beyond mobile v2
TRANSCRIPT
Steffan BerelowitzCEO and [email protected]
February 25, 2013
Beyond Mobile:
Touch Enabled Marketing for Every Screen
WHAT IS “MOBILE”?
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1 in 4 US Adults Owns a Tablet
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AN EXAMPLE IN ACTION
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Confidential, Bluetrain Mobile | 8
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Behavior, Context, Modality
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A Post PC World
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The future is TOUCH
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Touch experience influences desktop web
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RESPONSIVE DESIGN
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Responsive Design
Responsive Design: Too Big?
1.2MB
Responsive Design: Too Slow?
17 seconds!
Responsive Design: Too Slow?
Too much content
RESPONSIVE DESIGN
Hands On!
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Responsive Design: Hands On!
8.5”
11”
Step 1: Fold the Bottom Up
Step 1: Done
Step 2: Fold Across
Step 2: Done
Step 3: Fold Across Again
Step 3: Done
Compare Vanilla Responsive vs. RESS or Responsive with MediaQueries
MOBILE FIRST
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WHY IS MOBILE FIRST IMPORTANT TO MARKETERS?
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Adding vs. Cutting
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Mobile First, then Progressive Design
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WHAT HAPPENS NEXT?
Yet more modalities
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AMOLED Displays from Samsung
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Google Glass
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Google Glass
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Google Glass
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Google Glass
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Google Glass
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Google Glass
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Google Glass
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Google Glass
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Google Glass
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Google Glass
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Q&A
Steffan BerelowitzCEO & ConductorBluetrain Mobile@bluetrainmobile
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