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Big Data Applications in Health CareLeo Barella

Without data, you’re just another person with an opinion

- W. Edwards Deming

Varietyof data

Volumeof data

Velocityof data

Horse & Buggy Automobile Mechanics & Body Shops

Fuel Injectors GPS & Smart OBD Self-driving Vehicles

Automobile Mechanics & Body Shops

Fuel Injectors GPS & Smart OBD Self-driving Vehicles

Hospitals & ClinicsVillage Doctor Specialists

Web Intelligence Healthcare IoT & Genomics Technology-enabled Self Care

Other Industry Comparisons

Flight Buying

CarInsurance

Car Buying

Match making

Explosive Spending in Health Care TechHealth care market is a $3Trillion dollar industry

Additional Data-driven Conditions that Impact Population Health

Environment

Food & Retail IndustryExercise

Socioeconomics Psychology

Variety Velocity Volume

Heart Rate Blood Pressure

VO2 Max pH Balance

Glucose Lactic Acid

Temperature Sleep

Cortisol Genome

Blood Comp Body Comp

Weight Hydration

GPS Air Quality

Pollution Humidity

EMF Water Purity

Monthly

Daily

Real-time

Terabyte

Petabyte

Exabyte

Technology-enabled Self Care

Detectable

Non-Detectable

Fixable

Non-Fixable

Areas of Focus for the 3 Vs in Health

The more information consumers put out there via theInternet of Things, the more services they can leverage

WELLNESS PERSONALIZEDMEDICINE

CAREDELIVERY

COSTTRANSPARENCY

Evolving Roles of Health Professionals

• Physician as manager, rather than repository of medical knowledge• Greater reliance on HIT for decision support• Improved care through use of aggregate patient data• Highly networked, team based care• New ethical & legal issues/quandaries

Providers

Evolving Roles of Health Professionals

• Uncertain economics of drug development & commercialization• Regulatory mandates could disrupt development budgets &

market plans• “Personalization” of drugs will require partnering with diagnostics

companies

Pharma

Payers

Evolving Roles of Health Professionals

• Greater emphasis on clinical validity & utility of diagnostic tests • Increased need to demonstrate cost efficiencies• Proactive strategies to limit reimbursement • Increased pressure to change paradigm towards preventive

medicine

Healthcare Data ApplicationsMillennials• Predictive premiums• Activity/lifestyle-based premiums• Gamification• Social communities• Advanced payment systems• Tele-health• Communication channels between patient/provider (appointment booking, claims

paying, auto-pharma refill, messaging, health record portals)

Provide Value through Convenience & Experience

Healthcare Data ApplicationsFamilies• Care convenience (rent-a-device)• Remote care• Retail buying pattern integration• Diagnostic integration• Predictive provider recommendations• Communication channels between patient/provider (appointment booking, claims

paying, auto-pharma refill, adherence notifications, pediatric alerts)

Provide Value through Understanding Patients & Predicting Needs

Healthcare Data ApplicationsSeniors• Advanced Welcome Packages• Enhanced walkthroughs/tutorials of benefits & portals• Medication Management• Outreach programs• Communication channels between patient/provider (appointment booking, claims

paying, auto-pharma refill, adherence notifications, immobility alerts)

Provide Value through Education & Improving Quality of Life

The Next Generation of Healthcare

Increasingly predictive analytics and consumer-centric health systems will

improve quality of life with personalized care.

Leo Barella

Share your ideas with me

Leo Barella

@LeoBarella333

• @GreatLakesBI • #GreatLakesBI16

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