 2100VM machine 16GB 16 GB ram 60 180 480 900 1800 2100VM machine 48GB 48 GB ram 60 180 450 900 1200 1500GB storage GB 1200 6000 12000 36000 48000 60000networkbandwidth mb/sec 72 180 300 300 300 300

derived volumes best caseInstances # 210 630 2130 4320 6600 8100GB storage GB 5400 18600 54600 122400 180000 222000networkbandwidth mb/sec 492 1440 4560 8940 13500 16500Intiations # 210 420 1500 2190 2280 1500

avg case worse case best cae

25% 5% 60%

Value at Stake (VaS) RMNet Present Value (NPV) RMInternal Rate of Return (IRR) %Payback (static; not discounted): yearsPayback (dynamic; discounted): yearsBaldwin Rate of Return %Return of Investment (ROI): %

1.2

1.2

0.0

48

Results Table

7,032,441

19,539,030

153

under/over pricing PROPOSED monthly market priceAvg caseService UOM Year1 year2 year3 year4 year5 year6

40% VM machine 4GB RM RM402 RM382 RM363 RM345 RM328 RM31180% VM machine 8GB RM RM977 RM929 RM882 RM838 RM796 RM756100% VM machine 16GB RM RM1,654 RM1,572 RM1,493 RM1,418 RM1,348 RM1,280115% VM machine 48GB RM RM3,893 RM3,698 RM3,513 RM3,338 RM3,171 RM3,012100% GB storage RM RM1.87 RM1.78 RM1.69 RM1.61 RM1.53 RM1.45100% networkbandwidth RM RM8.52 RM8.10 RM7.69 RM7.31 RM6.94 RM6.59100% Intenet bandwidth RM RM362.5 RM344.4 RM327.2 RM310.8 RM295.3 RM280.5

-RM5

RM0

RM5

RM10

RM15

RM20

RM25

RM30

RM35

Year1 year2 year3 year4 year5 year6

Millio

ns

Worse case

Avg case

Best case

Risks

imp

act

probability

1

3

2

45

6

7

8

Strengths

Weaknesses Opportunities

Threats

•HP-Maxis partnership•Use of proven technologies•Proven Methodology•All required skills available•Highly scalable

•New competitors entering•Too high Customer expectations•Suitability of current Maxis operating model for cloud computing •Too late readiness

•No finalized market penetration plan.•New service offering for Maxis.•Complex governance structure.

• Cross sell current Maxis offerings• Resell SaaS on IaaS platform•Extend partnership into other area’s

Market analysis Competitive analysis Product market combination (service structure)

Service forecast Investment plan Price plan and marketing and sales plan

Profitability estimation Risk analysis Swot analysis


HP cloud workload analysis service

OverviewAnalyse different workloads and categorise those for different delivery models (traditional, private, public cloud)-follow-up to cloud operations study

Benefits• Gain visibility into demand profile and

resource footprint for applications• Characterise and combine workloads in

hybrid environments• Drive decisions on where to host

services and when to segregate private cloud environments

Analysis to achieve the ideal hybrid computing environment


Workload characterisation

Functional

Business

Implementation(operate and use)

Technical

Workload Analysis

Traditional

Outsourcing

Private cloud

Public cloud

Scoring


Cloud transformation and planning tool


SwissComm

Problem• Transform IT service

architecture and management towards standardised services delivered through a cloud-type model. Also, reduce number of servers by one third, increase utilisation and replace > 50% of the delivery of many unique, locally managed service offerings with the delivery of standard services achieving significant savings and business responsiveness

Solution• A planning framework

and a stepwise implementation programme leveraging HP Capability Framework for Cloud and a conceptual description of the future state of the various aspects of the new production model based on HP Reference Architecture for Cloud

Results• Detailed roadmap

towards a cloud-based architecture and operational model

• Well integrated transformation plan through development of overall plan, the services, the technical infrastructure, the system and process management tooling, the financial costing model, the skills requirements, the process framework and the project progress tracking methodology

Cloud planning services


Maxis

Problem• Extend beyond telecom

leadership into providing enterprises with integrated, end-to-end communications

• Introduce data centre co-location & IaaS services

• Acquire business and technology expertise in rapidly changing market

Solution• Advise on market trends

and business models• Design & implement IaaS

and co-lo infrastructure• Customise front-end

portal that manages customer services

• HP Enterprise Services provide managed services to run infrastructure

ResultsMaxis is now:• Malaysia’s first public

cloud services provider• Positioned to lead in

integrated enterprise communications

• Building expertise in co-lo, IaaS markets & technologies

• Equipped to pursue new high-end channels and accounts

Public cloud and market place in production


Why HP


• Converged infrastructure

• Converged management and security

• Converged information

• Spans traditional IT, private, managed and public cloud

• Supports infrastructure, applications and information

• Enables service flexibility and portability

• Heterogeneous (hypervisor, deployment, development, infrastructure)

• Designed with partnersin mind

• Thousands of customer engagements

• Knowledge running large-scale cloud environments

Best-in-class technology

Hybrid deliveryOpen, extensible

architectureExperience

Bringing consistency, choice & confidence to customers

HP Converged Cloud is uniquely positioned


Thank you

bert van rij – bb2872 - manage your move to the cloud with hp cloud roadmap service

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