best practices in social media: part i
DESCRIPTION
Communicating with prospective students, current students, and alumni has become a full-time, multi-media job, and your current web site is one-dimensional for ongoing conversations. Facebook, twitter, flickr and YouTube are the places your audience goes to learn about everything, including you. Haven’t become an active participant in social media yet? During this two-part series, we will look at the right way to get started, using examples in admissions, student services, alumni relations, and individual academic departments.TRANSCRIPT
QuickTime™ and a decompressor
are needed to see this picture.Best Practices in Social
MediaTrends, Engagement Opportunities, and Implementation Strategies
Part One: Building a Social StrategyEric Hodgson :: August 26, 2010
About Me
Find this presentation:
http://slideshare.net/ehodgso
Let’s Take a Poll
Where are you with your institution’s social strategy:
a) We don’t know…that’s why we’re here.
b) We dabble, but still learning.c) We have something on paper, but
always looking to improve.
Why NOT Social Media
Photo by Walmink via Flickr
Why Social Media
Photo by Johan J.Ingles-Le Nobel via Flickr
Electronic Communications
.edu
social
Where to Begin
Photo by Nat Tarbox via Flickr
Sharing
Fans
ParticipationParticipation
facebook.com/uconnfoundation
PROFILE PAGE GROUPYou begin the conversation, and hope that others will chime in
Best for vertical (one-way) communication
Best for horizontal communication among members
People can “friend” you/your profile persona
People can become “fans” of your page
People can become “members” of your group
Limited direct messaging (20 recipients max) to friends
Unlimited direct messages to fans
Limited direct messaging (5,000 recipients max) to members
Can be customized with applications
Can be customized with applications
Cannot be customized with applications
Monitor traffic based on activity and interaction
Page administrators have access to statistics & traffic
No access to statistics and traffic
My network
My network
# - hashtags (the secret to
searchable content)
Retweet
Syndication
Push to web
Twitter.com/marymount_admit/
Twitter.com/universityofga/
Elements of a Social Strategy
• Audience• Content• Staffing• Analytics In that
order
Audience
Photo by wsimmons via Flickr
Facebook.com/ufhousing/
Content
Photo by Phil Gyford via Flickr
Content Types
• Messaging• Releases• Actions• Personality• Location
Twitter.com/ucdavis
facebook.com/osu
flickr.com/photos/28562690@N08/
vimeo.com/user903499
Staffing
Photo by Michael Lokner via Flickr
Analytics
Photo by hutchscout via Flickr
Social Monitoring
Implementation
• Three year plan
• Adapt processes
• Roles, not people
Kent.edu
Cmu.edu/social-media
Admissions.boisestate.edu
Part Two: Implementing a Social
Strategy• Social account settings• .edu integration (both ways)• Generating traffic to and from these
sites• More analytics• Plenty of examples
• September 23, 2010
Find me• Find this presentation:
http://slideshare.net/ehodgso
• Find me:– twitter.com/ehodgso– facebook.com/ehodgso– [email protected]
• Find the UI:– twitter.com/givetoiowa– twitter.com/uiowaphil– facebook.com/philwashere– flickr.com/givetoiowa– vimeo.com/givetoiowa– youtube.com/givetoiowa
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