Miami, FLJune 2011

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DEFINING THE PLAYING FIELDTARGET DEMO AND COMPETITION

• W 25-54MAIN TARGET

• P 18+BROADER TARGET

WOMENMEN

60%40%

DSC Home & Health

Fox Life

LIV

E! Entertainment

COMPETITORS DEFINED BY DEMO + CONTENT

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WHAT’S NEXTALIGN ALL ASSETS AND RESOURCES TOWARDS A CONSISTENT AND SUSTAINABLE STRATEGY OF GROWTH.

BRAND CONTENT

ON-AIR. OFF-AIR

THE NEXT LEVEL

DISTRIBUTION

AD SALES

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THE BRANDCONSISTENTLY SUPPORTED BY THE CONTENT

Bio is about people and their fascinating experiences of life. Real stories are always more relevant, authentic, moving and inspiring

than fiction.

BIOGRAPHY

Biography series provides credibility, awareness and

all the positive attributes of TV excellence and

leadership of the genre.

Biography reveals the human side of the legends,

and inspires to follow in their footsteps.

LIFE EXPERIENCES

Compelling life experiences prove that reality is more

powerful than fiction. First-person testimonies of ordinary people with extraordinary stories.

Real life experiences inspire and capture our

attention (that could happen to me).

CELEBRITY POWER

An exclusive close look at the everyday life of

celebrities makes them more human and

accessible.

Celebrity-driven shows create an emotional bond with the audience through a closer look at the life of

the stars.

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•BIOGRAPHY SERIES•BIOGRAPHY SUB´GENRES• INSIDE STORY

BIOGRAPHY

• I SURVIVED• I SURVIVED: BEYOND & BACK•MY GHOST STORY•PARANORMAL STATE•PSYCHIC KIDS•PSYCHIC INVESTIGATORS•BACKTRACK

LIFE EXPERIENCES

•GENE SIMMONS•TEACH•CELEBRITY GHOST STORIES S3•CELEBRITY CLOSE CALLS•CELEBRITY NIGHTMARES AND DREAMS DECODED

CELEBRITY POWER

CONTENT BY GENRESUSTAINABLE PRESENCE ON THE GRID

Biography

Life Experiences

Celebrity Power

42%25%

33%

(*)

% of timeslots inprimetime grid

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THE BRAND LENS

COMMITTED

PERSONAL

AUTHENTICMOVING

ASPIRATIONALCREDIBLE

CLOSE ENTERTAINING

EMPATHETIC

RELIABLEINSPIRING

INTENSE

VIVIR PARA CONTARLO

(LIVE TO TELL)

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8

BIOGRAPHY CELEBRITY POWERLIFE EXPERIENCES

THE BRAND LANGUAGE

9

THE BRAND LANGUAGE

10

THE BRAND LANGUAGE

11

THE BRAND LANGUAGE