beyond big data: taking advantage of the fourth industrial revolution by yandex data factory |...
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Beyond Big Data: Taking Advantage of the Fourth
Industrial Revolution
Jane Zavalishina, CEO of Yandex Data Factory
Here’s how most people think of Big Data
McKinsey & Company, “An executive’s guide to machine learning”, June 2015
It’s true that change is coming (and data are generated) soquickly that human-in-the-loopinvolvement in all decision making is rapidly becoming impractical. Looking three tofive years out, we expect to seefar higher levels of artificial intelligence...
Deep Blue
IBM Watson
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54,548
53,966
51,108
47,815
28,152
25,900
25,185
22,940
19,043
16,751
Top 10 Newspapers by Digital Traffic
USAToday.com
Total number of unique visitors for January 2015 (in thousands)
NYTimes.com
DailyMail.co.uk
WashingtonPost.com
TheGardian.com
NYDailynews.com
LATimes.com
NYPost.com
SFGate.com
Telegraph.co.uk
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54,548
53,966
51,108
47,815
28,152
25,900
25,185
22,940
19,043
Top 10 Newspapers by Digital Traffic
USAToday.com
Total number of unique visitors for January 2015 (in thousands)
NYTimes.com
DailyMail.co.uk
WashingtonPost.com
TheGardian.com
NYDailynews.com
LATimes.com
NYPost.com
SFGate.com
Yandex.News
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23,164
23 000 000monthly readers
0editorial team
Telecommunications: Churn Prevention
Mobile Subscriber Churn PreventionCustomer profiles, logs of service usage (data and voice), history of communications, retention offers
A 5% increase in customer retention can increase a company's profitability by 25 to 95%1.
1 Source: Bain & Company
Upsell recommendations for a retail bank Customer profilesHistorical data on communications and responsesList of product offers
13% increase in NPV from a marketing campaign
Retail: Upsell & Cross-sell Recommendations
Steelmaking: Cost Optimisation:
Manufacturing Cost OptimisationParameters of smeltings, material consumption (scrap, crude iron), temperature, chemical composition
Every 1% decrease in the consumption of ferroalloys will save $3mn
Online Dating: Automatic Photo Moderation
Automatic Image Moderation & Search for duplicates
Training set of pre-classified images
- Total accuracy of 88%- Automatic exposure of
copies existing online
Over a million dollars per year to be saved on moderation costs
It was not only gadgets, however, but innovations of various kinds in agriculture, transport, manufacture, trade, and finance that surged up with a suddenness which difficult to find a parallel at any other time or place.
It was not only gadgets, however, but innovations of various kinds in agriculture, transport, manufacture, trade, and finance that surged up with a suddenness which difficult to find a parallel at any other time or place.
T.S. Ashton, “The Industrial Revolution 1760-1830"
...Because machine learning’s emergence
as a mainstream management tool
is relatively recent, it often raises questions
McKinsey & Company,
“An executive’s guide to machine learning”, June 201
Where do you start?
Self-driving car: what’s the value for you?
Self-driving truck: $225B industry in US only
Author: smoothgroover22 by CC BY 4.0 https://clck.ru/9YibV
Factor 1: Scale of economic effect
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Precision agriculture:long, but aggregated
Factor 2: Available data
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Banking: years of raw data
HR: Bonuses HR: Recruitment
Factor 3: Ability to experiment
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Is it acceptable?
Marketing: as digital as it comes
Predictive maintenance:not always
Factor 3: Ability to experiment
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Is it efficient?
Factor 4: Automated action
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Yandex Data Factory
〉 Created in 2014
〉 Apply Yandex’s machine learning expertise to other industries
〉 Computational infrastructure
〉 Proprietary machine learning algorithms
〉 Experienced data scientists