tribalcafe.co.uk http://www.tribalcafe.co.uk/best-content-marketing-tools-wordpress/

Gary Fox

Best Content Marketing Tools for WordPress

Best Content Marketing Tools for WordPressIf you want to improve engagement with your audience then you need to use the best content marketing tools forWordPress.

The question though is with limited time and budget how do you get the best results?

BtoB and BtoC OBJECTIVES FOR CONTENT MARKETING.

No matter whether your are business to consumer (content marketing report pdf) or business to business (contentmarketing report pdf) content marketing can play a major role in your marketing mix. Clearly both BtoC and BtoBbusinesses want to gain exposure to new customers and generate business: BtoB – lead generation, BtoC –customer acquisition.

The content marketing institute reports demonstrate that many small businesses are struggling with contentmarketing.

CURATING CONTENT

With platforms like Paper.li, Scoop.it and others you can curate content but the problem is it is these sites that getthe traffic. What you really want is to curate content on your own website.

There are three options:

1. produce your own orginal content

2. curate content

3. hybrid post – part curation and part original content

Hybrid curation is a mix of pulling in good quality content and overlaying your own thoughts, expertise and buildinga story or narrative.

This way you add value to your audience and save time.

WHY USE CONTENT MARKETING TOOLS

First of all let’s remember the objective for producing content.

1. The number one reason is to win new business – to fuel growth

2. The second is to build a community around your business – in other words:

repeat visitors to your website

build your email list so you can regularly contact existing and potential new customers

people that will regularly share your content increasing brand awareness

get back links to your content therefore improving your SEO

3. Demonstrate expertise and authority to build trust with your audience

4. To establish your brand personality, your difference vs competitors

As a small businesses you need to take control of your brand online and WordPress provides a good backbone foryour online marketing.

Content is the fuel for social media

Your website is your conversion point; where you turn anonymous visitors into followers on social media, emailsubscribers and customers who buy from you. Part of this process is producing relevant content for both searchengines (so you are found) and your audience (so they engage with your business and share your contentsocially).

There are two types of WordPress plugins/tools to help you achieve this:

Content optimization tools (SEO based)

Content curation (source and curate content)

To be effective with content marketing in WordPress you need to have a good workflow and use the best contentmarketing tools. In terms of WordPress these should help you optimise your content for your target audience andhelp you save time and produce content easily.

Curating quality content for your niche can be a great way to build your WordPress content.

The great thing about WordPress is that it is versatile. WordPress plugins offer you the ability to customize yourwebsite and provide a ready made tool kit to promote your business. Since blog posts rank high as a method forcontent marketing in the reports mentioned earlier, it makes sense to use the best content marketing tools so thatyour blog posts stand out from the crowd and produce results.

BEST CONTENT MARKETING TOOLS FOR WORDPRESS

Blogging is an experiment. You have to try different approaches and tactics, be creative with your contentmarketing and measure your results and use what worked and ditch what doesn’t. Whilst you can read about bestpractice blogging you need to test it.

Content marketing tools though do help in the first instance by taking away some of the guess work and help withresearching keywords, identifying opportunities and even prompting you with quality content you can use in yourblog posts.

Scribe

SEOPressor

Curation Suite

ExpressCurate

WHAT THE BEST CONTENT MARKETING TOOLS CAN DO FOR YOU

Optimise your SEO so you blog post will rank better

Suggested content to help your write your blog post

Suggested images to help visually engage your audience

Suggested social content to embed in your blog

#1 – Scribe SEO

Scribe is a content marketing tool that guides you to create content that onyour WordPress site that is relevant to your audience and optimised for SEO.

KEY FEATURES

Scribe SEO has four main functions to do this:

Keyword research – provides keyword suggestion based popularitycolumn and competitiveness. The ideal keywords you then choose have ahigh popularity but are relatively low in competition.

Scribe compares your site to other sites already ranking for the keywordand gives you a score (from 0 to 100). The lower your score, the easier itis for you to rank for the keyword/term.

Lastly you can see how your chosen keyphrase is trending on social media and in Google trends.

Content optimizer – this scores your page or post from 0 to 100. The page score is a check as to how wellyou have completed essentials on your post/page e.g. include the keyword in the url…The Site Score isspecific to your website and compares the keywords in relation to your overall site. The more niche andrelevant it is to the rest of your site the higher the score. According to Scribe a score of over 50 is good for asite score.

Link builder – the link building tool helps you find and build your internal link structure. It identifies otherposts or pages that you can internally link to improve the site score and generally your internal linkingstructure.

Site connections – This part of Scribe is found in the main dashboard area of WordPress. For yourchosen keyword phrase it will how hard it is for you to rank on that keyword/phrase. It also provides a list ofsites for you to either guest post on (generate backlink) or comment on and create back link

Site connections also researches relevant social media people and discussions that you can engage in topromote your post.

SCRIBE SEO – SCREENSHOTS

Keywords

Keywords

Trends

Content Optimizer

Link Builder

Post Score

1.

PRICING

Scribe starts at $99 per month. There is a 30 day trialperiod but you need to pay upfront and if you’reunhappy you ask for your money back.

As an all-in-one tool Scribe is a great tool for optimisingyour content.

#2 – SEOPRESSOR

Seopressor is being used on over 128,000 websites.Seopressor Plugin is gives you recommendations onhow to improve your content for SEO (search engineoptimization).

KEY FEATURES

On-Page Keyword Analysis – helps you optimizeyour post or page based on selected keywords –your page is scored and suggestions made toimprove optimization.

Rich Snippet Enabled – add rich snippet metadata to your post so that it improves search results.

Social SEO (OpenGraph Tags) – this featureallows you to optimize your post for how it appearson Twitter and Facebook (including Facebook metadata)

Smart Linking – this feature helps to build theinternal link structure in your website or blog. Onceyou’ve set your keywords Seopressor willautomatically create a link to a relevant post.

Pricing

SeoPressor is priced at $47 for a single website or anoptional $5 per month for multiple sites.

#3 – CURATIONSUITE

The CurationSuite plugin is one of the best content marketing tools you canuse. It makes curating quality content easy and quick so you can engage yourtarget audience and become a GO TO source of information.

KEY FEATURES

Single or Multiple Sources – you can source from multiple of singlesources

Multimedia curation – curate images, text, videos and content fromsocial networks

Content Layout – flexible styling of content

Tag management – tag discovery and saved tags module

Link discovery – finds all links within each source you loadinto the visual editor so that you can find more relevantcontent to curate.

AN OVERVIEW OF CURATIONSUITE FOR WORDPRESS.

PRICING

Curationsuite costs $147

#4 – EXPRESSCURATE

ExpressCurate is a WordPress plugin that helps you to easily curatecontent in seconds. It provides a streamline process and makescreating content for your niche market easy.

Tap into news, social networks and blogs to pull together latest newsand topics that will help you engage your audience and demonstrateyour expertise.

KEY FEATURES

Content Preloading – specify the target URL of an article thatyou want to curate, and ExpressCurate will auto-populate the content into your post.

Images – pick up images from the original post, making it easy to add a graphical element to your curatedcontent.

Multisource – curate content from multiple sources and web pages in a single article.

Keywords Summary – gives you a content-effectiveness summary for the keywords you are targeting,including how often they show up in your titles.

SEO Control Center – enter all SEO-related information for your new post on the same page you arecomposing/editing your curated post..

EXPRESSCURATE – SCREENSHOTS

Settings

Settings

Inserting Content

Keyword Summary

Keyword Dashboard

Shortcut

Overall ExpressCurate gives you an easy tool and a good set of features to start curating content. What makesExpressCurate one of the best content marketing tools is that is designed to be simple, intuitive and easy to use.

PRICING

Expresscurate is FREE

SUMMARY OF BEST CONTENT MARKETING TOOLS FOR WORDPRESS

Optimizing blog posts for SEO is only one half of the battle when producing content. Ultimately your content has tobe targeted, relevant and of value to your audience.

Small businesses often struggle with time to produce original content so curating content can be a valuable way ofimproving how you meet the demands of producing content regularly.

The best content marketing tools for WordPress represent different options that you can try on your blog.

SummaryArticle NameBest Content Marketing Tools for WordPressAuthorGary FoxDescriptionThese are some of the best content marketing tools to use to improve how youbuild brand awareness, engage your audience and improve shares.