big dataforcf os1_23_12_final
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TRANSCRIPT
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January 23, 2013
Big Data for CFO’s How to increase financial performance by improving predictability and visibility
January 23, 2013
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Sponsored By:
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MEDIA/ ENTERTAINMENT
Viewers / advertising effectiveness
COMMUNICATIONS
Location-based advertising
EDUCATION & RESEARCH
Experiment sensor analysis
CONSUMER PACKAGED GOODS
Sentiment analysis of what’s hot, problems
HEALTH CARE
Patient sensors, monitoring, EHRs
Quality of care
LIFE SCIENCES
Clinical trials
Genomics
HIGH TECHNOLOGY / INDUSTRIAL MFG.
Mfg quality
Warranty analysis
OIL & GAS
Drilling exploration sensor analysis
FINANCIAL SERVICES
Risk & portfolio analysis
AUTOMOTIVE
Auto sensors reporting location, problems
RETAIL
Consumer sentiment
Optimized sales & marketing
LAW ENFORCEMENT & DEFENSE
Threat analysis - social media monitoring, photo analysis
TRAVEL & TRANSPORTATION
Sensor analysis for optimal traffic flows
Customer sentiment
UTILITIES
Smart Meter analysis
Big Data Fills Out the Complete Picture
ON-LINE SERVICES / SOCIAL MEDIA
People & career matching
Web-site optimization
Challenged by: Data Volume, Velocity, Variety in finding Value
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Typical Production Deployment with Big Data
Data Discovery Engine
Hadoop (Big Data) Distributed File System
Website Logs & Data NoSQL DB
Sensors
Data Warehouse BI Tools and Dashboards
Real-Time Recommendation
Engine
Persistent Data Store for All Data of Value
Semi-structured & unstructured data
Recommend Location & User Profile
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Big Data for CFOs
Speed Pipeline
Reduce Costs
Intelligent Value
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Intelligent Value Creation
Action Pattern
Interpretation
Business
Activity Sensor/Data
Mind
The
Gap
Neural ID delivers pattern based solutions for unstructured data to Health Sciences (Intelligent Waveform Service)
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Supports Oracle, Postgres
Intelligent Waveform Solution (Big Data solution for Life Sciences/Healthcare)
Biosignals (Sensor Data Warehouse)
Patterns Database
Run Analysis (Multi-experiment)
Train/Configure (Machine Learning)
Dashboard (Electronic Lab Notebook)
Formats: MEA, DSI, CSV, EDF Applications: Cardiology and Neurology Drug Discovery Pre-clinical
Outcomes:
+ Accelerated learning
+ Data completeness
+ 5X reduction in “Time to Analysis”
+ Better resource utilization
+ Increased capacity
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Salesforce.com Solutions
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The Data Say…This is Going to be Big
• Everyone’s asking about it
• Many hope to monetize it
Average worldwide
traffic of "big data"
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Size Matters…But So Does Significance • It’s cheap to create big data ‘islands’…
…with little actual value compared to their cost
• Strategic ‘big data’ comes from
– Identification of what’s useful
– Accessibility of high volumes from multiple sources
– Processes for acting on insights
– Integration with applications: The defining strength of Force.com
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Informatica
• It’s Not A New Problem – “Time is lost, confusion results and money is spent.”
(1917 complaint about the telephone) – ‘volume, velocity, variety’ (Gartner) – beyond scientific computing
• Bigger Tools – Hadoop (Facebook / Cloudera) – Informatica
• Improving Algorithms & Visualizations
Big Data: Achieving Understanding
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Gyula Sziraczky Founder, President
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Data Fragmentation - Aggregation
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Data Fragmentation - Aggregation
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Operational/Clinical
Focuses on Internal Operations
(e.g.. Financial, Clinical Performance)
Infrastructure
Focuses on Securing, Connecting and
Speeding up Healthcare related
Information (e.g.. Platform, Software,
Reporting)
GOAL: Transaction
Enable the exchange/Deliver of
critical information to accomplish
discrete tasks
GOAL: Knowledge Provide New, Timely
Sensitive Information for
Decision Making
GOAL: Communication
Enable Dialogue or Information
Dissemination
GOAL: Integration
Unify Services, Products and
Players to Form a Whole
Solution
Health
Care Quality
Quality - Learning HealthCare
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Accurate, Meaningful and Timely Reporting
Analysis - Quality and Efficiency
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Understanding a patient's individual risks
will lead to more effective, more timely, and
less costly process of care.
identify the outliers BEFORE they become outliers