bill faeth on how to dominate a vertical
DESCRIPTION
Bill Faeth of Inbound Marketing Agent's Presentation on How to Dominate a Vertical at Hubspot's Inbound 12.TRANSCRIPT
![Page 1: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/1.jpg)
How to use Inbound Marketing to DOMINATE a vertical.
![Page 2: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/2.jpg)
fun fact about me. Inbound Marketing Agents is my 21st start up.
BILLFAETH………….@bfaeth
![Page 3: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/3.jpg)
learn from the best.
![Page 4: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/4.jpg)
#inbound12#inbound12
86%of the top 100 limousine companies don’t have a blog.
Source – Inbound Marketing Agents
![Page 5: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/5.jpg)
“It’s ok. I’m a limo driver.” – Loyd Christmas.
![Page 6: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/6.jpg)
crush your competition
![Page 7: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/7.jpg)
the road to HubSpot
![Page 8: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/8.jpg)
the limousine vertical
![Page 9: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/9.jpg)
please call me!
we don’t use landing pages.
![Page 10: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/10.jpg)
do you know your customer personas?
![Page 11: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/11.jpg)
we only consult!.
![Page 12: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/12.jpg)
#inbound12#inbound12
When you shoot an elephant, you better have a plan on what to do with it.
![Page 13: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/13.jpg)
#inbound12#inbound12
EmployeesAccounting
Graphic / Web DesignContracts
SalesOffice Space
![Page 14: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/14.jpg)
build a personal case study
![Page 15: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/15.jpg)
Contents
![Page 16: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/16.jpg)
landing page metrics
![Page 17: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/17.jpg)
June: Blog 7X per weekJuly/Aug: Blog 14X per week
![Page 18: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/18.jpg)
July: Tweets 48X per dayAug: Tweets 24X per day LinkedIn Groups 1x per day
Leads 77
Leads 69
![Page 19: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/19.jpg)
#inbound12#inbound12
Get involved in a BIG way and keep your funnel full.
![Page 20: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/20.jpg)
#inbound12
Become an expert in your vertical
Identify a need
Provide solutions
Stay focused
Leverage your brand
![Page 21: Bill Faeth on How to Dominate a Vertical](https://reader035.vdocument.in/reader035/viewer/2022070320/5589b33ad8b42a75258b4745/html5/thumbnails/21.jpg)
pick a vertical & nail it!