(big)data! - ifra.com · big data big data[1][2] is a collection of data sets so large and complex...
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(BIG)DATA!Hot and available technologies
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Big Data
Big data[1][2] is a collection of data sets so large and complex that it becomes difficult
to process using on-hand database management tools or traditional data processing
applications. The challenges include capture, curation, storage,[3] search, sharing,
transfer, analysis,[4] and visualization. The trend to larger data sets is due to the
additional information derivable from analysis of a single large set of related data, as
compared to separate smaller sets with the same total amount of data, allowing
correlations to be found to "spot business trends, determine quality of research,
prevent diseases, link legal citations, combat crime, and determine real-time
roadway traffic conditions."[5][6][7]
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Why?
• Send the right message to the right person , on the right time
• Help the advertiser make more money at the lowest advertising costs
• Increase publisher’s revenue at lowest possible cost
• Increase efficiency in the buying/selling process
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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Challenges
• The right person has approx 7 billion variations
• In most developed countries reachable via 3-5 different devices
• Everybody loves his/her privacy
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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What’s hot and available
• Programmatic buying /selling technologies
• More options towards rich media /mobile
• Second screen advertising ( screen6)
• Multi screen advertising
• Performance marketing control
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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Performance Marketing control
• Container tag
• What happens before the Conversion?
• What is the cross channel performance
• Conversion Attribution
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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Suppliers
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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Case : Doc Morris ( Germany)/ car lease (NL)
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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By Channel
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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By Publisher ( case Dutch carlease company
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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Introducers/Influencers/Closers
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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Introducers/Influencers/Closers
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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Follow full customer journey to conversion
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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Filter SEA/SEO on your brand keyword
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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Conversion Setup : Weights
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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Conversion : cookie lifetime
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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Conversion Setup : Conversion Attribution
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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Add costs /revenues
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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Follow results in real time
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]
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Thank you!Marcel Udo
Managing Partner
Email: [email protected]
Cell: +31629013501
mjudonl
Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –[email protected]