Measuring Mark-com Efficacy & Customer satisfaction level

A brief study done during

@ ZIRAKPUR

Big Bazar is not just another hypermarket. It caters to every need of a family.Where Big Bazaar scores over other stores is its value for money proposition forthe Indian customers. At Big Bazaar, one can get the best products at the bestprices that is what they guarantee. With the ever increasing array of privatelabels, it has opened the doors into the world of fashion and general merchandiseincluding home furnishings, utensils, crockery, cutlery, sports goods and muchmore at prices that will surprise you. And this is just the beginning. Big Bazaarplans to add much more to complete the shopping experience. Food is the mainshopped for category in this store.

Pantaloon Retail (India) Limited, is Indias leading retailer that operates multipleretail formats in both the value and lifestyle segment of the Indian consumermarket.

E-tailingFoodFashionHome SolutionGeneral MerchandiseLeisure and EntertainmentWellness and BeautyBooks and Music

Objective: To understand which tool of marketing communication was most effective during SS4D and what perceptions customers formed after shopping.

Tool: Administered questionnaire, done after the customer has shopped at the store.

Sample size: 218 customers.

Duration of study: 23rd Jan 26th Jan, 2010

Name:Address:Mobile #:Bill Amount Today:

Question 1:Have you seen our ads about Sabse Saste 5 Din?a) Yes b) No

Question 2:If yes to above Request you to please share where all youve seen/heard our Ads:a)Newspaper If yes please share which newspaperb)TVCIf yes please share which channel

c)Hoardingsd)Mobile Vanse)Radiof)Insert Banners

Question 3:Have you visited Big Bazaar Last year during SS4D/5DMB?

a)Yes b)No

Question 4:How did you find the offers today?a)Very Good b)Goodc)Just Ok d)Not Great

Question 5:How was your overall shopping experience today?a)Very Good b)Goodc)Just Ok d)Not Great

Question 6:Any feedback or suggestion youd like to give us to give us?

PlaceTotalPercentageChandigarh5927.00%Panchkula2312.00%Mohali52.00%Zirakpur3416.00%Other9743.00%218100%

Chandigarh27%Others44%Zirakpur16%Mohali 2%

Chart1

5927

2312

52

3416

9743

Panchkula 11%

total

percentage

Total People

Sheet1

totalpercentage

Chandigarh5927

Panchkula2312

Mohali52

Zirakpur3416

others9743

To resize chart data range, drag lower right corner of range.

SourceTotal PeoplePercentageTv Ads4621%Newspaper Ads9644%Radio157%WOM95%Mobile Van31%Hoardings2310.1%Insert Banners20.9%Walk-in customers2411%218100%

W-I C11%TV Ads 21%Newspaper 44%Radio7%Insert Banner 1%Hoardings11%Mobile van 1%WOM 4%

Chart1

4621

9644

157

95

31

2310.1

20.9

2411

Total

percentage

Total People

Sheet1

Totalpercentage

Tv Ads4621

Newspaper9644

Radio157

WOM95

Mobile Van31

Hoardings2310.1

Insert Banners20.9

Walk-in Customer2411

Yes54%No46%

Chart1

11854

10046

total

pcentage

Total People

Sheet1

totalpcentage

Yes11854

NO10046

To resize chart data range, drag lower right corner of range.

Very Good 44%Good 40%Just OK 12%Not Great4%

Chart1

9744

8740

2612

84

total

percentage

Total People

Sheet1

totalpercentage

Very Good9744

Good8740

Just Ok2612

Not Great84

To resize chart data range, drag lower right corner of range.

Good39%Very Good45%Just Ok11%Not Great4%

Chart1

8639

9845

2511

95

total

Percentage

Total People

Sheet1

totalPercentage

Good8639

Very Good9845

Just Ok2511

Not Great95

To resize chart data range, drag lower right corner of range.