Big Data Insights & Opportunities

About this Research

This research seeks to establish a foundation of knowledge and understanding for big data and the related topics. The study focuses on: • Establishing a baseline for where businesses are in data capture, storage, management and analysis• Identifying key end user needs and challenges associated with data• Gauging familiarity and incidence rates for big data initiatives• Assessing IT channel partner perceptions of big data opportunities This research was conducted in two parts:• Quantitative survey of 500 IT and business executives (aka end users)• Quantitative survey of 435 IT firms (aka IT channel)

Data collection occurred during July 2012.

The full report is available at no charge to CompTIA members. They can access the report by logging into the member area of CompTIA.org, or, by contacting us at research@comptia.org.

Enclosed is a sampling of key findings from CompTIA’s recently published Big Data Insights and Opportunities study.

11%

46%

0.41

Data Already Critically Important to Businesses; Likely to Further IntensifyImportance Today

NET Unimportant

Anticipated Importance in 2014

NET Important

Neutral

Very Important

Important

12%

53%

0.34

NET Unimportant

NET Important

Neutral

Very Important

Important

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 500 U.S. business and IT executives (aka end users)

Shortcomings in Managing/Using Data Take Their Toll on Businesses

Slow to market with new products

Lost sales

Inability to reach new customer segments

Inability to effectively assess staff performance

Reduced margins due to operational inefficiencies

Internal confusion over priorities

Inefficient or slow decision-making / Lack of agility

Wasted time that could be spent_x000d_ in other areas of the business

15%

24%

25%

27%

30%

31%

43%

50%

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 500 U.S. business and IT executives (aka end users)

Despite Growing Media Coverage, Many Executives Unfamiliar with the Concept of Big Data

Familiarity with the Concept of Big Data

37%

63%

Familiar

Unfamiliar

51% Familiarity among large companies (vs. 27% for small)

44% Familiarity among IT executives(vs. 26% for business executives)

44% Familiarity among those using advanced BI tools (vs. 26% for those who are not)

Profile of Big Data Familiarity

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 500 U.S. business and IT executives (aka end users)

1 in 5 Businesses Report Engaging in Some Type of Big Data Initiative*

Incidence of Engaging in Some Type of Big Data Initiative

19%

36%45%

Yes

No, and no

plans

28% of large companies report a big data initiative (vs. 11% for small)

28% of data savvy companies report a big data initiative (vs. 13% for those that are not data savvy)

Equal numbers of Business and IT Executives report a big data initiative.

Profile of Those Reporting Some Type of Big Data Initiative

No, but moving in that direction

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 500 U.S. business and IT executives (aka end users)

*Based on their interpretation of Big Data

Businesses Seek Improvement in Many Areas of Data Analytics

Data Analytics or Data Capability TypeCurrently

Doing Well

Doing, But Want to Improve

Want to Start Doing

No Plans/

NA

Remote or mobile access to corporate data 24% 40% 24% 12%

Website traffic patterns 20% 41% 21% 18%

Search capabilities across organization's many data sources 17% 40% 26% 16%

Real-time analysis of incoming data 17% 46% 23% 14%

Email marketing campaign effectiveness 15% 46% 18% 21%

Metrics and Key Performance Indicators (KPIs) 15% 43% 22% 20%

Customer profiling and segmentation analysis 14% 46% 22% 18%

Visualization capabilities (e.g. dashboards) 13% 41% 28% 17%

Predictive analytics to forecast sales and other trends 13% 45% 23% 20%

Social media monitoring 12% 41% 20% 27%

Pattern recognition 10% 31% 28% 30%

Relationship analysis (e.g. X is highly correlated with Y) 9% 40% 27% 24%

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 500 U.S. business and IT executives (aka end users)

IT Firms Begin to Build Out Their Big Data Offerings

Big Data Storage and Management_x000d_ Applications (e.g. Hadoop)

Big Data Collection (e.g. facilitating the efficient collection of streams of data)

Big Data Analytics (e.g. business _x000d_intelligence, predictive analytics)

Big Data Consulting or Advisory services

Big Data Application Deployment_x000d_ or Integration services

12%

11%

9%

14%

12%

25%

26%

27%

28%

31%

Currently offering to customersPlan to begin offering over next 12 months

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 435 U.S. IT companies

Big Data’s Long-term Outlook Mostly Promising, but Some IT Firms See Many Unknowns

Big Data Hyped at Appropriate Level

Hyped at the appropriate level; long-term outlook

still unknown

24%30%

Hyped at the appropriate level; long-term outlook

very promising

Big Data Currently Over-Hyped

Over-hyped; long-term

outlook still unknown

39%

7%

Over-hyped; long-term

outlook very promising

Source: CompTIA’s Big Data Insights & Opportunities studyBase: 400 U.S. IT firms

com

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.org

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