beyond likes-- design for engagement
DESCRIPTION
Miriam Brosseau presents to the Leichtag Foundation Social Media Boot CampTRANSCRIPT
- 1. Beyond Likes: Designing for Engagement Miriam Brosseau Director of Engagement, See3
- 2. What is Engagement?
- 3. What is Engagement...really?
- 4. Engagement is a Process Social media is an iterative process: Listen, Plan, Engage, Measure, Adapt Your social media presence is not a bullhorn. Engagement begins with LISTENING.
- 5. Activity! Finding the Sweet Spot
- 6. Engage: What's Your Strategy?
- 7. Engage: Adding Value need screenshots here
- 8. Engage: Adding Value
- 9. Engage: Personality and Voice The sell: Enticement: Amplification: Responsiveness:
- 10. Engage: Personality & Voice What's your organization's celebrity hybrid?
- 11. Engage: Make it Personal
- 12. Engage: The Power of Pictures
- 13. Engage: Empower Your Network
- 14. Miriam Brosseau [email protected] @miriamjayne